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Mr Chen's: Find Aunty Chen

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Mr Chen’s has brought restaurant quality dumplings to Aussie homes for 40 years. So, to celebrate National Dumpling Day, Mr Chen’s brought an iconic piece of the yum cha dining experience out of the restaurant with them.

Born from beloved yum cha servers, ‘trolley aunties’, who dish up tasty dumplings from heated pushcarts, the new brand character Aunty Chen rolled where no yum cha trolley has (probably) rolled before, giving away free dumplings. If you could find her, that was.

Aunty Chen visited The Project, Paramount, Urban List, and Fox FM’s Fifi, Fev & Nick Show for surprise tastings. A resounding success, Aunty and her helpers gave away over 3000 dumplings to the hungry public.
Credits Other credits

Client: Mr Chen’s

Co-CEO: Lucy Chen

Co-CEO: Nancy Chen

General Manager Sales & Marketing: Kevin McCudden

Marketing Manager: Lian Brouwer

Brand Manager: Dominique Grainger

In-House Graphic Design: Helen James

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