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FILIA Center / Gender Equality Coalition: Pass The Bill

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Women’s rights charities the FILIA Center and the Gender Equality Coalition have teamed up to launch a powerful social campaign highlighting the need for free and universal access to contraception, emergency contraception, and protection for women in Romania. The campaign is a response to the Romanian government's failure to allocate the necessary funding for these measures in its 2024 budget. 'Pass the Bill' was made by creative agency DDB Romania on a pro bono basis, and aims to convince the authorities to fund the implementation of a plan that ensures free and universal access to contraception for all Romanians. The charities warn that while this plan has been included in the Romanian National Health Strategy for the past decade, it has been repeatedly ignored by the country’s Ministry of Health, despite warnings from medical experts.
Credits Other credits

Agency

Group Account Director Cătălina Biro

Managing Director Roxana Țâmpău

Managing Partner Roxana Memetea

Head of Strategy Luciana Cucoaneș

Developer Denisa Dumitrescu

Production

Production Manager Adrian Smeu

Illustration Alexandru Nimurad

Post Production / VFX MME

Editor Vlad Coman

Editor Denisa Marin

Compositing Alexandru Oae

Colour Grading Andu Radu

Post Production Supervisor Alexandra David

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