MullenLowe Mass is a unit of MullenLowe SSP3 Colombia. They present: The Bucket from the End of the World, an outdoor made with three tons of ice from the Chilean Paganonia. KFC's crunch has reached the end of the world with a new store in Punta Arenas-Chile, making it the southernmost location on the continent. The team at MullenLowe Mass knew they had to create something iconic to ensure everyone in the area was aware of its arrival.
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