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Seen and noted
 Stink director Norman Bates have just completed their global campaign for HTC One through Ogilvy & Mather Shanghai. With 'Turnaround' they shot over 4 days in Shanghai. Utilising some of the city's grittier locations, finding themselves in abandoned warehouses, tower blocks and up high on rooftops. This combined with them shooting with as much natural light as they could, they managed to give the film a certain, realistic edge. After Shanghai they set off to Prague to shoot 'Subway'. For this the team built a subway carriage from scratch and used the lighting rig to give the impression of motion on the train. With a slightly different feel to 'Turnaround' this film mixes the real with the surreal in a smart blend of casting and content. The HTC campaign is now launched in Europe and other parts of the world. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  The Mentos Pure Fresh "Speech Bubble" is a tactical after-meal campaign that reminds people to purify their mouths after eating. This campaign ran in strategic locations such as restaurant tray liners, table standies, elevators, and posters near the restaurants. Agency BBH China.VIEW ONION OUTDOOR VIEW BLUE CHEESE OUTDOOR VIEW FISH OUTDOOR  Chips Ahoy's wildly successful âConvertibleâ campaign launched the brand in China. Since then, Chips Ahoy! Cookie Guy has kept igniting the enthusiasm of cookie fans with his amusing singing and dancing performances. This yearâs campaign âLove Storyâ is a tribute to the original campaign, serving as a saucy sequel to the cookie guysâ road trip in âConvertibleâ. The new campaign, via Draft FCB Shanghai, sees our Cookie falling in love on the road with a Chocolate Lady - her chocolate kisses leave a lasting impression on him.VIEW THE SPOT  NewSun, China has created a new spot for Chery Automobile, directed by Travis & Nick at Airbag Productions in Australia.VIEW THE SPOT  Ogilvy & Mather Beijing asks you to take off your fur and put on your humanity for PETA.VIEW THE SPOT  Johnnie Walker launched an integrated brand campaign in China early 2013. The theme is "Make The Leap". This BBH China spot is the thematic spot.At the beginning, he is the center and the focus. He begins talking about his "idea" peacefully, then the scenes go back to the past step by step, back to the original him who's a nobody. At the same time, the content he's speaking of is more and more exciting, more and more ambitious. Finally, an unimaginable big vision is spoken out from the mouth of him whoâs lying on his dorm bed. We're back to the spot the dream starts.VIEW THE SPOT Media Markt: Clash of the Store Managers In Shanghai, retail stores are always battling each other for customers. But Media Markt didn't want to fight the competition like everyone else, so they fought themselves. Agency: Legas Delaney Shanghai.VIEW THE CONCEPT General Electric: Today's Future New print ad from TBWA Shanghai. Translation: "By understanding China's past can we then build a future together without sacrifice of the environment. GE works."VIEW OUTDOOR Alpenliebe Chocolate: Bear in the cityVanta Cause Partially motivated by logistical problems caused by drunk elves and an ill-planned reindeer vacation, Santa Claus turned to Shanghai based creative advertising agency Energize. In a cheerful but chaotic introduction meeting, Santa Claus entrusted Energize with his most important campaign: spreading Christmas cheer in the Shanghai advertising world.VIEW THE CONCEPT VIEW THE AD  With the creative flat of the ashtrays in public smoking areas in Beijing, Dentsu made X-rays of lungs into hollowing boards, and integrate them with ashtrays.VIEW OUTDOOR  Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous gangnam-style dance action, with the twist being "jiang nan style", which means - frozen men's style.VIEW THE SPOT  BBH China has launched a nationwide television campaign for Alpenliebe chocolate filled toffee candy featuring a kind and lovable teddy bear targeting young women in China.VIEW THE SPOT  Microsoft has launched a major Asian campaign for Windows 8, created by JWT Beijing, which positions the flagship operating system as a tool of self-expression by leveraging music and visuals that connect with the culture of the region's markets.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT Outdoor gaming in Singapore Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. VIEW THE CONCEPT  Volkswagen Group China has launched a striking new TV and print campaign for the flagship new model of the Volkswagen Beetle. Developed by DDB Guoan Group (part of DDB China Group), the ad features old people desperately trying to recapture the spirit of youth as they try out skateboarding, spraying graffiti, raving and series of other activitiesVIEW THE SPOT Your next letter is chewing grass Draft FCB China on board for HIAP MOH leather paper VIEW THE COW AD VIEW THE CROCODILE AD VIEW THE CAMEL AD A Phaeton journey Volkswagen takes you on a journey where Phaeton is handcrafted in this interactive site via Ogilvy & Mather China. VIEW THE CONCEPT Around the world with Miffy KLM Royal Dutch Airlines and iconic cartoon brand miffy join forces to inspire Chinese tourists. KLM has hired miffy's uncle as a new KLM pilot in an interactive story on Chinese social media. Hop aboard for a real-life journey around the world with miffy and KLM!VIEW THE CONCEPT  Grey Group China wanted to show people that with TUI Travel they could expect more than just a cliché visit to the iconic places of interest. The client wanted to show their target audience that TUI is different from other travel operators as it offers more in-depth travel experience.VIEW THE AD Driven out of their homes Dentsu Beijing wanded to deliver a message to drivers that âover reliance on car travelâ is one of the main causes of serious damage to nature and the environment. One of the most obvious results of the global ecological crisis is that the animals are losing their natural habitats. Therefore their solution was built around the concept of animals losing their homes, and they created an idea that was relevant to drivers. They printed signs with images of a variety of animals whose living space has been destroyed, and made the ground of the parking area into a reconstruction of the animalsâ home. When people park their cars, they are invading the animalsâ home and driving them away.VIEW IDEA A burning problem The hole area of ozone layer has exceeded the total land area in Europe. Dentsu Beijing wanted to give everybody a clear understanding of the serious consequences of damage to the ozone layer. The loss of the ozone layer will result in strong ultraviolet radiation skin burning that can cause skin cancer and other illnesses. The agency produced a special T-shirt to demonstrate the harm to the human body caused by ozone layer loss.VIEW IDEA  In celebration of the London Olympic, the BMW Olympic campaign TVC brings to live vividly the true inspiration of 3 Chinese athletes and a young boy aspiring to be a basketball hero. The 4 spots uniquely links each stories with the BMW "Joy" spirit through strong emotions and creative visual forms like shadow projection (Liu Xiang), animation (Xu Li Jia) and installation arts (Lei Sheng & Zhang Yu). These films were created by Leo Burnett Beijing, produced by Stink Shanghai with director Nieto. VIEW THE PERSISTENCE SPOT VIEW THE COURAGE SPOT VIEW THE CONTROL SPOT VIEW THE DREAM SPOT Mizone restores your balance in the library Photoplay & Six Toes collaborated on this light-hearted but action-packed Mizone commercial for Y&R Shanghai. The story not only required a guy physically on a tilt but a library to collapse like a row of dominoes. VIEW THE SPOT  Directed by Matthias Zentner and entitled âGenesisâ, the stunning commercial highlights what would happen if one is given the power to create a car that meets our demands for performance, comfort and intelligence. The result is the Infiniti M. Agency TBWAHakuhodo China.VIEW THE SPOT Electric car cafe Volkswagen were introducing the new electric Golf to Hong Kong. While waiting to view the new car people were shown how far the car could travel on small amounts of electricity used by ordinary household appliances. Agency: Ogilvy Beijing.http://www.youtube.com/watch?v=M02k5PSinFw VIEW THE CONCEPT  Y&R Guangzhou has produced a major new TV commercial for China Southern Airlines to highlight the benefits of flying on the airlineâs new A380 aircraft. The TVC, entitled âPreparationâ, showcases the different flight experience awaiting them on-board the A380.VIEW THE SPOT  Brand 8, Beijing print ads for footwear Translation: Spring now in VIEW THE FIRST AD VIEW THE SECOND AD  Your body is 50% made up of water which is something BBH Shanghai don't want you to forget.VIEW THE SPOT  Leagas Delaney Shanghai has released a corporate branding film for Media Markt showcasing the employeesâ dedication to their customers. The agencyâs creative team shot and produced the film, featuring actual Media Markt employees in their acting debuts. VIEW THE SPOT Highlighting autism in ChinaEven the cursor cuts everything To demonstrate the simple functionality of SUPOR kitchen knives in a unique and entertaining way DraftFCB China organised this site. Let consumer PLAY with the knife. The moment they start playing, a 30 seconds hijack begins. They will not be able to quit or continue with their normal browsing because the cursor/arrow has been cut into smaller pieces.VIEW THE CONCEPT A Valentines Day romance driven by 7Up 7up launches a new campaign, 'Add a little 7 everyday' which also means add a little 'courage' everyday in this context of the film. Targeting the young 18-24yrs old, this story from Energy BBDO, Shanghai encourages the youths not to give up on finding their one true love. Sometimes, they just need a little courage. This film broke on White Valentine's Day in Mainland China on 14th March and has since over 6 million views in Youku. VIEW THE SPOT The power of red lipstick Domestic violence affects around a third of all families in China. "You are" is a movement designed by AKQA to empower women in China using a red lipstick awareness campaign.VIEW THE SPOT  This TBWA Shanghai Skittles campaign depicts a world of unique and unpredictable experience, giving familiar and mundane situations a twist. The TV story features a naughty boy on the bus, making fun of a girl messing with her long pigtail. Yet, the pigtail comes alive and teaches the boy a lesson with its skillful kong-fu moves.VIEW THE SPOT George Clooney stars for Mercedes Benz International heart throb and movie star George Clooney features in this commercial for Mercedes-Benz (BBDO China). Directed by Grant Heslov through Radical Media and cut by our own Hong Kong based sweetheart Nick Diss, the spot's action centers around the lovely George and his dinner date trying to avoid the ever present paparazzi by driving to a secret dinner location known only to him. Diss cuts the action together masterfully in a way that complements Heslov's beautiful imagery.VIEW THE SPOT « First « Previous Next » Last » 9 of 12 |
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BBH Shanghai spot for Alpenliebe Chocolate
Skoda doubles as a rally car in this spot from One Dentsu Shanghai
Headline for this print ad from Brand 8, Beijing is LeTone bandages, waterproof 
Brand 8 Beijing poster for Kaku ice confectionery 
Headline for this Brand 8 print ad : It blows really strong.
Ambient installation from Leo Burnett Shanghai that highlights autistic children.