 |
Seen and noted
Whatever it takesPlease don't take my Sunbeam away Sunbeam has launched a new brand television commercial via Brave Sydney reconnecting the emotional bond that Sunbeam has built with Australians both young and old for over 100 years. VIEW THE SPOT  Russell âThe Enforcerâ Ingall is a V8 Supercar racing driver who is the public face of car parts retailer Supercheap Auto. The agency was charged to create a campaign that would invigorate âThe Enforcerâ property, targeting car fans. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT In a perfect world DDB New Zealand were out to create an emotional link between ANZ and its customers (both existing and potential) by demonstrating that ANZ sees the world the same way they do. Because ANZ lives in the same, world that everyone else lives in they know itâs not perfect. Which is good. Because when you know something could be better, you do what you can to improve it. VIEW THE REVOLVE AROUND YOU SPOT VIEW THE HOME LOAN SPOT VIEW THE WORLD VISA SPOT  Hot chicks feature in this Go Daddy campaign from NB Agency, Los Angeles. VIEW THE BOOK SPOT VIEW THE MATHS SPOT Wimpy family The commercial opens on a living room (somewhere in Benoni) where a family of six have assembled to play âFunky Townâ on multiple glasses that they collected from the many Valuelicious Meals they purchased from Wimpy. Each family member is dressed in an 80âs styled outfit that clearly looks homemade. The execution is shot in a YouTube/music video style. VIEW THE SPOT  BBH London and Rogue weave their way to the end of this Audi spot. VIEW THE SPOT VIEW THE SPOT (HIGH RES) The romance of a household choreGuest judge: Sarah Barclay, ECD, JWT New York This week's guest judge is Sarah Barclay, who is ECD at JWT New York. Prior to joining in 2008, she was at Saatchi & Saatchi NY, and before that, at BBDO NY, Clemenger BBDO Melbourne and The Campaign Palace Melbourne. She has won a bunch of awards over the years and helped make a few brands more famous. Loved everything about Philips 'Darkroom' except the point of it. But as an homage to Bladerunner, and for the very nice bottom, it gets my vote. La Tabla gets my second choice for nice angle on a ball joke. Must be Cannes time. Highly polished films and ads for skateboard mags. READ MORE  The idea of this Lowe Brindfors Stockholm campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead the agency wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do. VIEW THE SPOT  Radisson Hotel conducted a steak and grill food festival at one of their restaurants in september 2009. The main menu would include steaks, predominantly beef, pork and lamb. The client wanted these to be highlighted. VIEW THE COW AD VIEW THE PIG AD VIEW THE LAMB AD  Following on from 'Faces' for Hornbach, Stink's Martin Krejci has just completed a second, altogether different spot for the German DIY retailer. VIEW THE SPOT Sticky fun Introducing the waffle to the Saudi market. The objective of this campaign was introducing the waffle to Saudi market, mainly the teenagers. L'usine was the first to produce the waffle, so from the nature of the product, 2 biscuits and a filling in between, In Communications positioned the product in this commercial as Stuck Together for more fun. VIEW THE SPOT Early warnings TBWARAAD Dubai highlighted the reverse parking feature via radio spots. PLAY THE TROLLEY SPOT PLAY THE LAMPPOST SPOT PLAY THE KID SPOT  The ads in this campaign were published appearing to be part of the editorial content of each magazine where they circulated, The art direction and copy imitated the look and feel of each magazine. VIEW THE BRAZIL AD VIEW THE COCKFIGHTERS AD VIEW THE MOTOBOYS AD Creating great stories DraftFCB Puerto Rico developed this trade campaign for Digitec Recording Studio. VIEW THE OLD MAN AD VIEW THE WOMAN AD VIEW THE NATURE AD Carte Noire readers
INTERACTIVE
April 21, 2010 10:42 (Edited: February 17, 2023 05:19)
 Reading a book is much more demanding than many other things, especially when it requires a fine cup of coffee which is why Carte Noire via Work Club, London, created an online microsite featuring actors such as Dominic West and Greg Wise who read out excerpts of Penguin Books while enjoying a cup of Carte Noire. VIEW INTERACTIVE DETAILS  Child labour is a grave problem that threatens the Future of India. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. JWT Mumbai wanted to highlight this. VIEW THE TEA AD VIEW THE BRICKS AD VIEW THE DHOBI GHAT AD Create your own BMW We all want to be a BMW artist which is why BMW launched the new 5 series microsite which allows you to create kinetic shapes of the car to demonstrate art and movement. Create your very own sculpture of BMW. VIEW INTERACTIVE DETAILS  High Definition offers so much more detail. VIEW THE JACK AD VIEW THE THE GODFATHER AD VIEW THE ROCKY AD Endless possibilities and none of them wrong With more than 500,000 ways to customize a FIAT 500, its impossible to be wrong. Thanks to its new design and the infinite options that FIAT offers, all possible combinations are good. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Frank Budgen directs Rockstar and Superstar for Sony Bravia showing that anything is possible with Sony. VIEW THE ROCKSTAR SPOT VIEW THE SUPERSTAR SPOT  A Very Small Office (AVSO) Director Vincent Haycock and design and animation studio Offspring have teamed up with Team Detroit to produce this Ford campaign. The trio of :30s, introducing the all-new 2011 Ford Super Duty line of trucks, is the next evolution of Ford's Rant campaign and the fourth set of spots AVSO and Offspring have collaborated on for the automotive giant in the past year and a half. VIEW THE FRIEND SPOT VIEW THE BENJAMINS SPOT VIEW THE KUMBAYA SPOT  DDB Canada position Brita as the "green" alternative for water consumption. In this spot, DDB targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, they reminded consumers that there's a much more responsible way to get, filter and drink water. VIEW THE SPOT BMF in search of big brains for Aldi How does a retail brand like ALDI attract bright young minds away from a career in finance or management to become and ALDI Area Manager? How to get the right brains to apply, brains that are as innovative and efficient as ALDI itself? Recent online work from BMF Sydney. VIEW THE WEBSITE  McCann Erickson Singapore wanted to create awareness and buzz for the World's First Youth Olympic Games. The campaign demonstrates the power of youth. Despite the many things that adults think youth can't do, youth can and will move the world. VIEW THE SPOT Beat the odds The Singapore Book Exchange is an annual event and the brief to DDB Singapore was to raise awareness about the event by drawing attention to its benefit - Getting new reads. VIEW THE SPOT Hijacking the air show Air Craze makes ultra-realistic remote controlled flights. DDB Singapore's task was to launch Air Craze in Singapore by creating a buzz on a recession-friendly budget. VIEW THE AMBIENT IDEA  The Spirit of ANZAC is invincible. It is the flame that burns in the heart of Australians, and this year the Campaign Palace has again produced a charity commercial for the RSL that defines that spirit, and has again enlisted the directorial skills of Jamie Doolan to bring the idea to life. VIEW THE SPOT  Create a TV spot to launch the new 2010 Subaru Outback and differentiate it from the myriad of sport utility vehicles that are out there. Ironically, we were tasked to promote a car thatâs designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewersâ TV set becomes a window to the outdoors. VIEW THE SPOT You be the judge Who deserves a Webby? YOU DECIDE. Thanks to Tribal DDB, New York, an online microsite was created where people decide and vote for their favorite nominee. VIEW INTERACTIVE DETAILS Play for a better planet Mini-mundi.com is a virtual planet that raises awareness of recycling by playing games that lets you look after the planet. The more you play, the better the planet. VIEW INTERACTIVE DETAILS Bell's service gets better lg2, Montreal created a site to show people Bell's commitment to customer services by taking them behind the scenes. VIEW INTERACTIVE DETAILS « First « Previous Next » Last » 3 of 8 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
