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 More than 18 million women suffered violence in Brazil in 2022. Many of these victims are intimidated into justifying the origin of the aggressions as domestic accidents. Knowing this, the advertiser of furniture and appliances, novomundo.com created the campaign to encourage people to denounce the real perpetrators of attacks on women. VIEW THE SPOT
 Fusion is a Brazilian energy-drink brand that wanted to reposition itself and connect with a new target audience in Brazilian favelas; a public that is often neglected and forgotten about by mainstream brands.So, to show that Fusion was genuinely on their side, we used a favorite pastime from favelas all over Brazil that had remained untapped until now: the kite.With a few pieces of paper and sticks, we created a new out-of-home media and made discounts LITERALLY fall from the sky. VIEW OUTDOOR
 Localiza Seminovos is a used cars chain brand. Most people would love to have dream cars, but can't afford them. We found out that many of the engines in regular cars sold by Localiza are also under the hood of their more expensive 'cousins', such as BMW, Mini and Volvo. So if you can't buy the car of your dreams, at least you can buy a cheaper one with the same engine. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
 The sky's no limit for Fusion Energy Drink that transformed a Brazilian pastime, kite flying, into outdoor media.To launch its new brand positioning, Fusion created a kite festival with discounts literally falling from the sky. VIEW OUTDOOR
 At the cinema Cines Avenida, you have the complete experience of your favorite movie. VIEW OUTDOOR
 Crash Bandicoot returned to the gaming world with the launch of Crash Bandicoot 4: It's About Time, a brand new adventure that picks up where the classic trilogy left off. For the game's launch in Brazil, Crash, who was born to be a mascot, not only interacted with the Brazilian internet hit Carreta Furacao VIEW THE SPOT
 Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD
 ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign created by J. Walter Thompson, Brazil, to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands. The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." VIEW THE SPOT
 Brazilian Honey Bread with Chocolate. Eat with no guilt. Barion is a chocolate industry located in the south of Brazil. One of the main products of its portfolio is the Chocolate Bread with honey, traditional snack in Brazil. VIEW THE AD
 To celebrate International Down's Syndrome Day, the video presents two kids playing together and, rather than prejudice or discrimination, they share happiness and smiles. VIEW THE SPOT
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Ad to help stop breast cancer in Brasil
Heres print ads from Box, Brasil trying to help stop the virus 