Would you take someone to McDonaldâs on a first date? Be honest. The internet has spoken, and the answer is a resounding no. First dates are all about making an impression, overthinking the outfit, rehearsing the perfect conversation starters, pretending you donât actually love dipping fries into ice cream. But what happens when the nerves fade, when the pressureâs off, when love becomes real? Thatâs when McDonaldâs steps in. Teaming up with FP7McCann Dubai, the new campaign flips the script on modern relationships while embracing a simple truth: McDonaldâs may not be ideal for your first date, but it is for every other date; the second, the tenth, the hundredth, the âI canât believe weâve been together this longâ date. Through a heartfelt film and a series of striking print visuals, the campaign captures the raw, unfiltered beauty of relationships, the phases, the milestones, the quiet in-betweens.
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