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Meat & Livestock Australia: Greatness Behind the Greatness: Scott Reardon


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With the countdown to the 2020 Tokyo Olympics and Paralympics underway, Australian Beef has announced its six athlete ambassadors ahead of the Games and has launched a new content series via The Monkeys and one green bean. Paralympians Eliza Ault-Connell and Scott Reardon will be joined by Rugby Sevens’ most capped female player Emilee Cherry and vice-captain Lewis Holland, co-captain of the Hockeyroos Emily Chalker and Olympian basketball player Chris Goulding, as Australian Beef’s athlete ambassadors. As a team partner, Australian Beef will leverage the Games to tell stories of greatness and show how beef is an important part of a healthy lifestyle and an easy-to-cook protein for everyday meals. To announce the ambassadors, Australian Beef has created a content series that tells the athletes’ stories of greatness and the important people who have supported them on their journey to greatness – from their coaches to their local community. The first of the series was released today, with Eliza and Scott’s stories.
Credits Other credits

Chief Marketing & Insights Officer: Lisa Sharp

Domestic Market Manager: Graeme Yardy

Senior Brand Manager: Samantha Warfield Smith

Co-founder – Scott Nowell

Managing Director – Matt Michael

Group Content Director – Ciaran Miller-Stubbs

Content Director – Bec Barnier

Content Manager – Tasha Strachan

Head of Production – Penny Brown

Head of Strategy – Michael Hogg

Media agency: UM

PR agency: one green bean

Social agency: one green bean

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