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Seen and noted
W+K GETS US WOMEN'S SOCCER TEAM NOTICED FOR NIKE The greatest team you have never heard of. Wieden + Kennedy enlists Jim Mike, a cutting edge PR man, for Nike to get the US women's soccer team noticed. VIEW THE 'MASK' SPOT VIEW THE 'BREAK AWAY' SPOT STOP THE CLOCK WITH EXTRADERM Simple product demonstration from DM9JaymeSyfu, Manila that with Extraderm Age-defy, you have now the power to stop ageing. VIEW THE SPOT BURNETT TAKES ON COMMUTER ETIQUETTE Melbourne's Connex Trains is taking on poor commuter etiquette. Inconsiderate passenger behaviour is a concern of many commuters and a problem they have wanted rectified for some time. Enter Dr Martin Merton, Americaâs No. 1 expert on train etiquette, a completely fictional self-help author created by Leo Burnett Melbourne. The agency began by developing an American website that announced the author was heading down under to write his next title, Thereâs No âIâ in Carriage: a self-help guide to becoming more considerate commuter. Leo Burnett decided to use a humorous and light-hearted approach for a couple of reasons. âA parody of the self-help industry seemed the ideal way to tackle the touchy subject of commuter behaviour as it allowed us to suggest change without actually telling the general public how to behave," said Jason Williams, Creative Director. VIEW 'UNKINDNESS OF STRANGERS' SPOT VIEW 'PUTTING THE MUTE BACK IN COMPUTER' SPOT VIEW 'LEGS WIDE SHUT' SPOT MUSEUM OF SEX - BABIES, FURRIES AND, OF COURSE, PONIES A series of spots highlight the new 'kink' exhibit that is happening now at the Museum of Sex in New York. VIEW THE BABIES SPOT VIEW THE FURRIES SPOT VIEW THE PONY SPOT  Cheese slices that contain 25% less fat. In a market where promises of weight loss and fat free products proliferate, the campaign takes a different approach. JWT Kuala Lumpur way from traditional weight loss style ads and designed human characters that form graphic circles, each demonstrating that they've lost a quarter of their original 'roundness'. VIEW THE AD EURO RSCG CRUNCHES THE NUMBERS EuroRSCG, Amsterdam was tasked with creating awareness for Doctors of the World in the Netherlands. This TVC is part of a campaign. (And yes, in the Netherlands they use dots rather than commas to separate large numbers). VIEW THE SPOT R YOU READY FOR ROMANCE ROUND RED RIVER? Argentinian winery Navarro Correas presents their new campaign via Santo, Buenos Aires. VIEW THE SPOT EVERYDAY HEROES TRAVELLING ON SWEDISH RAILWAYS The spot shows a green way to travel, portraying the every day heroes that makes a concious choice even when they´re travelling. Jasper Ericstam from Social Club directed this for KING, Stockholm. VIEW THE SPOT PHONE SEX FOR SILVER SANDS SHS, clothing firm with a teen core target, launches its brand new press/outdoor campaign for the 2007/08 fall winter collection. In its latest marketing offensive SHS has endeavored to strike at the basic rebellious instinct of teenagers to promote its new line of clothes. The advertisement shows a boy stepping out from home during late hours depicting their rebellious and independent attitude that marks a divide from their earlier innocent instincts. The campaign will run in Germany, Itlay, Spain, Russia and throughout South America. VIEW THE AD VASELINE 'SEA' - THE DIRECTORS' CUTFRESH DESIGNER GOODS ARRIVING DAILY One of Winners' best kept secrets is that they have fresh items arriving daily. But now that their Freshness campaign has hit the airwaves, the word is out. Along the way, another long-kept Winners secret is revealed - Where do they get all those fabulous brand name and designer goods for so little? According to Ogilvy Toronto Associate CD Ivan Pols: "It was dirty work, but someone had to do it." VIEW THE SPOT  Young and old dream of educated futures and the doors they'll open for them. Shot on High-Speed in Cumbria, Northern England. Stuart Douglas was also DP on this film via The Bridge, Glasgow. Said director Stuart Douglas: "The notion that the imagination can be the passport to the rest of your life as a metaphor for education really appealed to me. I tried to keep it really simple and let the viewer take whatever journey they wanted, using these images as the starting point." VIEW THE SPOT NEW YELLOW SPOT FEATURING CRACKERS THE CLOWN Yellow Directory released its latest television campaign directed by Tim Bullock of Prodigy for George Patterson Y&R Melbourne. âCrackers the Clownâ follows the story of a hapless childrenâs party clown booked through the Yellow Directory. VIEW THE SPOT GUEST JUDGES: MATTY BURTON AND DAVE BOWMAN, DROGA 5, NEW YORK Matty Burton and Dave Bowman, a hot senior team at Droga 5, New York, pick their fav ads from this week's crop on bestads. In TV, the stand out winner for us has to be the Thrifty 'Birthday' spot. What a tight bastard. Really well executed. Simple. Hilarious. Well done guys. Coming in second would have to be 50 percent of the Snickers 'Feast' campaign - the Horn execution, which felt inspired, fresh and untouched by too many hands and opinions. Sadly, the Intro spot felt like the exact opposite. Such a shame. Hairy guys in weird costumes in a beat up shitbox should have been a recipe for something funnier. Other spots we felt were worthy of a mention were the Volkswagen 'Interview' spot which felt smart (and bang on brand) and the Partnership For A Drug Free America 'Best Friend' spot where a dog talks to a girl who smokes weed (only because dogs DO talk to you when you smoke weed. We were told. By someone we met once. At a party.) As for Print or Outdoor, the Safety - Track Crossing 'Too Many Didn't' idea was head and shoulders above the rest. Feels like it would have a real effect if you saw it. And it's targeting the people perfectly. As for the runner up, we have both been locking horns for days trying to figure out which ad pips which at the post to take this title. Either that or we felt that nothing else was really worthy of a mention. REAL MEN WEAR THERMAL UNDERWEAR A series of humorous series spots for Stanfield's thermal underwear via John St, Toronto. VIEW THE 'MEAT LOCKER' SPOT VIEW THE 'NIGHT OUT' SPOT VIEW THE 'EXERCISE BALL' SPOT JWT MELBOURNE PLAYS BULLSHIT BINGO JWT Melbourne has launched a TVC and an interactive website called âBullshit Bingoâ as part of their commitment to changing the world. Playing âBullshit Bingoâ is one of the actions in the new book, Change the World 9 to 5, recently launched by their pro-bono client We Are What We Do. You may have heard of their first publication, Change the World for Ten Bucks (or for A Fiver if youâre in the UK), that went on to become a world-wide best-seller. Change the World for Ten Bucks contained 50 simple actions to make the world a better place. Change the World 9 to 5 contains the next 50 simple actions; this time focused on making work a better place to be. Action #87, Play Bullshit Bingo, reads: âTick off anything you hear in a meeting. First to complete a line wins. What is this doing in a book like this? Itâs here because we believe jargon isnât just ugly, itâs exclusive and power-based. Itâs one of the things that makes working inhuman and joyless. If you complete a whole card in one meeting, you can take your boss to the United Nations Court of Human Rights. Plus, you win a toaster and a huge fluffy orange rabbit.â The website, http://www.bullshitbingo.com.au allows people to watch the ad, create your own bingo cards (complete with jargon particular to your industry), as well as challenge your colleagues to an online game of Bullshit Bingo. The team behind the ad, Fergus Donaldson and Andrew Crook, are planning to roll out a whole series of TVCs, viral campaigns and press ads to help spread the word about Change the World 9 to 5. VIEW THE VIDEO VISIT THE SITE THERE'S SOMETHING VIRAL IN THE WATER This V WATER viral, via 20:20 London, is a charming animated story that plays on the concept of V WATER making even the toughest London day just that much better â the âhelping handâ of V WATER brings to life the playful and friendly tone of the brand while reinforcing its strapline, "There's Something In The Water". VIEW THE SPOT SAATCHI SINGAPORE GET TO KNOW THE WILD The latest print execution in the 'Get to know the Wild' campaign for Golite Tents. Created by Saatchi & Saatchi Singapore, each of the creatures featured has a name. VIEW THE AD DON'T BE SHY, ROB WITH CONFIDENCE The prospect of public speaking is known to strike terror into most peopleâs hearts. And in a survey done a while ago, more people were afraid of it than of death. In this commercial for Dale Carnegie Training, via DDB Singapore, we see how pretty much anyone can benefit from a little public speaking training. VIEW THE SPOT BMW MAKES AN EXHIBITION OF ITSELF - THE VIDEO In the 1970s and 80s BMW invited some of the world's best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, we commissioned local artists to take existing BMW billboards and turn them into art. VIEW THE VIDEO  Raunchy Clearasil ads? CNN is attacking the latest Clearasil campaign via Euro RSCG NY and OPC, Toronto director Brian Lee Hughes. The spots were featured here on bestads last week. VISIT THE SITE  BBH London has launched a new brand advertising campaign for British Airways, led by this spot written by John Hegarty. The through-the-line campaign will be launched with this new television ad, followed by cinema, radio, press and online. The television and cinema ad shows British Airways staff demonstrating their commitment to great service and to making the flying experience special by bringing the best of what they offer to everyday life. The film shows 20 of British Airwaysâ own people from ground staff to cabin crew interacting with real passers-by in the Rocks areas of Sydney, Australia. The ad captures moments of service that include staff offering help with directions, cooling towels and drinks and assistance with taking holiday photos. VIEW THE SPOT  Bryan Ferry appears in Saatchi & Saatchi, London's latest Carlsberg TV commercial as a support act to a trio of pub karaoke singers. The spot, which uses 25,000 extras, opens with three lads arriving by helicopter to the back stage area of a packed festival arena where they are treated like famous rock stars - complete with back massages. VIEW THE SPOT  WCRS London has put to air a new spot for Brylcreem, titled 'Effortless', created by Oli Beale and Tori Flower and directed by Frederck Bond via Sonny, London. VIEW THE SPOT GUEST JUDGE: GUY MOORE, CREATIVE DIRECTOR, LEO BURNETT LONDON
GUEST JUDGE /BEST AD OF THE WEEK
September 12, 2007 04:11 (Edited: February 17, 2023 05:19)
 Guy Moore reviews last week's Best TV and Best Print. (To view the work, click on the Archives at left). In TV my favourite is Harvey Nichols Foodmarket 'Backstage' I really like this ad, for a start I thought why am I watching this, a goat vomiting into a urinal, a hen tapping a few lines of cocaine, lots of lovely beautiful women and a typical camp organiser. Very beautifully shot, great observations and touches, very David LaChappelle. The end punch line is great, Harvey Nichols now has a food store. BMP once again at its best. Then in no particular order are my comments on the rest of the TV. Cadbury Dairy Milk 'Gorilla' Instead of the typical woman having an orgasm on a sofa as she indulges in chocolate they choose a gorilla playing drums. Very brave, very mad, very different for a very tough category. Buenos Aires Zoo 'Yawn' A sweet little film that was the perfect time length to get over the message. AT&T 'Another battle' Nice concept, I'd have liked to have seen more, but the ending obviously ate into time. Anti-litter 'Walk like a duck' In principle this commercial showed all the signs of being a good one, I feel it needed more money to give it justice. Vodafone 'Time theft' An obvious concept but with good editing, good music, and great touches it rises above all other mobile phone ads. OK. Now onto press. My favourite without a shadow of a doubt is for Bazooka bubble gum 'Air Bag' Very simple, very funny. As a kid Bazzoka was the best at blowing bubbles and it gave you jaw ache into the bargain. You can't get a big bubble with Juicy Fruit. Also the poor kid is going to spend several hours trying to dislodge it from his eyebrows. Oh happy days! Amnesty International 'Man hole sticker' Very powerful and would stop anyone in their tracks. Lolane Head Up Styling 'Punk' Very arresting as a piece of art direction. I hope there were others in the series as it makes for a great campaign. Florida Coalition against Human Trafficking 'Girls' A deftly handled piece of communication that doesn't bear thinking about. Land Rover 'Tackle Pads' All Land Rover ads are good, but I must admit this isn't quite in the league of the Masai warriors. Sky TV Crime and Investigation Channel 'Inside their minds' What a great brief. Sadly the visual seems far too familiar and somewhat lazy.  Love Communications, Sydney has created a political parody spot for The Climate Institute. Called "Change Climate Change" , the commercial and other campaign elements created headlines in the national press during last week's APEC Summit in Sydney. Central to the campaign is a fictional character, âJack Simmonsâ who performs all the clichéd campaigning activities youâd expect from a politician â except heâs nine years old and because he canât vote for his future, heâs asking you to do it for him. People can access more information on the campaign by visiting www.changeclimatechange.org.au and register their details to receive the latest news on climate change, climate research and how they can make their vote count for Jack Simmons and his generation. VIEW THE SPOT  BBDO Guatemala has created a series of print ads for Cementos Progreso's Quick Dry Cement. VIEW THE 'RESCUE' AD VIEW THE 'ESCAPE' AD  In this throwback to Marilyn Monroeâs 1953 movie âGentlemen Prefer Blondes,â Anonymous Contentâs Jake Nava captures Beyonce Knowlesâ raw sex appeal for the new Emporio Armani fragrance Diamonds via agency SelectNY, as the diva sings her siren song rendition of âDiamonds are a Girlâs Best Friend.â VIEW THE SPOT  Teens listen to their best friends, as illustrated in this spot for Partnership for a Drug-free America via Campbell Mithun. VIEW THE SPOT DUREX COME OUT TO PLAY IN SINGAPORE Durex in Singapore gets playful with the launch this week of its fresh new creative platform 'Play', developed by Ogilvy RedCard. Illustrating the engaging ways to have fun using the full range of Durex products, the campaign consists of three print/poster ads and will run throughout Singapore. The campaign aims to communicate Durex as more than just safe sex, encouraging fun and pleasure-enhancing experiences. This is the first creative Ogilvy RedCard has developed for the client since winning the business (SSL Healthcare) in May. VIEW SCISSORS AD VIEW SEE SAW AD VIEW WHEEL BARROW AD MOTOROLA RAZR 2 LAUNCHES VIA OGILVY BEIJING The original RAZR was the most emulated mobile phone ever. What kind of reactions would the new RAZR 2 generate? Created by Ogilvy Beijing VIEW THE SPOT IT'S A MINEFIELD OUT THERE Clemenger BBDO, Wellington has put to air a commercial for Land Transport New Zealand highlighting the dangers of speeding through corners. Landmines were a perfect symbol for the hidden danger that you only find out about when it's too late. Says the creative team: "Executionally, we didn't want this to feel like a road safety ad - instead, we wanted our audience to see the kind of road, car and driver they aspire to, and then let reality catch up with them." VIEW THE SPOT  The lead spot from the new 'Life is better' campaign for the Volvo S80 T6 created by Arnold Worldwide, Boston in association with Nitro, London. Six commercials showcase a variety of Volvo models, including the new top of the range S80 in this spot. VIEW THE SPOT DON'T CROSS THE TRACKSEvery year dozens of people are killed in NZ crossing railway tracks away from the marked crossings. Almost all of them are entering or leaving the stations. The brief to Clemenger BBDO, Wellington from Tranz Metro was to discourage this behaviour by making people aware of the dangers involved. They cracked it with this ambient idea. VIEW THE IDEA POWERFUL AMBIENT HIGHLIGHTS ABUSE According to a Philippine National Police study, a woman is abused by her partner every hour in the country. Gabriela, a national women's organization aims to stop this trend by distributing these clocks to offices and public buildings. VIEW THE IDEA LAMPTAN LIGHTS UP A STADIUM OgilvyOne Worldwide Bangkok has created a print ad that illustrates that with Lampton bulbs you get powerfull lighting. VIEW THE AD YOUNG GUNS' AWARD SHOW VIRGINS: THE FINAL ACT Three award show virgins seek the help of The Baby Droga (David Droga), The Wise Bogusky (Alex Bogusky) and The Holy Clow (Lee Clow). All done as a musical. At last, the end is nigh! Feast your eyes upon our three Award Show Virgins as their sordid tale culminates in an immense and blistering finale. Top creative director Glenn stars as the young creative hit maker, who is finally allowing his anxious young virgins the fleeting chance to grip fame. Be enchanted by cameo appearances from some of advertising's most influential apostles. Be jostled from your ergonomically enhanced office chair by an unexpected surprise twist ending that has the potential to make sense of the universe we live in. And best of all, revel in the glorious completion of what could have been the greatest amount of cheap sexual innuendo ever woven into what could very well be the most ridiculous (and expensive) way to promote an award show ever! These sentences may run on, but the show will not. Find the link for the Finale in the theatre programme at letusbeyourfirst.com. Experience the crushing drama that is the final act of 'Award Show Virgins - Let us Be your First.' Online now. THE 2007 YOUNG GUNS AWARD: GET ENTERED BY 12 OCTOBER VISIT THE SITE « First « Previous Next » Last » 4 of 5 |
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