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Seen and noted
Rare Cancers Australia: Discrimination Problem Australia has a discrimination problem. Against people with rare cancers. This film was launched to help rare cancer sufferers get the same help with their treatment as common cancer patients. Agency: J. Walter Thompson, SydneyVIEW THE SPOT  StrawberryFrog New York recreates the final dance from Flashdance in this "Saving for Your Dreams" spot for SunTrust.VIEW THE SPOT  Pictionary shows us in this new and charming film that the game is even more fun when you don't get it right. So, join in and be prepared to get it wrong. Agency: LOLA / Mullen Lowe Group.VIEW THE SPOT Optimum: You've Never Seen Anything Like It The world's best soccer player, Cristiano Ronaldo, made his American football debut during Super Bowl LII, starring in Altice USA's first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R. The spot follows Ronaldo as he discovers "football" in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike. The campaign highlights Altice One, Altice USA's all-in-one connectivity platform, combining internet, TV and WiFi all in one device - which is just as surprising as a futebol star playing football. VIEW NEVER SEEN ANYTHING SPOT VIEW THE FUTEBOL SPOT Cancer Council: Every Minute, Every Hour, Every Day Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72 percent in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The campaign 'Every minute, every hour, every day' highlights the always on approach of Cancer Council in helping all Australians affected by cancer through support, research, prevention and advocacy, as well as shedding light on the vital services people's donations help fund. VIEW THE EVERY MINUTE SPOT VIEW THE TRANSPORT SPOT VIEW THE WIG SPOT  In the spirit of Dr. Martin Luther King, Jr., Ram Truck owners also believe in a life of serving others. They serve because they're driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they're men and women of their word. They serve because they know the world could use a little more kindness. Agency: Highdive, ChicagoVIEW THE SPOT Irish Heart Foundation: Show Some Heart Cardiovascular disease is Ireland's number 1 killer, but 80 percent of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to "Show Some Heart" and offer support for those affected or impacted by Ireland's No 1 killer, cardiovascular disease. Empowering, confident and contemporary, the film is a call to arms for a new generation to rise to the challenge and help defeat cardiovascular disease. It's directed by Peter OâBrien (P.O.B) of Motherland fame, one of Ireland's most exciting and renowned young filmmakers who brings his own distinct and contemporary style to the piece.VIEW THE SPOT  For this Valentine's Day, Renault has produced its first animated movie about love and the silence of electric vehicles. 'The Postman' tells the romantic-comedic story of a postman and his troublesome pursuits to get closer to his crush, who is guarded by a very protective (and noise-sensitive) dog. Until one day, an electric vehicle will change his life. The film, which features a Renault Kangoo Z.E., promotes the benefits of driving electric vehicles and their silent engines, which offer comfort for both the driver and the surroundings. Agency: The Loft, Publicis ConseilVIEW THE POSTMAN SPOT VIEW THE MAKING OF SPOT  MullenLowe, Los Angeles has released this campaign for Whole Foods.VIEW THE PALEO SPOT VIEW THE JUST ONE ITEM SPOT VIEW THE SECOND OPINION SPOT VIEW THE EXPERT ADVICE SPOT  Lloyds Bank's winning ad campaign of the Channel 4 1m pounds Diversity in Advertising Award launches exclusively on Channel 4 on mental health awareness Time To Talk Day (February 2nd, 2018). The adverts will feature celebrities, including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker, as well as members of the public and Lloyds Bank colleagues playing a variation of the 'Who am I?' sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. And to coincide with the campaign's launch, a new Lloyds Bank and Mental Health UK survey, reveals that although improvements have been made in how society thinks about mental health, 75 per cent of people still think there is a stigma attached to the issue. Agency: adam&eveDDB London.VIEW THE 1ST SPOT VIEW THE 2ND SPOT Les Lunetiers du Jura : Break Uniformity With an strong knowledge but not enough known in the industry, this french brand decided to go out from the shadows to take a place in front of his disloyal competitors.The challenge : Create a film that presents the new image of the brand 'Lunetiers du Jura' The watchwords : liberty, creativity, modernity, madness, expansion, boldness, colour. Result : 'Break the uniformity', a must watch... Agency: Dilo VIEW THE SPOT  Introducing a powerful campaign by TBWAManchester for national charity PAPYRUS Prevention of Young Suicide to mark Safer Internet Day (6th February), the film aims to raise awareness about the risks of cyberbullying. It forms part of their on-going work around the heart-breaking statistic Over 200 schoolchildren die by suicide every year in the UK. TBWA and PAPYRUS want cyberbullies to think twice, victims to realise they aren't alone, and parents to run upstairs hug their children and start a conversation about online safety and join in the conversation on #SaferInternetDay using #BedtimeStories.VIEW THE SPOT Nicabate: Quit Mates: Adrian & Guy Quitting smoking is hard. It's even harder when your friends and family aren't smokers, don't understand what you're going through, or know how to support you through it.With Quit Mates, we're challenging smokers to pair up with a loved one who has a habit of their own to give up, to help make quitting smoking more achievable for smokers and relatable to non-smokers. Agency: Host/Havas VIEW THE QUIT MATES TRAILER SPOT VIEW THE ADRIAN AND GUY SPOT VIEW THE JIMMY AND CHELSEA SPOT Paper Plus: Switch Off As we become more connected than ever, we're finding it harder and harder to get away from our devices. But we're also forgetting why it's so important that we do. Why we need to disconnect. The simple truth is: the only way we can really switch off, is by switching off. And getting lost in the magic of a good book. Agency: FCB, New ZealandVIEW THE AD Globe Telecom : The Last Jedi Star Wars fans take pride in being knowledgeable about that certain galaxy, far far away. So, when Globe Telecom with their partnership with Disney for the screening of Star Wars: The Last Jedi held their exclusive Star Wars-themed quiz night, J. Walter Thompson Philippines created a promotional poster campaign that tested the Star Wars fan's knowledge of the Force. Each poster was comprised of found images resembling certain Star Wars elements (like a Light Saber, an X-Wing, even Kylo Ren) and one challenge: "Only true fans will know."VIEW BB8 OUTDOOR VIEW DEATHSTAR OUTDOOR VIEW LIGHTSABER OUTDOOR VIEW R2D2 OUTDOOR VIEW STAR DESTOYER OUTDOOR VIEW STORMTROOPER OUTDOOR VIEW TIE FIGHTER OUTDOOR Löfbergs: Ice Hunt Join the ice-cold hunt in Lindvallen, Tandadalen and Hundfjallet, Salen. Find three cold spots and get a Lofbergs ICE. In addition, you can send one to a friend who is in Salen. Every day 200 cans are released. Agency: Bacill, SwedenVIEW THE CONCEPT  One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations. Agency: Cossette, VancouverPLAY THE OVERPOWER SPOT PLAY THE BURIED SPOT Lifeline Bookfest: The Hunt For Books Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counselling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio.PLAY THE SPOTS Verizon : Answering The Call First responders have some of the most important jobs in America. And yet, they don't always get the thanks they deserve; many survivors never get the chance to say thank you to the first responders who helped them. Verizon connected first responders and the people they rescued for a chance to finally say thank you. These emotional reunions are a reminder that first responders everywhere deserve all our thanks, for all that they do. Agency: McCann New York.VIEW THE CONCEPT Surfer's Against Sewage: Wasteland Warship Surfer's Against Sewage are urging the Prime Minister to lead by example in the war against the plastic country, Wasteland. But in 2017 more than two million single-use plastic items were purchased by the House of Commons and the House of Lords.To bring attention to the issue SAS with M&C Saatchi London stationed a 30 foot plastic warship, outside the Houses Of Parliament.The sculpture received coverage in The Guardian, BBC News and The Huffington Post and 42 MPs now support a plastic free Parliament.VIEW OUTDOOR Good Planet: Paris Against Global Warming The Seine is still rising, and all eyes are on the Zouave statue on the pont de l'Alma, the emblematic yardstick Parisians use to gage the river's swell. But the spectacular surge of the Seine should serve as a reminder: climate change persists, and it's going to continue to generate increasingly severe floods over the coming years. The consequences of climate change are felt by millions every day, in France and across the world. VIEW OUTDOOR Annum: Here's To New Beginnings Context:Tuesday 23rd January 2018 marked a fresh start for the (Under 23-years-old) U23 Vietnam National Football Team as they qualified for the 2018 AFC U-23 Asian Cup for the first time in history. Headline Translation:Here's to new beginnings.Copy: Proudly supporting #U23VietNamTeam and their moms in the Under 23 Asian Cup finals.www.anmum.com/vn VIEW THE AD  Wake up wherever you want with Mitsubishi. Agency: Promoplan, Santiago.VIEW THE MOUNTAIN AD VIEW THE SNOW AD  The All-New Ram 1500 is designed to take on the most epic adventures, including this one, hauling a horde of Vikings across the Icelandic tundra, towing a massive Viking ship, all while singing a fast-paced version of Queen's "We Will Rock You." Their journey continues over sea as they row their Viking ship with their beloved truck in tow to America but are in for a shocking surprise. Luckily, they are driving the only truck that is indeed "built for the unexpected." Agency: Goodby Silverstein VIEW THE SPOT  Marvel at the unmatched capability of the All-New 2018 Jeep Wrangler as it goes head-to-head with the mighty T-Rex, in DDB Chicago's 2018 Super Bowl spot.VIEW THE JURASSIC SPOT VIEW THE ANTI MANIFESTO SPOT  What if metal detectors detected something more? See how Innocean USA surprised our Hyundai owners at this year's Super Bowl LII. VIEW THE SPOT Turkish Airlines: 5 Senses With Dr OzNFL: Touchdown Celebrations To Come For thirty teams, the Super Bowl isnât the end of the season, it's the start of next season. See how one team is preparing for the 2018 NFL season and practicing their "Touchdown Celebrations to Come" with a little inspiration from the classic film "Dirty Dancing," starring Eli Manning and Odell Beckham Jr and featuring Landon Collins, Brett Jones, John Jerry, Chad Wheeler, D.J. Fluker, and John Greco. Agency: Grey, New York.VIEW THE SPOT  The final episode in the Bud Light Dilly Dilly Saga has been released as the "Bud Knight" saves the day for the King in this 2018 Super Bowl spot via Wieden Kennedy, New York.VIEW THE SPOT Coca Cola : The Wonder Of Us There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we're different, there's a Coke for every single one of us in this Super Bowl campaign via Wieden Kennedy, Portland.VIEW THE SPOT VIEW THE PRINT AD  Saatchi & Saatchi New York has lauched Tide's 2018 Super Bowl campaign. the brand hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide's master plan, because no matter which "product" was being advertised, the people singing (and dancing) its praises were wearing the cleanest and freshest clothes imaginable, leading viewers to only one conclusion: every ad is a Tide ad.VIEW IT'S A TIDE AD 60s SPOT VIEW IT'S A TIDE AD 45s SPOT VIEW IT'S ANOTHER TIDE AD - I'M ON A HORSE SPOT VIEW THE YET ANOTHER SPOT VIEW THE AGAIN SPOT  Droga5, New York has created this Super Bowl spot for Sprint starring "Evelyn," a hyper-intelligent robot that knows paying twice as much for four lines for less than a 1% difference in reliability with Verizon isn't smart.VIEW THE SPOT  Phenomenon, Los Angeles has created Intuit's first ever Super Bowl spot "Giant Skip Ad," as well as this web film, "A Giant Story," where entrepreneur Pari is inspired to create a giant invention that gives the power of big business to everyone. Harnessing the power of TurboTax, QuickBooks, and Mint, Intuit Giants work on their customers' behalf, enabling them to spend less time worrying about their finances and more time doing the things they love. VIEW THE SPOT  ETrade has has launched this Super Bowl spot, "This Is Getting Old" for the 1 in 3 of Americans that have no retirement savings.VIEW THE SPOT  Toyota has returned to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the companyâs history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and second half. Two spots will air from its first-ever global campaign, "Start Your Impossible," VIEW THE ONE TEAM SPOT VIEW THE MOBILITY ANTHEM SPOT VIEW THE MOBILITY ANTHEM EXTENDED SPOT VIEW THE GOOD ODDS SPOT  With 365 horsepower, the new 2018 Kia Stinger is a legend in the making. But what happens when it comes face to face with another legend: rock and roll icon Steven Tyler? Watch as Steven and the Stinger defy history in Kia's 2018 Super Bowl ad. Agency: David&Goliath, Los Angeles. VIEW THE SPOT Channel 4 : !00Year Old Continuity Announcers To celebrate 100 years of votes for women, Channel 4 asked 100-year-olds to introduce our programs and tell us what's changed for women over their lifetimes. Agency: 4Creative, UK.VIEW THE SPOT  DDB New York has created this 30-second spot and 15-second version featuring Persil detergentâs superhero, "The Professional," played by actor Peter Hermann, providing a humorous look at the exceptional clean delivered by Persil against Game Day stains.VIEW THE 30 SPOT VIEW THE 15 SPOT Guest Judges: Tom & George McQueen, senior creatives, Droga5, NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 05, 2018 22:37 (Edited: February 17, 2023 05:19)
.jpg "https://www.bestadsontv.com/news/upload/McQueenMcQueen_Photo (1).jpg") This week's guest judges are Tom and George McQueen, senior creatives at Droga5, New York. Winner: Tourism Australia - Dundee: The Son of a Legend Returns Home. That's not an ad. This is an ad. We're biased, but how can you not like the bigger ambition here. A long play at subverting the Superbowl with a fake ad, for a fake movie, to advertise a real country (and a bloody good one at that). It's an elaborate ruse that plays so perfectly into culture and Hollywood's desire to remake anything and everything at the moment. READ MORE « First « Previous Next » Last » 6 of 8 |
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Turkish Airlines has released this Super Bowl LII spot. 
Cindy Crawford returns in this 2018 Super Bowl spot celebrating every generation.