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Seen and noted
The Christopher and Dana Reeve Foundation: Adaptoys Innovative accessible toys that help people living with paralysis play with their children. Adaptoys are accessible toys for people living with paralysis who have limited arm and hand function. They are the intellectual property of digital marketing agency 360i New York, who is crowdfunding the production of 100 Adaptoys R/C Race Cars. VIEW THE CONCEPT Distracted Driving Awareness Month: The Last Emoji To close out April's Distracted Driving Awareness Month, Sprint via agency Alma created an emoji in an effort to send an entirely different kind of message and keep the vital conversation going about the dangers of texting and driving. Agency: Alma, Miami.VIEW OUTDOOR Melbourne International Film Festival: Emotional Simulator The Melbourne International Film Festival (MIFF) is an art house film festival with a loyal but small fan base. McCann Melbourne's job was to grow the interest to a broader audience, and we chose to do that by enhancing core fan engagement and giving them an easy way to share all the things they love about MIFF. With over 70% of all ticket sales made online in 2014, providing fans with increased opportunity to share MIFF film content online would be the key to unlocking the potential advocacy and enhancing fan engagement. VIEW OUTDOOR VIEW FIRST TRAILER VIEW SECOND TRAILER Blood EqualityBenefiber: City Benefiber can clear the way to the rear end Agency: Popilucom, San Juan.VIEW THE CITY AD VIEW THE RIVER AD  Lenovo takes you on a long journey. Agency: FCB Artgroup, Istanbul.VIEW THE SNAIL AD VIEW THE TORTOISE AD  McCann Worldgroup Thailand has created a new print campaign that demonstrates the versatility of the Solo pocketknife.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The Big Now, Milan has illustrated this campaign for Adidas.VIEW THE PAIN AD VIEW THE FUN AD VIEW THE SELF AD VIEW THE RUNNING AD Mansome:No Luck Needed For Handsome Guys Summer is the season when beverage sales reach their peak in Thailand. The big brands put on extravagant promotions where they give away attractive prizes like smartphones, gold, and luxurious sports cars. Mansome, rather than offering a random chance to win limited prizes, Mansome (a functional based men's drink) offers the benefit of 'handsomeness' that customers will immediately receive from drinking it, and demonstrates how they will automatically be a winner in everyday life without the need to depend upon lucky draws.Agency: McCann, Thailand VIEW THE SPOT Kasikornthai Bank: Bank Of Power It is the power of business matching that Kasikornthai bank helps their SME clients (Small/Medium Enterprises) to match their right business partner and create greater opportunities.Agency: McCann Thailand VIEW THE SPOT Chatterbox: The World's First Talking Cat Collar adam&eveDDB London introduces Catterbox from Mars Temptations, giving cats a voice for the very first time.VIEW THE CONCEPT  Life's a little more fun when you donât know whatâs around the corner. Niagara Fallsview Casino Resort delivers excitement you can bet on with their latest TV campaign.Agency: Blammo VIEW THE SPOT Ster Kinekor Theatres: Open Eyes A young movie lover in the townships of South Africa who has been blind for ten years is getting his eyesight restored thanks to a community. What movie would you watch first? Tell us using #OpenEyes on Facebook and Twitter Agency: FoxP2, Cape Town VIEW THE SPOT  For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence.On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'.Agency: BJL, Manchester VIEW THE SPOT Dove: Weather Smart Billboard Havas Helia, UK has created the 'Weather Smart Billboard', a billboard in the middle of Times Square creating Doves biggest shower ever.VIEW OUTDOOR JetBlue: FlyBabies Flying with a crying baby is tough on all of us, but it's especially hard for moms. In honor of Motherâs Day, JetBlue are giving everyone a reason to smile every time a baby cries. Agency: Mullen Lowe.VIEW OUTDOOR Wunderman Portugal: Meet Sofia Even when a Creative Director is only away from the office for a few days the phone keeps ringing and the emails keep coming. So imagine if he his out for a month. Even if it is on paternity leave!To communicate his absence, the Creative Director of Wunderman Portugal, Luis Coelho, send a message explaining he would be OOO to attend to his latest work in progress, his daughter Sofia.And to show it he created a Case Study Board Meet Sofia. VIEW THE AD The Federation Of Finnish Enterprises: The Evolution The Federation of Finnish Enterprises is an organization advocating entrepreneurship. In Finland the government's actions have often weakened the conditions of entrepreneurship. The objective of this campaign was to show what would happen if there was no entrepreneurship. There wouldnât be competition, innovation or development.Agency: Make It SimpleVIEW THE AD K9 Friends: Drool All a dog wants is to be part of a loving family.Adopt family.Agency: Saatchi & Saatchi, UARVIEW THE DROOL AD VIEW THE TIMING AD VIEW THE LEGS AD Project Rock : The Rock Clock Droga5, New York created 'The Rock Clock', an interactive app celebrating Dwayne "The Rock' Johnson's birthday. VIEW THE CONCEPT  Humanaut created hilarious greeting cards for your Mother-in-Law for Mother's Day/May 8th, to promote the handwritten card app Felt.Let's face it. The relationship between anyone and their mother-in-law can be a little awkward at times, especially around Mother's Day. Should you send a Motherâs Day card? Sheâs your mom, but not really. Thankfully Felt has created a solution for this age-old social quandary: the.Agency: HumanautVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Kidsâ creative freedom and imagination is being limited by a world of structured play. This print campaign aims to shift brand perception from thinking of radio flyer as just a wagon, to a toy that fuels kids' imaginations, using the iconic wheels as a visual metaphor of what's possible when you play with a radio flyer wagon.Agency FCB, ChicagoVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Puma : Beatbot When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time. Introducing The PUMA BeatBot a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch. Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. From JWT, New YorkVIEW OUTDOOR Sea Shepherd: Trashpool Plastic pollution is recognized as a massive, global environmental issue, responsible for the deaths of over a million marine animals each year. It is a danger to all marine life including birds, sharks, turtles and marine mammals, causing injury and death through drowning, entanglement, or starvation following ingestion. It is also a danger to human life. To commemorate Earth Day on April 22, 2016, Sea Shepherd Global has teamed-up with Shanghai-based creative agency, FRED & FARID ShanghaiVIEW OUTDOOR Nicole: World's First Toilet Seat Sensor Well we really don't how it goes in the rest of the world, but in our country? The position of the toilet seat is a real issue, for a matter of a fact, it's a common fire starter between men and women, an unsolved problem: after paying a visit to the toilet, should men put the toilet seat down, or should they leave it up?VIEW THE CONCEPT St1 Automatic Gas Station : Real Time Prices Research shows that Norwegian car owners are very concerned about the prices they pay for gas. The position as "the most affordable" chain of petrol station is therefore very valuable. As the only player in the Norwegian fuel market we decided to be completely open about the current fuel prices. In a market where prices vary from hour to hour, and from station to station. And by using the existing technology available in the world's largest search engine Google we could actually prove that St1 offers the lowest gas prices. Agency Creuna VIEW THE CONCEPT  Good old fish gratin from Findus is a popular Norwegian frozen fish product. After 30 years on the market the product now comes with a long-awaited product upgrade. 10 minutes less preparation time.Agency: Creuna,Oslo VIEW THE SPOT  Over the course of his impressive 18-year career, Peyton Manning has reached out to hundreds of people with sincere handwritten letters. Recipients have included teammates and rivals, family and friends, coaches, celebrities and fans alike. Now, after 18 years, Gatorade pays tribute to the Sheriff using his own words. Agency: TBWA/Chiat/Day, Los Angeles.VIEW THE SPOT Tigo Music: Where's Music
RADIO
May 05, 2016 10:30 (Edited: February 17, 2023 05:19)
 Radio campaing for Tigo Music service that starts in Spanish ends in English.Agency: Rep/Grey, Colombia PLAY THE MACARENA SPOT PLAY THE DOGS SPOT City Of Buenos Aires: Don't Act Like A Pedestrian Safety for bicycle riders. Agency: The Community, Argentina VIEW THE MUSIC AD VIEW THE COFFEE AD VIEW THE DOG AD  National Traffic Week is an event that takes place every year in Brazil. It aims to encourage the public to reflect on the right attitudes needed to help reduce accidents and preserve life. The 'Don't say it and drive' campaign was created to make the public aware of the dangers of driving under the influence of alcohol. By using outrageous phrases said by drunk people on glasses, the posters show that it´s very common to do silly things when you drink too much. The worst thing is to say that you are fine to drive.Agency: F.biz/WPP, Sao Paulo VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Ray Ban Clubround: The Real Match Ray-Ban is the most recognized brand of sunglasses in the world. In 2016, they launched the new "It Takes Courage" positioning campaign to replace "Never Hide". Throughout the year, the brand's idea is to communicate different types of courage that people associate with a specific product. In this way, our briefing was to develop an activation that would launch the new Clubround, a combination of the Clubmaster and Round models. Additionally, our project also needed to unveil the first brave act proposed by the brand: "to open your heart". And thatâs exactly what we did.Agency: WWP, Sao Paulo VIEW OUTDOOR Mila: The Live Fish Pack Crack can spoil everything. Print from Artplan, BrasilVIEW THE BALLET DANCER AD VIEW THE ROCK STAR AD VIEW THE SOCCER PLAYER AD  Childhood play is under threat. This is the stark conclusion of a new global integrated marketing campaign launching this week from OMO/ Persil. It reveals that the majority of children spend as little time outdoors as maximum security prisoners, with one in two spending an hour or less outside per day and one in 10 never playing outdoors.To help tackle this global crisis OMO/Persil is launching the latest instalment of its ground breaking Dirt is Good campaign in partnership with Sir Ken Robinson, world leading expert in education, creativity and human development.Agency: MullenLowe, LondonVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Pedophilia. A delicate subject that many prefer to close their eyes instead of facing the problem. The campaign "Saints" for the ABCP (Brazilian Association - Everyone Against Pedophilia), showing ironically that holiness isn't for all.Agency: Revolution, Brasil VIEW THE KID AD VIEW THE BABY AD Jobs.ie are an irish employment website that focuses on jobs people in their early twenties. These probably aren't jobs that will buy you a house, but that doesn't mean that collars can't be popped. This radio spots celebrates the swagger that comes with the small luxuries you can lavish yourself with when you get a new job. Agency: The Public House PLAY THE SPOT Dacia: The Family Project Dacia is the main sponsor of Udinese Football Club since 2008. After 8 years has decided to give its name to the new Udinese stadium. The problem is that the italian stadiums are gradually empting, because of the italian laws that kept the ultras out.How to fill the Dacia Arena with new supporters?Dacia Family Project is the online contest created by Publicis Italy that convinced Udinese supporters to create a new generation of football fans. VIEW OUTDOOR |
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A campaign to allow LGBT to donate blood in Brasil.Agency: Opusmultipla 
Artplan, Rio de Janeiro posters to stop road trauma 
Live fish packs from Young & Rubicam, Poland
A social response print campaign from VW for safety roads.