Interactive ad: Instagrampier: Instagrampier. Digital Exhibition

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Top 6: December 22nd 2021

“Instagrampier” by Pierfrancesco Celada is a photographic project and final tribute to Instagram Pier, the no-longer-accessible place in Hong Kong and its Instagram account.
I came up with the idea of creating a digital exhibition for the project – an online reconstruction of Instagram Pier for people to visit and experience while exploring the work of Pierfrancesco Celada from Instagrampier. For the launch of the digital platform, I designed a visual identity inspired by and created on Instagram stories.