 |
Seen and noted
Road Safety Authority Ireland: Eyes Promotional poster for the immersive "Distractions" VR experience for the Road Safety Authority. The experience takes the user through immersive worlds of either texting and driving or fatigue driving - our poster is a way of bringing it to life in order to bring users to this shocking, unforgettable, intensely distracting experience.Agency: BBDO, Dublin VIEW THE AD The Irish Examiner: Examine Yourself Early detection of cancer could save your life, that's why it's so important to know how to spot the signs and reduce the risk. This radio spot, created by Chemistry for The Irish Examiner, urges the people of Ireland to get to know their bodies all over again, by examining themselves for early signs of cancer.PLAY THE SPOT Irish Rugby Football Union (IRFU): Sees Green For The First Ti Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team - not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to supporting their country. This year, however, the World Cup will take place over 13,000 kilometres away in Japan. Upholding the belief that rugby should be a sport for all to participate in and enjoy, the IRFU wanted to make sure every supporter could follow Ireland in the competition - no matter what. Standing #shouldertoshoulder with all Irish rugby fans and players, the IRFU teamed up with ROTHCO, part of Accenture Interactive, to help those who would struggle to support Ireland.VIEW THE CONCEPT Iarnród Éireann: Student Life Twister Publicis Dublin use the iconic train ticket to create an intriguing, new student campaign for Iarnrod Eireann/ Irish Rail. Designed to promote the rail provider's student offers, the campaign encourages first year students to travel home by train at the weekends. The train connects a student's home to their new college life, acting as a support system for first year students, especially in the first few months of college. The executions show the hilarious transition from home life to college life through the iconic Iarnrod Eireann/Irish Rail ticket, by showing typical Irish home scene and a student scene co-existing in the same space. VIEW THE TWISTER WEB FILM SPOT VIEW THE STUDY CAM WEB FILM SPOT VIEW TWISTER AD VIEW STUDY CRAM AD Triton Showers: Enjoy The Silence Triton Showers TV Enjoy the silenceHavas Dublin and Havas Media created an unusually quiet TV commercial campaign for Tritonâs range of silent showers.The TV spot imagines a noisy world in which all annoying sounds have been removed.VIEW THE SPOT Cheesestrings: Strings and Things Cheestrings, Europe's most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker 'Strings & Things'. To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.Agency: Rothco part of Accenture Interactive VIEW THE SPOT  Iconic Irish department store, Brown Thomas, unveils its first brand campaign with an epic love story directed by Banjoman Films director Dermot Malone. The cinematic two-minute film, 'Belong Together', packs an emotive punch, bringing a fresh twist to conventional luxury fashion advertising.VIEW THE SPOT Road Safety Authority Ireland: What Do You Think Will Happen This campaign from BBDO, Dublin, for Ireland's Road Safety Authority encourages drivers to ask their passengers, both in the front and rear seats, to put on their seat belt before setting off. As the driver of the car, they have the power and authority to tell anyone travelling with them to belt up. VIEW THE SPOT Dublin Canvas Project: Mixtape for Dublin Dublin designer Gavin Feiritear of creative agency In The Company of Huskies has transformed a traffic-light control box into a giant cassette mixtape as part of the Dublin Canvas project. The artwork can be found on the corner of Wexford Street and Kevin Street, a stoneâs throw from the iconic Whelan's music venue in Dublin. Included on the back of the cassette is a selection of songs by Irish musicians which was inspired by the city itself. The playlist features contemporary Irish artists like Lankum, Fontaines D.C., The Gloaming, Loah, Strabe and Caleb Kunle, along with sounds from Dublin icons Phil Lynott, U2 and Brendan Behan.VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Vodafone Ireland, the official sponsor of the Irish rugby team, has revealed "Irelandâs Ball" ahead of the team's departure to Japan. Ireland's Ball is a unique concept created by JWT Folk. As part of the Vodafone Team of Us campaign, a one of a kind rugby ball has been developed that celebrates the diverse fabric of modern Irish society. To celebrate the inclusive nature of rugby and it's power to unite people in Ireland, Vodafone have taken what makes us all unique as individuals, and what unites us in sport and combined them. VIEW THE SPOT  Vodafone Ireland has released its latest 'Everyone In' ad which is the next phase of the brand's 'Team Of Us' sponsorship of Irish Rugby. The latest ad launches ahead of the Irish Rugby teamâs departure to Japan this September. Created by award-winning agency JWT Folk, the newest ad from the 'Everyone In' campaign depicts the momentum building in advance of Japan, with people from all over Ireland demonstrating their commitment to the Irish team and showing their support. This latest ad depicts fan's efforts and commitment to cheering on the Irish team with cultural elements to represent the Japanese experience.VIEW THE SPOT Unilever & Deliveroo: Ice Cream Bike To promote the launch of Ben & Jerrys/Magnum Ice Cream being delivered to your door by Deliveroo, we created a new delivery bike with built in Ice Cream Van loud speaker and tunes. The concept rolled out in 4 European markets.Agency: The Public House VIEW OUTDOOR  The Mortgage Masters at EBS, who have been bringing mortgages home in Ireland since 1935 have launched a bold, new outdoor campaign that takes a direct swipe at one of Ireland's largest financial institutions; Bank of Ireland and their current brand campaign, "Begin". Created by BBDO Dublin, "Look a Little Further" is asking those entering the mortgage market to consider their options before they "begin" and meet their local EBS Mortgage Masters who are part of 71 communities all over Ireland. The outdoor campaign will run for 4 weeks, with sites in close proximity to Bank of Ireland branches across a mix of prime 48 sheets, metropole and digipole sites.VIEW OUTDOOR  SuperValu prides itself on giving back to the local communities of their stores, which has seen them continue as an official sponsor of the Gaelic Football Championships for over 10 years. To mark this occasion, they wanted to create their most powerful and emotive campaign to date. Gaelic football is an amateur sport played at a professional level. And devoting so much time every season requires a huge amount of resilience. That's what this film highlights, and through the stories of 5 players shows the source of strength they all share: the chance to represent your local community, your friends, your family - Where You're From.VIEW THE SPOT Dublin Bus: The Long Road to Pride On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, 'The Long Road to Pride'. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to create a more inclusive Pride. Pride is known as one of the most inclusive events of the year. However, Dublin Bus and ROTHCO noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations.VIEW THE SPOT AIB: The Book That Grew Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank announce the tour of an incredible new book, '10 | The Book That Grew'. In an initiative to support Irish agriculture and farming, the book has been grown entirely from grass. In a world's first, every page, every word, and every diagram in this book was formed by real grass roots as they grew. In 2017, AIB partnered with Teagasc (Ireland's Agriculture and Food Development Authority) to launch a multi-year campaign to increase grass utilisation on Irish livestock farms. VIEW OUTDOOR Snickers: You're Not You When You're Hungry You're not you when you're hungry is up high on the league table of brilliant brand ideas that keep on giving across the globe, and BBDO Dublin have spun a very Irish take - a series of posters paying their respects to some very important Irish locations and rivalries. What could possibly (stomach rumbles) go wrong?VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Irelands Emigration Museum: An Open Invite for President Trump We published an open invite in an Irish paper to invite the President of the United States to come and visit the Irish Emigration Museum to help him understand the positive benefits that different cultures can bring to a country.Agency: The Public House VIEW THE AD Department of Justice: Does Ireland Have A Problem? A new campaign from TBWADublin and the Department of Justice and Equality has addressed the frightening lack of awareness in Ireland regarding sexual harassment and violence. The problem is that for too long in Ireland, totally unacceptable behaviour has been ignored or excused. VIEW THE PROBLEM SPOT VIEW THE STOP SPOT  ROTHCO, part of Accenture Interactive, has created a short online film for energy provider Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short documentary follows the inspiring story of Johnny and Gertie. In 2008, Johnny and Gertie Fox lost their son Fergal to suicide. In the despair following Fergal's death they found a flicker of hope when they became part of the committee at Pieta House that created Darkness into Light â a charity walk that endures night through dawn.VIEW THE SPOT  Dublin based creative agency Boys + Girls has unveiled its new global work for Bushmills. It marks the launch a new brand platform and campaign that promises to transform people's perceptions about the iconic whiskey brand. Titled 'Discover Different' and with a sentiment dedicated to those that aren't afraid to go their own way, the new creative taps into the essence of the Bushmills drinker and speaks to the curiosity of people constantly seeking out new experiences. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  As part of JWT Folk's commitment to understanding people to impact culture, the company has launched one of the biggest proprietary studies of women ever undertaken. Female Tribes has uncovered valuable insight into what it means to be a woman today amidst a time of significant challenge to the status quo and seismic cultural shifts and gender roles. Ireland was part of this global study across 10 markets, which captures the female view and experience about everything from how they define personal success and what motivates and challenges them, to work, family, money, culture, religion, tech, role models, children, education and gender stereotypes. To celebrate the findings of this report in a uniquely Irish way, the agency enlisted spoken word artist Sasha Terfous to write a powerful poem, 'Warrior Women', which immortalises a number of key themes from the data.VIEW THE SPOT Paddy Power: Ireland vs England Brexit Rugby Takeover To mark the launch of the Six Nations rugby, The Public House, created a campaign around the Ireland v England game in Dublin to get people talking. Fortunately for us, England had a weak spot.VIEW OUTDOOR Rockshore Apple Cider: Not Too Sweet People love what Rockshore Lager stands for: easy, refreshing times in the great outdoors, with you and your mates being your down-to-earth selves. To dramatise how the new Rockshore Apple cider gets the sweetness just right, BBDO, Dublin, played with that down-to-earth-ness. What if one of the gang got a bit too sweet? All ends well, and that easy-going Rockshore balance is restored.VIEW THE SPOT  In the Company of Huskies has created the next instalment in Allianz Ireland's 'We Cover Courage' campaign. This time Huskies has shifted the lens to take a light-hearted look at everyday courage. In this spot, viewers see a nervous mother and father as they hand over their car keys for the first time to their daughter.The ad was created to highlight Allianz Ireland's new Family Car Insurance offering where parents can make savings on their Allianz Family Car Insurance using the Allianz Safe Driver App. VIEW THE SPOT The GAA (Gaelic Athletic Association): Where We All Belong "First Timer" features Katie and it captures the fearlessness, frustration and unbridled joy of practice, practice and more practice. "First Timer" is part of the "Where We All Belong" campaign via BBDO, Dublin, and features all the people that make the GAA what it is. It is all about the timeless everyday realities of life in the GAA. It is about the things we do, and the things we do together, that bind us to each other and nurture our community. It highlights the simple truth that whoever we are, whatever our role, we all need somewhere that belongs to us all. It is a celebration of young and old, players and coaches, club secretaries and supporters. It is "Where We All Belong." VIEW THE SPOT  To get drivers to consider buying an Audi, the iconic logomark is used to show that the A6 is not only desirable, but attainable. By reimagining the rings as a Venn diagram, the car buyer needs only look in one place for their next purchase.Agency: Chemistry VIEW THE AD The GAA (Gaelic Athletic Association): Where We All Belong "Where We All Belong" is a campaign featuring all the people that make the GAA what it is. It is all about the timeless everyday realities of life in the GAA. It is about the things we do, and the things we do together, that bind us to each other and nurture our community. It highlights the simple truth that whoever we are, whatever our role, we all need somewhere that belongs to us all. It is a celebration of young and old, players and coaches, club secretaries and supporters. It is "Where We All Belong." Agency: BBDO, DublinVIEW THE FIRST SPOT VIEW THE SECOND SPOT  ROSA Coffee at Maxol stations throughout Ireland. Fancy a Latte? Your local Maxol is Open. Latte. Agency: Havas, DublinVIEW OUTDOOR Three Business: World's Most Connected Island Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21st century lease of life. The Arranmore community of 469 people - sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the lack of connectivity has restricted the ability to establish or develop businesses on the island and made working remotely from the island almost impossible. Agency: Boys&Girls, DublinVIEW THE 60 SECOND SPOT VIEW THE 40 SECOND SPOT VIEW OUTDOOR Paddy Power: Drive-Thru Confession Box For the Popes arrival to Ireland we created a giant 40ft drive through confession box to allow lapsed catholics to repent decades of sins in seconds.Agency: The Public House VIEW OUTDOOR Allied Irish Bank / Women's Aid: The Abusive Teller Machine ROTHCO, part of Accenture Interactive, and Allied Irish Bank (AIB) in collaboration with Women's Aid, launch 'Abusive Teller Machine'. As Ireland's largest financial institution, AIB is actively tackling a range of issues affecting its customers. Working behind the scenes, its dedicated Group Advocacy department, established in 2018, had identified that financial abuse within relationships was a serious issue within Ireland.VIEW OUTDOOR  Irish Life has launched a new campaign entitled 'Embracing Change'. which will be supported through-the-line and will be rolled out in stages over the coming months. It is based on the insight that our ability to deal with change is what ultimately makes it a positive or negative experience. While we all want to feel more secure and in control of our lives, we are faced with constant, often unpredictable change, which we can't control though we can take measures to help us better prepare for it. VIEW THE SPOT Jameson Irish Whiskey: The Bartenders’ Gathering Jameson Irish Whiskey has unveiled the next instalment of its successful advertising platform, 'Taste, That's Why'. The new campaign, titled 'The Bartenders' Gathering', launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year. In line with the recent 'Scully Was to Blame', 'Coopers' and the 'The Case of the most Unusual Case' creatives in the series, the new television film is inspired by another true story about Jameson. 'The Bartenders' Gatheringâ has been created by TBWADublin, produced in Ireland and directed by Stink Films' Anthony Mandler, whose recent portfolio includes work for Apple, Nike and Adidas.VIEW THE SPOT An Post: Address Point An Post (the Irish national postal service) and JWT Folk have today announced details of Address Point - a ground-breaking new postal address and letter collection service to help people who are homeless or living in temporary accommodation to avail of vital services. Working closely with homeless charities and service providers, the new nationwide facility uses an online tool to instantly generate an individual's personal address, with mail collection points at local post offices.VIEW OUTDOOR  Allianz Ireland and ad agency, In the Company of Huskies, has unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland's youngest ever Paralympic athlete, stars in the newest edition of the multi-platform campaign, 'We Cover Courage', which will air on TV and digital from 3rd April 2019. VIEW THE SPOT Galaxy Chocolate: Accidental Renaissance Accidental renaissance, meet exquisite chocolate. To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It's better described with pictures than with words. To achieve that, BBDO Dublin tapped into the rising trend of "Accidental Renaissance". Moments of everyday 21st century life, with a dramatically painterly vibe. The team worked with renowned Dutch fine art photographer - Gemmy Woud-Binnendijk - to create a series of images that depict contemporary life in all the sumptuous luxury of both renaissance paintings and Galaxy chocolate.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 8 of 22 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
We reframed Stena Line's introductory offer as a test drive message.
Bloom, Dublin has created this print ad for De Paul.
New online campaign for Dunnes Stores by Chemistry