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Seen and noted
Mother's self promotion. From Mother London: There was chaos. Employees as well as clients and visitors needed something to put show reels and leftovers from lunch in. After extensive research we had come to the conclusion that a carrier bag is a walking poster as much as a t-shirt and they can sometimes express a little about its owners personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a super savers bag in an expensive store. And so, the Mother Uncarriable Carrier Bags were born. Bags you dont want to be seen carrying around. People went crazy for them. We were called up by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense. To view more of the bags click.... HERE Guest Comments for the featured thedailypie.com spot
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May 24, 2006 10:25 (Edited: February 17, 2023 05:19)
 A few words from the director, Richard Hickey: Any similarity between this film and the Honda Choir commercial is purely coincidental. We started working on this film eighteen months a go. I guess through the influence of similar cinema, music and global events, two, even three completely different sets of people can produce an eerily similar piece of film. I am lying of course, but I would like to say that no cats were injured and the badger was already dead, a little warm but definitely dead. Link ------------------------------------ Click here to view this spot Guest Comments for the featured Olympus "Soup" spot.
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May 24, 2006 10:13 (Edited: February 17, 2023 05:19)
 A couple of words from the director, Miles Murphy ... With this being one of my first commercial spots I have to admit being a little nervous working with industry big guns. Luckily for me a good idea like this doesnt necessarily take a long time to shoot as this was one of two spots we shot on a single day. Link ------------------------------------ Click here to view this spot the age old debate - fold or scrunch. The Sweet Shop continues to perform ... as does Clemenger BBDO Melbourne. This one's from a few weeks back, but it's well worth a look. Click here to view this spot The other Olay work from Saatchis London. Last week we had some featured Olay print work from Saatchis London as well as Saatchis NY. Here's some of the other Olay work in the series from Saatchis London: Click here to view "Mrs Robinson" Click here to view "Fingerprints" Click here to view "Naturist" Anti-smoking ad for teens ... from Bent & Sedgwick Rd. This one's from a few months ago, but well worth a look. (And we all know that PSA's are done for love & exposure.) One of two 30-second public service announcement ads. Aimed at kids ages 9-14, this is one of the first two spots in a new anti-smoking campaign from the Washington State Department of Health. Instead of the traditional approach of smoking is bad for you, these new spots take the tact of smoking makes you far less kissable. The PSAs equate smoking as being as appealing as putting a dead possum or coughed-up hairball in ones mouth. It is an anti-sex appeal message. and from the director - Chel White: This project was a wonderful opportunity to go to that surreal place where, left to my own devices, I tend to go. Click here to view this spot Guest comments for this week's featured NSPCC spot "Hands"
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May 20, 2006 05:29 (Edited: February 17, 2023 05:19)
 A few words from the director Ric Cantor, Outsider. The thing about dealing with such a delicate subject was getting a balance - it needed to be powerful, but not heavy-handed. We shot a very simple shot with the back of a man getting up from his computer as the doorbell rang (a creative from the agency kindly volunteered). We then shot a kid behind a sheet of latex lit from the side, coming in and touching the latex. We tried a whole load of different takes and chose the simplest, most passive take. We graded the latex shot to be full of contrast so the latex went to black and it felt like the child was coming out of total blackness. After putting the image into the computer screen, we had to find a sound that would haunt the viewer and this proved to be difficult. All the first few sounds we tried next to the picture were shocking, but it felt like a horror film and that the child was the monster of which we were afraid - completely the wrong message. So after a lot of searching we chose a very simple, eerie sound which I think leaves the viewer clear about the message. One man's campaign to take England to victoryNew work From Hasan & partners, Helsinki.From Devilfish London Always good to see what CP+B are up to. Pretty much mandatory viewing. To view the spot click .... HERE New Marmite Squeezy TV work from DDB London. Another great spot in the Love it or hate it theme for Marmite. There's some brilliant print work for Marmite featuring in the "latest print" as well. To view the spot click .... HERE New Coke Zero work from Sydney agency Kindred & prod co filmsmitAnother in the new In Demand series from Brooklyn Brothers Clean & quirky CG work from Picasso Pictures for Saatchis LA as part of the USA launch for Yaris. Here's one of the series ... "Piggy" To view the spot click .... HERE Guest Comments for the featured Tango Balls spot
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May 12, 2006 22:41 (Edited: February 17, 2023 05:19)
 A few words from CHI CD & art director / copywriter on this advert: The key in making this work was the director Jims idea of actually casting for the people that we needed to throw the fruit. With only one days filming we needed people with good arms, excellent fruit throwers who could be both extremely powerful and extremely accurate. You can see the devastation they caused on the shoot at http://www.swansea-res.org.uk/tv_advert.html and you can see the interviews of the disgruntled residents ... HERE New VW work from DDB London & Blue Source / BlinkPoltergeist - new from Clemenger Sydney A new spot from Clemenger Sydney & Film Construction for Thredbo ski resort. To view the spot click .... HERE  Toronto, ON, May 8, 2006 Macs Convenience Stores are encouraging teens to have a whack. Reginald Pikes Brian Lee Hughes & Bos Toronto team up for this late night infomercial style spot. To view click .... HERE Great new spot for McDonald's - from DDB Chicago DDB Chicago & Noam Murro combine to make this new McDonald's spot. Dark, mysterious, compelling .... everything you don't expect from McDonald's. Although it looks like the burgers DO have side effects. I KNEW IT! To view the spot click .... HERE
A different look at the "Don't forget to switch off your mobile / cell before the movie".
To view click .... HERE  Created for www.conversegallery.com The film was conceived from the very loose brief of a film being inspired by converse, LIFF adding their own fascination with ancient Japanese proverbs, and fanatical trainer collecting. The film was shot entirely on a digital stills camera, then brought to life in Flame by the kind people at Londons Triangle Post house to create the fantastical, frozen-yet-moving universe. To view the spot click .... HERE bestads AWARDS ... check your details!
AWARD NEWS
May 11, 2006 04:47 (Edited: February 17, 2023 05:19)
 the rankings shown are as of 9th may ...prior to this week's postings. as of MAY 31st we'll be announcing our AWARD WINNERS The Gold & Silver (& best ad) awards will be decided by our judges panel (go to the awards page for all of the info), but the best agency, best production co & best director will be decided by rankings - so CHECK YOUR DETAILS. the site ranks you according to featured work ... but some of our info could be incomplete, inaccurate, or just plain wrong. Also if your name has incorrect spelling on some featured work the site might think you're multiple people or production companies. Let us know & we'll correct any errors. Thanks. beamo. 
 From JWT London .... This is featured in the "latest print". Go to that section for full credits. to see how it works .... HERE Interesting Outdoor Work from Clarity Coverdale Fury
AWARD NEWS
May 11, 2006 01:39 (Edited: February 17, 2023 05:19)
 MAMMOTH CIGARETTE LANDS OBIE FOR CLARITY COVERDALE FURY MINNEAPOLIS The Minnesota Partnership for Action Against Tobaccos QUITPLANSM services and Clarity Coverdale Furys 30-foot high cigarette grabbed the attention of OBIE judges who deemed it the best of the year in the public service outdoor category. Minneapolis, long known as a city rife with creative talent, placed a half dozen finalist in the competition this year but Clarity Coverdale Fury was the lone Twin Cities agency to walk away with the big prize. This marks Clarity Coverdale Furys seventh OBIE, which is viewed by most industry insiders as the crème de la crème in outdoor advertising. Its rewarding to add the industry accolades as a bookend to the kudos weve heard to date and for an idea that was so right for the client, says Jac Coverdale, Chief Creative Officer and partner for Clarity Coverdale Fury. Clarity Coverdale Fury worked in tandem with 3 Ring Scenic production company to translate the 8 1/2 x11 concept into the 30 plus foot high cigarette and ashtray that resides roadside at a key highway crossroads north of the Twin Cities metropolitan area. The location of the installation works as a great multiplier as it is on one of the most traveled routes that Minnesotans take back and forth to the North Shore, the family cabin or a large gaming facility in Northern Minnesota. Jim Landry, Art Director for Clarity Coverdale Fury oversaw the project insuring that the final product was true to the initial vision. This execution brings the kind of immediate payoff you need when your audience is traveling 70 miles an hour on an interstate. With outdoor you should always try to make it a quick and simple message. The snuffed out QUITPLAN services cigarette is unmistakable and definitely delivers for the client, says Landry. The oversized cigarette was installed in the middle of December 2005. Since that time more than 90,000 per day have laid their eyes on the oversized outdoor ad. The copy on the billboard is straight forward quitplan.com on one side and the QUITPLAN services logo and toll free number on the reverse, each directing Minnesotans to MPAATs services for help quitting smoking. Its big, yet simple and direct. And now you can add award winning. To view the print click .... HERE Spectacular BinocularsEurostar's "Quest" - from TBWA London & Independent Films. A bit of background from the agency: It's a visually stunning TV and integrated campaign to leverage the partnership between Eurostar and the Da Vinci code movie. The aim of the campaign is to create intrigue and awareness and therefore drive people to 'Join the Quest' at Eurostar's promotional website www.jointhequest.com The commercial is the first clue in a code breaking treasure hunt. Each intriguing image gives a flavour of the task ahead, directing the viewer to the start of the journey at joinTheQuest.com. To view the spot click .... HERE More of the Club Internet campaign ... DDB Paris We're featuring "call waiting" on the main page, but these two are also WELL worth a look! What's going on in France? the work coming out of there is brilliant! To view the spot click .... HERE And a brief word from Celine Landa, copywriter, DDB Paris: Despite the bad weather, this shoot was great fun. Actors were very amused by the script and we were very amused by the actors.  To view the spot click .... HERE Guest comments for this week's featured Audi spot "Fox"
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May 10, 2006 22:52 (Edited: February 17, 2023 05:19)
 A few words from director Arni Thor Jonsson, Bikini Films, UK. Definitely a massive challenge. First of all it was a little bit of a step into new direction for me as I've been doing a lot of comic things recently. Other challenges included shooting in the night in a very gritty country, with a fox which is a very shy and difficult animal to control plus all the special effects gimmicks. Shooting a television thru a glass window was not an easy task for instance. In the end the good thing about the project is that we overcame all the challenges and delivered a smashing final result. The new Mercedes work from CLM/BBDO Paris.
EUROPE
May 10, 2006 22:50 (Edited: February 17, 2023 05:19)
Refreshingly original approach for a hair product!In Life, you're either a biter or a licker.JUNE 1ST - 4TH APOLLO WEST END
UK
May 05, 2006 23:27 (Edited: February 17, 2023 05:19)
BIRDS EYE VIEW FILM FESTIVAL 2006
JUNE 1ST - 4TH APOLLO WEST END Film is the most powerful medium in the world, but only 7% of directors are women. In the luxury of the Apollo West End, Birds Eye View brings you a feast of outstanding short and feature films from women across the globe. 3 stunning programmes of short films a showcase of the most outstanding new talent from around the globe: drama, animation, comedy, 3 feature premieres Kiss Me Not On The Eyes (Dunia): a visually stunning and highly sensual exploration of Arab culture; Going Private (Nachbeben): the fall from grace of a Swiss banker, as a barbeque with colleagues and wives disintegrates into blackmail, infidelity and intrigue; Beau Brummell (A Charming Man): homoeroticism and sycophantism abound in this fascinating tale of the original Dandy, starring James Purefoy. PLUS: Live comedy and film. Masterclass with Martha Fiennes. Bring a Baby & kids screenings. Women cinematographers & commercials directors. Crazy kitsch 90s erotica (!). All critiqued and discussed at Birds Eye Review with journo-broadcasters Miranda Sawyer, Natasha Walter and Bonnie Greer. If this is what being a bird is, Im proud to be one Joanna Lumley Ryan Lietaer to Head Up Coca-Cola Global at W+K, Amsterdam.
Ryan Lietaer Leaves JWT London to Head Up Coca-Cola Global Team for Wieden+Kennedy/Amsterdam
Wieden+Kennedy/Amsterdam has appointed Ryan Lietaer as Group Account Director for the Coca-Cola Global account. He joins the agency after a ten year stint with JWT in Toronto, New York and most recently, London. At JWT New York, Canadian-born Lietaer was Global Account Director on Diageo's Smirnoff portfolio - Smirnoff, Smirnoff Ice and Smirnoff Twist. He led the development of a global campaign for Smirnoff Ice with work coming out of five JWT offices. This took Smirnoff Ice from one market to over 40 in less than 3 years, making it the world's number one selling RTD. In London most recently, Lietaer was Managing Partner for JWT, where he formed a partnership with Nick Bell to win Allied Bakeries' pitch against DLKW, HHCL and Publicis. He was responsible for Diageo overall - one of JWT's most significant clients - and also established a new relationship with MTV Europe Foundation. Along the way, at JWT New York Lietaer managed a Cannes winning campaign for Kellogg's. At JWT London he led Smirnoff's development of a new campaign which picked up a silver at Cannes (their first international award on the Smirnoff business), and the development of a 360 degree brand communications programme. Ryan Lietaer says: "Wieden+Kennedy is an agency I've always admired. The depth and range of talent is amazing and the work they do for their clients is second to none. It wasn't exactly a tough decision: Wieden+Kennedy + global Coca-Cola = a no brainer. The team has been developing some great work; the most exciting is yet to come." Managing Director Tim O'Kennedy says: "Ryan comes to us with ringing endorsements from his former colleagues and clients - I can't remember hearing as much about a guy in a long time. He's been loved wherever he's gone. So we're very excited about Ryan, and think he'll be a hugely positive addition to an already strong team." Guest comments for featured spot "Invisible Man"
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May 04, 2006 05:36 (Edited: February 17, 2023 05:19)
 A few words from Howard Green, Saatchi & Saatchi, London ... one of the creatives on "Invisible Man". NATIONAL AIDS TRUST 'INVISIBLE MAN' Saatchi & Saatchi with HANraHAN Productions have collaborated to produce a new viral and cinema piece for the National Aids Trust. In a strangely humourous yet melancholic story we see an HIV positive mans day at work during which he is treated as if he isnt there by his colleagues who do very private things in front of him. This idea highlights the fact that many HIV sufferers often feel isolated and lonely at work due to the actions of their colleagues. Guest comments for featured Toyota spot "Humanity"
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May 04, 2006 05:27 (Edited: February 17, 2023 05:19)
 A few words from Ne-o at Stink; The original script was great, we were very excited about the project, it was basically illustrating car functions with the use of human "experts". It seemed a brave and bold direction for a car advertisement. We changed some scenes to make them more appropriate, and added more ideas based around the original concept [headrest, cupholder, boot etc] We wanted to make the film as believable as possible, so we decided to create as much of the scenes as possible in camera. This involved a lot of work to modify the cars, making them suitable to fit in the actors. This car modifications were kindly carried out by Toyota Techno Workshops in Tokyo. The film was shot in central Tokyo, which was quite awkward to get locations permitted. Apparently it was the first and last time that the police would allow shooting in that street. We shot for three days. We tried hard to find flexible actors that could bend into the confined spaces of the car bodywork. The wrap party was very entertaining, where the heads of each crew department gave speeches. The drivers seat man gave a very moving speech about how he had never spent so much time, so close to another man !
GUEST COMMENTS
May 04, 2006 05:20 (Edited: February 17, 2023 05:19)
 A few words from the ECD & director: ... " the production process was very thorough and although we created a parody of your typical perfume commercial we were also very careful to make sure that the style of the ad was still relevant to Lamb ". Warren Brown, Executive Creative Director, BMF, Sydney. .... and from director Noah Marshall, emailing us whilst on location: What attracted you to the script and the job? I love the idea of taking the viewer down a path and then surprising them. What was your vision for the spots? What feeling or look did you most want to capture? I wanted to create a spot that was as authentic as possible to the genre we were mimicking. It was essential in my mind that the viewer couldnt see the gag coming, we had to stay true to the look and feel of a real pretentious perfume spot. Were the final spots as you had initially envisaged them? If not, how did they differ? Pretty much as we already had shot test of the idea to work on some of the directions we wanted to achieve and it was a matter of using the better ideas from the test in the final spot. « First « Previous Next » Last » 1418 of 1430 |
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