Seen and notedNedbank: Unexpected Connectionx (Director's Cut)
Nedbank has assisted various companies with developing their company / product. This TVC depicts some of the projects that they have assisted with and the good humanitarian acts that have resulted.
VIEW THE SPOT Engen Quick Shop: What You Cant Get At 3am
Engen wanted to highlight just how convenient their Quickshop & Co stores being open 24 hours a day is. So we created a series of radio spots that juxtaposed some of the things you canât get at odd hours of the night with all the fresh, quality products you can get at any Engen Quickshop & Co, at any time. Because we're open 24/7.
PLAY THE 3 SPOTS Uber: It's Too Good Not To Tell Someone
Uber One wanted to launch their new subscription service that saves members money on Uber and Uber Eats. Saving money makes you feel good and when you feel good about something, like your latest hobby or your new diet, you canât stop yourself from telling everyone about it. We created a quirky campaign that showed people spilling the beans about Uber One in totally unexpected and inconvenient moments.
VIEW THE 2 SPOTS Lula: Lula Moves People
Travelling to work is already enough to drive anyone crazy. Throw in some late nights, early flights and loadshedding at intersections for extra spice and youâve got yourself a recipe for frustrated, tired and distracted employees.
Lulaâs got the answer though: flexible, reliable transport solutions to ensure staff arrive in tip- top condition. VIEW THE 5 SPOTS Visa: Take The Next Step
The moments that matter, the big ones, the memorable moments, can't happen without the small steps along the way. That's the premise of this TVC by Visa for AFCON 2023 as the paths of two individuals cross. As official sponsor of the 2023 AFCON (Africa Cup of Nations) in Cote d'Ivoire, the biennial football tournament that decides who is the continent's powerhouse, Visa wanted to show that can be part of the journey of making those small steps happen.
VIEW THE SPOT Chicken Licken: Baba Valentino
Itâs a 2 000-year-old love story, tenderly updated by Katlego and Chicken Licken. Let's face it, navigating the potholes of love's rocky road has never been a piece of cake. And while mixing metaphors often leads to a sticky end, mixing Spitfire Director Katlego Baaitse with Chicken Licken is always a delicious prospect
VIEW THE SPOT Quickshop: Januworry
When it comes to your budget, January is a very long month. They don't call it Janu-worry for nothing. But thanks to the amazing deals available this January at Engen Quickshops, you'll never feel short on savings.Our campaign delivers this message in a dry, humorous way by comparing the longest month of the year to other funny and relatable real-life situations that feel just as long.
PLAY THE 3 SPOTS Hunters Gold: Fota Til You Taste Gold
Meet Skhumbuzo, aka Skhu, a man relentlessly searching for one thing and one thing only Gold. Take a ride with Skhu as he experiences highs, lows, twists, and turns as he fostas to the ends of the earth in pursuit of his REAL gold.â
PLAY THE 2 SPOTS Aware: Drunk Drivers Stay For Free
Thousands are killed on South Africa's roads over the holidays, but the direct finger-wagging campaigns don't seem to hit home. So if people aren't afraid of dying, what are they afraid of? Jail. This formed the basis of our tongue-in-cheek road safety campaign for Aware.org where we positioned our country's finest jails as holiday accommodation because that's where many could be staying for free this Festive Season if they drink and drive.
VIEW THE SPOT VIEW OUTDOORS VIEW THE ADS PLAY THE RADIO SPOTS MTN: Big ThingsStork Country Spread: A Taste Of The Country
Stork went to one of the busiest malls in Africa Mall of Africa to give shoppers an opportunity to nourish themselves with a taste of the country after a long, hard 2023 via a unique interactive food experience with an interactive billboard at its centre.Shoppers were randomly called upon to take a pause on the hustle and bustle of their festive shopping sprees and experience a little bit of country wholesomeness.
VIEW OUTDOOR Comedy Central: Boobtober
Katlego tag teams with Comedy Central to body slam breast cancer.
Who doesn't love some rough and tumble in the ring? Well, breast cancer, for one. Professional wrestling is always a superb spectacle, and what better way to get across the powerful message of breast cancer awareness? VIEW THE 3 SPOTS FNB: Dear Mr & Mrs HashtagHansa Pilsener: Tree House
Beer brands almost always advertise to the 18 to 30-year-olds. But what about the over 30's? They buy A LOT of beer too...? Hansa Pilsener set out to differentiate themselves by appealing to this untapped section of the market, creating ads that spoke directly to the older crowd and not the younger generation.
VIEW THE TREE HOUSE SPOT VIEW THE MECHANIC SPOT Spotify: Say It With Lyrics
Katlego's latest work for Spotify? No words. Just great lyrics.Spitfire Director Katlego Baaitse is flying like a Falcon rocket right now. Hot on the heels of Comedy Central's breast cancer awareness PSA, Boobtober, Katlego's latest work to launch is courtesy of Spotify's agencies Machine and Prodigious.
VIEW THE 3 SPOTS Chicken Licken: Dr DoktaMakro: MoodCity Lodge Hotels: "Life is Hard. Check into Easy"
Sandy white beaches, lurid sunsets, and cocktail umbrellas afloat in coconuts: think of advertising for the hospitality industry, and these are the cliches that come most readily to mind. It's a sector that leans heavily on the conventional lure of escapist fantasies. Hotels aren't actually selling us room and board; they're peddling daydreams that are meant to draw us in because they're so removed from everyday life. City Lodge has deviated radically from this model, in a new campaign that speaks directly to the banal, workaday frustrations that wear us down.
VIEW THE FAMILY SPOT POWA (People Opposing Women Abuse): Fear of AI
A report in tech news stated that: "Marketers may be overestimating consumer interest in AI and NFTs". Outside of the marketing bubble, the fear of AI is not keeping people up at night. Especially women who are having to endure domestic abuse.
Agency: Dentsu Creative VIEW THE AD Castle Lager: The Granboks Melody
A branded content series from Castle Lager that goes to the heart and source of the men that South Africans will be raising a glass to and saying 'cheers' to during September and October; their grandmothers, the OG matriarchs of their respective families.
VIEW THE 3 SPOTS Weet Bix: So Good
Weet-Bix has been part of South African households since 1929 and part of providing the nutrients to South Africans, to make them hardy. As the country's best-selling breakfast cereal, it may be the secret to our nation's sporting successes, across various codes especially in rugby. Or so we imagine, at least.
VIEW THE AD First For Women: Can't Take My FearlessChicken Licken: Rock My Soul
There are few things that are guaranteed in life, and a cinematic and entertaining advert from Chicken Licken is one of them. This time, in the form of a visual feast for Chicken Licken's Rock My Soul. Rock My Soul is Chicken Licken's hottest offering. It comes in one flavour, SoulFire, and it's sure to bring on the heat while it rocks the soul.
VIEW THE SPOT MTN: RugbyPrime Video: The Final Briefing
Season 1 of Citadel, Prime's blockbuster spy series, was ending on 26 May 2023. We wanted to send it off with a bang (until next season, that is), by creating an experience that people would talk about, even once the show was done.
What better way to do that than by hosting a finale watch party? One which took its cues from the show and its world of spies, including how people gained access to the venue, to the experiences they were exposed to once inside. All immersing the guests into a world of espionage. VIEW OUTDOOR Prime Video: The Classified Drop
For the season finale of Citadel, Prime Video's star-studded spy series, an espionage-themed watch party (for both influencers and regular folk) was going to be held in a secret location. The show gave viewers a glimpse into the world of espionage and spycraft. So how could our event invitation live in that world and make recipients feel as if they too are living the spy life?
VIEW THE AD Nedbank: Reality Check
Leading up to Savings Month, Nedbank in partnership with agency Joe Public launched their latest campaign showcasing the harsh reality of not saving enough for retirement. For our activation Joe Public took over The Greenhouse, a trendy restaurant in Sandton, Africa's richest square mile, and substituted the young and lively waitrons with elderly actors who were way past retirement age. The agency captured everything on hidden cameras to later reach a wider audience online.
VIEW OUTDOOR Chicken Licken: Undefeated Forever
A new spot out of South Africa for Chicken Licken features the most unorthodox football coach
VIEW THE SPOT Prime Video: The Briefcase
Citadel, a new blockbuster spy series on Prime, was launching in South Africa. To get people excited about it and talking about it, an activation involving a giant-sized spy briefcase was created in one of Johannesburg's busiest malls, Nelson Mandela Square.
VIEW OUTDOOR POWA: A Father's Voice
The sad reality is that young South African women are especially vulnerable to harmful e-hailing drivers. In a country that's patriarchal, the first line of defence is a father figure. But most women don't have one. So POWA decided to make a difference with A Father's Voice. A Father's Voice is a platform that disguises TikTok soundbites as comforting voice notes from protective fathers, assuring his "daughter" he's always tracking her during her ride. When played on speaker for the driver to hear, the soundbites create the illusion that the woman is being tracked. Tutaj http://plinko-gra.pl
VIEW THE CONCEPT Nedbank: Reality Check
Nedbank orders a Reality Check. Katlego delivers.Whoâs adequately prepared for retirement? Less than 10% of South Africans, that's who. Nedbank and their agency Joe Public had a powerful message to share. And Spitfire Director Katlego Baaitse was entrusted with bringing it to life.
It's a sensitive subject: 90% of South Africans can't afford to retire. VIEW THE SPOT KFC: Eat Chicken For BreakfastMTN: MorneCastle Lite: Don't Accept Whatever
Don't Accept Whatever. Castle Lite didn't. Neither did Katlego. For those who really love their draught beer, there's no room for compromise. No room for warm brews or ice-cream what whats or sloppy yoh's Castle Lite accepts nothing less than perfection, in their beer and their creative partners. Which means the match made with Promise and Spitfire Director Katlego Baaitse was perfect.
VIEW THE SPOT Volkswagen: The Blind Spot
South Africa has one of the highest road accident rates in the world. Many involve objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, Volkswagen launched a campaign that people never saw coming.Using a specialised paint called Black 3.0, a paint so dark it absorbs 99% of light and removes all definition, Ogilvy Cape Town created "The Blind Spot"a series of "invisible" life-size installations featuring objects that would commonly be found and missed in your blind spot
VIEW OUTDOOR Spotify: Have You HeardHave you heard the latest from JT & AK? Have you heard? When Spotify wanted to bring their promise of 100 million songs to Kenya, they were looking for something and someone extraordinary. Instead they got two: Spitfire Directors JT and AK. And what a combination. Each of them brought the collective power of their unique creative strengths to the commercial. VIEW THE SPOT Capital Legacy: DramaJägermeister: Best Nights
Gale Maimane effervescently captures young South African creativity and the feeling of our best nights for Jagermeister. Bold expression has long been part of South Africa's artistic bloodline, especially where envisioned and pioneered by the country's youth. Here, creative expression meets unwavering audacity - creating in the process something effervescent, magical, and simply undeniable! Agency: FoxP2, South Africa
VIEW THE FIRST SPOT VIEW THE SECOND SPOT WWF: Change The Journey
Change the Journey Presents four new print ads
VIEW THE VENICE AD VIEW THE KNYSNA AD VIEW THE ST LUCIA AD VIEW THE TABLE MOUNTAIN AD Nestles: 3 am
Faced with anxiety-inducing daily economic, political and personal insecurity, South Africans have a lot bouncing around their brains. SA coffee drinkers also have an average of 3.4 cups a day but only 2% choose decaf. There's really nothing much giving our minds some peace.We collated hundreds of weird night-time thoughts, from earworms to random streams of consciousness, recreated the most entertaining ones and placed various ads in national newspapers to show how decaf coffee can help put our thoughts to bed
VIEW THE 3 AM AD VIEW THE DENTIST AD VIEW THE EARWORM AD VIEW THE EMOJI AD VIEW THE LOTTERY AD VIEW THE SPIDER AD VIEW THE VACUUM AD « First « Previous Next » Last » 2 of 44 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |