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Soar: It's Just A Phase

 TV   IRELAND    November 23, 2017 16:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F42b11_0000.png&width=200Rothco, Dublin has created this spot for independent national youth outreach movement, Soar, launching a moving two-minute short film titled 'It's Just a Phase', which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people's lives: adolescence. Directed by Motherland's P.O.B, the film challenges us to put ourselves back in the shoes of a teenager.

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Audi: Strelka’s Legacy

 WEB FILM   SPAIN    November 23, 2017 16:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d32e_0002.png&width=200DDB Spain is the agency behind Audi's new branded content campaign: Strelka's Legacy, a tribute from the brand to a very special saga. His matriarch, Strelka, was a Russian stray dog who became the first living being to go back and forth from space. To carry out the campaign, DDB and BLUR have collaborated with a team of documentary filmmakers who have moved to the USA to investigate, on the ground, the successors of the famous Soviet dog. The result is available at www.legadodestrelka.es/en. A digital platform that provides a backbone for the different contents of the campaign.

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Ikea: Summer

 TV   AUSTRALIA    November 23, 2017 16:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c9bd_0000.png&width=200Using clever and inventive puppetry, Jonny & Will breath new life into everyday objects, creating endearingly playful product heroes across four different spots. Most recently their Summer ad follows a gaggle of MAMMUT stools playing hide and seek at the grandparents. Agency: The Monkeys.

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Garance: Reversible Story

 WEB FILM   FRANCE    November 23, 2017 15:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbb545_0000.png&width=200Garance is a lingerie brand which caters to breast cancer survivors, with the mission of helping women reconquer their femininity damaged by the disease. This winter, French retailer Monoprix will be the first to sell Garance. Because they feel women who've had breast cancer-related operations should be able to find lingerie that respects their femininity, Monoprix is pledging to stock their shelves with the only French brand of lingerie and bathing suits tailored to their needs. To announce the partnership, agency Rosapark created #ReversibleStory for Monoprix: the first reversible Instagram story.

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Gatorade: Baby Girl

 TV   USA    November 23, 2017 15:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff426b_0000.png&width=200Serena Williams's gives advice to her newborn daughter in this Gatorade spot which is a message to all girls. Agency: TBWA/Chiat/Day, Los Angeles.

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Starbucks: Holiday Coloring Cups

 TV   USA    November 23, 2017 15:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4c745_0000.png&width=200This holiday season, Starbucks is spreading a little goodness one cup at a time.

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Bud Light: Pit of Misery

 TV   USA    November 23, 2017 15:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F302e4_0001.png&width=200If you can't count on a friend to bring Bud Light to the "Pit of Misery," then that's not a friend you can count on. Agency: Wieden + Kennedy.

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Disney: Mickey's B-Day Celebration

 WEB FILM   USA    November 23, 2017 15:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c483.png&width=200Happy Birthday Mickey Mouse! To celebrate the occasion of Mickey's birthday November 18, PICROW directing collective The Hall chronicled the mouse doing surprise meet-ups with fans worldwide, from Osaka, Japan to Santiago, Chile. For the second year, Disney and agency Yellow Shoes commissioned The Hall to direct and post a month-long wish list of content, including social media films, a:60 broadcast spot and editing Mickey's climatic celebration to be featured on Good Morning America.



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Turismo de Portugal: Portuguese Waves

 TV   PORTUGAL    November 23, 2017 15:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9f251_0003.png&width=200Y&R Lisbon present this spot for Tourism of Portugal

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Heathrow Airport: Heathrow Bears

 TV   UK    November 23, 2017 15:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46ff5_0000.png&width=200Heathrow Airport's traveling bears are back this Christmas in this spot via Havas London.

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Hospital Metropolitano: Salt

 PRINT   BRASIL    November 23, 2017 15:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FNov%2Ftn_90903_Heart.jpg&width=200Your heart might not stand it. Don't let salt become a burden to your organism. Agency: Danza, Brasil.

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Road Safety Authority Ireland: Hangover

 PRINT   IRELAND    November 23, 2017 15:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FNov%2Ftn_90897_Alka+Seltzer+poster+low+low.jpg&width=200Campaign created by BBDO, Dublin, targeting drivers still drunk the morning after a night out.

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Chisholm: Chase Your Calling

 OUTDOOR   AUSTRALIA    November 23, 2017 15:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FNov%2Ftn_90922_DPR%26Co_Chisholm_Hospitality.jpg&width=200From TAFE Courses to degrees, Chisholm is answering the real human need of prospective students: to discover and pursue their life's calling. 'Chase your calling' - Developed by Melbourne creative agency, DPR&Co

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Pergale: Push The Button And Get a Bar of Pergale Chocolate

 AMBIENT TV   LITHUAINA    November 23, 2017 15:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1eae_0000.png&width=200JCDecaux has teamed up with Pergale Chocolate and McCann Lithuania to bring some fun to the streets of Vilnius.

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Nature Valley: Battle Of The Sexes

 INTERACTIVE   UK    November 23, 2017 15:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f85f0_0001.png&width=200To celebrate the inclusivity of tennis and as part of Nature Valley's commitment to driving participation in tennis in Britain, Nature Valley, one of UK's leading cereal bar brands and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd's Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to get on court and play more tennis. Agency: Space, London

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PAK'nSAVE: Merry Fridgemas

 WEB FILM   NEW ZEALAND    November 23, 2017 12:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb870c_0000.png&width=200PAK'nSAVE has launched its new 'Fridgemas' campaign via FCB New Zealand. With the festive season meaning lots of time spent celebrating with loved ones, Kiwis often use the opportunity to spoil their guests, and their well-stocked fridges become the centre of Christmas. Using Stickman's distinctive humour, the comical ads feature the well-loved character 'gathering around the Fridgemas tree' and handing out 'the gift of meat' to his friends and family.

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Toyota: It Takes a Village

 TV   USA    November 23, 2017 09:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdbcfc_0000.png&width=200A small town can make a big difference in the life of an Olympian. Just ask Sugar Todd, U.S. Olympic Team speed-skater. Agency: Saatchi & Saatchi, USA.

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Libero Football Magazine: Touch Your Footballs

 TV   SPAIN    November 22, 2017 15:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7179c_0000.png&width=200During a Spanish football game in 1991 between Real Madrid and Valladolid, one player repeatedly squeezed Carlos 'El Pibe' Valderrama's genitals as both teams waited for a corner. Libero hijacked this historic moment in Spanish football to explain how to perform a self-examination and promote early detection. Agency: LOLA / Mullen Lowe, Madrid.

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Lagavulin Whisky: Nick Offerman's Thanksgiving

 TV   USA    November 22, 2017 15:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc10ec_0000.png&width=200Thanksgiving dinner with your family is nice but Lagavulin knows a toast to the holiday with their Single Malt Scotch Whisky is nicer.

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Royal Life Saving: Keep Watch

 TV   AUSTRALIA    November 22, 2017 15:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57863_0000.png&width=200Royal Life Saving research shows that 461 children under the age of five died due to drowning in Australia over the past 15 years, an average of 31 per year. Of these, half were in home pools and spas. Active adult supervision had either lapsed or was entirely absent in all cases. Don't be complacent about water safety. Always "Keep Watch." Agency: 303 MullenLowe, Australia.

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Migros: Beep

 TV   SWITZERLAND    November 22, 2017 15:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc0610_0002.png&width=200A co-production between Passion and Stories, this year's Christmas film for Swiss supermarket Migros via WIRZ BBDO, Zurich, is a heartwarming tale that captures the real spirit of Christmas, friendship. A mix of live action and CG animation, the film has been co-directed by Ben Liam Jones (StrangeLove) and Kyra & Constanin (Passion). The animated characters have been filled with emotion by Kyra & Constantin, their wide-eyed perspective on their tiny world makes them truly endearing. The live action direction tells the human side of the story making the film feel real and relatable.

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KFC: Christmas 2017

 TV   UK    November 22, 2017 15:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F579e5_0000.png&width=200Mother, London has released this "Christmas 2017" spot for KFC.

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McDonald's: Carrot Stick

 TV   UK    November 22, 2017 15:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcb102_0000.png&width=200McDonald's UK 2017 Christmas campaign shows a little girl becoming bizarrely attached to a carrot stick. "Are you gonna eat that?" her father asks as they wrap up their McDonald's Christmas Eve meal. She shakes her head, totally focused on the fat orange stick in her fist. "It's for the reindeer" she says, and will repeat, throughout the spot. "Carrot Stick" the ad that leads the work, follows the pair home as she clutches her reindeer snack with the vigilance of a bodyguard charged with protecting the Crown Jewels. Agency: Leo Burnett London.

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Audi: Parking Lot

 TV   USA    November 22, 2017 14:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F618b6_0001.png&width=200The holidays are here, which means it's time for a trip to a truly magical place, the mall. Watch as two Audi Sport drivers let the spirit of the Christmas season take the wheel for a ride to remember. Agency: Venables Bell & Partners, San Francisco.

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Mayor of London: London Needs You Alive

 TV   UK    November 22, 2017 14:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9928d_0000.png&width=200An inspirational new anti-knife crime campaign for The Mayor of London by AMV BBDO rises above the scare and shock tactics of old and employs a new influencer-led strategy to empower and champion this notoriously hard-to-reach audience. Aimed at 13-16 year old Londoners the campaign message is clear; LONDON NEEDS YOU ALIVE. DON'T CARRY A KNIFE. Created as a movement for all Londoners to get behind, it aims to positively influence young Londoners to actively choose not to carry a knife. As part of the campaign a LNYA film is also being seeded across social media. Shot by directing duo, Novemba through Academy Films it stars real kids from schools across London delivering their powerful messages to camera.

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Manor: The Drawing

 WEB FILM   FRANCE    November 22, 2017 14:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F793bd_0004.png&width=200Swiss department store Manor's commitment: make every day special. So, when it came to Christmas, the most special day of the year, they had to think of something out of the ordinary. Together with its agency BETC Paris, Manor tells a Yuletide story with an unexpected twist. As we all know, Santa is overwhelmed with letters from kids all over the world, lists from the older and drawings from the younger. To create the charming, animated spot, BETC Paris and Manor turned to the collective at AgainstAllOdds. The film has a real Christmas feeling to it and gives a new twist to the classic idea of Santa's workshop. With this heart-warming Christmas tale, Manor hopes to bring Christmas magic to all the Swiss homes and wish them all a very 'special' and merry Christmas!

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McCafe: Pure Coffee Pleasure

 PRINT   AUSTRIA    November 22, 2017 14:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FNov%2Ftn_90882_Pure+Coffee+Pleasure.jpg&width=200DDB Wien has created this print ad for McCafe.

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Ads: Ink your skin

 PRINT   BRASIL    November 22, 2017 14:30 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Nov/tn_90868_risqueapelejucamaximo.jpg&width=200Maximo Creative have created these ads for Inkload Creative Dock

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Orange: Sound bar

 TV & PRINT   FRANCE    November 22, 2017 14:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Nov/tn_90864_BARRE-DE-SON.jpeg&width=200This year, Publicis Conseil and Orange are putting on The Christmas Fever ! The saga continues, and for Christmas, the dad has decides to make it a Christmas Eve they will never forget, with the help of gifts from Orange. He puts on, for his family, a breathtaking performance, an unforgettable feat...Create your own personalized video with the Christmas Fever experience, https://boutique.orange.fr/noel/christmasfeverexperience

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Detran-RN: Short life

 AMBIENT TV   BRASIL    November 22, 2017 14:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Nov/tn_90887_short life_Ambient.png&width=200From daily traffic situations and common drivers' citations, we created an advertising campaign capable of drawing attention precisely by gathering arguments that allow an immediate and true identification of the entire population with reality. In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign, created for DETRAN / RN via Executiva Propoganda, starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic.

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Boston Celtics: Say Hello

 AMBIENT TV   USA    November 22, 2017 14:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6b6d_0002.png&width=200There are a lot of new faces on the Boston Celtics roster this season so with help via Sleek Machine, Boston we decided to introduce them to some very special fans, by posting their numbers to social media.

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The Marie Keating Foundation: Coughing Billboard

 OUTDOOR   IRELAND    November 22, 2017 14:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b2514_0002.png&width=200The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you look closely at the typography, the letters reveal a serious message: 'I had cancer'. The outdoor billboard is part of wider campaign, 'Listen to Your Lungs', which coincides with Lung Cancer Awareness month this November. The campaign aims to encourage people to take notice of persistent chesty coughs and get them checked by their GP, as this could be a warning sign of the disease.

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Porsche: The E-Jolt

 AMBIENT TV   USA    November 22, 2017 14:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F51786_0000.png&width=200The E-JOLT. Its potency isn't measured in milligrams. Its effects may never fully wear off. And the mere sight of it will send an absurd amount of adrenaline coursing through your veins. Sounds a little crazy, doesn't it? The best things often are. Agency: Cramer-Krasselt, Chicago

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Subway: World Sandwich Day 2017

 INTERACTIVE   AUSTRALIA    November 22, 2017 14:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd55b9_0000.png&width=200In a global, real-time data-led campaign devised and executed by J Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday November 3, saw Subway partnering with local hunger-relief charities. Locally, Subway partnered with Foodbank Australia. For every Sub bought, Subway gave a meal to someone in need through partner charities. Meals donated on World Sandwich Day were tracked through the Subway Live Feed digital ticker in real time.

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Penny: The Path

 WEB FILM   GERMANY    November 21, 2017 16:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3441d_0001.png&width=200Penny is kicking off this year's Christmas season with the slogan "Christmas. Time to reconcile", shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign reflects PENNY's wish to act as a local supplier whilst providing support to the community. Reconciliation is therefore the central theme of the two-minute online film. The concept of the film with the tagline 'However long the path might seem' is that the mother overcomes a psychological obstacle to reconcile with her daughter

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The Marie Keating Foundation : Listen To Your Lungs

 AMBIENT TV   IRELAND    November 21, 2017 16:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7944e_0000.png&width=200The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound.

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Kiri: The Spread Worth Savouring

 TV   AUSTRALIA    November 21, 2017 16:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d324.png&width=200The launch TVC for Kiri from Y&R Melbourne The Creme de la Cream Cheese.

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Lego: Build It Together

 TV   AUSTRALIA    November 21, 2017 16:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F05d4d_0000.png&width=200As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home.With miles to cover (albeit about a metre) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas.The film is part of a wider APAC and ANZ Christmas campaign created by CHE Proximity that includes TV, Digital, OOH, Social, PR, Print and In-Store POS.

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War Child: $249

 INTERACTIVE   USA    November 21, 2017 16:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F47c71_0000.png&width=200Internationally acclaimed humanitarian organization, War Child USA, today launched its first campaign in the United States. The campaign, from Publicis New York titled $249, raises awareness about global spending on war

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Krungsri Auto: The Truth That Breaks My Heart

 WEB FILM   THAILAND    November 21, 2017 09:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cc61_0000.png&width=200Krungsri Auto, the leader in car financing in Thailand believes that cars have the ability to unlock many possibilities. In 2017, Krungsri Auto wanted to emphasize the value of cars to consumers and create brand value for Krungsri Auto. So they launched a new product-which gave loans for cars and electric wheelchairs- called 'Whai Chill Wheelchair', sincerely hoping to help senior citizens go out more often.
Y&R Thailand chose to communicate with potential consumers of the product (people between 30-40 years) whose parents have to use a wheelchair and stay home every day.


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