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Seen and noted
 These two spots aim to make the community aware that everyday items can turn into lethal weapons in a storm. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Women enslaved by sex trafficking lose more than just their names. This powerfull and controversial spot for Body Shop and the Helen Bamber Foundation stars Emma Thompson who plays out the role of the optimistic Elena and the enslaved prostitute Maria. The viral was put together by Quiet Storm Films in three days and went live on the day of Anita Roddick's London memorial service. VIEW THE VIRAL  M&C Saatchi London parody the 1989 British Airlines 'Face' spot for Silverjet that brings "a select few people together". The drector is Hugh Hudson, who directed the original spot. VIEW THE SPOT  One note is played by 128 musicians to create 'Music Pieces' by Fallon London. The website walkmanproject.com also invites people to submit their notes to be mixed by visitors to the site. âTechnically, this has been one of the biggest challenges of my career. Not only were we experimenting with a musical style that has never before been attempted, we also had to make sure it worked as a visual performance. That meant overseeing 128 musicians playing everything from drums and pianos to kalimbas and electric guitars, which in turn meant we had to come up with a new technique for recording them. On top of that Sonyâs commitment to ânot faking itâ meant that we then had to film the whole sequence in one take. The end result justifies the means though!â Said director Nick Gordon. VIEW THE SPOT IT'S STILL FIERCELY COMPETITIVE AT SGIC Extention of the 'Fiercely Competitive' campaign which demonstrated the fiercely competitive nature of the employees at SGIC insurance. This is an example of the great lengths that they will go to to be competitive. VIEW FIRST POSTER VIEW SECOND POSTER VIEW THIRD POSTER SHADOWS MAKE CHRISTMAS FOR JOHN LEWIS Lowe London has released the new Christmas campaign for the British department store John Lewis. "Everyone does celebrities and tinsel at Christmas time, especially the big UK stores, so we deliberately stayed away from all that and sought a purer approach," explained copywriter George Prest. "The brief was to talk about the the perfect gift for any individual and show a lot of product at the same time. We hit on the shadows thing early on and from then it was a case of testing, playing, prepping and stripping down until we had the bare minimum of stuff and people in the ad. Michael Gracey shot it for us. He was the one director who really embraced our vision for the piece and we think he's done an absolutely cracking job." VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD  To promote Philips energy saving light bulbs DDB Sydney printed posters that literally glowed in the dark. VIEW THE POSTER CENSOR THE MUNDANE Intelligent men's magazine Dazed & Confused has launched an integrated campaign via Lowe Hunt, Sydney running across TVC, print, posters, ambient and viral. VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD DDB TORONTO FIGHT ILLEGAL HANDGUNS An anti-handgun awareness campaign of six ads from DDB Toronto. VIEW THE 'GUTTER' AD VIEW THE 'PARK' AD VIEW THE 'CAR' AD VIEW THE 'APARTMENT' AD VIEW THE 'WATER' AD VIEW THE 'SCHOOL' AD SUPPORTING THE ELDERLY HelpAge India is a very well known organization that has been active in doing a lot of social work for the elderly. JWT New Delhi's goal was to demonstrate the efforts made by this organization, in a very simple way. So that it not only creates awareness, but also gets more people involved in the process. "The basic insight we we worked on was that falling trees are bound to attract people, and thus maximizing the reach of our message," said agency ECD Elvis Sequeira. VIEW THE AMBIENT  The most dangerous time in a young drivers career is in the first six months after they pass their driving test. The Union Edinburgh were asked to create an outdoor campaign to highlight the fact that you only really begin to learn to drive after you pass your test. VIEW THE OUTDOOR ANYTHING MAKES A HOTWHEELS RACE TRACK A new print campaign from O&M Mumbai to promote the HotWheels range of toy cars. VIEW THE 'BED' AD VIEW THE 'CHAIR' AD VIEW THE 'TABLE' AD  DDB Hong Kong is behind a push to position this English-Chinese translation machine as daily digital equipment. VIEW THE ADS NEW ZEALAND COPIES FORD MONDEO 'BALLOONS' To extend and localise Ford Mondeo's European produced launch commercial "Balloons" JWT New Zealand created a viral copycat of the spot. It created widespread debate on You Tube whether it was real or fake. A two minute piece on NewZealand's TV3 National News proved it to be fake but in the process created mass exposure for Ford and Mondeo. VIEW THE SPOT  FedEx's Insight tracking allows shippers to send their packages worry-free. A new print campaign via BBDO Toronto. VIEW THE 'AWAKE' AD VIEW THE 'WHERE IS IT?' AD VIEW THE 'WORRY' AD  From the point of view of stressed out parents, raising children can be a bit like dealing with a pack of raging bulls. That, at least, is the premise of a new spot directed by the Goetz Brothers of bi-coastal production company The Joneses for the herbal health supplement Airborne. Conceived by Pittsburgh agency TenUnited, the spot promotes Airborneâs ability to boost the immune system by comparing germ carrying kids to the bulls of Pamplona, Spain. VIEW THE SPOT  Obesity is a growing national problem in Scotland. Edinburgh's The Union Advertising Agency has created a campaign to make people aware that problem eating can be a problem even in early childhood. VIEW THE AD  Last year the PS3 was launched with a campaign via TBWAChiatDay, Los Angeles, that became known as the "White Room", demonstrating the PS3's power. With those technology messages now firmly embedded, the latest campaign moves beyond the "power" message with a more high-energy, entertainment driven focus for the PS3. The games are showcased and the new lower price point is clearly communicated. The spots also focus on the Blu-ray movie capability, the PlayStation Network and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home. VIEW THE 'UNIVERSE OF ENTERTAINMENT' SPOT VIEW THE 'ONLY ON' SPOT  TBWAChiatDay Los Angeles has created three posters for Pennzoil for the upcoming trade show, SEMA (www.semainsider.com), in Las Vegas. The posters, printed on vintage paper stock, celebrate Pennzoil's heritage and involvement in NASCAR racing at some of the most famous racetracks in the world. The posters will be given out to enthusiasts at SEMA as well as used later in select venues. VIEW THE 'DARLINGTON' AD VIEW THE 'INDIANAPOLIS' AD VIEW THE 'TALLADEGA' AD  Part of a campaign from Grey Vancouver to convincing eastern Canadians to travel to Fort McMurray and visit all their friends who have migrated west. VIEW THE AD  BADJAR Ogilvy, Melbourne has brought a new breed of Tasmanian Tiger to life, in âThe Natural Orderâ. Based on the idea of an urban jungle where your personality defines what animal you are, the TVC follows the adventure of the Urban Tiger, the brandâs hero. The TVC took 5 months to produce and utilised a range of specialist talents including a team of 6 sculptors, a poker expert and Academy Award winning DoP John Seale. VIEW THE SPOT  Ogilvy & Mather, Mumbai has created a series of spot for Videocon, one to highlight the effect of sound as experienced on Videocon televisions, the other to promote the Videocon range of washing machines. VIEW THE 'EFFECT OF SOUND' SPOT VIEW THE 'PARKING ATTENDANT' SPOT PREPARE TO CHILL Impact BBDO, Dubai has created a series of print ads for Mars warning us to prepare to chill. VIEW THE 'BIKINI' AD VIEW THE 'COAT' AD VIEW THE 'SLIP SLOPS' AD COMMUTERS DOWNLOAD BEER WEBISODES VIA BLUETOOTH In keeping with the great Tooheys Extra Dry tradition of being unexpected and highly creative, BMF Sydney further extends the HarvesTED story. The extension of HarvesTED originated online through the creation of 5 webisodes, each one focusing on a different trial or experiment that took place prior to the 90 second TVC. To help get the webisodes into peoples hands (literally), BMF and Lion Nathan worked closely with Optimedia and Adshel creating sites where commuters can download one of the webisodes to their mobile phone via bluetooth. Many of these sites also have inbuilt LCD monitors allowing commuters to watch each of the webisodes before being directed online to download the series. VIEW THE SITE VIEW THE BLUETOOTH INTERACTION VIEW THE OUTDOOR  This Friday in the UK, Mother, London will be airing a new cinema spot for Orange starring Macaulay Culkin. VIEW THE SPOT THE CAMERA THAT RECOGNISES FACES This is the print component of a Leo Burnett Sydney campaign that endeavours to give Canon public ownership over its face-detect technology. VIEW THE AD BELT UP Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message. Every fourth line was made up of the words 'DON'T LET THE ROAD CLAIM YOU. BELT UP. VIEW THE AMBIENT  888.com has recently launched their first ever branding campaign via CHI and Partners, London. Based on the thought âEnjoy the gameâ, the campaign engages people by allowing them to interact with the ads. In one execution, an outdoor poster prompted people to guess what colour the next 888 poster down the road was - red or black? Two hundred yards further along the same road, we posted up one of the two outcomes. The outcomes were varied on all of the sites to add a realistic edge of playing a game of chance. VIEW THE AD  McKinney, Durham has put to air a naughty little spot for Virgin Mobile featuring two young Nympho office workers having hot text with each other, much to the disapproval of HR. VIEW THE SPOT  "We've done a lot of work with Fallon before, including last year's New York Stock Exchange listing spots," says Stardust's founder and creative director Jake Banks. "This year, to take the campaign in a new direction, Mike Gibbs and his team wanted to create this really interesting take on the content⦠not straight 3D, not ultra-realistic... a little bit of stylization and lots of visual surprises." "Because Stardust had already done extensive work for NYSE listings commercials, their familiarity with the brand's vision really gave us a jump start on this project," said Gibbs, Fallon's group creative director. "Credit goes to the client as well for understanding the need to stand out visually, especially in the insanely cluttered financial category." VIEW THE 'ONE DESTINATION' SPOT VIEW THE 'MARKET CONDITIONS' SPOT KIA SURVIVES 10 YEARS Singh & Sons, Cape Town has aired a new TV commercial advertising Kia's 10 Year Warranty with the premise that not everything survives 10 years as well as a Kia... VIEW THE SPOT  BBDO New York has put to air a new campaign for eBay that promises consumers they will shop victoriously. VIEW THE 'FOX HUNT' SPOT VIEW THE 'DOG RACE' SPOT VIEW THE 'HAIL MARY' SPOT SPEAK FOR THEM ImpactBBDO Abu Dhabi have been tasked to motivate people to nominate good deed doers for the Abu Dhabi Awards. VIEW THE SPOT  Today, Volkswagen launches its latest ad campaign that firmly puts the companyâs green credentials at the fore. Created by DDB London and Tribal, the campaign promotes Volkswagenâs new BlueMotion Polo, the most economical car of its class in Europe, and comprises TV, cinema ads, a press ad and a microsite. VIEW THE 'PAPER' SPOT VIEW THE 'BAG' SPOT MOTHER SENDS WESTLIFE TO THE POST OFFICE The Post Office in the UK has further developed its new advertising campaign via new agency, Mother London. The campaign kills off the long-running animated ants from the previous Post Office ads in favour of celebrities. The first ad featured Joan Collins as the first customer to visit a Post Office branch (seen on bestads a few weeks back). Now other celebrities are set to appear in future executions including Bill Oddie, Keith Harris and Orville. This spot features Westlife. The fictional Post Office team in the ad is led by sub-postmaster Ken, played by John Henshaw, whose has previously appeared in 'The Royle Family' and 'Life on Mars'. VIEW THE SPOT « First « Previous Next » Last » 5 of 5 |
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