Interactive ad: Repco: Bringin' The Bathurst To Other Brands Ads

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Top 6: December 22nd 2021

December saw the iconic Repco Bathurst 1000 Supercars event get underway in Australia. To celebrate, Repco has been 'Bringin' The Bathurst' to Australia and NZ since the campaign kicked off in September. But we wanted to show Australia just how far we could take it and fulfill our promise of Bringin' the Bathurst to everyone and everything, including other brands' ads!
Agency: Thinkerbell

In a media first, Repco is Bringin’ the Bathurst to entire ad blocks during race weekend telecasts. Every ad spot was taken over by us, and no brand was safe. Working with alongside media we created a fully integrated media partnership with all of the brands on race day.

Some of Australia's most iconic brands like Vegemite, Pizza Hut and loads more got taken over with our theme of 'Bringin' the Bathurst' as we dialled them up to 11.