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Seen and noted
 Clemenger BBDO, Melbourne has launched a major multi-media campaign for NAB, with the line, 'A little confidence goes a long way'. The 90 second launch spot was fimed in Adelaide and Queenstown, New Zealand, and directed by Justin Reardon via Anonymous Films (US) and Curious Films (NZ/Australia). VIEW THE SPOT  Focus are an Irish charity organisation who help the homeless. These 6 sheets, via agency Chemistry, were handmade from pieces of battered cardboard, handwritten, then inserted into the Adshell spaces around Dublin. VIEW THE 'LOST' AD VIEW THE 'HAVE NOTHING' AD VIEW THE 'DIDN'T MATTER' AD LIFE TAKES VISA Visa's new integrated campaign is built around LifeTakesVisa.com, where various consumer nichesâlike sports, entertainment, beauty, fashion and travelâoffer their own microsites equipped with articles, tips and various Visa-related special offers tied to an assortment of participating retailers and brands. The magazine cover-style print ads "speak to consumers right in the heart their interests: magazines," says TBWA/Chiat/Day CD Patrick OâNeill. But since magazines are almost as multifarious as websites, the object is to "connect with consumers in an old but new way, tailoring ads to specific interests and categories," he adds. "So instead of creating a few print ads with a similar 'campaign' look, each ad is very different from the next. The glue that holds them together is the masthead, inspired by the world of magazines," along with, of course, the "No matter what you want to do in life . . ." line. Not to mention the photography of Austrian team Robert Staudinger and Andreas Franke (who shot all but this Zachary Scott "Paint By Numbers" ad), working with a variety of retouchers that vary in the manner of the ads. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD DONATE ONE DOLLAR, SAVE ONE LIFEMAYBE YOU NEED BON AQUA New print campaign for Bon Aqua, via agency Lowe GGK, Czech Republic. VIEW THE ELVIS AD VIEW THE CASINO AD VIEW THE DALA LAMA AD TOO MANY PEOPLE EAT ON THE STREETS Shalmor Avnon Amichay / Y&R Tel Aviv was tasked with raising awareness to the distress of poor hungry families and to the existence of the Israeli Food Bank, an organization that helps them through donations. The Creative Idea: Use two daily but opposed icons and combine them. This creates a visual dissonance that emphasizes the difference between a normal household, and a poor one forced to eat off the street. VIEW THE AD KYOTO PLANET GROUP CREATES A RIPPLE CHE, Brisbane has created a brand spot launching the Kyoto Planet Group, for international cinema release, directed by Mike Hilburger via Zoom Film & TV. VIEW THE SPOT THE POWER OF Tj Teens in the Netherlands can get an annual tax rebate from their part-time job. This is applied for with a Tj-form. In this campaign, titled âThe Power of Tjâ, the Tax Department emphasises the effect that the Tj-form can have on your image. Teens can experience this for themselves by playing the lead role in an online interactive comic book. As the hero of this story, he or she can summon the Tax Department employees to help them out of a (financially) tight spot with âThe Power of Tj.â After experiencing âThe Power of Tjâ, teens can calculate their actual rebate using one of the crazy contraptions found in the Tax Departmentâs offices. Once they submit their tax rebate application they unlock a reward that allows them to experience The Power of Tj in real life! VISIT THE SITE CREATURES, BEWARE OF DIESEL POWER Euro RSCG, Buenos Aires has put to air a new series of commercials for the Peugeot 206 HDI, which is more powerful than a mosquito, or glow worm, or butterfly, might expect. VIEW THE 'MOSQUITO' SPOT VIEW THE 'GLOWORM' SPOT VIEW THE 'BUTTERFLY' SPOT  Fallon London is teasing us with this spot for Sony Bravia. The ad world can't wait for the reveal, which has a lot to live up to. VIEW THE SPOT CALL AN AMBULANCE (OR MAYBE DON'T) McCann London has created a print campaign for Mastercard to run in the timeout guide to shopping. VIEW THE 'JEANS' AD VIEW THE 'BAG' AD VIEW THE 'SKIRT' AD FEEL THE LOVE, NOT THE HEARTBURN A man is elated that he can eat his favourite take-out foods, thanks to Zantac. A new spot via JWT Toronto. VIEW THE SPOT  To introduce Flat Rate from Orange, VitruvioLeoBurnett, Spain has based its work on a key characteristic of the Orange vision: technology and products are nothing in and of themselves, what is important is what this technology allows people to do. This visual expression is a simple metaphor for the communication process, of how we are enriched every time we communicate with somebody; as such, talking with people is an enriching experience. âThatâs why at Orange we want you to talk with everyoneâ. And so that you can talk with everyone, Orange offers you Flat Rate, which allows you to talk with absolutely everybody. VIEW THE SPOT ONE LAST CIGARETTE FROM CDP LONDON Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette. VIEW THE AD TORONTO HUMANE SOCIETY GET A REBRAND Rebranding & repositioning the Toronto Humane Society Brand by Leo Burnett Toronto. VIEW AD 1 VIEW AD 2 VIEW AD 3 VIEW AD 4 VIEW AD 5 VIEW AD 6 VIEW AD 7  In an office environment, staff are bored and listless. Let's get help from Halls Cool - it wakes them up and keeps them feeling refreshed. This JWT Bangkok spot is the latest from acclaimed Thai director Thanonchai Sornsrivichai. VIEW THE SPOT  BBDO New York and Atlanta has put to air a series of spots for AT&T demonstrating the network's comprehensive coverage, directed by Wes Anderson via Moxie Pictures, Los Angeles. VIEW THE 'REPORTER' SPOT VIEW THE 'BUSINESSMAN' SPOT VIEW THE 'ACTOR' SPOT SMILE, YOU'RE INSURED Life is better if you smile, and even better when you have AMI insurance, as demonstrated in this charming spot for DDB New Zealand, beautifully shot by Darryl Ward @ Curious. VIEW THE SPOT  If there's truth in advertising, audiences at this year's Vancouver International Film Festival will be unfazed by four new identity films from TBWA//Vancouver which open each screening. Directed by the Perlorian Brothers, the campaign demonstrates strange immunity which results from the exposure to the festival's famously outre line-up. Despite references to David Lynch, Jean-Pierre Melville and Tobe Hooper among others, each of the films exhibits the particularly Perlorianesque weirdness that is hard to remain unfazed by. VIEW THE 'INTERROGATION' SPOT VIEW THE 'INTERSECTION' SPOT VIEW THE 'INTERLOPER' SPOT VIEW THE 'INTERRUPTION' SPOT MARMITE: GOTTA LOVE IT Ogilvy New Zealand remind people that Marmite is a taste not for fence sitters. VIEW THE 'LIFERAFT' AD VIEW THE 'ST BERNARDS' AD  Nexus Productions, London directing duo Smith & Foulkes have directed the latest commercial for Mastercard, via McCann-Erickson, New York called âSmall Business Tripâ. This colourful and light-hearted 2D animated commercial, was designed by Illustrator Adrian Johnson, who has also worked with Smith & Foulkes recently on Robinsons. VIEW THE SPOT SAATCHI LA DANGLE THE FANS FOR TOYOTA A new series of spots for Toyota via Saatchi & Saatchi, Los Angeles, directed by Tim Godsall via Biscuit Filmworks. VIEW THE 'FAN DANGLER' SPOT VIEW THE 'FAN TANDEM' SPOT WEDDING SINGER REVIVES SMS MARKETING FOR BURNETT The task undertaken by Leo Burnett, Budapest was to boost sales for a SMS based djuice package at a great price in spite of the price war on the market and the fact that these days SMS is so much a commodity that it's not exciting anymore for their young target audience. The solution: the agency reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer, SMS Bandi, who sings out your sms live on his website. VIEW THE VIDEO  Rhodes Wingrove, Sydney has just released an TV and print campaign for The Institute of Chartered Accountants. The campaign is aimed at encouraging students to pursue a career as a Chartered Accountant. VIEW THE SPOT NIKE LEAVES NOTHING BEHIND WITH THIS SPOT It's been out a couple of weeks but for those of you that have not yet seen the exploits of San Diego's Shawne Merriman and St. Louis Rams' Steven Jackson - enjoy! VIEW THE SPOT COMCAST BRING YOU THE ART OF SNURFING New viral from Goodby, Silverstein & Partners for Comcast that describes 'snurfing' - a word that they have come up with that means you are surfing the internet while you are talking on the phone. Animation by Matt Clark. VIEW THE SPOT FORGET GOOGLE EARTH. TRY CHE EARTH For years now Belgium's most popular Men's Magazine (Ché) runs Belgium's most popular integrated mixed-media campaign. So it was about time for a real internet campaign: Ché Earth. Call it a delicious parody of Google Earth. Aaah, let us keep on dreaming of a better world. (It's in Flemish, but hit the 'English' button!) VISIT THE SITE WESTERN FORCE - SAVE IT FOR THE GAME The brief to agency was to increase support for the Western Force rugby team in Western Australia. Ultimately this should be reflected in higher ticket sales for home games, and season memberships. VISIT THE SITE NEW HALO 3 CAMPAIGN GOES TO AIR VIA GO FILM The new Xbox Halo 3 campaign directed by Simon McQuoid from GO Film for McCann Erickson San Francisco. Said McQuoid: "The key for us was imagining the reality of it, the characters, the actors, the performances. The CGI and effects are simply support to tell human genuine stories. I wanted an actor who could portray a world-weary warrior who has been through a lot, but who also has sensitivity. Ultimately, I am drawn to performances with integrity and humanity about them; these war veterans needed to feel totally genuine in the way they paid homage to the Master Chief. He is after all, the quintessential unsung hero." Simon also gave us an anecdote from the set: "During the shoot, bloggers were working feverishly to uncover and share the filming location. It's understandable. I play Halo myself. I'm a fan. I tried to infuse my spots with the right excitement for my fellow gamers. I worked a lot at getting the details right, making sure it would resonate with the fans and have a visceral quality to it." VIEW THE 'ENEMY WEAPON' SPOT VIEW THE 'HUNTED' SPOT  Smokers aren't just endangering their own lives, but the lives of those around them too. VIEW AD 1 VIEW AD 2 VIEW AD 3 LTNZ - FOUR MATES IN A BAR Directed by Robin Walters from Curious Film, this spot is the story of four mates. Clemenger BBDO Wellington is the agency. VIEW THE SPOT PETA 'SKIN'NISSAN ROGUE'S ROAD HANDLING ABILITY Nissan's new urban crossover, the Rogue, is launched by demonstrating it's superior handling and road holding capabilities thanks to the vehicle's unique Intuitive AWD system Says TBWAChiatDay LA ECD Curt Detweiler: "I've had great success with Thierry Poiraud and the team from Buf in Paris so this was supposed to be a no-brainer. Then we got to Mexico. The rest, as we can all tell you, is best told over a beer." VIEW THE SPOT SOLO MANCANS: THE DRINK FOR MANKIND The Furnace Sydney teased Australian television audiences with a series of intriguing 15 second spots that pointed them to the netsite: www.mancans.com.au. The reveal was finally aired and viewers discovered it was for Solo - the drink for mankind. The series was directed by Paul Middleditch via Plaza Films. VIEW THE COMPILE |
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