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Seen and noted
Charming new Belgacom work from VVL BBDO, Belgium. Description ------------------------------------ Amazing all you can do today. Click here to view this spot  Description ------------------------------------ Paula Radcliffe returns from her first hiatus from running, with a slightly new outlook on the sport. Click here to view this spot  Description ------------------------------------ Wieden+Kennedy Amsterdam has made the five-minute long animated New World of Coca-Cola documentary. W+K Amsterdam came up with the idea of taking the visitors into a behind-the-scenes animated 'documentary' about the Happiness Factory, where a film crew interviews the workers going about their business. For this film, real people working at Coca-Cola were interviewed and their responses placed in the mouth of the animated characters of the Happiness Factory. The World of Coca-Cola is the number 1 indoor attraction in Atlanta and the number 2 corporate attraction in the world. Opened in 1990, World of Coca-Cola has averaged around 800,000 visitors per year since its conception. Aiming at going one step further and keeping up with the new generation of corporate attractions, the New World of Coca-Cola opened to visitors in April 2007. For this launch, Coke asked W+K Amsterdam to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke Side of Life: the New World of Coca-Cola documentary Click here to view this spot Guest comments for the featured spot "The Rocket Bros" A few words from Sam Stewart, Strategy Director at John Doe: It was a very interesting and adventurous film to make. Because we flew around the world to make the rocket cross every continent, and we also worked with Tom and George in their self-made rocket. They are energetic, they want to fulfil their dream and change direction in their lives. and from Hein Mevissen, Director: Next time we'll build a house on the moon. Go to the best TV page or Click here to view this spot  Creative Commentary ------------------------------------ ...Until one day, when I found this place, where I can be whoever I want. Click here to view this spot New Golf spot from DDB Barcelona & Agosto Description ------------------------------------ Red martians on a yellow sky. New Nacho Gayánâs advert for Golf shows how weird the world can be. Creative Commentary ------------------------------------ The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other peopleâs opinion, the most important thing is how we choose to look around us. The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative. Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception. Click here to view this spot More good work from Contrapunto & Agosto Description ------------------------------------ Portrait of an obsession. Hugo Menduiña signs this advert for Mercedes where obsession disguises itself as paranoia. Creative Commentary ------------------------------------ A black car chasing the protagonist and alarming encounters in a parking create an atmosphere full of distress and paranoia. Only at the end the voice in off from an unknown character allows us to solve the puzzle... and no, this time the butler is not guilty. The production company Agosto presents us a thrilling story with an amazing plot twist... Whoâs chasing who? Click here to view this spot A closer look at French agency Marcel Republique Marcel Republique, France, have sent in loads of good work recently. Here's a sample: Click here to view France 24 - Little Boy  Click here to view France 24 -Little Girl  Click here to view Fish  Click here to view Kid's Drawing New Renault megane work from Publicis LADO C Spain. Description ------------------------------------ New megane GT turns road hazards into something enjoyable. Creative Commentary ------------------------------------ Great acting from RICHARD CLAYDERMAN Click here to view this spot New print / outdoor / ambient New work from DraftFCB Kobza, Austria. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Brief: Create a print ad that communicates the fun of the website getloaded.ro, a website powered by ClickNet. A few words from the creatives: We've looked at the website and than at the message of ClickNet "Fun. The ClickNet way" and the word "fun" has started shouting in our heads. So we decided that we want to make an ad that makes you smile, because that is the hole point of the getloaded website, having a great time. So we've done it, literally. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient We had to demonstrate that McDonalds now has fresh carrots amongst it offering. What better way to demonstrate this than to actually grow them inside a poster! Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Introduce the High Definition television channel of National Geographic Channel. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientGUEST JUDGE / bestad of the week Johan HolmstroÌm, Creative Director, DDB Sweden, will be this week's guest judge. Johan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Protest For me this turned out to be a battle between the charming simplicity of "Sol City" and the far more bombastic "Protest". But after watching them a couple of times, the choice was pretty easy. Absolut is just beautiful. A great, simple idea and a big sack of money triumphs once again. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Sneaker Freaker Magazine I had to think for just the right amount of time before getting these ads. Itâs not easy to be subtle, but they really pulled it off here. A special round of applause for "Door". Annoyingly good. Click here to view this ad  One of four new films from W+K, Amsterdam. Description ------------------------------------ Brief The PR launch of Nike+ created great buzz and feedback about the product and Nikeâs collaboration with Apple. After launching the umbrella :60 âAddictedâ spot, W+K was tasked with raising consumer awareness of the Nike+ experience in a few local markets. Click here to view this spot New Heineken work from The Red Brick Road A few words from the director, Daniel Kleinman from Rattling Stick: How best to turn a gourmet meal into a philandering villain? Not the sort of problem one has to solve every day. The lobster was real but no crustacean was harmed during the filming of this ad, in fact the lobster is now going out with the lead actress, she has overcome her allergy to prawns and they intend to test the government's inter species marriage rules. Women; you can't even trust the ones in your own imagination. Go to the best TV page or Click here to view this spot  Description ------------------------------------ If your city isn't perfect, the Smart is a solution much cheaper than building a new one. Creative Commentary ------------------------------------ Traffic jams, noise, pollution... If we could build a brand new city, how would the perfect one be? It's funny how the spot make's you wonder. Click here to view this spot New print / outdoor / ambient teaser campaign for the launch of the new 350hp outboard motor, the most powerfull ever. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Every day, children die on the road... Link ------------------------------------ Click here to view this ad  We've had quite a bit of good work in from production company CAVIAR. Here's a sample: Description ------------------------------------ She is a consumer. He is an advertiser. All she wants is genuine affection. All he gives is loyalty reduction. The Break-up. A story of love gone wrong. For the story behind the movie : http://bringtheloveback.com/ Click here to view Bring the love back.  From TBWA Brussels for Duvel ..... Click here to view Tornado.  From Martin Williams Minneapolis, for Cellular South .... Click here to view Mouse.  From BBDO New York for the bank of America .... Click here to view Coins. New from Springer & Jacoby International Description ------------------------------------ A rebranding film for Atradius - one of the world's leading credit insurers. Our strategy: by concentrating on the freedom that credit insurance provides, Atradius would stand out in the category traditionally defined by negativity and scare tactics. Creative Commentary ------------------------------------ With this spot, Atradius are really putting themselves out there and proving theyâre as brave as they claim their clients can be. We're really proud of them. Click here to view this spot  An important cultural lesson about English versus French ... from the Swedes. Click here to view this spot  Description ------------------------------------ Bart Timmer of OUTSIDER follows a day in the life of a chef deeply committed to his art and a true king of the kitchen...any kitchen. Click here to view this spot From Tandem DDB Spain & Agosto - new Audi work A few words from the creatives: 600 bottles and one Audi car. 600 glass bottles, several days of intensive testing in a Formula 1 circuit and a week shooting in Sudafrica were necessary for the production company Agosto to do this Audi advert. Is it possible to use a car as a musical instrument? Thatâs the question that Tandem DDB agency made to director Nacho Gayán. Named âIn Crescendoâ, the spot that promotes Audi A3 series, charms with its suitable simplicity. Nothing as beautiful as reality. Under this spirit the production details were carefully crafted: 1,500 meters of a central street in Cape Town, the live sound of 600 glass bottles and one Audi car as unique performer of this visual symphony. Probably, this has been the first time in history that a pilot drove under Wolgang Amadeus Mozartâs conducting. Click here to view this spot Guest comments for the featured spot A few words from Isahac Oliver and Xavi Sitjar (Copywriter and Art Director), DDB Barcelona. The Golf Plus ad came with a very clear brief: We had a Golf but bigger. We wanted this new model to have the same âirreverentâ spirit that the Golf has in Spain. But without forgetting the importance of its carrying capacity. The poor Golf Plus driver doesnât know whatâs waiting for him when he gets home to his girlfriend. We decided to shoot this ad with Paul Arden (an advertising institution!) because we knew it was a classic Volkswagen ad. Like the old ones. A nice little story with a surprising end. We shot in the South of France and in The Basque Country. Both very beautiful places and were we could take advantage of the excellent food! Go to the best TV page or Click here to view this spot New pepsi work from CLM BBDO, France Description ------------------------------------ New film from Pepsi ... with the Black Eyed Peas Click here to view this spot New print / outdoor / ambient Prius. The quietest car on the road. Link ------------------------------------ Click here to view this ad DDB Paris ... currently ranked number 1 for print / outdoor DDB Paris is currently ranked number 1 in 2007 for print / outdoor work in the bestads rankings. Here's some more of their recent work. (For full rankings info click on "Rankings" in the menu) Click here to view Glued Packshot  Click here to view VW Fun - Jaccuzi, Farandole, Raclette  Click here to view Live Poker - Zip, Butcher, Travesti  Click here to view Rubson - Frog, Snail  Click here to view MTV France - Statistics  Click here to view Volkswagen Commercial Vehicles For the bestads print rankings click here. New print / outdoor / ambient The only skateshop near the monument. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient XXXLutz is the worlds second largest furniture dealer. At XXXLutz you will also find textiles, curtains, baby articles, lamps, floor coverings, oriental carpets, gifts, household goods, and all home accessories. In these ads we wanted to emphasize the quality of our bed linens with the purity of the cotton plant. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Three executions in the new 'be a businessman of actiion' campaign for Atradius - one of the world's leading credit insurers. By concentrating on the freedom that credit insurance provides, they stand out in the category traditionally defined by negativity and scare tactics. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient New print work from DDB Paris, who are currently ranked number 1 for print worldwide, in the bestads rankings. Link ------------------------------------ Click here to view this ad For the bestads print rankings click here. New VW spot from DDB Barcelona & Got Films Description ------------------------------------ The New Beetle is not like the other cars. Click here to view this spot New Moulinex work from Publicis Conseil Description ------------------------------------ With Moulinex, life is just easier ! Little present on the communication front for the last few years, the Moulinex brand is back in force on the small screen with a new international campaign, and a modern and friendly tone. Moulinex has signed a series of spots with Publicis Conseil (11 films covering 25 countries) to promote a range of ultra-easy to use food preparation devices. The French brand puts an end to the burdens of cooking. The task of preparing is fast: you go directly from the ingredient to the dish! Through these films, Publicis Conseil creates an audacious and modern universe for the brand fitting in totally with todayâs trends. It is aimed at those who enjoy great meals but donât want to spend all their time in the kitchen. The films shows an ideal world where the characters move about their daily life naturally, but for whom, the burden of cooking is nothing but a bad memory : we see a woman take a piece of meat with a fork, the steak falls minced to the plate ; a pumpkin just has to be turned upside down to serve a soup directly into the dish ; another one is kneading dough which instantly turns into perfectly baked golden, crusty bread,... With Moulinex, life is just easier. Click here to view this spot Guest comments for the featured spotA few words from the creatives, Niels Westra & Jakko Achterberg, DDB Amsterdam. This commercial was shot in Budapest (Hungary) in a working prison with real prisoners. The first time the heavily armed guards let us through the big gate our female producers immediately got a warm welcome from the inmates. Hundreds of porn magazines were thrown out of the barred windows. A rain of cheap naked women fell down on our heads. The producers put on their sunglasses and never took them of. Till we got out of prison again. Some background from the director, Frank Devos: The campaign 'Even appeldoorn bellen' is probably on of the longest and most succesfull campaigns made in the Netherlands the last 20 years. It's difficult to make a translation. It means a little bit 'JUST CALL US', but you have to know that Appeldoorn is a small town near Amsterdam where the assurance company Centraal Beheer has their headquarters. The commercial was shot in Budapest during a 2 day shoot. We shot in a real still-existing prison and sometimes the atmosphere was a little tense, beause the real prisoners watched us constantly while we invaded their backyard and cells. That's why sometimes we had to use real prison guards for the exterior shots. The guns they were wearing where also real. The main cast came out of England. We shot a lot of alternative scenes , but in the first edit we ended up with a cut of 2minutes, and that was far too long. There was also a version where the warden didn't say "you must be the Dutch guy" but 'Welcome to Disneyland'. Anyway, it was a nice story to tell and completely different from my Zazoo commercial. Click here to view this spot  Description ------------------------------------ A desk dramatically exits an office building and then flies above a city. After a long trip, the desk lands next to a man who starts to check his emails. VO : âMoov Internet : now your office is everywhere.â Click here to view this spot From Calle & Olle/Apans Planet ... Sweden The new Mariestads Beer spot from flodellfilm. Description ------------------------------------ Beer moustaches span decades - and film stocks - in this spot for the Swedish market. Creative Commentary ------------------------------------ Mariestads beer since 1848. With the characteristic taste, the amber colour and the rich foam, it´s been appreciated for generations by everyone with a taste for the good in life. Click here to view this spot New Nike work from Villarrosas & Agosto, Spain. Description ------------------------------------ Film director Nacho Gayán, based in a concept from Villarrosà s agency, has made the debut of the new spot performed by Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, âMomentumâ means Nike´s recognition to the optimum moment that spanish sport enjoys. Creative Commentary ------------------------------------ Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt: "Are you brave enough to be the next?" Click here to view this spot « First « Previous Next » Last » 2 of 10 |
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