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GUEST JUDGE /BEST AD OF THE WEEK
GUEST JUDGE: GUY MOORE, CREATIVE DIRECTOR, LEO BURNETT LONDON
GUEST JUDGE /BEST AD OF THE WEEK
September 12, 2007 04:11 (Edited: February 17, 2023 05:19)
 Guy Moore reviews last week's Best TV and Best Print. (To view the work, click on the Archives at left). In TV my favourite is Harvey Nichols Foodmarket 'Backstage' I really like this ad, for a start I thought why am I watching this, a goat vomiting into a urinal, a hen tapping a few lines of cocaine, lots of lovely beautiful women and a typical camp organiser. Very beautifully shot, great observations and touches, very David LaChappelle. The end punch line is great, Harvey Nichols now has a food store. BMP once again at its best. Then in no particular order are my comments on the rest of the TV. Cadbury Dairy Milk 'Gorilla' Instead of the typical woman having an orgasm on a sofa as she indulges in chocolate they choose a gorilla playing drums. Very brave, very mad, very different for a very tough category. Buenos Aires Zoo 'Yawn' A sweet little film that was the perfect time length to get over the message. AT&T 'Another battle' Nice concept, I'd have liked to have seen more, but the ending obviously ate into time. Anti-litter 'Walk like a duck' In principle this commercial showed all the signs of being a good one, I feel it needed more money to give it justice. Vodafone 'Time theft' An obvious concept but with good editing, good music, and great touches it rises above all other mobile phone ads. OK. Now onto press. My favourite without a shadow of a doubt is for Bazooka bubble gum 'Air Bag' Very simple, very funny. As a kid Bazzoka was the best at blowing bubbles and it gave you jaw ache into the bargain. You can't get a big bubble with Juicy Fruit. Also the poor kid is going to spend several hours trying to dislodge it from his eyebrows. Oh happy days! Amnesty International 'Man hole sticker' Very powerful and would stop anyone in their tracks. Lolane Head Up Styling 'Punk' Very arresting as a piece of art direction. I hope there were others in the series as it makes for a great campaign. Florida Coalition against Human Trafficking 'Girls' A deftly handled piece of communication that doesn't bear thinking about. Land Rover 'Tackle Pads' All Land Rover ads are good, but I must admit this isn't quite in the league of the Masai warriors. Sky TV Crime and Investigation Channel 'Inside their minds' What a great brief. Sadly the visual seems far too familiar and somewhat lazy. GUEST JUDGE / bestad of the week Dave Monk & Matt Wallop, BBH London will be this week's guest judges. Dave & Matt will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  We're suckers for a vignette ad, and particularly ones with Gene Wilder singing Willy Wonka songs, so we were very fortunate this week that the good folks at bestadsontv happened to come up trumps. Here we have an ad for sky movies showing how nice it is when things aren't interrupted by ads. A bit of an odd dichotomy for people who write ads for a living, in fact we probably shouldn't really have chosen it as best in show. never mind, it's still a very worthy winner. Lovely. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  We liked the idea of the Stella "innovative brand experience", but without actually being able to experience it, we couldnt really award it this weeks best. However, it did sound very interesting so we gave it third place. It was down to two, Suicide versus Eurostar. After a lengthy discussion we decided that the Eurostar ad was a funny image, but ultimately it made us feel a bit sick, so awarded it second place. Therefore, we decided the Suicide Prevention Centre campaign should be this weeks bestadsonawall. A very clever piece of visual communication and the most creative thing this week. Marvelous. Click here to view this ad GUEST JUDGE / bestad of the week Patrick Tom, Creative Director, Eight Partnership, Hong Kong will be this week's guest judge. Patrick will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV There were a lot of brilliantly produced spots this week, but I'd have to say my favourite was the one that cost the least to produce (at least 1/100th less than the others). The Arnet spot is an absolutely absurd idea right down to the first-time-iMovie-user-generated execution. It gave me a pretty good chuckle. And how can you not like Irene Cara? Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  My vote for best print this week would definitely go to the Jornal Da Tarde Classified work. Itâs brilliant. So incredibly simple and engaging. It was an excellent idea to take what would normally be a pretty mundane and stale execution in print/online out into the ambient space, so I hope that's where it stayed. Well done. Click here to view this ad GUEST JUDGE / bestad of the week Antonio Navas, World Wide Creative Director, Ogilvy, will be this week's guest judge. Antonio will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV Shit, I just saw the Sony ads for Cybershot, and I have to say they are sweet. Sweet like California sweet, it more or less means really good. When it comes to selling a camera and the memories and the fotos and all that stuff, it is very hard to do. These are so clever in many ways. I've tried it (with mild success). I take my Panama hat of to you guys, that is if I actually wore one. Magnificos. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR The print ad for Jeep is so wrong that is so good. And it is also the truth. We all want to go places that no many people have been we want to be the only ones up there, and for those who are brave enough to engage the 4x4, there are consequences. I love it. Click here to view this ad GUEST JUDGE: BEST AD OF THE WEEK Kirk Gainsford, Creative Director of Lowe Bull, South Africa, is this week's guest judge. Kirk selects his bestad of the week from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV The big budget beautifully animated piece from coke or the simple well executed Hydro spot? The coke work is very entertaining, well crafted with amazing animation. But, I chose the Norwegian Hydro commercial for this week's best, it's charming. For entertainment value and surprise it was the more unexpected of the two. VIEW THE SPOT BEST AD OF THE WEEK - PRINT/ OUTDOOR  I think the best print this week is the chameleon ad for Dulux. It is a little more engaging. VIEW THE AD GUEST JUDGE / bestad of the week David Dao, Creative Director of Cunning London, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV I got home just in time to review this week's ads with my daughter Nastassja, before putting her to bed. Apart from jumping up and down on the table and trying to sit on my PowerBook, she was pretty focused. Her favourite was the MTV donkey trying to save the planet (very funny). I quite liked the Amstel Light ad, which made me laugh and Nastassja clap. However, the best of the bunch has to be Barnardo's - 'Never give up' because the message has clarity and the acting conviction. It's not about the swearing, it's about the subtext. Also, last week I came across the press ad in the Metro and I actually brought it into work and showed a few people because I thought it was so restrained and brilliantly simple. And yes I did text the number and it would be great if everyone reading this did too (Text BELIEVE to 84862). Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  I must confess when I viewed this work Nastassja was getting a bit restless (it was way past her bedtime), which meant focusing on some print advertising was not really a priority. If an ad was going to get my attention it had better be fucking quick and be saying something worth listening to. Then I saw the Rock Trust ad about childhood memories. This ad works on so many levels. Emotionally it's spot on. Visually it tells so many different stories and triggers so many different insights into a child's quality of life. For me however, the thing I like most about this ad is, intentionally or not, it says that sometimes a child's life, on the surface, can often seem perfectly normal and in many ways triumphant but in reality be utterly horrid. (Text ROCK to 84858 to donate £3). I'm afraid Nastasja didn't think much of it though. She fell asleep. Contented. Alright for some. Click here to view this ad GUEST JUDGE / bestad of the week Andrew Simon, SVP, Creative Director, DDB Canada, Toronto, will be this week's guest judge. Andrew will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Tide To Go âSilence the Stainâ Do you smell that? Itâs a little thing called brilliance. Itâs what happens when you take a rock-solid insight, add a perfect cast, and dare I say, toss in a talking stain. What makes this spot truly special is the restraint shown throughout, from the natural performances right down to the nuanced wrinkling of the shirt. Silence the stain? Over my dead body. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  National Geographic Channel A smart, simple print ad is like a nice sorbet, cleansing the palette without the caloric regret. This National Geographic Channel effort deserves kudos for delivering the HD promise with aplomb. My only beef is I couldâve done without the zebra skin rugs, but hey, I guess nobodyâs perfect. Click here to view this ad GUEST JUDGE / bestad of the week David Baldwin, Executive Creative Director, McKinney, USA, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Project Iceland (Puppet) This is everything I love about where 'advertising' is going. Is this outdoor, is it television, is it a video? Yes. You can't separate the creative idea from the media idea. Brilliant and fun to watch. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  "Movies in your Pocket" campaign What a great way to bring the product to life: little movie posters throughout a theater leading to a movie trailer being played on screen. It's smart, fast and again does a great job of playing with the media. Click here to view this ad Click here to view the trailer in situ. GUEST JUDGE / bestad of the week Johan HolmstroÌm, Creative Director, DDB Sweden, will be this week's guest judge. Johan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Protest For me this turned out to be a battle between the charming simplicity of "Sol City" and the far more bombastic "Protest". But after watching them a couple of times, the choice was pretty easy. Absolut is just beautiful. A great, simple idea and a big sack of money triumphs once again. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Sneaker Freaker Magazine I had to think for just the right amount of time before getting these ads. Itâs not easy to be subtle, but they really pulled it off here. A special round of applause for "Door". Annoyingly good. Click here to view this ad GUEST JUDGE / bestad of the week Anita Davis and Jonathan Budds, Creative Group Heads at JWT London , will be this week's guest judges. Anita & Jonathan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV: The MS ad is very intriguing - a woman at home is laying nasty little traps for someone. Who? An errant hubby? A kid who flunked the exam to St.Cuthberts? In fact it's for herself - in a demonstration of how MS makes the body attack itself. You do it to yourself - and that's what really hurts. Powerful, well shot, no happy ending. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print: The Carlsberg' tenner' is amusing and different. £5000 handed out with a removable sticker. Great way to get the Queen in your ad. Click here to view this ad GUEST JUDGE / bestad of the week Eric Springer, SVP, Group Creative Director, Deutsch/LA, will be this week's guest judge. Eric will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV - Bus Stop The Skoda Fabia being made of baked goods had me until I saw the foot version of Requiem for a Dream. Well done. It not only made me want to put on a pair of flip flops, it gave me a deeper appreciation for the types of things my feet dream about. That's some powerful advertising. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT - Toys "R" Us Great print ad. It makes me want to see it as an actual outdoor stand alone. It would be hard to pass as a print ad. But if I actually saw it on the street, I'd have to get my kids picture taken next to it. Actually, I'd have to get my picture taken next to it, too. Click here to view this ad GUEST JUDGE / bestad of the week Daniel Marrero, Partner, Creative Director, CreativeOnDemand (COD), USA, will be this week's guest judge. Daniel will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV - AIDES 2007 It's light, fun, clever and memorable. Not preachy. What an Aids spot should be in this day and age. Now, I can't get that damn song out of my head. Kudos. ]Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT - TRAIN Unexpected. This one stood out from the crowd. An original way to show the benefit of the vehicle and catch people's attention at the same time. A possible question would be: Is the car pulling the train or is the train pushing the car? Who cares. It made me look. It works. Click here to view this ad GUEST JUDGE / bestad of the week Cameron Mitchell, Creative Director, McCann London, will be this week's guest judge. Cameron will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV hondamentalism Itâs the execution that does it for me. I also have a soft spot for car ads without cars in them. Have a look at hondamentalism.com, too. A very worthy supporting act. Click here to view this spot  BEST AD OF THE WEEK - PRINT/ OUTDOOR Itâs so difficult to do a fresh press idea. At a push, I quite like the headrest execution. Nice use of ambient media, but maybe doesnât work so well when someone bald sits down. Click here to view this ad GUEST JUDGE / bestad of the week Geoffrey Hantson, Creative Director, Duval Guillaume Antwerp, will be this week's guest judge. Geoffrey will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV: Clarim-Project 155, bravo. There's something in my pocket and it's a... special mention. Lovely film. Lovely copy. Apart from that I thought the visualisation of 'Tide' was interesting, but it kind of lets me down in the end. But the actual winner is Clarim-Project 155. It's way too long, it's way too complicated, I can't imagine how and where they used it, but I have to be honest with you: it caught my attention for the very first moment until the very last second. And there were quite some seconds in there, believe me. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print: Different sizes, National Newspapers of Ireland, bravo. Iams Pet food and the Coppertone ad. What can I say? Well done. Two nice "the idea is in the visual"-ads which you continously see hanging on the wall at award shows. Hope you make it to the wall guys. It was another idea that actually really seduced me though. An idea of 35x6 to be correct. Ok, the fact that the idea is a professional killer might have helped. I'm a scaredy-cat and a coward. Yes I am. Click here to view this ad GUEST JUDGE / bestad of the week Scott Lambert, Creative Director, Draftfcb, Melbourne , will be this week's guest judge. Scott will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Publicis Conseil, Paris, gets my two votes. Television. I am not quite sure why this particular âMeganeâ is called the Olympic, and what exactly it offers for Sport addicts. What I do know however, is that the spot is simple, memorable, entertaining and bloody funny. Itâs sure to get a good response in Cannes. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print. I really like the new âStihlâ campaign. It follows on from the great work that has been rewarded in Cannes over the last few years. Itâs a fun campaign that has been crafted with a lot of love. I would be surprised if it doesnât get on the wall again this year. A special mention also goes to the âCape Timesâ Campaign. It also has a good chance of getting on the wall at Cannes. Click here to view this ad GUEST JUDGE / bestad of the week Micah Walker, Creative Director, Fallon London , will be this week's guest judge. Micah will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV I'm going to have to go with the "Lux" neon ad here. It's a unique approach and a charming treatment. I'd be lying if I didn't say the ending lets me down a bit, but hey, it's the most memorable of the films. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  print / outdoor I think most stuff this week felt a bit familiar, to be honest. I'm going to go with one that didn't though, "Black Cloud". It's a really unique, graphic idea that creates active impact, and I think the art direction of the cloud shape, and its concept, proves really engaging. Click here to view this ad GUEST JUDGE / bestad of the week Nancy Vonk, Co-Chief Creative Officer, Ogilvy Toronto , will be this week's guest judge. Nancy will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Milk Even if you can't quite keep up with the dance contest plot line, or take away some points for creative that's 10 miles from strategically delivering on the product's promise that it's filtered to be pure, you have to love watching this completely mental little story in all its stop motion animation glory. Cuts through normal like a knife. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  TV3 "learn to use less" Dead simple, smart idea: make the backlit outdoor ad for this tv series about energy conservation, conserve energy. It only lights up when someone walks past it. A brilliant demo that has incredible stopping power. Love it, wish I did it. Click here to view this ad GUEST JUDGE / bestad of the week Paul Foulkes, ECD Goodby Silverstein & Partners , will be this week's guest judge. Paul will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. (It had to happen at some stage ... Paul has to review some of his own work!) BEST AD OF THE WEEK - TV:  TV: It was a good week for tv work. There are a lot of big ideas and bold executions here. Focus 12, Ford, Got Milk, HSBC, Microsoft - all the work really pulled me in and made me eager for the payoff. But only the Ask.com spot actually made me do something. I'm not sure it all makes sense to me or if there should be some bridge between the work and the site but the spots did get me to the site. And they did make me want to see where this all goes. I'm guessing the work extends into other media in ways that are just as interesting and compelling. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT: Wow. How do you vote for yourself without seeming like a jerk? Who's idea was it for me to judge this week anyway? There are some cool ads this week with some interesting thinking, but I'm going to have to vote for the Comcast Welcome to Ch1 print. Relaunching a client's product, Video On Demand, as a fully branded television station with tv spots, station ids, print, interactive and an on-air news team seems like a big idea to me. And I love the illustration. What a jerk. Click here to view this ad  BEST AD OF THE WEEK - INTERACTIVE INTERACTIVE: There's no winning for me here. Three entries from Goodby. I'm bound to piss someone off. But I have to go with the Got Milk site. I'd be a lying liar if I said I wasn't jealous. It's mind blowing. I've never seen a site this beautiful. There are some other fun and engaging sites here but nothing touches Gettheglass.com. Click here to view this interactive work GUEST JUDGE / bestad of the week Howard Willmott, Creative Group Head JWT London (pictured!), will be this week's guest judge. Howard will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BEST TV Good and simple is hard to come up with, tough to sell and brave to buy. Brokeback Mountain, Discovery and Roller-coaster should all be applauded then for making it out alive. For me the most refreshing execution though, was Discovery. Surprising, rewarding, educating and fun. I want to watch the channel. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT The WWF image is clever, but ends there. Lookey-likey fails to provoke me into taking any action. The better Irish Radio station piece reignites the power of radio in my mind and makes me want to tune in. Click here to view this ad Guest JUDGE / bestad of the week James Procter, Creative Director, Cummins & Partners, Melbourne Australia, will be this week's guest judge. James will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best TV: Ok.... A squirrel 'ice farting' to put out a forest fire appeals to me on so many levels. As does the execution which was beautifully handled. Unfortunately for them they are in the same week as the 'Law of Gravity' milk campaign. Not only is this unusual and irreverent with a beautiful execution, it ties back into a strong strategy of bone strength. It's one thing to take people on a fantastic journey as long as they end up in the right place. In this case that's a place where the law of gravity isn't that strict. Nice one. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Best print: Print was tough. Clemenger Wellington always do different and interesting things with outdoor and this is no exception. The Red Cross work and the casino were also great examples of using the media differently. In the end though I went for the Axe ad. It's simple, clever, and new in a category we've all seen great work in before. Definitely raises the bar. Click here to view this ad GUEST JUDGE / bestad of the week Dominic Stallard & Clinton Manson, Joint Creative Directors, Lowe Mena, Dubai, will be this week's guest judges. Dominic & Clinton will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV Deciding TV wasn't as simple as we first thought it would be. Choosing the winner came down to following heart, not head. So although we wanted to choose HP sauce for its strategic insight, Altoids gets our vote. When the punchline was delivered, it was unexpected, subtle and funny in a "We've got to email this to all our friends" sort of way. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print/Outdoor We really liked the Ariel outdoor, but we liked the Surfrider foundation press ad more. The message is clear, the art direction is beautiful and for once, the lack of using injured or dead animals to promote a cleaner environment is refreshing. Click here to view this ad GUEST JUDGE / bestad of the week Gilles Fichteberg and Jean-Francois Sacco, Joint Creative Directors, CLM BBDO, France will be this week's guest judges. Gilles & Jean will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best Film We think that the best film of the week is "Hydrant". It's based on a very simple point of view and thanks to the idea and the direction, the result is an original and spectacular film. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT/AMBIENT We would like to reward "The coin-operated scientist". This campaign unveils the destination of our money as regards donations and charities. It establishes a direct link between the donor and the foundation, allowing us to see the effects directly. This is a strong campaign because the subject, the media and the idea are all perfectly related. Click here to view this ad GUEST JUDGE / bestad of the week Graham Woodall, Executive Vice President, Executive Creative Director, JWT Chicago, will be this week's guest judge. Graham will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BEST TV The film for Anorexia Bulimia Kontakt is my choice for tv idea of the week. It's simple, shocking, compelling and memorable with a razor sharp insight into the troubled minds of those who suffer from anorexia. Does the music become a little too big and melodramatic at the end? Perhaps. But this is a well-executed powerful piece of communication that lives with you well beyond the 30 seconds. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT/AMBIENT The ambient floor poster for RSPCA in Melbourne is a simple visual idea brought to life in a really smart piece of environmental media. It would have made a good print ad or poster which would have been good - but not memorable. Yet this format brings the idea to life in a far more dramatic way. Which creates talk value, attracts media interest and I'm sure makes the RSPCA's probably miniscule budget go a lot further. Click here to view this ad Guest Judge / bestad of the week Roger Pe, ECD at DDB International Malaysia will be this week's guest judge. Roger will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  My Best TV Spot is "Stop and Go" I like "Stop and Go" for its entertaining value and freshness. I like selling with added value - that is pleasing the audience and makes him smile. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  ... and Best Print/Outdoor is "Hug" by MC Saatchi Melbourne. I like "Hug" because of the impact it leaves the viewer the moment he sees it, aside from selling a universal truth. Click here to view this ad GUEST JUDGE / bestad of the week Chris Mitton, Group Creative Director, Ogilvy New York will be this week's guest judge. Chris will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  I must be in the mood for optical illusions this week because both my choices feature them. My choice for TV is Belonging for Orange. Although the brief that people are better together is a little generic, especially for a tele-communications company, the spot has been handled in a fresh, interesting and likable way. Whoever picked the music did a really nice job. The visual approach is unusual enough that it may stop a few Tivo merchants in mid fast-forward to see what they are missing. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  My choice for print is the Axe Shower Gel Im not really sure if this is print at all. But if something printed on a towel is print, then hey, be my guest. Funny visuals, very on brand for Axe, although Im not really sure where the appropriate place to wear these towels would be (the photos seem to be set in a locker room?) But I guess not being appropriate is exactly the point, so job well done I say. Click here to view this ad GUEST JUDGE / bestad of the week Bjorn Stahl, Executive Creative Director, Ogilvy Group Sweden, will be this week's guest judge. Bjorn will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  I have picked two campaigns using celebrities, in two different ways: First in film, the Orange spot with mr Blonde is a very clever and relevant way of using famous people, in many perspecitves. Here the brand is the hero, not the famous guy. So many times it's the other way around. The agency also managed to get a complicated brief in the script in a natural way. This ad is very funny and by far my film winner this week. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  In print it's a close call between 'Women's Aid' and 'Post it'. But my pick is 'Womens Aid'. Yes, we have seen fake bruises before, but not on celebrities. And it makes something happen. The copy is well written, I just ask myself what would happen without it? Again a clever and original use of famous people. 'Post It' is a nice and simple idea. But does the world have a problem with them falling off?! Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
February 07, 2007 07:39 (Edited: February 17, 2023 05:19)
 Vincent Raffray, Creative Director / Partner, tonic communications Dubai, will be this week's guest judge. Vincent will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  "Melting Moms" One or two tight little ads this week, with the number one spot going to theTruth.coms powerful melting moms. I also enjoyed Wangkanai Sugars rabid elephant and Contrapuntos simple Smart Car spot. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  "Duvet" Not very many good campaignable ideas this week, but I think that guys around the world would hate me if I didnt give Che Men's Magazine the top place. Its funny, the girl is hot and its a great merchandising idea. 10 points to Duval Guillaume. In second place Id go for Greenpeaces solid idea for a mural. As for the rest Mars - OK. Carlsberg - The if we made route feels a bit 90s. Aerial - Contrived. Eurostar - Sperm and eggs - need I say more. Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 31, 2007 12:04 (Edited: February 17, 2023 05:19)
  Ben Kay (left) & Daryl Corps, CDs Lunar BBDO London, will be this week's guest judges. Ben & Daryl will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. (& they've done this even though we sent the wrong links first time around - thanks!) BEST AD OF THE WEEK - TV:  Birdman The Coke spot is the winner here. Although it has a few things against it (the blacking up did feel a bit Al Jolson and it starts a bit so-so) the utter fantastic insanity of where it ends up and the charming pair of crazy leg people really wins you over by the end. Great for a big brand like this. Some of the others were really good too. The hand shadows was lovely to watch and would really repay repeated viewings. The Creative director of Leo Burnett Sydney was spot-on about the level of execution in the Johnny Walker ad (although what its got to do with whisky we have no idea). J2O is beautifully shot and the Interflora ad is enjoyably strange. And since one of us is currently reading Robinson Crusoe we also enjoyed the other ad for some brand of TV, although which TV we cant remember, and we only watched it a couple of minutes ago. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Wed go for a dead heat between Fords elegant simplicity from a client that cant usually tell a good ad from a hole in the ground, and Nova Schin Beer because even though were not 100% sure what its all about, you just cant help spending time looking at whats going on its as involving as a press ad should be. Click here to view the Ford work  & Click here to view the Nova Schin work Guest Judge / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 23, 2007 03:34 (Edited: February 17, 2023 05:19)
 Ed Evangelista, Executive Creative Director, JWT New York and judge on ABC-TV's prime time American Inventor, will be this week's guest judge. Ed will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best TV ad: Rituals i got to tell you from frame one of the drumstick ice cream ad i was hooked. it is a real pleasure. thank you. it's a wonderful spot.....no gratuitous A.D.D. fast cuts that you get convultions watching.... it is choreographed beautifully. shot beautifully. the song is contagious. and they even got the logo in shot 2...bet you all missed it too. it is a very simple concept that truly jumps off the screen at you without shouting......it's what summer and memories of summer are about. right down to the slap in the head because you were checking out the blonde in the white bikini....magic. hats off to the team that did this.....you are going to get awards my friends....make room for them.....you deserve it..... it truly is a classic. and if you dont get any awards....... then we are all in trouble. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Best print ad: Fight Club overall the print was ok.....the samaritan ad reminded me of all of tom messner's(now eurorscg ny) doodles he'd leave all over his desk and the agency......now i know why he was doing it. the school ad felt like a school ad. the brother ad felt like something i saw back in the early eighties....the mars ad was alright.... the tide and levis ads stuck out for me the most....... the tide ad's eco message (which is embedded into the consciousness of the world right now thanks to all the planners and clients who watched the al gore film and needed to make their products stategies "green" in some way.... (did anyone see the barrett/jackson auctions this past weekend?.....didnt see any "green" cars selling for $5 mill....) seems provacative enough along with the impeccable art direction that really helps drive the point home. it caught my eye.... especially after i got a $400 water bill for the last 6 months of '06........ if it can do that for the empire state bldg..... imagine what it could do for the "duet" washer and dryer we just had to have? and that leaves my favorite ... the levis ad.....i guess this ad just hit home for me...... there is nothing in the world.... more worth fighting over, than a beautiful woman in tight jeans......my wife included. (after she washes them in tide of course ; ) until next time eddie Click here to view this ad Guest Judge / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 17, 2007 06:08 (Edited: February 17, 2023 05:19)
 Pancho González, Chief Creative Officer, Unitas adv Chile , will be this week's guest judge. Pancho will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best TV ad: Idiots Comments: Many times we consider idiots are those who drink to get drunk, especially at times like Christmas and new year. Actually, we saw them walking dizzily, doing some bullshit in discos and pubs, puking in taxis ... and on their own clothes, bothering people everywhere and things like that. Last Christmas I drank three whiskies and I came home by car ... and I didnt consider myself an idiot until I saw this commercial. Congratulations to everyone involved - its a good ad to stop drink driving. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Best print ad: Jetty/Manhole/Ledge Comments: The idea is quiet simple but is executed with outstanding, high quality photos and retouching. The next time that I need to send something, definitively DHL will be my choice. Nothing stops us is a great concept, in fact, I can imagine the TV spots, so please send them to me, & if you havent done them, come on guys, its time! Nothing stops us - also is a concept that we can use in advertising to reach our goals. Think about it. Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 10, 2007 08:26 (Edited: February 17, 2023 05:19)
 Wayne Best, Executive Creative Director, TAXI New York, will be this week's guest judge. Wayne will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  There was nothing particularly stinky in the TV category. There were lots of solid ideas and good production, but my favorite was the Arnet Broadband spots. While I enjoyed watching the segments, they also did a good job of branding and centered the campaign around a product offer. The agency understood the box they were in and managed to turn a tough assignment into memorable advertising. And I thought bald jokes were overdone and annoying Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  The print is even tougher to judge. Lots of nice stuff. Although I loved the Carlsberg wall chart and applaud the beauty of the Onitsuka Tiger execution, I have to give my vote to Kipsta for the Stadium ad. It is simple and smart in a category where I thought every ad humanly possible had been done. Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
December 18, 2006 23:34 (Edited: February 17, 2023 05:19)
 Kerry Reynolds, V.P. Executive Group Creative Director, MacLaren McCann, Canada, will be this week's guest judge. Kerry will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Lots to look at here, but not lots to choose from. It was a week of visually interesting, big production stuff, but the ideas suffered. Ive learned plenty though. Mr. Potato Head never gets old, The Qashqai were originally quite nomadic in nature and if you need lots of people in an ad, go to Buenos Aires. I liked two ads. If it were based on arresting visuals or music alone, I would have picked the Rexona dolls spot. I couldnt stop watching. But the stronger idea was in the Centraal Beheer spot. Its well acted and directed. The joke is directly related to the product. And its the only one I laughed at. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  I had a harder time deciding on the print. I would have to pick the Sunsense Anti-Ageing Lotion ad. Its smart. I understand what its trying to sell me. I would find it hard to look past this ad in a newspaper. Its a bit of a gimmicky device but an appropriate one, only the transparency of the paper is going to let this idea come to life. Click here to view this ad bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
December 12, 2006 07:48 (Edited: February 17, 2023 05:19)
 Sylvain Thirache, ECD, DDB Paris, will be this week's guest judge. Sylvain will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. I'm very embarrassed because I'm not surprised by the selection this week but ... BEST AD OF THE WEEK - TV:  FILM : This week, I've chosen the commercial for the direction and not really for the idea. I think Guinness is very nice, very sensitive. Nacho Gayan is actually a really good Director. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT : I choose the campaign for Lucha Loco book for Dave Dye's art direction, for Paul Silburn's words and for Malcom Venville's achievement. Click here to view this ad bestad of the week / GUEST JUDGES
GUEST JUDGE /BEST AD OF THE WEEK
SOUTH AFRICA
December 06, 2006 07:27 (Edited: February 17, 2023 05:19)
  Andrew Whitehouse & Justin Gomes, Joint Creative Directors, FoxP2 South Africa, will be this week's guest judges. Andrew & Justin will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.  BEST AD OF THE WEEK - TV: Some serious production time spent on that there Nissan spot, but this week we'll go it on the cheap and pick the Tetley's Bitter ad. No harm done when taking the mick out of the Mentos-Coke experiment and capitalizing on the viral fun fest that's been going on lately. Click here to view this spot  BEST AD OF THE WEEK - PRINT/ OUTDOOR Not an easy one to pick this week. We don't think there was anything that slapped either of us round the back of the head. Having said that though, we did quite enjoy the EDF Environmental stuff. Nice clean art direction too. Click here to view this ad bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
November 28, 2006 03:34 (Edited: February 17, 2023 05:19)
 Rob Rich, Executive Creative Director, Publicis West - Seattle, will be this week's guest judge. Rob will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BROADCAST: All the spots this week were good, but only the Eye spot for Zune really stood out. It was less like a traditional TV spot and more like a short film. I love that 72andSunny enlisted artists to create experimental short films inspired by Zune. The campaign gives the digital media player a much more interesting personality than iPod. Check out the films on zune-arts.net. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT: The work for STIHL chain saws is a beautifully crafted campaign. The concepts are simple and tap into male bravado. Theyre perfectly executed with exquisite photography. I especially like the teeter-totter ad. Click here to view this ad bestad of the week / guest judge - TV & Print, Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 22, 2006 05:19 (Edited: February 17, 2023 05:19)
 Todd Riddle, Group Creative Director Fallon Minneapolis, will be this week's guest judge. Todd will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Imaginary Guide (followed closely by Remington) I really enjoyed the Imaginary Guide spot, and the simplicity of the Comedy Central idea - as well as the Firenza Tyres print. I think all the work passes the Hollywood log-line test that keeps concepts simple - that is - the idea is so clear it can be described in a single sentence . For imaginary guide "A person in an unfamiliar city has the feeling someone is there with them helping them navigate a city." For Anti Speed "The faster you go the more screwed up you could get." Click here to view this spot  BEST AD OF THE WEEK - PRINT Comedy Central "Naked" (followed closely by Firenza Tyres & Anti-Speed) Click here to view this ad bestad of the week / guest judge - TV & Print, Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 15, 2006 04:20 (Edited: February 17, 2023 05:19)
 Andrea Stillacci, Executive Creative DirectorJWT Paris, will be this week's guest judge. Andrea will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV. Best TV  The "Soccer Star" tv spot for the Minority Forum is definitely my favourite. A fresh, simple and memorable idea very well executed. It makes you think in an unpredictable way. 1-0 to Duval Guillaume. Click here to view this spot BEST AD OF THE WEEK - PRINT  Best Print As usual DDB Paris delivers a remarkable print ad for Nike. A graphic idea that literally jumps out of the page. My second choice is the ad for White Glo by BBDO Singapore. This week is clearly the illustrators' week. Click here to view this ad bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
November 08, 2006 04:55 (Edited: February 17, 2023 05:19)
 Matt Smith & Derek Green, Saatchi & Saatchi Simko - Switzerland CEEMEA Joint Regional CD's, will be this week's guest judges. Matt & Derek will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  Ummmmmmmm. Now this is tough. Orange is doing some very interesting and different stuff around the world and we want to like the Hide & Seek socks ad but were not exactly sure what its saying. The Animals ad is another big and solid ad from Amex but purely from an animation perspective, wed have to say that the Music ad from Jupiter Drawing Room is our pick. Although it does finish wierdly. Click here to view this spot BEST AD OF THE WEEK - PRINT  We are spoilt for choice when it comes to print. The Snickers Its what youd want campaign for Halloween is a great insight, the Greenpeace idea is very unexpected and the Football Resistance is a fantastic and simple visual. But for us, we identified with the Wrangler Basic Cut campaign - mainly because evolution hasnt been kind to us. Click here to view this ad bestad of the week - TV & Print/ Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 01, 2006 06:13 (Edited: February 17, 2023 05:19)
 Magnus Olsson, ECD Saatchi & Saatchi Amsterdam, will be this week's guest judge. Magnus will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  It was lovely to see a mobile phone manufacturer that doesn't spend time telling and showing me all the things I can do with a mobile. Motorola has really understood that a mobile phone ad needs to be as entertaining as an ad for blue jeans or beer. The razor ad ended up being my favourite. Just ahead of the antismoking ad from Crispin. Click here to view this spot BEST AD OF THE WEEK - PRINT ![https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3875_Citroën_Jumper_Lur].jpg](https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3875_Citroën_Jumper_Lur].jpg "https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3875_Citroën_Jumper_Lur].jpg") The print selection had a bit of the "Brazillians did this a few years ago" over it which made me pick the Citroen ad from Euro RSCG here in Amsterdam. It's got a simple message and the execution is lovely. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
October 25, 2006 09:27 (Edited: February 17, 2023 05:19)
 Mark Collis, ECD Leo Burnett Sydney, will be this week's guest judge. Mark will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives. BEST AD OF THE WEEK TV.  At first site the bestadsontv selection was almost too easy. I mean, the new Sony Bravia spot by Jonathon Glazer and Fallon London had already passed over my desk and in my opinion is even better than the bouncing balls spot. On viewing all selections though the Dove spot from Ogilvy in Toronto gave me pause for second thoughts. But in the end it remained second to Sony Bravia..simply inspired. Click here to view this spot BEST AD OF THE WEEK - PRINT  The print selection wasnt as straight forward as the TV this week. Having said that, there was an obvious champion in Stella Artois. A highly ambitious piece of structural engineering with the effect of adding prestige and engagement to a well developed global brand. Click here to view this ad « First « Previous Next » Last » 22 of 23 |
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