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Seen and noted
The National Football League: Football is for Everyone For far too long, football has been perceived as being played by only one type of person. The truth is however that the game of football is as diverse as those who love it. Simply put, football is for everyone. In the new film 'Football is for Everyone' from the NFL in partnership with The Trevor Project and creative agency 72andSunny Los Angeles, the league redefines the game to be inclusive of all different types of fans, coaches and players. The film also features The Trevor Project to highlight life-saving resources for LGTBQ+ youth. VIEW THE SPOT  Since March 2020, the pandemic has really impacted how we live our lives. Forced to stay indoors as much as possible, we've been unable to see loved ones, travel the world, or simply enjoy being outside of our own homes. The LGBTQ+ community has not only missed out on countless important moments during the pandemic - whether this is a first kiss or a marriage - but has had to witness two Pride parades cancelled in Dublin. A bastion of acceptance for the community, the lack of another physical gathering meant many were preparing to write off Pride 2021 as another event that could no longer take place. In order to celebrate and represent the LGBTQ+ community on the streets of Dublin, however, Rothco, part of Accenture Interactive, and Dublin Bus decided to make this year's Pride a celebration of milestones that would otherwise have been missed. VIEW THE SPOT Climate Action: A Climate of Change Supply&Demand director Paul Santana's new short film 'A Climate of Change' is a call to climate action, forecasting a not too distant future when our atmosphere becomes hazardous to our health. The film features a mother and her son sheltering from a climate warning, unable to safely breathe the air outside. VIEW THE SPOT  Hyundai is presenting its first purpose-built all-electric car: IONIQ 5. Made for people with a modern mindset, who strive to get the most out of life and constantly find ways to empower themselves, their careers, and their families. This go-getting attitude towards life is in the centre of the campaign created by Hyundai Motor Europe together with its lead agency INNOCEAN Berlin. So with 'Power your world' as campaign tagline, Hyundai Motor Europe aims to encourage everyone to trust in their own power to make things happen, to follow their ambitions, and to shape the future they want - with IONIQ 5 as their secret weapon. VIEW THE SPOT  The animated short film "The Jujube" is based on the genre of Chinese bizarre literary and traditional clay sculpture drama. Tells about a pair of brothers who lost their family property, Accidentally obtained a treasure hunt map left by his father, Finally, it turns into a ghost story due to greed. In just six months since its public release, "The Jujube" won the best animated short film in 5 internationally renowned independent film festivals, including San Francisco Indie Short Festival, New Wave Short Film Festival, Animation Studio Festival, Chicago Indie Film Awards and Roma Short Film Festival. And was invited to participate in many well-known film festivals. The short film uses Sichuan " intangible cultural heritage " way to make clay puppets. The clothing and fine arts originated from the Ming Dynasty more than 600 years ago. The protagonist's movements and fights are integrated into the limbs of Chinese martial arts. The narrator uses the traditional crosstalk art, Invited the famous traditional folk art storyteller Mr. Qin Hao to tell the story, Add a sense of classical opera. This is Tencent Neo-Culture Creativity. A new attempt to promote classical Chinese literature.VIEW THE SPOT  SuperValu is the largest supermarket chain in Ireland and key sponsor of Gaelic football, the country's number one sport. However, as a sport it is considered significantly unrepresentative of Ireland's increasingly diverse population. To mark this year's sponsorship, TBWADublin created a campaign with the key message - SuperValu believe in bringing everyone into the game, in a true celebration of inclusivity, equality and welcome.VIEW THE SPOT  Print advertising for Kazantos's (online shopping store) new Express Delivery option. The client buys on the site and receives the product in less than 1 hour.Agency: Doppio Studio VIEW THE AD Boston Pizza Canada: A Boston Pizza Patio Re-Training Video Forgotten how to prevent an awkward encounter with your server? Or maybe you're unsure how to adjust your eyes from outdoor sun to indoor space? Well, now there's a book for that. As Canada's vaccine rollout continues, and lockdown restrictions ease, most Canadians are celebrating the return of long vacant patios. For some, however, the extended lockdown has left them questioning if they even remember how to carry out the simple patio tasks they used to do so effortlessly. Agency: John St, Toronto VIEW THE CONCEPT Pride Month: In Our Own Words In celebration of Pride Month, the LGBTQIA+ group at Deutsch LA called 'The Alphabet People' launched a digital alphabet book today that defines terms often used when talking about the LGBTQIA+ community. The book titled, 'In Our Own Words' serves as an educational guide, designed to enlighten those in media, education, politics and beyond who want to understand the meaning of certain terms used within the community. Historically, queer people have not had the opportunity to influence how they are represented in media. 'In Our Own Words' aims to correct this shortcoming in the media landscape by providing a handy list of terms to keep in mind when considering queer themes, talent and culture in upcoming projects and campaigns.VIEW THE CONCEPT « First « Previous Next » Last » 8 of 8 |
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