Seen and notedCo Op: Coming Home
Flavour is at the heart of everything Knorr does, and the brand is passionate about inspiring a new generation of millennial foodies, weaned on pop ups, supper clubs, super star chefs and bloggers-turned-cookery-writers. How? By creating new compelling, sharable content that is rooted in people's personal experiences of flavour and food.
One of the key findings of Knorr's research was that we are more likely to be attracted to someone who shares our flavour profile. To test this theory Knorr conducted a social experiment with a twist pairing complete strangers, based on their love of the same flavours, which was discovered using the Knorr Flavour Profiler. Created by Creative Integrated Marketing Agency, MullenLowe VIEW THE SPOT
Created by M&C Saatchi Stockholm to highlight the power of Com Hem's broadcast service, the ad takes us to a space station in the galaxy where the young lady learns about life among the stars as she communicates with her parents via video chat and relays the experience in crayon drawings.
VIEW THE SPOT California Association Of Realtors : Carmojis
The California Association of Realtors launches a fully customized emoji keyboard and sticker application created with California REALTORS in mind.Created by Red Tettemer O'Connell + Partners (RTO+P), the CARmojis app is officially available through the App Store and is coming soon to Google Play. The CARmojis app, designed to add a bit of flair to all of your home buying and selling text conversations between realtor and consumer, can be integrated seamlessly into your iPhone and Android keyboards.
VIEW OUTDOOR Lisbon City Council: LX Celsius
LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon's iconic elements: the clothesline.Based on this iconic element, weâve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days' weather. Come rain or shine. The app also provides specific sounds for each season.LX Celsius. The Lisbon weather forecast powered by the people's clotheslines.Agency: Leo Burnett Lisbon
VIEW THE SPOT Australian Volunteer Coast Guard: Seabay
The Australian Volunteer Coast Guard has partnered with eBay to create Seabay, a unique fundraising platform where you can bid on items recovered by Coast Guard volunteers and equipment used on rescue missions.
VIEW THE CONCEPT Nationwide: YouTube Stock Exchange
How do you reinvent the banking system for a generation that is disengaged with its investments and savings habits? Nationwide, in collaboration with YouTube, presents a unique solution to tackling three different problems:.Work from The Miami Ad School
VIEW THE CONCEPT
Brazil is facing the worst drought in the last 80 years. So Colgate partnered with Marriott hotels in cities like Sao Paulo and Recife to encourage hotel guests to rethink their water consumption habits. The program generated incredible media buzz on World Water Day, resulting in 4.8 million impressions in a 24 hour period.
Agency:Red Fuse/ Y&R New York VIEW OUTDOOR Generali: Birdhouse Alarm
Generali Insurance has created the 'Birdhouse Alarm' which sends a geo-located message to the fire department. Agency: Ogilvy & Mather, Madrid.
VIEW OUTDOOR
This heartfelt film featuring Aussie tomato growers and their families modernises Advance Australia Fair, giving the words renewed relevance. It uses the lyrics poignantly to highlight the superb quality of our home-grown produce and encourage shoppers to be more patriotic at the shelf by choosing home-grown tomatoes over cheaper imports.Agency: Leo Burnett Melbourne
VIEW THE SPOT ElaN Languages: Promise The Translation
See how ElaN Languages helped these three couples on their wedding day. Agency: JWT Amsterdam.
VIEW THE SPOT Dorina Norwill Foundation: Braille Bricks
Braille Bricks Project The idea was conceived from an insight upon first observing the braille alphabet, which is similar to plastic building bricks that follow the 3x2 post pattern. From this reference, the project's creators, had the challenge of finding original pieces with the brand's classic colors. The entire initiative, from the idea to the manufacture, took approximately a year.With the project completed, Lew Lara TBWA Sao Paulo gave the adapted toy to blind children of ages 7 to 10 years old.
VIEW THE CONCEPT Nivea Men: Nose
To help men smell their own sweat, Nivea has added a new sense to the smartphone, introducing 'Men Nose' which combines hardware sensor technology with a mobile application which allows your smartphone to smell human sweat and to inform you about your smell status: 'It's OK', 'It's Time' or 'It's urgent'. Agency: Happiness, Brussels.
VIEW THE CONCEPT The Mosquito Killer Billboard
NBS / Dentsu Aegis Network has introduced 'The Mosquito Killer Billboard.' A billboard equipped with a technology that attracts and kills the Aedes Aegypti mosquito.
VIEW OUTDOOR
April is Distracted Driving Awareness Month so Honda and RPA, Santa Monica are reminding you not to use your phone while driving because studies show that 98% of people can't multitask and that the more confident you are in your ability to multitask, the more mistakes you make.
VIEW THE WORKING SPOT VIEW THE CUTTING SPOT VIEW THE VACUUMING SPOT VIEW THE GARDENING SPOT VIEW THE PANCAKES SPOT
8 out of 10 women feel pressured to wear their hair a certain way. Dove Hair is on a mission to broaden the definition of beautiful hair by celebrating all hairânot because it conforms to someone elseâs beauty standardsâbut because it makes you feel beautiful. Join us in celebrating a beautiful range of textures, lengths, and colors. Agency: Havas Helia.
VIEW THE SPOT Purdey's: Thrive On Hero
Idris Elba has teamed up with Purdey's to ask people of all ages what they want to be when they grow up, to remind people that they never stop growing and learning. Agency: Iris Worldwide UK.
VIEW OUTDOOR Google: Make Your Own Live Case
Use a photo or a favorite place on Google Maps. Snap your case on and see its design come to life on your Nexus screen.
VIEW THE CONCEPT Lockheed Martin: Bus To Mars
McCann New York and Lockheed Martin are helping take children further than they ever dreamed they'd go in this virtual reality trip "Bus To Mars."
VIEW THE CONCEPT Freedom Pizza: Driver Safety
Freedom Pizza is one of the most popular pizza companies in the UAE. They are also a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, theyâve launched what they proudly call Safety Delivered, a powerful initiative thatâs driving this mission forward, tapping into peopleâs mind-sets and behaviour on and off the roads. Agency: Saatchi & Saatchi Dubai.
VIEW OUTDOOR VIEW THE AD China Telecom: Healthy WiFi
Bad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.China Telecom's Healthy WIFI is an intuitive WIFI designed to correct posture when using smart phones.Agency: Mullen Lowe
VIEW OUTDOOR Listerine Advanced White: The Smile Converter
For the launch of Listerine Advanced White, JWT Rome installed in 100 stores The Smile Converter, an interactive billboard which evaluates the smile by analyzing its pixels and calculates the percentage needed to reach a perfectly white smile. Then it converts this percentage into an anlogues discount for the purchase of a Listerine Advanced White. Just typing the phone's number or the e-mail, The Smile Converter sends directly the tailor-made discount to the customers
VIEW THE AD
'Man Boobs For Boobs' is a campaign to raise awareness for early detection of breast cancer that defies censorship in Social Media. Agency: David, Buenos Aires.
VIEW THE SPOT Burger King: Eat Like Its PaydayToronto Silent Film Festival: Instagram Escape Room
The Toronto Silent Film Festival has once again turned to Instagram to promote its 2016 Festival by creating the social platform's first ever Escape Room. In keeping with its innovative approach, this is the fourth year the TSFF has used Instagram as an awareness tool for the festival. This year the festival focused on films that were previously thought to have been destroyed or lost. Lost silent films are unique in that other than the films themselves, there are very few records or little visual information that exists about them.
VIEW THE CONCEPT ADESF: The Voice Of Cigarettes
Smoking can increase by 40% the chance of laryngeal cancer.
And there is still people who thinks is cool to brag about smoking on Twitter. This could be an excellent opportunity to warn about this serious problem, specially to young smokers. Neogama selected tweets that talk about smoking and asked to volunteers who lost their larynx because of cancer to read them. Then, we replied those tweets to their respective authors.A surprising and powerful way to get the attention of young smokers. VIEW THE CONCEPT
What do you give the dictator that has everything? Cha time iced tea of course! Agency: The Sphere, Australia
VIEW THE SPOT Telekom: RainSprout
A new and simple innovation by Grey Group Malaysia turns any umbrella into an active warrior against Dengue. The RainSprout fixes on top of an umbrella and uses rainfall to distribute larvicide into the very puddles where mosquitos can breed. Championed by Grey, the RainSprout project will be listed on the new webe community platform in June for it to be unlocked by the community for even greater mass distribution.
VIEW OUTDOOR CIB Bank: 120 Year Old ATM
Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Nagykorut (Grand Boulevard) was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate the occasion going back in time. Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM.
VIEW OUTDOOR BBVA: No One can Hear Us
95% of Peruvian bands are practically unknown because local radio stations only broadcast international mainstream music. This is the story of how local ignored bands made it on to the FM radio in only 15 days.Agency: Fahrenheit DDB
VIEW OUTDOOR
Havas, Paris created a couple of print ads for client Lehning
VIEW THE ROCKER AD VIEW THE SUPPORTER AD Loctite All Purpose Glue: Circle
HEIMAT, Berlin, is proud to present its new global campaign When you have a minute for the launch of Loctite 60 Sec All-Purpose Glue. To promote the universal, fast-acting formula of the glue, we have created a series of 3x TV spots, a PoS film and a poster flight, playing on the almost unconscious and universally established act of asking for a minute.
VIEW THE CIRCLE SPOT VIEW THE COMFORTABLE SPOT VIEW THE CONFERENCE SPOT VIEW THE BOXER AD VIEW THE CROSSWALK AD VIEW THE HIGH NOON AD VIEW THE KNIEVEL VAD
Sydney Dance Company's David Mack tells us how his life could have easily taken a different path. But he chose what he knew he wanted to do, even if it wasn't what everyone else wanted. His bravery and courage symbolises everything that Lexus stands for. Being bold. Pushing limits. Leading the pack. New work out of M&C Saatchi, Sydney.
VIEW THE SPOT
Itâs funny what we think of as the important moments in life. Like holidays, parties, or big nights out. But what about the little moments in between these special occasions. The ones that happen everyday like having breakfast with your family, enjoying a morning snooze, or even a simple cup of tea. Agency: Mother London.
VIEW THE SPOT
Commonwealth//McCann, Detroit and Chevrolet have released this tribute print ad to Prince titled "Little Red Corvette."
VIEW THE AD
Starting from April the 19th, McDonaldâs offers a whole new operation inspired by New Yorkâs Street Food and available in all restaurants only until May the 30th. This offer, inspired by the big apple, is composed of 7 new productsi.2 TV spots created by TBWAPARIS and directed by Ben Gregor.
VIEW THE FIREMAN SPOT VIEW THE POLICEMAN SPOT Nike: Just Do It Greece
Looking ahead to a big summer of sport, Nike has unveiled Just Do It Greece a national campaign that honors top Greek athletes and inspires the next generation to improve their lives through sports. Nike Greece and Wieden Kennedy Amsterdam created the campaign, which aims to inspire all Greek sportspeople regardless of their level and to show young people how sport can motivate them to improve their every day lives, and help them to beat the odds and take ownership of their future.
VIEW THE SPOT
At the Halifax weâre pleased to introduce you to our latest mortgages customer, a Tip Top cat you might already know. Agency: adam&eveDDB, London.
VIEW THE SPOT
BBDO New York has launched "House Love," a parallel love story featuring two similar, yet completely different, relationships each of which withstands the test of time and reaffirms lifeâs simple truth that sometimes all we need is a little bit of love.
VIEW THE SPOT « First « Previous Next » Last » 2 of 9 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |