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Seen and noted
Audi Sweden: Logo Switch Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, they were not the only brand fighting for attention. In order to stand out, Akestam Holst, came up with a simple idea. They simply switched the Audi-logo on one skier's arm to a secret licence plate number. All viewers were then invited to take part in a competition. The first one to spot the number on live TV and share it on social media would win the skiers new Audi. An event that made Audi the only alpine sponsor that day. VIEW THE CONCEPT Windows: A computer from the past doesn't lead you to the futureAssassin’s Creed Origins: From Sand DDB Paris has launched this dreamlike spot for the return of Ubisoft's iconic game. After several years of development, Assassin's Creed Origins promises to be a true rebirth with a whole new fight system and a fascinating world, more open and unpredictable than ever before. For its first pre-launch film, the agency chose to set the stage before the exhilarating fights, wars and conspiracies of the game. The end of this era will mark the beginning of the assassinsâ history. DDB Paris chose to explore their philosophy in a second film to be released mid-October.VIEW THE SPOT Uber: Where Is More Than a Place Uber Singapore has launched a film via BBH, that takes you on a journey to places that hold both special memories and future potential for Singapore and its residents. The rider brand film 'Where' is more than just a place brings to life two intertwining stories - a mother trying to encourage her son to fulfil a childhood passion and a retired lieutenant general reuniting with his old comrades. The film is part of a full brand campaign that has launched on YouTube, Facebook and cinemas and will be running till the end of November. This is the first in a series of campaigns that will inspire everyone to discover the city with Uber.VIEW THE SPOT  This week, Toys 'R' Us introduced a new brand platform, 'Today We Play,' designed to position the brand as a leader and motivator in the movement to 'set play free' for children. The campaign via BBDO Atlanta and BBDO New York, was born out of insights the brand found when it comes to play time. The Today We Play platform is being communicated via a variety of elements including partnerships, experiential, digital, advertising and more. At the center is a new anthemic television commercial called `The Great Speech.' It was directed by Shawn Levy.VIEW THE SPOT  Using one of the iconic images from Nigeria's Independence day celebration in 1960, ONEWILDCARD put a spin to the end of the relationship between Nigeria and it's colonial master. VIEW THE AD Tree Craft: Yeah Nah, Get the Professionals With Summer storms and Bushfire season approaching, Overgrown trees and branches pose a serious risk to lives and homes in and around Perth. Just as dangerous though are people trimming their own trees near powerlines without taking proper precautions. With this campaign The Studio at SCA, wanted an entertaining way to show why people should get the professionals at Tree Craft to take of tree pruning and removal.PLAY THE SPOT Guest Judge: Geoffrey Hantson, CCO, Happiness, Brussels This week's guest judge is Geoffrey Hantson, chief creative officer, Happiness- an FCB Alliance in Brussels. Winner: Audi Clowns. Quite often the most difficult and the most bumpy creative road is the one that leads to simplicity. But when you really get there, you get to see how beautiful the destination actually is. Because when you're able to reduce all those long meetings, with too many smart people around the table, to simplicity (Audi Technology. Clowns proof) you're actually able to put all the effort and energy into the execution. Great idea. Great craft. And great timing. READ MORE  Bulldog Skincare for Men is launching a new campaign character, the Telepathic Bulldog in a TV ad titled âBank Robberyâ, created by adam&eveDDB. The brandâs new ambassador, the truth-saying Telepathic Bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way. Directed by Gary Freedman of Independent Films, âBank Robberyâ sees the Telepathic Bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji!). VIEW THE SPOT Latet: Skip A Meal It's September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate 'get-together-time' and the ultimate cause for uniting around a table filled with goodies. But unfortunately many Israeli families do not have the means to celebrate. They simply can't afford the food and are forced to skip a meal. That was the exact message Latet â an Israeli organization that distributes food packages to the needy â wanted to communicate to the public. So it decided to capitalize on a unifying behavior that characterizes all internet users: ad skipping. People who chose to skip our mouthwatering decoy pre-roll ads, were served up with the following message: "You skipped a meal out of choice but thousands of people in Israel skip it because they have no choice. Make someone's holiday. Donate a meal"VIEW THE CONCEPT  BBH London has released a new entertaining spot for Audi. Directed by Ringan Ledwidge, who also shot The Guardian "Three Little Pigs" for BBH, the spot features Audi drivers dealing with all sorts of clowns on the road. It ends with the line "Clown Proof". The commercial demonstrates Audi intelligent technology in action, and shows why it's clown proof.VIEW THE SPOT « First « Previous Next » Last » 8 of 8 |
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Portuguese back to school campaign via 004 Agency, for the new Windows devices.