Seen and notedNo mush on Mutha
Draftfcb Cape Town came up with this poster campaign for MuthaFM.com
They are a Cape Town based online station dedicated to playing underground music and delivering a fresh alternative ⦠read more to the play lists being recycled on the mainstream airwaves. VIEW THE STAIR GUY AD VIEW THE TREE HUGGER AD VIEW THE UNDERGROUND ONE AD VIEW THE UNDERGROUND TWO AD VIEW THE UNDERGROUND THREE AD
Building on the success of the 2011 McGarry Bowen "We're Not For Everyone" campaign the Miracle Whip brand is continuing its tradition of bold marketing with a new 2012 campaign: "Keep an open mouth."
VIEW THE 1 IN 4 SPOT VIEW THE GENERATIONS SPOT VIEW THE PETS SPOT VIEW THE SIGNS SPOT
LOVEFiLM's range is now available to watch on iPad. Agency: 18 Feet & Rising London.
VIEW THE ROMANCE POSTER VIEW THE SCI-FI POSTER VIEW THE HORROR POSTER VIEW THE COMEDY POSTER
JayGrey and Alibi Bourbon launch a tough campaign for hard working, BS free, true bourbon drinkers.
VIEW THE KIDS AD VIEW THE ABATTOIR AD VIEW THE FRIDGE AD VIEW THE LOOKING AD VIEW THE STABBED AD A tough stance for bourbon drinkers
JayGrey and Alibi Bourbon launch a tough campaign for hard working, BS free, true bourbon drinkers.
PLAY THE IRENE SPOT PLAY THE LOUISE SPOT PLAY THE MAUREEN SPOT
A TVC from Bashful for salon only hair care brand Goldwell where Nick Robertson of Plaza Films playfully exposes and dramatises the potential hazards of home hair colour.
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This week BBDO New York debuted new advertisements for Snickers Peanut Butter Squared.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT
2FM. Your official guide to the European Championships. In this series of cheesy ads Publicis QMP, Dublin had to advertise that the radio station 2fm as the official station of the European Championships. So, we thought what better way to set up 2FM as the official guide to Poland than getting the Mayor of Poznan to be our official Tour guide.
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Basics life is a menswear fashion retail chain with more than 90 stores across south of India. This year they decided to launch their e-commerce portal to make themselves available to all parts of the country. The objective for Happy, Bangalore was to create communication for people who had never heard of the brand and also somehow make it work for the current customers of the brand.
VIEW THE SPOT There's more dirt at home than in space
Vauxhall don't just support the England football team, they support the nation. This is a follow up spot from McCann, Birmingham to last year's Line Up advertisement, just in time for the European Soccer Championships.
VIEW THE SPOT The Sprint love choir
Team Sprint Leo Burnett and Digitas' new "Unlimited Love Unlimited EVO" integrated campaign introduces the Sprint's new EVO smartphone. The TV spot, "EVO Live," is essentially a love song sung by EVO fans with their phones.
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Tangled up in a classic, "Whatcha lookin' at?" moment, the protagonist shows us the funny side of being lost in translation in this film from Taproot Mumbai for Fox Movies.
VIEW THE SPOT Live a full life
To demonstrate the stunning quality of full-frame images, this campaign is filmed with EOS 5d Mark 3 and features different wild open landscapes. With EOS 5d Mark 3, you can now open up your world and experience life to the fullest. Agency: Communion W, Hong Kong.
VIEW THE TV SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD
Dartmouth films asked Leo Burnett London to help them take the cool out of cocaine with the UK audience who regard it as a rock and roll drug, snorted by celebrities and supermodels alike. Rachel Seifertâs film âCocaine Unwrappedâ will be rolled out nationally to highlight the constant issues facing South America with this devastating industry that wrecks thousands of innocent lives.
The UK is the biggest consumer of cocaine in Europe. What harm is snorting a line or two when youâre having fun is a typical attitude of some people today. Leo Burnett want to bring home to them the effect their habit has on people who are caught up in this destructive trade thousands of miles away. They wanted them to imagine how theyâd feel if the terrible consequences surrounding the supplying of this drug were closer to home. Under the theme of âYou canât ignore whatâs under your noseâ two powerful pieces of film and one piece of sound design were produced to roll out nationally. The final line explains that for every line of cocaine taken in the UK, a life is taken in South America. The film will be part of the pre-roll to Cocaine Unwrapped. VIEW THE MACHINE SPOT VIEW THE RUN FOR YOUR LIVES SPOT
The year 2012 marks the 150th Anniversary of The Hong Kong and China Gas Company (Towngas). To celebrate the occasion, DDB Group Hong Kong has launched an energetic campaign to reinforce the brand's quality services.
VIEW THE SPOT Tom Waterhouse knows how to play the field
Melbourne independent creative agency Fenton Stephens & sports betting brand TomWaterhouse.com launches a new TVC to further promote the brand. Tom Waterhouse is part of the Waterhouse racing dynasty which has been Australia's leading on-course bookmaker.
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Blue Sky Bridge, TDA_Boulder Call Attention to Child Abuse with Provocative TV Spot
Public Service Announcement, To Debut in Colorado, Includes Convicted Pedophile Aiming to show that it's not easy to recognize a predator, victim assistance agency Blue Sky Bridge has teamed with award-winning advertising agency TDA_Boulder to create a provocative public service announcement that includes a convicted pedophile. VIEW THE SPOT Push the button and join
SEDEX Spread It. A express share button created by Artplan, Rio de Janeiro that integrates people's favorite social networks.
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The Eurostar is the best way from Paris to London by train. Communication has always touted the attraction of London and the English culture among the French public. As official supplier of 2012 Olympics, Eurostar via Leg, Paris unveils its vision of the Olympics in London through a poster campaign.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR
To launch Tennent's Export lager in Scotland Newhaven, Edinburgh created these executions that went up in different cities across the country. A simple, humorous way to show the beer was making it's way from exotic foreign climes back home.
VIEW GREAT BARRIER LEITH OUTDOOR VIEW ZANZIBARRHEAD OUTDOOR VIEW BEVERLEY HILLTOWN OUTDOOR VIEW ABU DHABIDEEN OUTDOOR
The idea from JWT, Lima consisted in bringing nature out in the open so people could see that it needs our help now.
VIEW OUTDOOR
Last year, Sergio Markarian called Peruvians from all origins and social backgrounds to take part in the national soccer team in Cristal's spot "Join the call". Now, for the second part of the campaign carried out again by Y&R Peru, the message of inclusion has reached out beyond our borders and has extended the call to fellow countrymen and women living in places around the world as varied as Argentina, France, Italy and even Peru, Nebraska. The Peruvian flag can therefore be seen fluttering near the Eiffel Tower, Times Square and the Roman Coliseum, held by true Peruvians filled with excitement.
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This five-minute web film by Saatchi & Saatchi New York for Lenovo's IdeaPad Ultrabooks chronicles a night of intrigue in an urban metropolis. Filmed in Stockholm, "Seize the Night" follows a group of young hipster computer programmers using Lenovo Ultrabooks to exchange information as they traverse the city.
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Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record
VIEW THE AIRPORT SPOT VIEW THE OFFICE SPOT
Los Angeles-based Boxer Films director Rodrigo Garcia Saiz mixes bone chilling literary terror with the mundane in a clever new :40 "Woods" for Mexican bookstore Gandhi out of Ogilvy Mexico.
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There was one question we asked ourselves as we started working with the Minnesota Zoo to promote DINOSAURS!, a new exhibit featuring actual size, moving, roaring dinosaurs.
What emotion is at the core of the exhibit? While the zoo's dinosaurs exhibit would certainly create excitement, it became clear to Clarity Coverdale Fury that there was more to it for kids and parents. This would be a different kind of excitement VIEW THE SPOT Pick your own play list
Heineken and 358 Helsinki present 'Playlist Guru,' a Facebook-based app that lets you pick one of three music festivals and create your own play list for them. Then, people get to vote for play lists. Those that are liked the most are played at the festivals.
VIEW THE CONCEPT Sign up for power
An innovative digital petition from M&C Saatchi Australia that shows you the power of your signature.
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An in house ad campaign made for the RIO: Flavoured Sparkling Drink, Campaign covered all the aspect of marketing eg Branding, Advertising and marketing as well as designing and copywriting.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Hear, sea, go
Create awareness about the new tour operator Voyanga.com in a most unusual way.
Kurastikov & Izosimov, Moscow placed a tiny player with a speaker inside the sea shells and started sending them to our potential customers by post. When a person brings our seashell to his ear to "listen to the sea," he hears an audio recording of ocean waves, cries of seagulls, laughter and our message: "Tropical countries are waiting for you!" VIEW THE AD
When you don't recycle, things get awkward. Really awkward, as expressed in these spots from Wasserman, Vancouver
VIEW THE HOCKEY SPOT VIEW THE DINNER SPOT VIEW THE SOCCER SPOT VIEW THE DUMPED SPOT Soccer gets the purple card from Mazda
Mazda, a Japanese brand that has built its identity on the values of challenge, fairness and respect, is not a renowned brand in Italy They asked JWT, Milan to increase its brand awareness among 25/50 year old Italian males.16 million Italians correspond to this profile, and all of them are soccer fans and Mazda is the main sponsor of Fiorentina.But how could we communicate Mazda's values of challenge, fairness and respect, in a world such as soccer, overwhelmed by scandals and corruption?
We transformed this problem into an idea, creating a new media capable of communicating Mazda's positive values to 16 million soccer fans: THE Purple Card: the only card that rewards fair play, bounding it forever to Fiorentina's and Mazda's corporate colors. VIEW THE SPOT
Y&R Sao Paulo show that LG has powerful car audio systems.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Bates kill off their creative director
Norwegians, Easter and crime literature belong together like horse and carriage. So when Bates decided to give an easter greetings to their clients and other contacts â they gave them a classic crime story â and killed their well known and respected creative director. But as an agency with digital ambitions Bates played the story out on twitter â in real time. The clients got to know the agency a bit better, and got introduced to some new digital possibilities in the running.
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Scratched Floor, created by DDB Brasil for Tok&Stok, uses the idea that people usually try to give their houses a new look by moving furniture around and not by buying new ones. Somebody probably tried so hard to change the design of their living room that scratched the floor and made it look like a rug.
VIEW THE FIRST AD VIEW THE SECOND AD Reading in the dark
The idea consisted in bringing nature out in the open so people could see that it needs our help now. Agency: JWT Lima.
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