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 Point of sale poster with real matchsticks for sex shop store in Brasil. VIEW THE IDEA
 The world of teenage smoking is crueler than one could imagine. There is stealing, blackmailing, bullying, black market... All this came up in a research by Cancer Society of Finland. They asked us to think how to get the youth to see this dark world around tobacco? Its rules and principles are close to those of mafia, so we made a mafia documentary. The documentary exposes the problems with elements from mafia documentaries. There are anonymous telephone interviews with victims and criminals etc. To make sure that the film will reach the youth, we made a kit with the DVD and cards that have instructions for different kinds of classes. The teachers around Finland can use it in a way to suits them best. VIEW THE IDEA VIEW THE DVD COVERS
 Many people donât go to the dentist regularly because they believe that if their teeth look and feel OK thereâs no need. The reality is that dental exams detect many serious health issues that the rest of us are unable to perceive. Dentists see things we canât. Agency: DDB Canada, Vancouver. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
 Trident "Vigorate" is part of a campaign for the all-new Trident Vitality, which features an assortment of montages for each flavor on offer. VIEW THE SPOT
 The :60 spot campaign from David & Goliath Los Angeles centers around the Carlâs Jr./Hardeeâs distinct personality of being bold, and going where others would never dare to go; focusing on things that get peopleâs attention. The campaign called âAnthemâ that reinforces the iconic burger chainâs voice and identity with a new brand positioning and tagline: âJust the way it is.â VIEW THE SPOT
 Citroën hasn't stopped celebrating innovation according to this spot from H Paris. VIEW THE SPOT
 Nice Shoes has made a foray into re-branding with an in-store film and two spots for Timex that made their premier Baselworld 2011, the World Watch Jewelery Show in Switzerland. The New York-based creative post studio has been working direct-to-client over three months to help creatively reposition two of the watch giantâs brands, Nautica and Ecko Unlimited. VIEW THE ECKO SPOT VIEW THE Nautica SPOT
 International agencies see domestic violence as an increasingly serious problem. Grey Argentina social media to raise awareness. VIEW THE IDEA
 These two print ads are part of the gift campaign by Helsingin Sanomat, the biggest newspaper in Finland. They set out to dramatize how newspaper is a great gift that just keeps on giving. VIEW THE GRADUATE AD VIEW THE WEDDING AD
 Aspirin Plus C is all about fast flu relief. Agency: Graffiti BBDO Bucharest. VIEW THE AD
 Set in the early morning, Aussies desperately try to cram in some leisure time before heading off to work. The Passat provides them with the perfect mobile changing room. VIEW THE SPOT
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George Patterson Y&R Melbourne bring out the animal in you in a new campaign for connectfurniture.com.au
Grey Argentina point out why you should use Ayudin Dishwasher Detergent.
Bates 141 Jakarta unfold the lives of bike riders.
South Cape, via BMF Melbourne, launched three press ads in the lead up to the event of the century, a.k.a The Royal Wedding. Life is not the same as English royalty but life is good with South Cape.