Seen and noted
Being your most authentic self is a style that will always endure. Dress Normal. That's the message in this GAP campaign, via Wieden + Kennedy New York, and directed by the Academy Award-nominated David Fincher.
VIEW THE KISS SPOT VIEW THE DRIVE SPOT VIEW THE STAIRS SPOT VIEW THE GOLF SPOT Brothers In Arms: Mentoring
A radio campaign from FCB Auckland for Brothers In Arms Youth Mentoring looking for volunteers who have what it takes to mentor at risk youth.
PLAY THE KYLIE SPOT PLAY THE LUKE SPOT PLAY THE JUNIOR SPOT Flamengo Jersey: Flamengueira
Lew'Lara/TBWA Brasil unveils the campaign for the new Flamengo jersey, created by adidas. The design of the shirt was inspired by the forests of Brazil and to activate the new launch, the plant called Acalypha Wilkesiana, which has the red and black colors as well as the Flamengo jersey, has received the nickname "Flamengueira". Thus, Flamengo is the first team in the world to have a special plant as a mascot.
VIEW THE CONCEPT McDonalds: The Can Currency
McDonald's in Sweden is offering customers a new way to pay for their food: empty cans. Outdoor posters were used that featured a roll of black plastic trash bags. Customers can grab a bag, fill it with cans and return it to McDonalds. Ten cans buys a hamburger or a cheeseburger, while 40 will cover the cost of a Big Mac. Agency: DDB Stockholm.
VIEW OUTDOOR Walker's Crisps: Bus Stop Vending Machines
Walkers, via Abbott Mead Vickers BBDO, has turned three London bus stops into tweet-activated vending machines. The public can vote for their favourite, with the winner crowned the "Flavour Millionaire".
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The power of words is shown in this campaign via Twiga, Kiev.
VIEW THE CAR AD VIEW THE CROW AD VIEW THE PEN AD VIEW THE CAT AD Live Green Initiative: Low Life
The City of Toronto released an outdoor and poster campaign that visually plays with words and points out that littering says a lot about the person doing the littering.
VIEW THE LOW LIFE AD VIEW THE SELFISH AD VIEW THE DIP STICK AD VIEW THE DUMB AD VIEW THE PIG AD Hornbach: Say It With Your Project
German home improvement chain Hornbach says 'Say It With Your Project' in this new spot from HEIMAT Berlin.
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Barton F. Graf 9000 New York has released a new campaign for the Clash of Clans mobile game. The spots and five outdoor posters show the "softer" side of the Clash of Clans characters.
VIEW THE PREPARATION SPOT VIEW THE MAGIC SPOT
For National Preparedness Month in September, Deutsch New York is asking "are you prepared for a disaster?" The spot, released through the Ad Council and directed by Nicolai Fuglsig, points people to Ready.gov and Listo.gov for more information.
VIEW THE SPOT VIEW THE EARTHQUAKE AD VIEW THE TORNADO AD UNHCR: Invisible People
The campaign aims to raise awareness about the sufferings of North Korean refugees to South Koreans. There are 300,000 North Korean refugees and to shed light on their lives, UNHCR, Cheil Worldwide and the Seoul Museum of Art joined to hold a 3D refugee figurine exhibition in Seoul. Titled "Invisible People," the exhibition is aimed at making refugees in and outside South Korea "visible," using advanced technology that helped create the miniature figurines. To create these figurines, Cheil used a unique 3D scanning and printing technology. Then, they embedded them with videos of the refugees' emotional stories. Instead of displaying them conventionally, the figurines were hidden in the museum so visitors had to find them. Once spotted, visitors were engaged by emotional clips about the refugees' sufferings when they tapped their QR/NFC-enabled mobiles on the figurines.
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Diageo has unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS Made of More platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. Agency: AMVBBDO London.
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Technology is prevalent from the smallest component like a nut to the designer who conceives futuristic bike concepts and the TVC shows how this spirit of zidd makes each of these elements significant. This spot is a narrative about this zidd for each of these elements - the nut's zidd to be unshakable, the engine's zidd to amaze the world, the wheel which will shorten distances, the rider who will not be deterred with challenges, the engineer who will never give up and the designer who will design the unthinkable. Hero's world doesn't depend on hope, but on zidd, the obsession with technology which is making the future at Hero MotoCorp, a reality today. Agency: L&K Saatchi & Saatchi, Mumbai. (NB: This commercial is in Hindi with no subtitles).
VIEW THE SPOT Freecharge: Recharge nahin Free Charge
To drive FreeChargeâs marketing objectives, Lowe Lintas India has unveiled a campaign â âRecharge nahin⦠FreeChargeâ that depicts FreeChargeâs core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers. (NB: This commercial is in Hindi with no subtitles).
VIEW THE SPOT Guest Judges: Damon Stapleton + Shane Bradnick, DDB New ZealandThis week's guest judges are Damon Stapleton, chief creative officer and Shane Bradnick, executive creative director at DDB New Zealand. As former clowns we both felt deeply for the circus performers in the Brother P-Touch ad. It is how we got most of our scars at a particularly rowdy circus beer tent in Bulgaria. Also it made us laugh. READ MORE The Times & The Sunday Times: The Unquiet Film Series - Bearing
The Times today releases Bearing Witness - the seventh instalment in The Unquiet Film Series documenting the kidnapping and return of award-winning foreign correspondent Anthony Loyd and photographer Jack Hill in May of this year. The new short film, via Grey London, is told through the eyes of Loyd and Hill themselves and explores the battle between the growing trend for citizen journalism in areas of conflict versus independent, professional reporting and the endeavour for objective coverage in increasingly hostile environments.
VIEW THE SPOT Bar-B-Q Plaza: The moment of now
A young Thai couple discuss their future together over dinner in this new Bar-B-Q Plaza spot from NudeJEH Bankok. Thanonchai Sornsriwichai from Phenomena directed the commercial.
VIEW THE SPOT Volkswagen Polo: It's a Confidence Thing
The TVC takes a whimsical look at one of the leading scenarios in which confidence is key - approaching potential partners - and provides characters with the confidence that can only come from the most confident of drives, the Volkswagen Polo. Agency: DDB Sydney.
VIEW THE SPOT MTV EXIT Foundation: Broken Dreamers
The music video 'Broken Dreamers', created via McCann Sydney, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence.
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