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Seen and noted

Anything can go wrong

 TV   ISRAEL    August 19, 2008 04:33 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16071_Catastrophe_hits_live_0002.jpg
Shalmor Avnon Amichay/Y&R Israel launches a new home insurance product that would cover unpredictable damages for a small price.

Leverage Murphy's law – "Whatever can go wrong, will go wrong" and by making innovative use of the media, demonstrate how easily catastrophes happen ... even during a live broadcast of the no.1 TV show in Israel.

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Increase your knowledge

 PRINT   ISRAEL    August 18, 2008 18:36 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16073_Read-more_Ac.jpg
Reading books broadens your mind and knowledge and can provide hours of fun. But in a world where digital media has taken over, how do you get people to read more books? This ad from Shalmor Avnon Amichay / Y&R Interactive Tel Aviv warns of the consequences.

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DON'T TEXT AND DRIVE

 PRINT   ISRAEL    May 23, 2008 18:48 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14003_F-ORANGE-_TEXT_MESSAGING-A26_2.jpg
The danger created by SMS writing and reading while driving is shown here in this Orange ad from Shalmor Avnon Amichay/Y&R, Israel.


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BILLBOARDS COME TO LIFE

 OUTDOOR   ISRAEL    May 20, 2008 06:30 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_13895_Yellow_Pages.jpg
The objective was to turn Yellow Pages' Internet site (d.co.il) to the web's number 1 solution for finding businesses. Shalmor Avnon Amichay/Y&R Tel Aviv adopted a unique media strategy and turned the whole city into a live demonstration of search categories, creatively bringing them to life.


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TAMBOUR COLOUR UP YOUR NEWSPAPER

 WORTH A LOOK   ISRAEL    May 06, 2008 00:31 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/May/13586_tambur_jp_MPEG_001_2.jpg
Shalmor Avnon Amchay in Israel wanted to show what colour can do for client Tambour Paints. They decided to transform the one thing that never seems to change: Newspapers’ iconic logos.


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WORTH EVERY DROP

 PRINT   ISRAEL    May 05, 2008 04:44 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_13587_A-HEINZ-BOTTLE-A01.jpg
Two ads from Shalmor Avnon Amichay/Y&R Tel Aviv for Heinz Tomato Ketchup and Heinz's hot Ketchup.


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BERLITZ: LIFE CHANGES

 TV   ISRAEL    January 23, 2008 22:31 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jan/11186_BERLITZ_Silicon.jpg
Grey Worldwide in Tel Aviv bring you four people who tell their stories on how Berlitz changed their lives.

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TOO MANY PEOPLE EAT ON THE STREETS

 PRINT   ISRAEL    October 02, 2007 04:54 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Sep/tn_8919_54404-mo_plate_en__C_1469BE.jpg

Shalmor Avnon Amichay / Y&R Tel Aviv was tasked with raising awareness to the distress of poor hungry families and to the existence of the Israeli Food Bank, an organization that helps them through donations. The Creative Idea: Use two daily but opposed icons and combine them. This creates a visual dissonance that emphasizes the difference between a normal household, and a poor one forced to eat off the street.



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