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Seen and noted
An idea set in concrete Publicis QMP, Dublin created a simple but intriguing device to publicise 'Mobs Mheiricea' - a documentary series featured on the Irish language channel TG4, that deals with the history of Irish Mobsters in America. VIEW THE IDEA VIEW THE CLOSE-UP  Publicis QMP Dublin uses a pub setting to effectively deliver Ireland's Irish language TV station TG4's message,the more you watch it, the more you'll see. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT Chicken runs ahead with steroids Guinness via Irish International BBDO created a spot conducting a light show symphony. VIEW THE SPOT VIEW THE SPOT (HIGH RES)  Campaign to promote this years Sharks festival. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  This ad is a joint promotion with Ariel and the Gaelic Athletic Association, (an Irish sports association). The brief was to create a link with Ariel washing powder and the GAA, to show how Ariel supports these much loved Irish sports. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE OUTDOOR BILLBOARD  A new ad for âTouch of Fruitâ created by Chemistry Ireland. "We were aided and abetted by a geological photographer, the herculean efforts of our retoucher, Ray, and our secondary school geography teachers," said art director Nicole Sykes. VIEW THE POSTER  PublicisQMP Dublin has come up with a clever way to talk quietly about a famously quiet brand. With a campaign and a product name thatâs all about quietness, how do you create a quiet poster? The sites were chosen especially so that intrigued viewers could get close enough to see the famous brand name. VIEW THE BILLBOARD PRINT NOW INCLUDED AT THE SHARKS Publicis QMP creates a simple visual ad to communicate that the International Shark Awards in September now includes print categories. VIEW THE AD ARE YOU PART OF THE CHAIN, GANG? Javelin/Young & Rubicam, Ireland has put to air a new spot for An Post called 'The Chain', directed by Gary McKendry via Blinder. VIEW THE SPOT  Irish International BBDO, Dublin were tasked with promoting Guinness's status as a proud sponsor of Irish Rugby. VIEW THE SPOT MANHOLE PLUG As part of the water conservation campaign for Dublin City, this vinyl sticker was placed over an actual manhole. It appeared as if someone had sealed the drain with a giant sink plug. The tagline highlights the message: âWater is precious. Letâs conserve it.â VIEW THE AMBIENT  What could be more genuinely easy than a great bar falling into place right in front of you? Denied access from a cheesy Member's Club that you wouldn't be caught dead in anyway? No problem. Things are easier in the Miller world. The commercial, via Publiicis QMP, Dublin, was shot by Academy's duo Si&Ad, for both the Irish and global market. VIEW THE SPOT IIBBDO JOINS THE DOTS FOR GUINNESS A dot becomes something great in this animated spot via IIBBDO, Dublin, a co-production between Stink, London and Psyop, New York. VIEW THE SPOT THE DIFFERENCE A VOICE OVER CAN MAKE This viral was to attract copywriters in ad agencies to use voiceovers from Piehole for their commercials. Copywriters in the industry were asked to write a script, each for the same piece of footage. The best scripts were then recorded and sent out to everyone in the ad industry in Dublin. Creative director Prescilla Groves said: "This campaign shows how a different Voice Over can make a big difference." VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT THE PLEASURE AND POWER OF PRESS Desperate things happen to people when they give up their newspaper according to these ads from Publicis Qmp, Dublin. VIEW THE 'ARM' AD VIEW THE 'EYES' AD VIEW THE 'EAR' AD GUINNESS HURLING CHAMPIONSHIPS Irish International BBDO promote the Guinness Hurling Championship. VIEW THE EYE AD VIEW THE FINGERPRINT AD VIEW THE HEAD AD ONE ACTION CAN CHANGE THE WORLD An ad from Chemistry Dublin for the Irish aid agency Trócaire launching the 2007 range of global gifts. "A simple idea, beautifully illustrated by Rob Ryan," said copywriter Anne Fleming. VIEW THE SPOT FEED THE BEAST There is a beast within us all. Its name is hunger. A wild, raging, Neanderthal desire for food that turns us from rational, polite human beings into raving savages. The only way to conquer this beast is to feed it. This Heinz Big Eat website, via ICAN Dublin, allows you to 'create' your own beast by uploading your own photos. VIEW THE SITE  Focus are an Irish charity organisation who help the homeless. These 6 sheets, via agency Chemistry, were handmade from pieces of battered cardboard, handwritten, then inserted into the Adshell spaces around Dublin. VIEW THE 'LOST' AD VIEW THE 'HAVE NOTHING' AD VIEW THE 'DIDN'T MATTER' AD  Fight boredom campaign for entertainment.ie, the irish online listing web site, via Cawley Nea TBWA. A simple campaign to point out that boredom is indeed a very bad thing. VIEW THE 'SHAVE' SPOT VIEW THE 'DUST' SPOT VIEW THE 'BANDS' POSTER VIEW THE 'GLOVE' POSTER STRAWBERRY ALARM CLOCK BARES ALL There are better ways to wake up. A new viral spot for FM104's morning show, Strawberry Alarm Clock via Irish agency, Bonfire. VIEW THE SPOT THERE'S NOTHING LIKE A BOY'S NIGHT Cheeky stings to promote boy's night on a local TV station in Ireland. VIEW THE 'LESBIAN' SPOT VIEW THE 'TOP' SPOT VIEW THE 'GAS' SPOT  When people see you throwing litter they think you are filthy. In this spot, Publicis QMP Dublin targets young urban teenagers don't think there is anything wrong with throwing litter. It's sometimes even seen as a cool rebellious act. This age group are very conscious of what their peers think of them. Especially the opposite sex. Much more so than celebrities or authority figures. When you walk like a duck and quack like a duck, then you probably are a duck! VIEW THE SPOT  Publicis QMP, Dublin has created a series of stings for TV show, 'Master and Apprentice' sponsored by Failte Ireland. VIEW THE SPOT WATER CONSERVATION MESSAGE GOES OUT WITH THE TIDE Banners have been cleverly placed along the River Liffey in Dublin below the water level, via agency Publicis QMP. Using the dropping tide to convey the water conservation message. VIEW THE VIDEO  The following ad features a well known character from Irish language drama âRos na Rúnâ, who is a suspect in his girlfriendâs missing personâs case in the show. He explains (in Irish) to the characters from American drama âCold Caseâ that he doesnât understand English. Their response is highly unusual. They ask him where the missing woman is and finish by enquiring if he understands them now â all done through the Irish language. VIEW THE SPOT McCANN IRELAND LAUNCHES AMSTEL DRAUGHTPUBLICIS QMP'S 'DANCE OFF' FOR HALIFAX Some background from Ronan Nulty, Publicis QMP, Ireland - copywriter on featured spot âDance-Offâ. Our first Halifax ad, âFightâ got banned. Well, the bit where a banker got thrown threw a window did. Thankfully any violence in âDance-Offâ was restricted to âbody-poppingâ. The challenge was to do a dance ad in a fresh way. The answer: Hire The Glue Society. Heâll help us cast the best old-school dancers in New York - who just happen to look like bankers (including one of the original Rock Steady Crew). Heâll also get Harris Savides â the only man to make America look even âcoolerâ than it is. Dan and Ryan were our two amiable Halifax guys. They were great at playing Irish and dancing funny. Note: The lead banker is an Irishman in New York. Donât know who found him. His name is Mickey and he works in The Ear Inn. Interesting conversationalist. The only shame was having to cut out so much great dancing. And finding out that the Moonwalk is harder than it looks. VIEW THE SPOT MY BOSS IS A CLOWN A range of t-shirts to worn instore by McDonald's staff as part of an ongoing people campaign. VIEW THE WORK ONLY THE BEST FILM WILL MAKE IT For the Dublin Film Festival, TBWA Ireland tell punters, only the best film will make it. VIEW THE SPOT |
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