Seen and noted
SapientNitro has created a national advertising campaign to promote Tesco Mobile's new EU roaming service. The 'Smile, You're on Tesco Mobile' advertising campaign is SapientNitro's first integrated campaign for Tesco Mobile since it won the brand's UK account in July last year, and breaks today (June 23rd) in the UK on ITV during Coronation Street.
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Garnier Men Thailand and Nurun Thailand have released this whacky Thai film. Despite the fact that Thai male consumers rarely put in effort to find skin care information or studying their skin problems, they still desire to have good skin. Taking this into consideration, this online film was created with Edutainment, using Thai gags, Thai puns, and Manga. Nurun believes as a result of this commercial, more Thai males understand the fact that bacteria causes acne, and feel more engaged with the brand.
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The campaign is called 'In Sync' features a series of films shot by directorial duo Us through Academy and builds on the success of Now's #seewhathappens activity for BT last year. The new work features 'live' performances by a group delivering each word of the script with a different actor. It showcases the talents of acapella group The Buzztones as they demonstrate how being in sync with each other is crucial when youâre trying to turn business ideas into reality.
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To make sure Honda civic type R owners will be able to bring out the maximum from the car amazing potential. Agency: McCann Tel Aviv
VIEW THE SPOT Guest Judge: Ahmed El Zoghlami, J. Walter Thompson North Africa
This week's guest judge is Ahmed El Zoghlami, ECD, J. Walter Thompson, North Africa.
Winner: Old Spice 'Five Year Plan' It's always a pleasure to watch an Old Spice ad, they always manage to surprise us. As long as I can remember, this is a campaign that stays fresh not by reinventing itself regularlyâbut by fully committing to its bizarre ideas and executing to perfection. READ MORE
RSPCA SA launched a new TV campaign over the weekend produced by Varsity Boys Adelaide, focusing on the positives of animal adoption.
VIEW THE SPOT Amnesty International: The America I Believe In
San Francisco-based advertising agency Odysseus Arms has teamed up with Amnesty International USA to design the nonprofitâs new "The America I Believe In" campaign, launching on social media. The global campaign takes a positive, action-inspiring approach to combating the fear, hatred and bigotry that are fueling recent worldwide violations of human rights. Odysseus Arms created the pro bono initiativeâs logo, social media look, posters, and activation materials. Although based in America, the creative agency chose to focus on global issues rather than limit the positive campaign to stateside woes to encourage Americans to consider the role they play as citizens of the world.
VIEW THE SPOT We The Brave: Brave Enough
We The Brave is a sexual health initiative aimed at reducing the prevalence of HIV/AIDS amongst the Gay and MSM (Men who have sex with men) community in South Africa, by using their bravery as a platform to educate the community to practice safe sex.Agency: FoxP2, Cape Town
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It's shouted. Whispered. Heard on the terraces. It's the reason we watch the game. This is football. This is YES. A new campaign launching today for Optus via M&C Saatchi, Sydney.
VIEW THE SPOT Telkom: Oculus
White Label UK has released this spot for Orbana Good Energy because the world needs more 'Good Energy.'
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To mark Menâs Health Week 2016 beyondblue and Nissan Australia have launched 'Chat Laps' an initiative encouraging Australian men to take a drive and talk, to help battle anxiety and depression The initiative utilises the concept of a lap a popular piece of Australian vernacular meaning to 'go for a drive around the block'
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After years of holding its breath, Cleveland can finally breathe easy. They always knew this day would come. They just didn't know when. Agency: Wieden + Kennedy, Portland.
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ANZ continues to challenge conventional bank advertising with their mobile payments campaign from Whybin TBWA Melbourne. Paying with your phone, it claims, will soon be second nature.
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Nike and commercial production company Hoffman Bros. recently teamed up to produce a new skateboarding short featuring pro skateboarder Stefan Janoski. Currently airing on the Nike Skateboarding website and on-air on FS1, the three-minute film artistically visualizes Janoskiâs experience of the world personally and as a Nike skateboarder along with fellow pro riders Sean Malto and Karsten Kleppan.
VIEW THE SPOT Jordan Insurance Company: Open Helmets
When it comes to riding motorcycles, a huge percentage of the Jordanian riders use the helmet as an aesthetic accessory, or wear it to avoid a ticket from the traffic police. In these cases, the helmet is usually unbuckled, increasing the danger risk.Agency: Y&R Amman
VIEW THE HELMETS AD VIEW THE WOMAN AD VIEW THE BALD AD KFC: Watt A Box
The new limited edition KFC 'Watt A Box' will not only fill you up but also your smartphone. Agency: Blink Digital, India.
VIEW OUTDOOR Blavanik Interdisciplinary Cyber Research Centre: Cyberhorse
The Cyber Horse is a piece of work created with thousands of infected computer and cell phone components. Agency: No,No, No,No, No,Yes, Tel Aviv
VIEW OUTDOOR Volkswagen: Volksparking
Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first 'Volksparking,' a pilot project in which a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area.Agency:DDB, Brussels
VIEW OUTDOOR Flytoget: PrideBeat
As official partners of Oslo Pride Flytoget have teamed up with music producer Facundo Marino to create music from the heart and created 'PrideBeat'. Agency: Geelmuyden Kiese, Oslo.
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You raise yours so gently. And we do the same at Gerber's. Or they never could have the good Gerber name. Agency: Terri & Sandy, New York.
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CANAL+ has gathered the best of porn, including Dorcel TV, XXL, Penthouse on its X platform which is loaded with quality productions and a large selection of premium content. In other words, for the French audience, the best of X has gone to CANAL+ leaving the rest a bit.. empty handed. Discover this digital campaign from BETC Paris, 4 films + gifs, based on the simple idea that the best of X has left for CANAL+.
VIEW THE BATHROOM SPOT VIEW THE CAR SPOT VIEW THE MAID SPOT VIEW THE COUCH SPOT Telekom: Shared Heartbeats
The moment a child is born, a strong bond arises, but thereâs one fundamental connection which is lost along the way. Before giving birth, the most important sound a child hears is the motherâs heartbeat.
VIEW THE CONCEPT BigalcoholExposed: Outbid Change
When sports heroes are billboards for alcohol brands, our children start using alcohol earlier, drink more and die younger. The facts are clear, but no one cares until now! Round&Round, Stockholm and Bigalcohol.Exposed have released this #OutbidChang campaign as a Local barbershop takes on a Global beer brand.
VIEW THE CONCEPT Alwaleed Philanthropies: Begging Is An Act Don't React
Begging has social, economic, and security impacts on the community, and the Saudi authorities have taken steps to fight beggars, of whom a large number were arrested. However, beggars will not cease their activities as long as people themselves continue to encourage them.People innately want to do good and help those in need, especially during the month of Ramadan where begging increases by 50%. But beggars are almost always pretenders who abuse the goodwill of people.Bold was challenged by Al Waleed Philanthropies to create an on-ground activation during ramadan to raise awareness about this problem and direct them to donate to the right channels.
VIEW THE CONCEPT Jaz Amsterdam: Built By Music
The Jaz Amsterdam hotel is all about music. After all, it's right next to Ziggo Dome, Amsterdam's biggest concert venue. We wanted to let everyone know and turn its opening into a show. Good thing the crowd was there, waiting for Adele to play. Agency: Jung von Matt/Neckar
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No matter how ambitious and successful you are, there's always someone younger snapping at your heels. And while they're cheerfully toiling away on half your salary, you're not only getting older and less attractive, but are now also hampered by baby-related sleep loss and a long commute to suburbia. This campaign reminds people that they need Berocca to help them hold on to their competitive edge. Agency: JWT, London.
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Where does Old Spice Swagger deodorant smell itself in five years? Under your arms in the corner office of that job you always wanted thatâs making you rich and famous but still humble and really likeable. Agency: Wieden + Kennedy, Portland.
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No bond is stronger, long lasting than motherly love.And no Post-it notes are stronger than the SuperSticky ones.We've agreed with Laura, as she discovered to be pregnant, to create a video diary that she could show to her baby once grown up.To help her doing this we provided her the full range of SuperSticky notes, that she's used, month after month, to tell what was going on, reaching more than 1 million views and counting.Agency: A-Tono, Italy
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Airbnb has released this film to demonstrate the power of the Airbnb community in creating a sense of belonging and acceptance of people regardless of age, race, gender, sexual preference or religious affiliation. The stories in the film not only illuminate reasons for hope, but also serve as examples and inspiration for steps we can all take to create a more welcoming world. Produced in honor of National Pride Month, the film features real stories from Airbnb hosts and guests who overcame struggles to fit into their communities.
VIEW THE SPOT Snickers: Hunger Trap
Impact BBDO, Dubai has extended the Snickers' global "You're not you when you're hungry" positioning into this 'Hunger Trap' print campaign.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Drug and Alcohol Services South Australia: Give Up Smokes For Go
Smoking is still one of the biggest killers within indigenous communities in Australia. In fact, Indigenous people are six times more likely as non-Indigenous people to die from smoking related deaths. Too many young lives are cut short in a society where smoking is the norm and not the exception. Jamshop Adelaide in collaboration with Drug and Alcohol Services South Australia (DASSA) created a calendar using ambassadors from the Indigenous community who shared their demons, struggles and stories.
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Amy Schumer, Seth Rogen and the Bud Light Party support women being paid equal. Also, paying equal for the same things. That's why Bud Light costs the same for everyone. Agency: Wieden + Kennedy, New York.
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Skittles has given up their rainbow for London Pride. Agency: adam&eveDDB London.
VIEW THE SPOT VIEW THE PRINT AD Europcar: The Carousel of Dreams
To promote Europcar's new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan "Moving Your Way". The slogan has been rephrased to include first names - a fresh and immersive way to highlight the brand's ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer's home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency's dedication to its customers' ever-evolving needs.
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F/Nazca Saatchi & Saatchi and produced by Conspiracao Filmes. The production reaffirms the brand's position on diversity through the message "Respect Is On." With a poetic analogy that the path to equality is long, but it's possible to make it easier, the Brazilian beer raises the flag of respect and invites consumers to also declare their support.
VIEW THE SPOT Foot Locker: Ben Simmons - It's real now
After being drafted Ben Simmons stars in this Foot Locker spot getting advice from last year's top rookies Karl-Anthony Towns, Devin Booker and D'Angelo Russell
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Possible USA has released this spot starring Jessica Alba telling you to ignore your critics because the only voice you need to listen to is your own.
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