 |
Seen and noted
 Toyota via Saatchi & Saatchi Jakarta launches their first corporate TVC in Indonesia capturing the new spirit of the country. With a new liberal government, a fast growing economy and an expanding middle class Indonesia is 'moving forward' which is perfect fit for Toyota's long lasting positioning. VIEW THE SPOT Mitsubishi Outlander: Newly RebornRoad Safety Association of Indonesia: Pedestrians Drowsy Driving is One of the factor that cause most road accident after reckless driving.Agency: Independence, Indonesia VIEW PEDESTRIANS OUTDOOR VIEW CAR OUTDOOR VIEW BIKE OUTDOOR VIEW MINIBUS OUTDOOR Mitu Baby Antiseptic Wipes: Chain Illustrates that: Germs are always moving from one place to another and Mitu terminate the chain of germs. We also using rhyme words in Indonesian.Agency Advantage IndonesiaPLAY THE SPOT Shock Drain Opener: Pipe Jams Using the metaphor of Jakarta's bad traffic condition Advantage, Jakarta demonstrate the role of Shock Drain Opener as a solution for extreme clogged drainpipes VIEW THE AD  Lucido-L for your stylish hair. Agency: Matari Advertising, Jakarta.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Indonesians eat all parts of beef, mutton and chicken. They eat beef ribs and tongue, chicken head and claws, mutton brain, intestines and so on. The challenge has always been on how to cook these parts into delicious meals. Bango Sweet Soy Sauce campaign from Lowe, Indonesia and app bring out various types of food you can cook with each part of the meat.VIEW THE BEEF AD VIEW THE MUTTON AD VIEW THE CHICKEN AD Malika Hijabs: Hijab It On Indonesia has the largest Moslem population in the world. For young Moslem women, wearing a Hijab (Moslem Head Wear) is a symbol of faith, and also a reflection of their modern, dynamic lifestyle. So, how does a small boutique Hijab store appeal to these young women with a precious little budget? Typically, wearing a Hijab takes a lot of effort. And, a lot of pins.Republic Jakarta planted a news article featuring a modern Indonesian woman in a leading local newspaper. And then, we put a removable sticker in the shape of a beautiful Hijab covering the head of the woman.So, almost instantly she 'wore' a Hijab. Which is exactly how the experience of putting on a Malika Hijab is. Pinless. Painless.The sticker doubled-up as a 25% Discount coupon, to be redeemed upon visiting the store.VIEW OUTDOOR  Bringing his highly evocative visual approach, director Mario Zozin has teamed up with Bates Chi & Partners, Lynx Films and PSN Spain to create a visually arresting spot for A Mild that celebrates the spirit of life and exploration that connects us all. Through the clever use of beautifully designed match-cuts, Zozin takes the audience on a globetrotting adventure that speaks directly to the heart and stirs the imagination by showing what we are capable of when we are brave enough to say "yes".VIEW THE SPOT Semen Tiga Roda: Smash Semen Tiga has been proclaiming their tagline as the strong and trusted cement in Indonesia. However, audiences need to be assured and experienced the meaning behind the tagline. Further, Semen Tiga Roda need to leverage their brand awareness towards youth market. Fortune Indonesia produced a synchronized smartphone and PC Race Game called "Arena Uji Kokoh". In this game, we invite audiences to drive a car and smash it to the wall and experience the strong cement of Semen Tiga Roda. Result :During this activity period, the campaign generates 4045 participants, 20,4 million reach, 76,5 million exposures on social media, 110, 234 web traffic. VIEW THE CONCEPT Jakarta Animal Aid Network:AgusDancing monkey phenomenon has been an ongoing issue for many years in Indonesia, especially in Jakarta. The innocent monkeys are brutally and severely taught by human, to be or to act 'human', and countless have died during the cruel 'training' process.For the survivors, the owners take them to the street to perform and to beg people for money. People commonly address all the dancing monkeys as "Sarimin", "Agus" and "Adinda".PLAY THE AGUS SPOT PLAY THE SUMIYEM SPOT PLAY THE ADINDA SPOT  Indocement is the market leader in the category. At this stage the brand needed to strengthen the leadership by tapping the younger generation and convince them that the brand is unquestionably strong. Fortune Jakarta developed a full campaign "Uji Kokoh" in 3 stages: Teaser, Launch and maintaining ads using all medium ATL, Activation, build community & DigitalVIEW THE TEASER 1 SPOT VIEW THE TEASER 2 SPOT VIEW THE TEASER 3 SPOT  In every situation our hero faces he is able to flash forward and imagine what would happen to him, which sends him into a nervous twitch. That is until he comes across the new Toyota Avanza and the thought of driving the car puts him at ease in turn making his twitch go away.Agency Saatchi & Saatchi IndonesiaVIEW THE SPOT Semen Tiga Roda: Nothing Can Break Us Down PT Indocement Tunggal Perkasa Tbk. is known as a producer of Semen Tiga Roda which is one of the most popular brands in Indonesia.Because Semen Tiga Roda is unquestionably strong (Uji Kokoh in Indonesian language), theres no doubt it will stay strong no matter what happened.Agency: Fortune Indonesia VIEW THE SPOT  School exams are a nightmare for all students. Penerbit Erlangga (Erlangga Publisher) has published an exam books that contains exercises material for elementary school, junior high school and high school students. Using these Erlangga's book students can learn and practise for exams and make them fun. This print campaign from Fortune Indonesia promotes the book.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Laurier Sanitary Napkins: Laurier Lifeboat Laurier sanitary towels wanted to stand out from competitors so during the rainy season in Jakarta they provided the local flood rescue organisation with Laurier lifeboats. The lifeboats were in the shape of sanitary towels and the message - stay dry with Laurier. Agency: Dentsu IndonesiaVIEW THE CONCEPT Lenovo: Touch Turntable Lenovo Touch Campaign are targeted through Fortune Indonesia to introduce key product highlights to the market, increase Lenovo ID fan base and increase engagement rate on Lenovo Social Media Accounts.VIEW THE CONCEPT Kratingdaeng: Effortless Action For Hollywood action star Joe Taslim to foil the plans of the underworld big bosses, he first has to fight his way past several gangsters in unique locations and avoid being burnt by a 20-meter fire ball. Agency Bates CHI IndonesiaVIEW THE SPOT  This is a friendly match between all various of Daihatsu cars versus Manchester City in a spot from Fortune Indonesia .VIEW THE SPOT Queens Tandoor: Greg's SpeechQueen's Tandoor Restaurant is the gateway to an Indian taste experience. While eating the delicious cuisine we will be delighted with the true flavor of Indian cuisine. Those are described it with the changing accent become very Indian.Agency Fortune Indonesia PLAY THE GREG'S SPEECH SPOT PLAY THE NEW BOSS SPOT PLAY THE TOUR LEADER SPOT Kem Chicks: Sandwich Self-Talker Kem Chicks, a grocery store in Indonesia, wanted to promote more sandwich options. Dentsu Sparks came up with this ambient concept.VIEW AMBIENT  Energen is a famous instant cereal drink in Indonesia. Consuming Energen everyday is good to fulfill the energy needed to start the day to get the optimum daily achievement.Agency: Dwisapta VIEW THE AD  How to dramatize the end benefit of Polident denture adhesive cream in a not only simple but memorable way? Because Polident can ensure that your dentures will be strongly attached. From Grey Indonesia. VIEW THE SPOT Anti Smoking: There is no glamour Talent smoked 100 cigarettes just to prove a point in this spot from Squarebox, Indonesia.VIEW THE SPOT  BBDO Indonesia has illustrated this creative print campaign for Del Monte.VIEW THE RICE AD VIEW THE SPAGHETTI AD  One mans journey's take him through the heart and soul of Havana, Cuba; where he indulges in all its wonder. Agency: Rise Indonesia VIEW THE NO 6 SPOT VIEW THE MOJITO SPOT Biskuat: Playbox Known as energy biscuits fortified with vitamin and minerals, Biskuat wants to fuel kids further with long-lasting activities that dial up the energy message.Saatchi & Saatchi Indonesia introduce Biskuat Playbox,a limited edition packaging containing up to 12 packs. It is a direct showcase on how kids can enjoy the biscuits and use their energy to play with the box. VIEW THE AD Heinz Sambai Terasi: Posterasi Terasi is the key ingredient in a favorite Indonesian condiment, SAMBAL TERASI, with a pungent smell sure to arouse appetites.But making it the traditional way is hard work.Heinz ABC Sambal Terasi delivers homestyle flavour without the laborious preparation.Yet to many Indonesian cooks, homemade is still the best, and many remain unaware that a convenient alternative exists. TBWA, Indonesia had the solution. VIEW OUTDOOR  Publicis Indonesia's new print work for Neo Rheumacyl Forte gives relief for unbearable joint pain.VIEW THE FIRST AD VIEW THE SECOND AD Mining Advocacy Network: A gift of innocence Create a newsworthy story about innocence of these Porong Sidoarjo children crafting a bust statue gift made of mud for the President of Republic of Indonesia Susilo Bambang Yudhoyono (SBY), and personally delivering it to the Presidential Palace, 462 miles away from their home -- Desa Besuki, Kecamatan Jabon, Porong Sidoarjo, East Java. Agency: Grey JakartaVIEW THE SPOT Gudang Garam Mild: Break the limit After a violent robbery our hero decides to take justice in his own hands in this Gudang Garam Mild commercial directed by Jon Gwyther.VIEW THE SPOT  "Dibalik" in Indonesia has two meanings: Behind and Flipside. In this spot, Roundtable, Indonesia literally flipped a house, a shophouse, an apartment building and a road to reveal Holcim's various solutions for a better construction.VIEW THE SPOT  Fortune, Indonesia print ads for Unitron Hearing AidVIEW THE ROAR AD VIEW THE SIRENE AD VIEW THE BANG AD Telkom: Speedy Monitoring Keep and eye on your home from everywhere you go with a Telkom Speedy Monitoring system. Agency: Grey Group Indonesia.VIEW THE ALIEN AD VIEW THE PLUMBER AD VIEW THE KIDS AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Launch of the All New Mitsubishi Outlander Sport by Grey Indonesia: Newly Reborn.
New print work from Lowe and Partners Jakarta for Unilever brand Superpell.
Firey entry for the Kia Carens in this spot from Main Ad Indonesia 
Paper meals on paper from Grey, Indonesia 
Grey Indonesia print 
Fortune Indonesia print for Daktarin foot powder