In New Zealand, youth are by far the most underrepresented group when it comes to participating in Local Elections. With enrolment for the 2022 Local Elections now open, the Electoral Commission needed a way to engage younger voters and boost low enrolment in the 18-24 age group. So they jumped on a popular TikTok trend featuring dogs pressing buttons to communicate with humans, to impart the message that not voting in Local Elections is like giving away your voice.
The campaign earned 4.8 million impressions on TikTok, the highest engagement Electoral Commission has ever had on social media.
Agency: FCB, Aotearoa
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