Some background from Ronan Nulty, Publicis QMP, Ireland - copywriter on featured spot âDance-Offâ. Our first Halifax ad, âFightâ got banned. Well, the bit where a banker got thrown threw a window did. Thankfully any violence in âDance-Offâ was restricted to âbody-poppingâ.
The challenge was to do a dance ad in a fresh way. The answer: Hire The Glue Society. Heâll help us cast the best old-school dancers in New York - who just happen to look like bankers (including one of the original Rock Steady Crew). Heâll also get Harris Savides â the only man to make America look even âcoolerâ than it is.
Dan and Ryan were our two amiable Halifax guys. They were great at playing Irish and dancing funny.
Note: The lead banker is an Irishman in New York. Donât know who found him. His name is Mickey and he works in The Ear Inn. Interesting conversationalist.
The only shame was having to cut out so much great dancing. And finding out that the Moonwalk is harder than it looks.
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