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WEB FILM
 Sometimes to fight crime you've gotta fight sleep. Four coffee breaks for Riva via Colman Rasic Carrasco Sydney and directed by Nicholas Reynolds. VIEW EPISODE 1 VIEW EPISODE 2 VIEW EPISODE 3 VIEW EPISODE 4 Razorfish debut Laundry Fairy mockumentary Sun Products were featured in an episode of this season's Celebrity Apprentice. Teams where challenged to create a viral video for their all® small & mighty laundry product. What they created needed to be on brand, appeal to the target audience and be interesting enough to pass along. Both teams failed to produce a video that the client could stand behind. The videos they made were in poor taste, with bad jokes and a handful of angry little people. Razorfish, New York were asked by their clients for an acceptable solution to a less than ideal situation. The result is the 'LFU 320'. Melissa Rivers stars in this mockumentary of the Laundry Fairyâs Union 320, an off-beat collection of stain fighting characters who aid over-stretched women everywhere. The Laundry Fairy's weapon of choice? all® small & mighty. Fairy small. Mighty clean.⢠Reality show + viral films + website + tv commercials + $2 coupons + razorfish = a wild and crazy ride. VIEW THE SERIES  Directed by Ernie Clark ACS and shot on the Phantom HD camera, this latest television and â ahem â viral campaign for the SA Department of Health urges the public to get a flu shot this season. Jamshop Writer Steve Callen and Creative Director Jim Robinson are behind the concept, choosing to exploit the grotesque in all its glory with each and every one of the 1000fps grunt of the Phantom. Produced by Spirit Films, the TVC has just hit the airwaves and here is an exclusive look at the brand new viral. VIEW THE SPOT Eleven uses for duck tape from DDB Paris Starting from the principle that no classic communication device could demonstrate the infinite uses of Power Tape, DDB Paris has created a web-centered mechanism founded on the insight: 6 billion individuals, 6 billion uses for Power Tape. Which is yours? The result has matched the ambition: a collection of 16 astonishing viral films to launch a cult saga. All the genres and all the styles are represented: documentary, Z-movies, independent films, jackass videos, amateur videos, surveillance cameras, animation, arty happenings, webcam videos, trailer⦠A collection of films created by Ace Norton_Daniel Wolfe_Double Zero_Victor Haegelin, Four young guns of Partizan, all members of the Dark Room collective. At the heart of the viral mechanism, a community video platform: www.powertape-peut.com VIEW THE ARTIST SPOT VIEW THE PUSH UP BRA SPOT VIEW THE WORK OUT SPOT VIEW THE CORNER SHOP SPOT VIEW THE PING-PONG STRIP SPOT VIEW THE CHIMPANZEE SPOT VIEW THE WALLET SPOT VIEW THE SUMO SPOT VIEW THE MUMMIES SPOT VIEW THE HISTORY OF THE UNIVERSE SPOT VIEW THE INVISIBLE SPOT  The "Quest for G" campaign from TBWA ChiatDay Los Angeles gives dimension to the qualities of G genius, gifted, gutsy and glorious in five episodes directed by Tarsem (The Fall, The Cell) and inspired by the comedy classic, Monty Python and the Holy Grail. The epic production, filmed throughout parts of Europe and the United States, stars some of today's most acclaimed athletes as the Knights of G, who confront extraordinary, humorous challenges on their ultimate quest to be "G." Kareem Abdul Jabbar, Usain Bolt, Kevin Garnett are just three stars featured. All of the episodes can be viewed at www.MissionG.com . VIEW THE SPOT  A four and a half minute film that shows the brotherhood that Basketball can bring as young players are coached by NBA stars. Directed by Henry Alex Rubin for 180 Los Angeles. VIEW THE WEB FILM Torture a lesson about human rights Darkfibre and Stink London have produced this strong message for Amnesty International. VIEW THE SPOT Sarah Silverman and The great schlep Sarah Silverman and Droga5 want Jews to gets their butts down to Florida for The Great Schlep. www.thegreatschlep.com VIEW THE WEB FILM Telco zombies This mini-film and accompanying website (http://www.mariaproject.com) uses a parody of "B" zombie films to promote the "talk all you want" flat rate tariff from O2. THEM.CZ took the color and other brand elements and used them to create something completely unexpected - a parody of a b-movie starring the "Paris Hilton of the Czech Republic" and mobile phone battery eating zombies. The end result was a 25-minute film which was screened at a Prague cinema and hosted online. The campaign was supported by PR and various other actions. VIEW THE TRAILER VIEW PART ONE VIEW PART TWO Justin Timberlake is William Rast William Rast clothing series that starts Justin Timberlake playing the role of William Rast. The campaign shot by RSA's Jonas Akerlund features a trailer and two films. VIEW THE TRAILER VIEW PART 1 VIEW PART 2  Clemenger BBDO Adelaide has created a mock subculture where fans of Fantastic Instant Noodles pimp their kettles. VIEW THE SPOT The vehicle that changed the V6 game Saatchi & Saatchi Australia created three documentaries about ingenious sporting inventions that revolutionised their respective sports. The films were 'brought to you by Toyota Aurion', a vehicle that changed the V6 game here in Australia thanks to its fuel efficiency, power and control. The films live online at aurionV6.com.au and will soon feature on Pay TV and a number of in-flight entertainment channels. VIEW DETAILS Lebanon: enough This pro bono commercial, via Lowe Mena, Dubai, was a wake-up call addressed at first to all the Lebanese people, reminding them of all the slaps that we're getting since 1975. It was also blaming them for electing again and again those same politicians, for not standing for their own rights and maintaining Lebanon's fate as a conflicted people and nation. Says the creators: "We all end up paying the price of wars staged on behalf of others. It's OUR responsibility to refuse to follow extreme ideologies and fall again in the trap of civil wars. After almost 35 years of war, we should have learned from all our mistakes and this time, avoid repeating them." VIEW THE SPOT Extraordinary efforts on Gatorade These viral spots for Gatorade show people doing extraordinary things while fueling their bodies with Gatroade. VIEW THE 'BMX' SPOT VIEW THE 'BALL GIRL' SPOT  Freelance Editor Hannes Schäfer of Hot Rocket Films in Köln looked to Berlin Meat Club for an attention grabbing webfilm to open up new business leads. VIEW THE SPOT ADIDAS HIT BY GRAFFITI ZERO TOLERANCE A fictitious and extreme new anti-graffiti policy known as ZeroTAG (Zero Tolerance Against Graffiti) has come into force, banning all forms of graffiti from public view â including the graffiti inspired Adidas Cope apparel. ZeroTAG launched with the release of this documentary film exploring the nature of the anti-graffiti crackdown as described by some of its main protagonists. Within just one week of the Adidas Cope range being released for sale in Foot Locker stores, ZeroTAG censored Adidas' advertising campaign â covering over all bus shelters, outdoor and point of sale, and informing citizens of the ban via an official warning notice. In addition, the ZeroTAG website informs the public about other products placed on an extensive list of recently âBanned Itemsâ, what constitutes a âBanned Activityâ and how to show their support on an automated ZeroTAG hotline. For more information visit www.zero-tag.org VIEW THE FILM ADIDAS: DREAM BIG 180 Amsterdam has released a new 4 minute web film about the Isles of Scilly that features the smallest football league in the world VIEW THE FILM (3MB FILE) VIEW THE FILM (9MB FILE)  âWhat energy do you worship?â A thought provoking three and a half minute short film, comparing various types of religious worship, to the worship of nature and the energy of its oceans. The film was created and directed by Ben Nott and Philip Boston from World Wide Mind. âWhat energy do you worship?â stars the worldâs best waves and surfers; Mick Fanning, Andy Irons, Bruce Irons, Sofia Mulanovich, Jamie OâBrien, Kassia Meador, Ross Clarke Jones, Ben Dunn, Ramana Van Bastolea, Ian Walsh and more. Filmed all over the world over a 12 month period, his short film forms a trilogy commissioned by Red Bull Moving Images. Original music composed by Dewey/Schiff (All rights reserved. Copyright 2008. world-wide-mind.com Inc.) VIEW THE FILM (HI-RES) VIEW THE FILM (MEDIUM RES) VIEW THE FILM (LO-RES)  Hidden Truths. The revelations of Ballet Dancers, Train Drivers, Wrestlers, Twins and Coffee Beans. The aim of the campaign, via Publicis Mojo Sydney, was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. The idea: Use real people with real hidden truths, as a believable way of delivering the truth about the coffee bean. The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each personâs hidden truth. VIEW THE 'BRENT' FILM VIEW THE 'BRENT' TVC VIEW THE 'GLENDA' FILM VIEW THE 'GLENDA' TVC VIEW THE 'KIRSTY' FILM VIEW THE 'KIRSTY' TVC VIEW THE 'TWINS' FILM VIEW THE 'TWINS' TVC GOOGLE FINDS THE GMAIL SPOT IN RUSSIA Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features. Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that itâs people who build Gmail for other people, and now theyâve done it in Russian." VIEW THE SPOT  Junge Helden are a non profit organisation tasked with raising awareness of your options when it comes to organ donation amongst Germany's youth. When they were presented with the original plane from the upcoming film 'The Red Baron' for them to auction on Ebay, they turned to Berlin Meat Club for help to drive traffic to the web link. Shot on the streets of Berlin, early morning commuters and passersby were ask to help out for a good cause. Super Translation: Are you a pilot at heart? VIEW THE 'RED BARON 1' SPOT VIEW THE 'RED BARON 2' SPOT  Plaza Films, Sydney director Allan Mooreâs most recent spot for the Whale & Dolphin Conservation Society, features a stylised giant whale appealing to the Whale Research Institute in downtown Tokyo, peacefully asking them to âPlease stop Whalingâ. Working within the confines of Japanese cultural protocol the spot targets Japanese kids as advocates for change in the whaling/fishing practices of Japan. Says Moore: âI wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.â VIEW THE SPOT  The Brandshop, Sydney launched Sanitarium brand Curios simultaneously on TV (via the 30-second launch ad) and virally via a series of webisodes and the skipharder.com website. The first 3 of the webisodes, starring âPro skipperâ Tommy Fox, have already broken. (3 more yet to come.) These have been designed to create underground interest in the product to our young male market. The Sanitarium client ended up loving them so much that four cut-down versions are now also going to run on Pay TV. VIEW EPISODE 1 VIEW EPISODE 2 VIEW EPISODE 3 CRISPIN EXPOSES IN-FIGHTING AT COKE Reps from Coke Brand are jealous of Coke Zero in this series of web films via Crispin Porter & Bogusky, Boulder. VIEW THE 'JEFF' SPOT VIEW THE 'ELLIOT' SPOT  Lowe Roche, Torontoâs latest integrated campaign for Mackenzie Investments features The Denialers - fictional characters with overzealous spending habits. They are the family that has everything, literally, except a financial plan for their future. The campaign consists of four web films, online banner ads, teaser videos and national print ads that direct to the new website http://www.burnrate.ca VIEW THE 'BRETT DENIALER' SPOT VIEW THE 'PENNY DENIALER' SPOT VIEW THE 'SIMON DENIALER' SPOT VIEW THE 'DEVON AND AMANDA DENIALER' SPOT VIEW THE WEBSITE FORD GETS TOUGH ON METROSEXUALS Tool of North America director Erich Joiner keeps Ford F-Series Trucks manly in two new 2-minute web films, "Fancy Coffee Infraction" and "Manicure Violation In Progress," out of JWT Detroit. VIEW THE WEB FILMS « First « Previous Next » Last » 84 of 84 |
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