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Seen and noted
The Zoogami collection Choosing a pair of glasses that suits your face always raises a number of questions. Do I look stupid? Do I look smarter? Do I look serious enough? Do I look like a nerd? Zoogami launched a new glasses collection into the market that simply didn't care about these questions. Zoogami Glasses promise one thing; just look your best. Site via Saatchi & Saatchi, Rome VIEW INTERACTIVE DETAILS  The Golf GTI is all class - powerful, economical, visually striking and packed full of world class German technology. With such attention to detail, it's little wonder people find the 2009 World Car of the Year so desirable. Agency: DDB Sydney VIEW THE SPOT  The spot shows a group of scientists conducting an experiment in a super high tech, secret research facility. Sparks fly in a sealed chamber as a pair of robotic arms attempts to create an energetic reaction between levitating lotto balls representing the two games. A tremendous explosion ensues resulting in a jet stream of currency that shoots up through the roof of the facility and cascades onto the surrounding countryside. The tagline reads, "Life changing jackpots. Four days a week."Agency: Energy BBDO, ChicagoVIEW THE SPOT  American Express via Crispin Porter + Bogusky, Miami encourages small business in America to wake up courtesy of a jazzy twist to the classic "Reveille"VIEW THE SPOT Presidents share a ride in Sao Paulo This video from Moma, Sao Paulo makes part of the launch campaign of 'MTV in the Street', a daily printed newspaper that will be distributed at traffic lights and at universities of Sao Paulo, Brazil.VIEW THE SPOT  This week BBDO New York launched a new campaign for Red Stripe and new Red Stripe Light entitled "Ambassador Say Relax," filled with fun â80s edit techniques that play up the brand's playful, laidback nature. Red Stripe Beer has long been a representation of the unique Jamaican way of life, of a better way forward and a relaxed mentality.VIEW THE SPOT  It's Diehard Batteries vs. Gary Numan in this viral from Y&R ChicagoVIEW THE GARY SPOT VIEW THE BULLET SPOT Stay young and connected From LG via RKCR/Y&R London "The Young And The Connected" is an online soap opera satire in :30 episodic installments. The series is about the younger set and the daily realities of life with social networking.VIEW INTERACTIVE DETAILS Where in the world will you wish from SABON, a Luxury Body and Bath Fragrance chain founded in Israel, with 90 branches all over the world including NY, Tokyo, Amsterdam, Rome and Tel Aviv.The goal of Shalmor Avnon Amichay Y&R Interactive Tel Aviv was to communicate one of SABON's core valuesVIEW INTERACTIVE DETAILS A challenge for Cup twitterers Opus Film director Barney Cokeliss collaborated with UK Cut+Run editor Ben Campbell to create a cinematic spot for Tatra Beer via agency Change Integrated Poland. VIEW THE SPOT  Coca-Cola Europe will in coming days reveal the first pieces in a body of work by Publicis Mojo, Sydney that will form the building blocks of a substantial community marketing programme for its energy drink, Burn. A portfolio of three short films, âRideâ (dir Garth Davis), âPlaygroundâ (dir Glendyn Ivin) and âPeepshowâ (dir Jonathan Hill), kick off the integrated programme. The films will be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded social media spaces and an online hub. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. âPlaygroundâ and âPeepshowâ are pure lyrical documentary, shot in urban Philadelphia and Quebec City respectively. The Garth Davis-directed âRideâ, shot in Mexico City, is a piece whose gritty reality is heightened by flaming trails that the skaters leave in their wake, a metaphor for their fierce creative expression. VIEW THE RIDE FILM VIEW THE PEEPSHOW FILM VIEW THE PLAYGROUND FILM  AudioEngine Mixer Rob DiFondi just completed a brilliant mix for ALLDAYEVERYDAY Director Jake Sumner's latest short, a black-and-white encomium to soccer that stars the legendary Spike Lee and follows his thoughts and actions as he coaches his son's team.VIEW THE SPOT  In this full CGI interpretation of what happens inside the glass of Duvel, the freshness and power of the beer come to life in this Saatchi & Saatchi Brussels commercial.VIEW THE SPOT  With the recession still lingering fresh in consumers' minds, frugality is en vogue like never before. But rather than use a highfalutin phrase like "Frugality is en vogue" to rally Denverites, Sukle Advertising & Design, Denver went with "Waste is out" to spearhead this summer's Denver Water conservation campaign.VIEW OUTDOOR ONE VIEW OUTDOOR TWO VIEW OUTDOOR THREE Telstra launches sing'n'ride Telstra tasked DDB Group Sydney with creating an underground campaign targeting the youth segment who viewed Telstra as a 'boring Dad's brand that didn't offer value'. The challenge: to reconnect and start a new conversation with young Australians and be seen as culturally relevant for the first time.We created a media of our own by custom designing and building five fully 'pimped-out' Cabbie Oke cabs. After partnering with key youth brands including Universal Music Australia, the fleet launched in February 2010, cruising nightlife locations in Sydney and Melbourne VIEW OUTDOOR  AMV BBDO London and The African Caribbean Leukaemia Trust (ACLT) have created a new hard hitting campaign entitled 'Unite to Fight Leukaemia'.sOME BLACK NEWS VIEW THE HOW MANY AD VIEW THE THE SAME AD VIEW THE UNLUCKY AD Living with death XM-Asia, Singapore and Singapore philanthropic house, Lien Foundation have launched the website, www.lifebeforedeath.com, aimed to de-mystify the taboos surrounding the topic of death as well as educate people via the world's first-ever global Quality of Death (QOD) index. VIEW INTERACTIVE DETAILS Cut your mixing time not your drinking time Bos, Toronto & Vincor Canada have just launched a new Augmented Reality campaign for VEXTINI that shows people what they might be missing if they're spending too much time mixing drinks. VIEW INTERACTIVE DETAILS  People collectively transport an empty can cross a city and into a bin using Soccer in this spot from Dentsu Tokyo.VIEW THE SPOT  A campaign developed by WhybinTBWATequila, Sydney to position the new Nissan Navara Dual Cab as the most powerful ute in its class by running a competition searching for Australia's Most Powerful Tradie. An integrated campaign utilising TV, Radio, Outdoor, Magazine, Display, WAP Mobile and Activation directing people to a Microsite that is central for entry. A prize of a Nissan Navara is up for grabs for the winner.VIEW THE NAIL SPOT VIEW THE CHOP SPOT VIEW INTERACTIVE DETAILS  Clemenger Proximity, Melbourne has create a series of spots for White Pages. The parody music videos feature a Piano Man and a pair of celestial back-up singers performing jingles in a palatial white setting.VIEW THE PIANO MAN 30# SPOT VIEW THE CURRY UNIVERSE 15# SPOT VIEW THE JACUZZI 15# SPOT Guest judge: Rick Condos, Goodby Silverstein, San Francisco This week's guest judge is Rick Condos, associate partner, executive creative director at Goodby Silverstein & Partners, San Francisco. Rick re-joined Goodby Silverstein & Partners in 2007, after spending two years at Wieden + Kennedy Amsterdam as creative director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'.SpecSavers 'Submarine'. Just plain funny. And a great reveal. Made me wonder how real it was. If it's real and a creative team sold it to the client, got it produced to this level and on the air, brilliant. If it's fake, then, well shame on you. Because it's a really funny idea executed very well. READ MORE  A neighbor, a friend or a stranger in need of a small act of kindness often passes by us unnoticed. It's a decision we make every day "Am I too busy to lend a moment of my time to another person?" A film for Liberty Mutual's Responsibilty Project from Hill Holliday. VIEW THE SPOT  The ad tells the story of a man whose first times in life have never gone well. It contrasts his bad luck with the Star Movies premier slot, "Sunday Firsts" which unlike this man's life makes sure that the first time you watch a movie on Star Movies is always the best time.Star India in house production VIEW THE SPOT  No more headache from the fast headache reliever in these print ads by BBDO Indonesia.VIEW THE CANARY AD VIEW THE RUDE WORDS AD VIEW THE OUTER SPACE AD  Entitled, "Call You Back" a woman faints when getting a return call from her bank in this new ad from Goodby, Silverstein & Partners, San FranciscoVIEW THE SPOT  To promote the new King Kong 360 3-D ride at Universal Studios, David & Goliath Los Angeles created a campaign that captured different people reacting to something at 600 frames per second. In slow-motion, every moment was heightened. When played in reverse we reveal 3-D glasses, returning to their faces as we discover what caused their glasses to come flying off in the first placeVIEW THE SPOT  Skin whiteners are much in demand in Indonesia. And to demonstrate how well Skin White works, Advantage Advertising, Jakarta made this tongue-in-cheek ad in which a black queen defects from her side...VIEW THE AD Don't forget the smaller stories Print advertising from Y&R Portugal promoting the AMI Prize, Journalism Against Indifference. The aim of this Prize is promoting the journalistic approach of themes or stories that are often forgotten by the media.VIEW THE FIRE AD VIEW THE KID AD Drink while you ride To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, Ogilvy & Mather, Bangalore chose low-cost handles of airport transit buses as our medium. It was released in March '10, a peak vacation season when travel via airports increases by 50%.VIEW OUTDOOR  Adam & Eve London created these two spots for the Australian iconic beer , Fosters.VIEW THE MUM SPOT VIEW THE LEANER SPOT  The Campaign Palace Sydney uses black to highlight the great colour of Panasonic's new Viera Neo Plasma colour TV. VIEW THE SPOT  A fresh multi media campaign from Mazda through JWT London to demonstrate the lengths drivers of the MX-5 sports roadster have to go to find comparable thrills to driving it. VIEW THE CONDOR SPOT VIEW THE BUFFALO SPOT VIEW THE WHALE SPOT  Serve takes safe sleep message to the streets to prevent infant deaths in Milwaukee.With infants deaths due to co-sleeping on the rise in Milwaukee, Serve Marketing launched yet another bold and aggressive campaign to urge parents to stop sharing a bed with their infants. VIEW TIME OUTDOOR VIEW SLEEP OUTDOOR VIEW IMAGINE OUTDOOR « First « Previous Next » Last » 2 of 6 |
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An interactive site from Agencia Click, Brasilia for twitter and Cup fans. 
Activia print campaign from Y&R Sao Paulo
Athletes Foot for any kind of foot. Radio from Southern Cross Media 
At the end of a difficult day there's Schweppes. A spot from Mother London.
Shalmor Avnon Amichay Y&R Interactive Tel Aviv commercial for Yotvata 
Another ad for Dallas Restaurant by Contagious, Singapore.