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Seen and noted
 We witness what a world without without craftsmanship might mean. Don't let civilization revert to the Stone Age. Support Das Handwerk. Spot from Scholz & Friends Berlin. VIEW THE SPOT  Developed by SapientNitro London to amplify and reflect Foot Locker's passion for sneakers, science and stuff. VIEW THE SPOT Japan and Italy come together to eatWelcome to zombieland Microsoft Xbox 360 via Y&R Dubai wanted to promote the latest version of Resident Evil game RE5. VIEW THE AZIZ AD VIEW THE JACKIE AD VIEW THE THABO AD  Giovanni+Draftfcb Rio de Janerio created this outdoor promotion for Grand Prix Protector UV. VIEW THE AD  Y&R Sao Paulo show the benefit of this LCDTV: The thinnest TV of the market in Brasil. With only 2.9cm depth. VIEW THE AVATAR AD VIEW THE MICHAEL JACKSON AD VIEW THE PINK PANTHER AD Tyrants beware Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most. VIEW INTERACTIVE DETAILS Compose yourself Sounds of Hamburg via Jong von Matt/Alster in Hamburg is a website that delivers an experience that combines the city and an orchestra to deliver augmented music with your help. The concept is simple according to the site: Millions of talents, five stages, one composer: you. VIEW INTERACTIVE DETAILS  Thanks to a new game from Washington's Lottery, "losing" Scratch tickets now have a second chance to be winners for the next few weeks, players can mail in their non winning Scratch tickets for a chance to be one of the 100 weekly winners to score $500. In their print and radio executions for the new game, Cole & Weber United Seattle illustrate that every Scratch ticket deserves a second chance to be a winner. These non winning tickets aren't wayward or bad, they just need a new opportunity to redeem themselves. PLAY THE SPOT  Australia's leading regional subscription TV service, AUSTAR, is encouraging Australians to "Try a new life" in a campaign by Three Drunk Monkeys. The campaign, which promotes the benefits of AUSTAR's MyStar digital recording device, aims to redefine how people think about TV and show regional Australians how MyStar can give them more control over their TV viewing. Leslie Ali, Creative Director, Three Drunk Monkeys: "The idea was to demonstrate how watching TV with MyStar allows you some freedom to live a different kind of life. The campaign just has some fun with that notion." VIEW THE SPOT  Venice, CA based Backyard director Phil Brown checks for the boogie man, pant zippers, driving blind spots and more in the first-ever VeriSign :30 "Things We Check," out of McCann Worldwide, Salt Lake City, UT. The spot comically demonstrates how we check all kinds of things every day, but we really ought to look for the VeriSign check to make sure we are safe online. VIEW THE SPOT  Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. VIEW THE SPOT  The Swift Collective created this spot entirely on the Cannon 5d with a new surfer that has been signed to the Nike Surf team. The spot will be used online as well as at the surf competitions this year. It's a great spot. The surfer, 15 year old Kolohe Andino, helped to design the new line of board shorts for the Nike 6.0 line. As a huge Los Angeles Laker, and Kobe Bryant fan, you can see that the board shorts are an homage to the basketball team. VIEW THE SPOT  Kopparberg Cider's new advertising campaign from Saint@RKCR is about finding new music, great talent, underground parties or great nights out. We found an unsigned band, we signed them up, and then we put on a gig. The set was to be just five hours long so we had to get everything we needed in that time; the promo, the print, the cinema ad and the digital content. It was a risky strategy for a shoot, organized chaos if you like. But at least the results were completely authentic and not made-up fun. VIEW THE SPOT  From Brasil a TVC devised by F/Nazca Saatchi and Saatchi Sao Paulo about drinking the wrong beer VIEW THE SPOT  Drive trial by Publicis New York of Scope Outlast among our target who want fresh breath, but worries the freshness won't last...she needs her confidence to stick around wherever she goes. Scope Outlast keeps your breath feeling relentlessly fresh, no matter what! VIEW THE GARLIC AD VIEW THE SARDINES AD  Colors can change stories in these print ads by Loja Comunicacao, Rio de Janeiro. VIEW THE BOMB AD VIEW THE PREGNANCY AD Cars in disguise Car enthusiasts will spot their favourite car anywhere. Using this insight, Y&R Dubai came up with an execution that didn't talk to this audience. Instead we showed ads of feminine interest and the cars were well disguised in them. When the target audience spotted the cars, it affirmed that their Y chromosome was indeed healthy and they had no reason to worry about being drawn to these ads in the first place. VIEW THE LAMBORGHINI AD VIEW THE NISSAN AD VIEW THE MCLAREN AD Tame your irritation Saatchi & Saatchi Switzerland has teamed up with artist Martin Muhr who's previous work of real dead flies manipulated to do amazing tricks created a huge talking point on blogs around the world. Saatchis commissioned Martin to tame other insects as part of the next series of their 'tame your irritation' campaign for Fenistil Insect bite relief. They showed bees doing ballet, a mosquito balancing on a ball while juggling and a red ant riding a unicycle on a tightrope. All of this rendered in pencil to look like a playful doodle ridiculing otherwise irritating insects. VIEW THE BEE AD VIEW THE ANT AD VIEW THE MOSQUITO AD  A pro bono mixed media campaign from Grey Healthcare, Sydney to drive increased attendance at local meetings, targeting 45+year olds; often long term,'functioning' alcoholics. ... with no budget! VIEW OUTDOOR PLAY THE RADIO 1 SPOT PLAY THE RADIO 2 SPOT Laundry scented flowers In creating awareness for Lenor's flower scented laundry softener range, Grey Bucharest took it to the streets and offered florists Lenor designed flower wraps they used for their bouquets, surprising customers and by-passers and spreading the message in a fresh way. VIEW OUTDOOR Gentlemen, start your phones McCann Bangkok created this billboard to obtain phone numbers from young drivers to enable us to market the latest Chevrolet. VIEW OUTDOOR  Leo Burnett Melbourne, working on an international Procter & Gamble brief, brought springtime early to a grey and gloomy Toronto park. Taking socks, t-shirts and other items of clean laundry we fashioned them into colourful flowers and scented them with Bounce. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover the source of the spring fresh scent was something that they could bring to their own laundry with Bounce dryer sheets. VIEW OUTDOOR  FAST brand was born with a musical spirit: "FAST. Get in Motion." A media that follows people on the streets, anytime, anywhere. McCann Erickson Brazil created a system called FAST SURROUND. Check it out VIEW INTERACTIVE DETAILS Organized mishchief and random mishaps Join in on the expedition of 1020 Trickery Lane via Nute Digital, Sweden, a journey of organized mischief and random mishaps. See something you like? - click on it for more details and for a chance to lay your hands on an item of your own. VIEW INTERACTIVE DETAILS Can an ordinary man compete with the awesome power of the wild? A new radio campaign from US Sydney. PLAY THE SPOT  The ads created by DDB Brazil are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced. This whole production process is in a hotsite (www.switchyourroutine.com) VIEW THE WORKOUT AD VIEW THE BOXING AD VIEW THE YOGA AD VIEW THE RUNNING AD VIEW THE ROPE AD  In 2010, the BC Lions returned outdoors to Empire Field after over 25 years at BC Place. The DDB, Vancouver challenge was to demonstrate the thrill and excitement of watching a game outside.Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Field. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire. VIEW THE PLAY SPOT VIEW THE DEFENCE SPOT Buddy gets a buddy to talk Toyota DraftFCB Johannesburg use Toyota's much loved dog "Buddy" to give the new Auris X a sporty persona. VIEW THE SPOT  Birds Eye Presents Latest Brand Advocate: A Polar Bear May 10th sees the launch of the new Birds Eye '100% Polar Bear' via AMV BBDO London VIEW THE PEAS SPOT VIEW THE FISH FINGERS SPOT  A human tube sock features in this Skittles Fizzl'd Fruits spot from TBWA/Chiat/Day, New York. VIEW THE SPOT Born for the streets Some people want to justify not giving to street children. This TVC from BBDO Guerrero/Proximity Manila points out it is something that could have happened to any of us. VIEW THE SPOT How to get the hair off your nuts and bolts Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: 'front', 'back' and 'nuts and bolts'. Jeffrey Chapman, the global director of brand communications for Wilkinson Sword said: "We set out to use a light sense of humor and a range of charming stories to help men understand that body grooming is something that most guys could benefit from." VIEW THE WEB VIRAL VIEW THE NUTS & BOLTS SPOT VIEW THE FRONT PAGE SPOT  JEH United Bangkok wanted to tell people there is another soda brand that is also fizzy - Chang Soda. TEvery Friday and Saturday night they chose a big way to show it. VIEW THE OUTDOOR VIEW MORE ON THE IDEA Guest judge: Pancho Gonzalez, ECD, Unitas/RNL, Chile This week's guest judge is Pancho Gonzalez, executive creative director, Unitas/RNL, Chile.TV: Axe 'Sofaurus' A weird but a funny commercial. Sometime things like this are really welcome on the screen. Entertain and advertising, good mix. READ MORE Polo website for dedicated followers of no one DDB Sydney has launched Volkswagen's newly redesigned Polo model with a fully integrated campaign based around the idea, "For dedicated followers of no one." Created to connect with young drivers seeking a stylish, intelligently built car, the campaign positions its drivers as independent thinkers while showcasing Volkswagen's innovative approach to engineering the new Polo. VIEW THE WEB SITE The King goes Kiwi Colenso BBDO Auckland found out that the WHOPPER was only the number three selling burger at Burger King New Zealand. As the quintessential BK burger we wanted to make it number one as it is in the rest of the world. There was only one person we trusted with this job, so we brought The King over from Miami to get it done. We established his mission and gave fans snippets of his determined journey here. Once he arrived, he appeared in TV spots promoting the WHOPPER. VIEW THE LAUNCH SPOT VIEW THE AUSSIE SPOT VIEW THE RUSSIA SPOT  Anonymous Content Director Daniel Benmayor, via JWT, recently directed two smooth, varied spots introducing the new Schick Hydro razor. VIEW THE BOXING SPOT VIEW THE KENDO SPOT « First « Previous Next » Last » 5 of 8 |
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