Seen and notedDexus: Space For Your Best Work
Dexus has released its first campaign under its new brand platform 'Space For Your Best Work'. The campaign, created by The Hallway, aims to represent the impact that a space can have on the people who have to work within it, with 'sparks of creativity, explosions of innovation, contemplative thought bubbles'.
VIEW THE PAINT AD VIEW THE SPARKS AD VIEW THE FABRIC AD wwf: Amazon: Our Lungs Are Burning
RedBank, Beijing and Illusion, Bangkok have illustrated this 'SHUSH!' print campaign for 360 QIKU.
VIEW THE MARKET AD VIEW THE STATION AD VIEW THE RESTAURANT AD
Citymall is the first mall in Jordan that offers wide range of restaurants and movie theatres and fashionable boutiques so whenever you are hungry and angry, bored , people disappointed you, nothing beats retail therapy at Citymall.
Agency: Cheil Worldwide VIEW THE HANGRY AD VIEW THE OSTENTATIOUS AD VIEW THE DEAD OUT AD Stampen Media: Visible Thoughts
Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies. The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in our society and the polarisation that it inevitably leads to, Stampen Media launched, via Stendahls, a social experiment in Gothenburg, Sweden.
VIEW OUTDOOR Kraft Heinz: Mr. Peanut Celebrates the Return of Cheez Balls
Did you know the Kraft Heinz brand Planters brought back Cheez Balls last year for a limited time? Well, Cheez Balls are now here to stay. In an effort to hype Cheez Ball fans, Planters and VaynerMedia gave cheez-loving New Yorkers the opportunity to try a never-before-tasted Cheez Powder-filled menu last week. On August 21st, Mr. Peanut teamed up with food truck Made from Scratch and collaborated with chef and restaurateur Richard Blais to incorporate Cheez Powder into the menu - from Mac & Cheez Powder Poppers to Gooey Gouda Grilled Cheez. Cheez Ball fans stopped by the truck for a chance to get their hands on their very own can of Cheez Balls and Cheez Ball inspired menu items, as well as meet Mr. Peanut and see the NUTmobile. The event was created in collaboration with VaynerMedia and VaynerProduction.
VIEW OUTDOOR Sydney Water: Water Efficient Puppy
As Greater Sydney is experiencing one of the worst droughts on record, Sydney Water has today launched an integrated marketing campaign that aims to inspire people to get creative about saving water. The "Many Ways to Save' campaign launches with two 30-second TV spots that feature larger- than-life scenarios of drought ingenuity. âWater Efficient Puppy' shows two parents gifting their young daughter a water efficient camel instead of a puppy she was hoping for, to save water.
Agency: Host/Havas, Sydney VIEW THE PUPPY SPOT VIEW THE RANDOM SPOT Amazon Is Burning
To help bring awareness to the devastating fires ravaging the Amazon, two ad industry creatives at Barbarian, creative technology lead, Jeremiah Johnson and associate creative director, Cole Orloff, took matters into their own hands with a side project: a Chrome extension - Amazon is Burning - that reminds people about the environmental crisis when theyâre least likely to be thinking about it - while shopping on Amazon.com.
VIEW THE CONCEPT DiGi: Footbraille
This new campaign out of Naga DDB Tribal for Digi Malaysia introduces 'Footbraille' where blind football players can "watch" football.
VIEW THE CONCEPT Bowel Cancer Australia: The Golden Nugget
Cox Inall Change and BWM Dentsu have partnered to deliver an innovative social media campaign with an unusual incentive for their long-standing client Bowel Cancer Australia. Bowel Cancer has long been perceived as an old person's plight, but that's no longer the case with almost 1 in 10 new cases occurring in younger people, making it the deadliest cancer for those aged 25-29. Fortunately, if caught early, bowel cancer is often treatable and catching it can be as simple as keeping an eye out for any changes in bowel movements.
VIEW THE CONCEPT Dublin Canvas Project: Mixtape for Dublin
Dublin designer Gavin Feiritear of creative agency In The Company of Huskies has transformed a traffic-light control box into a giant cassette mixtape as part of the Dublin Canvas project. The artwork can be found on the corner of Wexford Street and Kevin Street, a stoneâs throw from the iconic Whelan's music venue in Dublin. Included on the back of the cassette is a selection of songs by Irish musicians which was inspired by the city itself. The playlist features contemporary Irish artists like Lankum, Fontaines D.C., The Gloaming, Loah, Strabe and Caleb Kunle, along with sounds from Dublin icons Phil Lynott, U2 and Brendan Behan.
VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Old Spice: Summer Static Stations
Looking for a way to escape the heat? Just turn on the radio, skip the usual FM stations, and tune in to our static stations to instantly feel cool. Yes, let that wave of cooling sensation wash over you like the mantastic man you are. That's how you outsummer summer with Old Spice. Agency: Publicis Singapore.
PLAY THE SPOT Guest Judge: Gabriel Araujo, Global CCO, Ogilvy Social.Lab
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 02, 2019 16:31 (Edited: February 17, 2023 05:19)
This week's guest judge is Gabriel Araujo, global chief creative officer at Ogilvy Social.Lab, Belgium. Winner: Spotify followed by Intern Glory are by far the best. Spotify is a classic TV spot but with a strong human truth behind the idea. When you are listening to a song, you are going to listen until the end, you feel connected, transported to another world. And the spot really transport us to this atmosphere. READ MORE Unilever Philippines: SHOP2GIVE #AddDreamsToCart
There are 2.8M out-of-school Filipino children. Last August 20, Unilever launched SHOP2GIVE #AddDreamsToCart: A 24-hour E-commerce campaign where a portion of every purchase of a Unilever product goes to UNICEF to bring back some of them to school. In this campaign, the logos of 36 Unilever products and all its SKUs were hand-drawn, and their names changed to names of kids: "Ponds" became "Pam," "Dove" became "Diane," "Sunsilk" became "Sunshine," even "St. Ives" turned to "Yvette." The agency convinced Unilever to allow these logo violations to happen so the children Filipinos could help through the campaign could be personified, making shoppers buy into the cause and purchase the products.
VIEW THE CONCEPT Globe Telecom: Pride March Everywhere
The Metro Manila Pride March only happens in one location, once a year. And every year, a lot of supporters face the same problem: they want to go but canât make it physically to the parade due to practical reasons. On June 30, 2019, Globe, the number 1 telco in the Philippines, in partnership with Team Magazine and Love Is All We Need Coalition, turned peopleâs walk to wherever into a march for equality, so people could march together with Metro Manila Pride, from wherever they are.
VIEW THE CONCEPT Road Safety Commission: Distance of Distraction
Using the widely known counting mnemonic "One Mississippi, two Mississippi", these radio spots allow the listener to imagine what else drivers could miss on the road when distracted for just two seconds. Agency: The Brand Agency
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