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Seen and noted
 Touch , Bologna creates print for Molino Rossetto VIEW THE BREAD AD VIEW THE PIE AD VIEW THE PIZZA AD Havaianas: Made of Brazilian Summer When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit. That is why AlmapBBDO in Brazil decided to turn the packaging for Havaianas into packaging for all that. The packages - designed in the shape of various products - will both contain the products at stores around the world and promote the campaign's message, "Made of Brazilian Summer", on posters, ads, vignettes, gifs, shop windows and decorations. The packages will also be used throughout the year in activations, press kits for influencers and direct marketing actions. Also, the brand's social network channels will bring foreigners to Brazil to experience the things that make the Brazilian summer, like Havaianas.VIEW PACKAGING VIEW POSTERS VIEW PRINT ADS VIEW TAIWAN SHOP WINDOW VIEW LISBON SHOP WINDOW MyDirtyHobby.de: Easter Egg Hunt Testicular Cancer has a 95% chance of successful treatment - if detected early. The adult entertainment platform mydirtyhobby.de is raising awareness for regular testicle examination. With the support of popular adult entertainment star Lucy Cat, the opportunity of Easter - and the fact that in German, the word for "egg" and "testicle" is the same: Ei.Easter is the time for egg hunting. Unfortunately, men forget the importance of searching their own "eggs" when growing up: Testicular Cancer is the most common cancer affecting young adults. Important institutions like the German Urology Society appeal to young men to check their testicles regularly. But only 11% of all German men take advantage of free annual cancer checks. The initiative is supported by mydirtyhobby.de - for every 1000 views, the adult entertainment online portal, on which the videos of Lucy Cat are normally to be seen, will donate 10 Euro to Testicular Cancer prevention programs. Agency: Serviceplan PR, Germany. VIEW THE SPOT  Papa Cool & The Family is pleased to present you as an exclusive its new film « You Want the Fiber », first extract of its new project produced by Orange and Publicis Conseil.Created after family complaints about internetâs bad connexion at home, this angry flow shakes consciousnesses. Agency: Publicis Conseil, ParisVIEW THE SPOT  Dr. Clause are famous for their coffee in East Perth. They wanted an ad to wish their customers a happy Easter tat could run as print and across social media. Agency: Shed, Perth VIEW THE AD  "Train"casts a black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers. Gripes that provoke customer loathing include deceptive pricing, service interruptions and a lack of channels and features. Agency: Something DifferentVIEW THE SPOT Desabafo: Lets Talk About Your Search The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally.Agency: WE, BrasilVIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT  Hateboards officially launches this week selling a series of skatedecks whose undersides â the part that inevitably gets destroyed by flips and grinds are plastered with the faces of celebrities and politicians we all love to hate. Just in time for the US Elections next week, the film launches the brand's exclusive presidential deck 'Despicable Donald Trump".B-Reel Films'The Rig Out enlisted the UK's fiercest young female skaters to tackle the presidential candidate's objectification of women with some serious board bashing".VIEW THE SPOT  R/GA, Los Angeles has released this spot for Jordan Brand showcasing two super stars of the game.VIEW THE SPOT Corinthia Hotels: Budapest 360 Corinthia Hotels has linked with a New York studio VGNC to create immersive 360-degree mini series entitled 'Portraits of Budapest A city in 360'. Each video showcases the city as described by one of four of its life-long dwellers: Lili, a ballet dancer; Gaspar an architect; Hubert a restaurateur and Andrea a singer. The Portraits of Budapest are part of a video series from The Corinthia Insider â the hotel brandâs online blog, which offers readers travel tips and local experiences with Corinthia's Insider knowledge. VIEW THE CONCEPT State Election Commission: Pindrop To Vote McCann, Puerto Rico has created this amazingly easy way to know your electoral college simply by sending an SMS.VIEW THE CONCEPT VIEW THE SPOT Gorillaz: The App 11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album 'Humanz', to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App will allow fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home for the very first time. To celebrate the release of the new album, fans will be invited - via the app to the Humanz House Party, an exclusive worldwide listening event, which will allow fans to hear the new album in full for the first time. The Humanz House Party will be the largest ever geo specific listening experience, bringing people together across 500 locations from Tokyo to Santiago. Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments. VIEW THE CONCEPT Entourage: Social Entourage TBWA, Paris has created"The Entourage App,"the 1st social network helping those who no longer have anything. They made itself known by delivering it's message on the most viral support in the world. A bill, because a single bill changes hands more than 1000 times a month. VIEW OUTDOOR Ford Max: Motor Dreams
AMBIENT TV
April 14, 2017 10:56 (Edited: February 17, 2023 05:19)
 Now babies will sleep at home the same way they sleep in a car, thanks to a unique crib from Ford which reproduces your car's movements and sounds and reproduce them. VIEW OUTDOOR  The GPS Tracking System from BMW Print created by Bates, Lisbon VIEW THE AIRPORT AD VIEW THE FESTIVAL AD Amnesty International : Artistic Freedom TWIN .digital collective has illustrated this print campaign for Amnesty International.VIEW THE FREEDOM AD VIEW THE ASSEMBLY AD VIEW THE RIGHTS AD VIEW THE PRIVACY AD Warstic: The Battle Cry Of The Hawk And The Raven Ian Kinsler, professional baseball player battles to get his mind right in the locker room before a big game. He struggles to find focus as the crowd noise outside the locker signals the impending war. We see inside the inside the psyche of the hitter.VIEW THE SPOT Tissons la Solidarity: Weave For Solidarity: Interview After having revealed its new advertising signature "Because finding a new job again canât depend on a silver lining" on December 2016, Tissons la Solidarity (Weave for Solidarity) is launching its first communication campaign with Publicis Conseil in charge of creation, and Camera Subjective responsible for the production. It is through a job interview supported by the godmother of the network, Mathilda May and under the supervision of the producer director Jerome Bonnell, that Publicis Conseil stages all the stereotypes that these women must endure when they try to reintegrate the working world. Made as a "short advertising film", like a film scene to denounce all the cliches about these women. Tissons la Solidarity (Weave for Solidarity) is an association that fights against the precariousness of women by providing them concrete and effective support in order to allow them to return to a sustainable job.VIEW THE SPOT Afghan Womens Organisation : A Little Help Can Go A long Way The refugee crisis has touched many corners of the globe and Canada is no exception. The country has become a safe haven for newcomers looking to rebuild their lives while preserving their identity and culture. The Afghan Woman's Organization (AWO) is on the front lines of this important settlement work, helping more than 100 landed immigrations and refugees per month. To further build awareness around the Mississauga-based non-profit's wide range of services, Toronto creative agency Send + Receive has created a series of TV commercials.VIEW THE SPOT Simple Wine : Don't Reach the Bottom Y&R Russia have created a wine bottle that shows the consequences of drinking too much. The picture is only revealed as the wine level goes down in the bottle and has been created to try and tackle excessive alcohol consumption in Russia. Wine bottles that display healthy drinking advice only as the wine is decanted feature in 'Don't Reach the Bottom' a striking new campaign by Y&R Russia backed by Russiaâs biggest wine distributor, Simple Wine. The agency has designed a series of 1,000 special wine bottles each featuring on its glass one of three different cartoon designs that can only be seen as the wine is poured out. VIEW THE SPOT Sheraton Hotels : We Dive And Go Beyond Sheraton Hotels & Resorts, part of Marriott International, Inc. launches its Go Beyond platform in celebration of its 80th anniversary. The multi-faceted campaign includes a new marketing creative, global associate rallies and guest surprise and delights. Agency: Venables Bell & Partners, San Francisco.VIEW THE SPOT  Get the backstory behind the creation of "An Evil Thirst", the greatest post-apocalytic film that was never made.Agency Pereira & O'DellVIEW THE SPOT VIEW THE MAKING OF SPOT Lar Santa Monica: Sexual Violence Scars Campaign from Delantero for the NGO Lar Santa Monica with the purpose of helping the victims of sexual abuse.VIEW THE SPOT Major League Baseball: PonieAcento In a sport where 27% of players are Hispanic, MLBâs "Ponle Acento" (Put An Accent On It) campaign from LatinWorks drove Hispanic players to embrace their heritage by adding accents to their names on their jerseys. Soon the idea became a cultural movement that celebrities and fans alike joined by the millions, changing America's pastime forever.VIEW THE SPOT  According to the recommendation you should eat vegetables half a kilogram a day. Finland falls far behind the target. S-market is Finland's largest supermarket chain and wanted to encourage people to eat more vegetables. The film was created by Make It Simple and directed by the great Johan Gulbranson.VIEW THE SPOT  The Galaxy A5 is a conduit that brings together an online community by spurring them on to Bring Their A Game .Agency: Iris, Sydney.VIEW THE SPOT  Rather than tread the well-worn "traditionally crafted, artisanal quality" story typical of cheese advertising, we share a new story for Canadian cheese. Inspired by a cultural mosaic of traditions, peoples, and tastes, Canadian cheese-makers are unburdened by tradition, leaving them free to craft new, creative cheeses in any manner their heart desires. Agency:DDB TorontoVIEW THE SPOT Interact Flash: Life In BeepsMcDonald's: Promoticon With the Promoticon, customers can now spot what products they get for free when they order just by checking on the app icon. If it looks like a Big Mac, they get a free Big Mac. If it looks like Fries, Free fries! and so on with McDonald's most iconic products.The App icon changes without notice, so customers need to be in constant look for their favorite products.The campaign has launched with on Social Media as well as OOH. Agency: TBWA/Raad DubaiVIEW THE CONCEPT Honda: Real View Test Drive To create a series of engaging virtual test drives for Honda's all-new Civic models effective across 22 markets in 17 languages. The films take place in a unique CGI 'Showroom', designed using Saddington Baynes' world-first neuroscience testing service to uncover non-conscious reactions to brand perception. The showroom must educate on an technical level, appeal on an emotional level, as well as uphold Honda's brand values.VIEW THE CONCEPT Frolunda HC: Chair With A View Frolunda Hockey Club is one of Sweden's best ice hockey teams. They wanted to remind their fans to buy seasonal seats; an arena chair thatâs theirs alone for the rest of the season. The problem is: that's a pretty big expense. So Crispin Porter + Boglusky needed to show the fans the real value of having your own seat in the arena. That you're not just getting a place to sit. You're getting a home away from home. VIEW THE CONCEPT Move Institute:Pet Box An anti-consumerism campaign for the animal protection NGO Move Institute. The initiative encourages people who want to have a pet to adopt instead of buying one. With the concept "Don't buy a friend. Adopt it", the campaign from Neogama critiques and calls attention to the growing pet trade in Brazil. In a commercial center filled with people, cardboard boxes in the shape of cats and dogs were placed as if they were products the client could take home. The intent was to capture the reality of how pets are treated, that they are commercialised and sold like products every year. The reactions of people were filmed to generate content for social media.VIEW OUTDOOR  Many people consider Nova Scotia when deciding where to travel, but feel there isn't enough to do to warrant an entire trip.This year's integrated campaign directly acknowledges this phenomenon, admitting there's the Nova Scotia most people know, but also another, unknown and exciting Nova Scotia they donât.Agency: DDB, TorontoVIEW THE LIGHTHOUSE AD VIEW THE LOBSTER AD VIEW THE SAILBOAT AD VIEW THE WHALE AD Quinta do Espinho: The Reddest Red The Reddest Red and The Whitest White Wines in Portugal says Moon, Lisbon.VIEW THE RED AD VIEW THE WHITE AD  In Thailand, Tic Tac is mostly known for its mint variants. GreynjUnited were tasked to create awareness of its new fruity flavors through a series of point-of-sale posters. VIEW THE MANGO AD VIEW THE ORANGE AD VIEW THE APPLE AD  The routine is heavy and you need to be ready for it. Print from Heads for Gustavo Borges GymVIEW THE WEIGHT AD VIEW THE SWIMMING AD VIEW THE TREADMILL AD  Central Film's award-winning director Rodrigo Garcia Saiz shows a mother's devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Bardzo. The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter's school costume party. The little girl remains fickle with the wide array of optionsVIEW THE SPOT  April is National Child Abuse Prevention Month and to help increase awareness, the CARE (Child Abuse Resource and Education) Program at Dell Children's Medical Centre created three incredibly powerful PSA commercials with local ad agency, Offspring. The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action on behalf of children. 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Mother, London has created this spot for No7 starring Amanda Foster.
Zulu Alpha Kilo, Toronto campaign for Interac 
Inbrax, Santiago print for Tramontina