 |
Seen and noted
 Goodby's has put to air a series of teaser ads for Hyundai's new website, www.thinkaboutit.com VIEW THE 'EGO' SPOT VIEW THE 'HELP' SPOT VIEW THE 'LOGO' SPOT VISIT THE SITE  Musicians don't live long, enjoy them while you can. A humorous series of spots for Cyloop (a site where artists and fans are connected online), via La Comunidad, Miami. VIEW THE 'DRUMSTICK' SPOT VIEW THE 'HORSE' SPOT VIEW THE 'PANTS' SPOT VIEW THE 'POOL' SPOT  Crispin Porter + Bogusky, Miami has put to air a kick ass chicken spot for Burger King. VIEW THE SPOT  Del Campo Nazca Saatchi & Saatchi, Buenos Aires has put to air a spot that proves clothes last longer when washed with Ariel, much to the disappointment of little brothers. VIEW THE SPOT  This fly-on-the-wall TV spot, via Grey Hong Kong, shows that nothing covers up smelly crimes like Ambi Pur Car fragrances. VIEW THE SPOT RIGGED SCALE This rigged scale was installed in gym locker rooms. It had a surprise message for people who were over the average healthy weight. VIEW THE AD  Beauty pressure explored for the Dove Self Esteem Fund via Ogilvy, Toronto, a great follow-up by writer and director Tim Piper to his Cannes Grand Prix winning 'Evolution' spot. VIEW THE SPOT SAY HI TO HYUNDAI ONLINE Goodby Silverstein & Partners, San Francisco, in conjunction with Transistor, has created an innovative website for Hyundai. VISIT THE SITE  In this spot via Venture Communications, Canada, a young guy gets hockey fever trying on new hockey gloves from Hockey Experts. VIEW THE 'GLOVES' SPOT VIEW THE 'INTERCOM' SPOT WAS THIS SPOT PREDICTED BY NOSTRADAMUS? The objective of this cinema commercial for The History Channel US, via agency Devifish, was to promote a one off documentary about Nostradamus to an audience that was younger, and less interested in History than the channels regular viewers. The film uses contemporary settings and inserts a bit of paranoid fear to make the prophecies of Nostradamus relevant to younger viewers. VIEW THE SPOT A BIG HIGHLIGHT FOR FEDEXKINKOS.COM BBDO New York came up with a big city ambient solution when tasked with highlighting that office products can be now be bought online at www.fedexkinkos.com VIEW THE AD  McCann, London has created a poster campaign to launch the new Heinz Ketchup with a Twist varients. VIEW THE 'GARLIC' AD VIEW THE 'CHILLI' AD VIEW THE 'SWEET ONION' AD  Whatever youâre reading or studying, Stabilo highlighter pens help you separate the best bits from the rest. A new series of print ads out of Grey, Hong Kong. VIEW THE 'ECONOMICS' AD VIEW THE 'CHEMISTRY' AD VIEW THE 'INFORMATION TECHNOLOGY' AD MINI'S SPEEDING TICKET PREVENTERIZER The challenge to BBDO Malaysia was to highlight the new MINI's amazingly powerful engine, in a fun and unexpected way. To solve this problem, BBDO introduced MINI Speeding Ticket Preventerizer, presented in the style of those late direct response shopping ads. VIEW THE SPOT PADDINGTON AND MARMITE: EITHER LOVE IT OR HATE IT DDB London's brief: To get Marmite lovers adding Marmite to their sandwiches. Rob Messeter, one half of the creative team who created this campaign, comments: âThis campaign gets Marmite fans to think about how Marmite could make their sandwiches a bit more interesting. Marmite and Paddington are both icons of British culture and a real family favourite; bringing the two together allows Marmite to reach out to the mainstream again, while retaining the Marmite irreverence and quirkiness. This campaign also works to move forwards the much-loved âlove it or hate itâ concept.â VIEW THE SPOT  Duval Guillaume, Brussels has put to air a cheeky new spot for Mio Technology. Called The Fly, the spot was directed by erdar via Lovo Films. VIEW THE SPOT  Clemenger BBDO, Melbourne has launched a major multi-media campaign for NAB, with the line, 'A little confidence goes a long way'. The 90 second launch spot was fimed in Adelaide and Queenstown, New Zealand, and directed by Justin Reardon via Anonymous Films (US) and Curious Films (NZ/Australia). VIEW THE SPOT  Focus are an Irish charity organisation who help the homeless. These 6 sheets, via agency Chemistry, were handmade from pieces of battered cardboard, handwritten, then inserted into the Adshell spaces around Dublin. VIEW THE 'LOST' AD VIEW THE 'HAVE NOTHING' AD VIEW THE 'DIDN'T MATTER' AD LIFE TAKES VISA Visa's new integrated campaign is built around LifeTakesVisa.com, where various consumer nichesâlike sports, entertainment, beauty, fashion and travelâoffer their own microsites equipped with articles, tips and various Visa-related special offers tied to an assortment of participating retailers and brands. The magazine cover-style print ads "speak to consumers right in the heart their interests: magazines," says TBWA/Chiat/Day CD Patrick OâNeill. But since magazines are almost as multifarious as websites, the object is to "connect with consumers in an old but new way, tailoring ads to specific interests and categories," he adds. "So instead of creating a few print ads with a similar 'campaign' look, each ad is very different from the next. The glue that holds them together is the masthead, inspired by the world of magazines," along with, of course, the "No matter what you want to do in life . . ." line. Not to mention the photography of Austrian team Robert Staudinger and Andreas Franke (who shot all but this Zachary Scott "Paint By Numbers" ad), working with a variety of retouchers that vary in the manner of the ads. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD DONATE ONE DOLLAR, SAVE ONE LIFEMAYBE YOU NEED BON AQUA New print campaign for Bon Aqua, via agency Lowe GGK, Czech Republic. VIEW THE ELVIS AD VIEW THE CASINO AD VIEW THE DALA LAMA AD TOO MANY PEOPLE EAT ON THE STREETS Shalmor Avnon Amichay / Y&R Tel Aviv was tasked with raising awareness to the distress of poor hungry families and to the existence of the Israeli Food Bank, an organization that helps them through donations. The Creative Idea: Use two daily but opposed icons and combine them. This creates a visual dissonance that emphasizes the difference between a normal household, and a poor one forced to eat off the street. VIEW THE AD KYOTO PLANET GROUP CREATES A RIPPLE CHE, Brisbane has created a brand spot launching the Kyoto Planet Group, for international cinema release, directed by Mike Hilburger via Zoom Film & TV. VIEW THE SPOT THE POWER OF Tj Teens in the Netherlands can get an annual tax rebate from their part-time job. This is applied for with a Tj-form. In this campaign, titled âThe Power of Tjâ, the Tax Department emphasises the effect that the Tj-form can have on your image. Teens can experience this for themselves by playing the lead role in an online interactive comic book. As the hero of this story, he or she can summon the Tax Department employees to help them out of a (financially) tight spot with âThe Power of Tj.â After experiencing âThe Power of Tjâ, teens can calculate their actual rebate using one of the crazy contraptions found in the Tax Departmentâs offices. Once they submit their tax rebate application they unlock a reward that allows them to experience The Power of Tj in real life! VISIT THE SITE CREATURES, BEWARE OF DIESEL POWER Euro RSCG, Buenos Aires has put to air a new series of commercials for the Peugeot 206 HDI, which is more powerful than a mosquito, or glow worm, or butterfly, might expect. VIEW THE 'MOSQUITO' SPOT VIEW THE 'GLOWORM' SPOT VIEW THE 'BUTTERFLY' SPOT  Fallon London is teasing us with this spot for Sony Bravia. The ad world can't wait for the reveal, which has a lot to live up to. VIEW THE SPOT CALL AN AMBULANCE (OR MAYBE DON'T) McCann London has created a print campaign for Mastercard to run in the timeout guide to shopping. VIEW THE 'JEANS' AD VIEW THE 'BAG' AD VIEW THE 'SKIRT' AD FEEL THE LOVE, NOT THE HEARTBURN A man is elated that he can eat his favourite take-out foods, thanks to Zantac. A new spot via JWT Toronto. VIEW THE SPOT  To introduce Flat Rate from Orange, VitruvioLeoBurnett, Spain has based its work on a key characteristic of the Orange vision: technology and products are nothing in and of themselves, what is important is what this technology allows people to do. This visual expression is a simple metaphor for the communication process, of how we are enriched every time we communicate with somebody; as such, talking with people is an enriching experience. âThatâs why at Orange we want you to talk with everyoneâ. And so that you can talk with everyone, Orange offers you Flat Rate, which allows you to talk with absolutely everybody. VIEW THE SPOT ONE LAST CIGARETTE FROM CDP LONDON Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette. VIEW THE AD TORONTO HUMANE SOCIETY GET A REBRAND Rebranding & repositioning the Toronto Humane Society Brand by Leo Burnett Toronto. VIEW AD 1 VIEW AD 2 VIEW AD 3 VIEW AD 4 VIEW AD 5 VIEW AD 6 VIEW AD 7  In an office environment, staff are bored and listless. Let's get help from Halls Cool - it wakes them up and keeps them feeling refreshed. This JWT Bangkok spot is the latest from acclaimed Thai director Thanonchai Sornsrivichai. VIEW THE SPOT  BBDO New York and Atlanta has put to air a series of spots for AT&T demonstrating the network's comprehensive coverage, directed by Wes Anderson via Moxie Pictures, Los Angeles. VIEW THE 'REPORTER' SPOT VIEW THE 'BUSINESSMAN' SPOT VIEW THE 'ACTOR' SPOT SMILE, YOU'RE INSURED Life is better if you smile, and even better when you have AMI insurance, as demonstrated in this charming spot for DDB New Zealand, beautifully shot by Darryl Ward @ Curious. VIEW THE SPOT  If there's truth in advertising, audiences at this year's Vancouver International Film Festival will be unfazed by four new identity films from TBWA//Vancouver which open each screening. Directed by the Perlorian Brothers, the campaign demonstrates strange immunity which results from the exposure to the festival's famously outre line-up. Despite references to David Lynch, Jean-Pierre Melville and Tobe Hooper among others, each of the films exhibits the particularly Perlorianesque weirdness that is hard to remain unfazed by. VIEW THE 'INTERROGATION' SPOT VIEW THE 'INTERSECTION' SPOT VIEW THE 'INTERLOPER' SPOT VIEW THE 'INTERRUPTION' SPOT MARMITE: GOTTA LOVE IT Ogilvy New Zealand remind people that Marmite is a taste not for fence sitters. VIEW THE 'LIFERAFT' AD VIEW THE 'ST BERNARDS' AD  Nexus Productions, London directing duo Smith & Foulkes have directed the latest commercial for Mastercard, via McCann-Erickson, New York called âSmall Business Tripâ. This colourful and light-hearted 2D animated commercial, was designed by Illustrator Adrian Johnson, who has also worked with Smith & Foulkes recently on Robinsons. VIEW THE SPOT SAATCHI LA DANGLE THE FANS FOR TOYOTA A new series of spots for Toyota via Saatchi & Saatchi, Los Angeles, directed by Tim Godsall via Biscuit Filmworks. VIEW THE 'FAN DANGLER' SPOT VIEW THE 'FAN TANDEM' SPOT « First « Previous Next » Last » 1422 of 1475 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
