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Seen and noted
 McCann-Erickson, New York has aired a series of humorous spots, where the owners' cars are jealous of the shiny news cars at Avis. VIEW THE 'THREE DAYS' SPOT VIEW THE 'CONFERENCE' SPOT VIEW THE 'HUMMER' SPOT VIEW THE 'LOOK BACK' SPOT  Tropfest is Australia's premier short-film festival and the world's biggest. To celebrate Balance Water's sponsorship, Droga5 Australia was asked to create idents that complemented the Day's content, rather than simply interrupt it. VIEW THE 'Arms Trade Vs Yoga' IDENT VIEW THE 'Fast Food Vs Animal Liberation' IDENT VIEW THE 'Maoism Vs Bingo' IDENT  The Zoo Crew teamed up with the undisputed queen of the adult entertainment industry, Ms Jenna Jameson. They produced a limited edition skateboard deck which goes on sale shortly. This ad was created by davidandgoliath to introduce the new deck. VIEW THE AD LITTER AND YOU'RE RUBBISH These billboards/bus sides/posters for Keep Australia Beautiful graphically illustrate the point that if you litter you are a piece of rubbish as well. VIEW THE BUGS AD VIEW THE SEAGULLS AD VIEW THE RATS AD THE BEST INSURANCE SALESMAN EVER The impression of an insurance salesman is typically one who tries to skirt over the fine prints and urge the customer to buy as many of their policies as possible. In the Real Friend Insurance advertisement, one sees the exact opposite: A couple is keen to sign on to the policy, but the salesman is insistent that they read and understand all the terms. The idea for this advertisement was sparked from the name of the insurance company âMittareâ, which means âreal friendâ in Thai. VIEW THE SPOT POWER TO THE PEOPLE FOR GREENPEACE Greenpeace campaign from Leo Burnett Santiago. Translation: With whatever we can, for as long as we can. Join the fight ! VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD RUSSIAN BEAR PARTY TRICKS A tactical print campaign for Russian Bear Vodka, via Lowe Bull, Cape Town, designed to be placed at the back sections of young men's lifestyle magazines next to other mail order advertisements. VIEW THE AD BURNETT BLOWING BIG BIG BUBBLES IN BRASIL Big Big bubble gum allows you to blow extremely large bubbles. And people who like to chew gum adore blowing bubbles, specially kids and teens, the target for the product. The purpose of this campaign, via Leo Burnett, Sao Paulo, was to exemplify and demonstrate this. VIEW THE AD IS THIS THE MUSEUM OF TOMORROW? This year Clean up Australia intends to build on this annual event and extend the campaign to a year long ambition- âClean Up Our Climateâ. DDB Sydney was tasked to encourage people âto start today to save tomorrowâ; it all makes a difference. VIEW THE SPOT  D&AD, Via Saatchi & Saatchi, London, has released a viral ad promoting their big awards night in May. Directed by Andras Ketzer via Joyrider. VIEW THE SPOT  Lowe Brindfors, Stockholm has put to air a moving spot for Swedish ant-bullying charity, Friends, directed by Emil Möller via FLX Film, Stockholm. VIEW THE SPOT FEEL THE FRESH UP FORCE Colenso BBDO Auckland was tasked with launching Fresh Up's new Energy product. A drink that has the refreshment of the Original Fresh Up but has added energy. VIEW THE SPOT  The concept, Act Virtual, Make it Real in this spot calls for you to forget the past and get out of the cage for what you want in Life. A new spot via Neogama/BBH, Sao Paulo. VIEW THE SPOT  chiandpartners, London takes the Yaris 'treat it with respect' idea to radio. PLAY THE 'SALSA' SPOT PLAY THE 'SPA' SPOT PLAY THE 'TAKE THAT' SPOT WHAT IS UGLY AND WHAT IS BEAUTIFUL? Shot by Samuel Christopher of Hungry Man in London for Y&R Asia, this new spot for Sony Full 1080 High Definition examines the question: "What is ugly and what is beautiful?" VIEW THE SPOT  BankSA is the principal sponsor of the Adelaide Fringe, so they buy a stack of tickets to the shows and give these out for free. In other words, they put bums on seats. VIEW THE SPOT  For the first time ever, Mountain Dew has teamed up with a select group of artists from the world of contemporary art to create six unique Limited Edition Aluminum Dew bottles. Online video and TV advertising was created by BBDO New York to support this effort. Advertising broke on YouTube, Fox, MTV, Facebook and more. VIEW THE SPOT  Poor Cupid, he's got competition issues thanks to the popularity of Pinky Vodka, and the poor guy seems about ready to hang up his bow and arrow for good in this Ground Zero spot from director Carolyn Chen of Savant. Many know Cupid as the erotic god of love and sex, but in Chen's amusing piece Cupid is just a harried, poor working stiff (no pun intended) who - despite his best efforts to modernize his love arrow delivery system - is continually thwarted by the lady's love of Pinky Vodka! The poor bloke is at his wit's end. VIEW THE SPOT SEEK AND YE SHALL FIND THE BEST STAFF The Sweet Shopâs Sam Holst directs this spot for Seek.com.au, which reminds employers of the best place online to find the best staff. VIEW THE SPOT WONDER PERFORMANCE BREAD OUT FOR A DUCK To capture the elusive teenage market, BMF Sydney created a series of unbranded virals showing ducks performing with enhanced capabilities in a very âun-duck-likeâ manner. The virals include a surfing duck, ducks skylarking on an escalator, and ducks performing acrobatic flying feats. Following up with a TVC for Wonder Performance Bread completes the picture and explains the crazy duck behaviour. VIEW THE SPOT  Sony Australia, sponsors of the world's biggest short-film festival Tropfest since 2004, has launched a cross-media promotional campaign through its agency Euro RSCG Sydney that culminates in a series of 60 secs TVCs to be screened exclusively on the night of the festival. Written by Euro ECD Rowan Dean, the short-film style ads featuring well-known Australian actors were directed by former Tropfest winner Luke Eve. Built around the theme "Life is a story, tell yours with Sony" the work also includes press, online, instore, SMS promotions, as well as experiential activity through Jack Morton, all of which culminates on the night of Feb 17 at Sony Tropfest venues across Australia. Online, Euro has created a Microsite www.sony.com.au/Tropfest. According to Rowan Dean "The Sony Tropfest is one of the most hungry creative audiences in Australia. The strategic fit with Sony, who epitomises entertainment and the power of individual imagination, couldn't be better." VIEW THE SPOT ABSOLUT CAMPAIGN GOES PEAR SHAPED TBWAChiatDay, New York creates an Absolut world with this print series. VIEW THE 'PEAR STREAMS' AD VIEW THE 'CITRON STREAMS' AD HANGING OUT IN 77th STREET 77th Street is a popular youth brand. McCann-Erickson, Singapore's task was to advertise their range of Underground Clothing in a series of magazine ads. VIEW THE 'GROUP HANG' AD VIEW THE 'GIRL FRIENDS' AD VIEW THE 'SOLO' AD Really nasty holes - a manhole, a black hole, the hole in the ozone - react to the hole in Polo Xtra Strong mints in this humorous series of radio spots via JWT London. PLAY THE 'MANHOLE' SPOT PLAY THE 'BLACK HOLE' SPOT PLAY THE 'OZONE' SPOT BABY SOUNDS THE SIRENVandol is your first line of defense against baby's diaper rash. A new radio spot via DM9 JaymeSyfu, Manila. PLAY THE SPOT  National Express now offer cheaper UK train travel. A new print campaign out of CDP London where the 'miniature prices' are reflected in the miniature train set. VIEW THE 'BRIDGE' AD VIEW THE 'CROSSING' AD VIEW THE 'STATION' AD  Hotels really suck up to the reviewers of hotels.com, as revealed in this series of spots via TBWAChiatDay, New York. VIEW THE 'CARRYING' SPOT VIEW THE 'FUR ROBE' SPOT VIEW THE 'SHAMPOO' SPOT  Donation drive for Second Harvest, a non-profit organization that rescues perishable food and delivers it to shelters, food kitchens and other organizations that then feed the homeless and less fortunate. "We all have crispers and fruit bowls full of rotting fruit and vegetables. It's a senseless waste. This fact was our starting point." Said GJP Advertising Toronto ECD Lisa Greenberg. VIEW THE SPOT CASH PINATA During the Cash Pinata promotion at Treasury Casino, Brisbane, guests who entered the carpark encountered a pinata that was being bashed by the boomgate. VIEW THE AMBIENT VIEW THE AMBIENT ULTRA THIN PANTY LINERS Grey South Africa shows how thin Lifestyle Panty Liners are. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD NO UGLY SIDE EFFECTS WITH EXTRADERMExtraderm Age-defy cream works wonder by reversing skin aging, keeping it young and healthy unlike other invasive and more drastic method of skin treatments with ugly side effects. PLAY THE 'ANGER' SPOT PLAY THE 'HELP' SPOT PLAY THE 'PROPOSAL' SPOT HATE LATE CLOCK The Philippines is not the most punctual place on the world. An insight that lead to our Hate Late campaign for Pizza Hutâs on time delivery guarantee. This campaign has been running for a year now, with a very strong outdoor presence backed up by TV, radio, print and POS. Itâs been extremely successful and much talked about so our brief here was to look for new ways to refresh the campaign and further build momentum. VIEW THE OUTDOOR BILLBOARD  Ogilvy & Mather Mumbai show that Cadbury Dairy Milk chocolate is so good you will want to lick the wrapper clean. VIEW THE AD HONDA'S FRIENDLY TECHNOLOGY DDB South Africa has released a campaign for Honda that pushes the friendly technology that the car maker is known for. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD THRIFTY THINKING ON VALENTINE'S DAY Everything is more expensive on Valentine's Day that's when a little Thrifty thinking comes in handy. A new concept from JWT Sydney. VIEW THE POSTER THE LIGHTS ARE ON BUT NO ONE'S HOMEKLEINMAN DELIVERS THE STORK FOR MONSTER.COM The stork went through a lot of pain and trouble to bring you into this world. Don't disappoint him. VIEW THE SPOT IN THE DOG BOX AGAIN The Society for Animals in Distress found that the standard collection tins that they were using, were being overlooked and needed a more effective way to gather donations. So, Grey South Africa came up with a hard-hitting âinteractive posterâ, which was placed at strategic points in supermarkets across South Africa. This unique collection box challenges shoppers to cover the picture of an abused animal by donating cash. Thus demonstrating, in a simple way, the effect donations can have on the plight of needy animals across the country. VIEW THE CONCEPT « First « Previous Next » Last » 3 of 7 |
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