Seen and noted

Shalmor Avnon Amichay / Y&R Tel Aviv was tasked with raising awareness to the distress of poor hungry families and to the existence of the Israeli Food Bank, an organization that helps them through donations. The Creative Idea: Use two daily but opposed icons and combine them. This creates a visual dissonance that emphasizes the difference between a normal household, and a poor one forced to eat off the street.



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