Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign that celebrates the famous race's heritage of exploration and self-transcendence. The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton's film is visceral and hyper-realistic, reminiscent of the great film productions.
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