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![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ca68_0003.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ca68_0003.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ca68_0003.png&width=200) Wardrobe commissioned film to capture the wanders-journey of a man in suit through New York city. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b054_0003.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b054_0003.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b054_0003.png&width=200) Whats happening at home? Spot from Forsman & Bodenfors, Sweden VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a9c2_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a9c2_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a9c2_0000.png&width=200) Since partnering with The Martin Agency after a three-month review, Midas has worked with the agency to develop an entirely new system of graphic language that will touch every point of consumer interaction in traditional media, digital, social and in-store. The creative idea will bring to life "The Midas Touch," an idea known for decades in the auto repair industry because of the familiar jingle "Trust the Midas Touch." The new campaign will not only update the phrase, but will also give it a completely new meaning for todayâs drivers. VIEW THE KNOCK KNOCK SPOTVIEW THE ENGINE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2ceb.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2ceb.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2ceb.png&width=200) AT&T "Less is More" from BBDO New York suggests that full coverage isn't always a good thing, but it is when it comes to a wireless service provider. It's sexy with a funny twist. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cdda_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cdda_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cdda_0000.png&width=200) The Olli campaign was created to save and generate more traffic for the Rotterdam Zoo Diergaarde Blijdorp. Olli was also created as a toy by John Doe Amsterdam. Olli became a national hype in the Netherlands from March 2013. After the launch Olli became the symbol of Rotterdam and professional football club Feyenoord. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F703fb_0002.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F703fb_0002.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F703fb_0002.png&width=200) Tumi's "How to Get Ahead in Advertising" from Ogilvy, Johannesburg VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57333_Or_Yarok_1750x1180.jpg&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57333_Or_Yarok_1750x1180.jpg&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57333_Or_Yarok_1750x1180.jpg&width=200) Israeli agency: Lead employed headphones to reduce drink driving VIEW OUTDOOR
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8985a_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8985a_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8985a_0000.png&width=200) The second clip in the black-humoured series from Red Cross through Monkeystack Australia that follows Betty; a matronly woman who believes she can solve any first aid scenario with a humble Band-Aid. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d165_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d165_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d165_0000.png&width=200) New ad for Healthy Choice from Melbourne agency Wyhbin TBWA VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b9ed_0003.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b9ed_0003.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b9ed_0003.png&width=200) Studies show that emotions influence our financial decisions more than we realise. So, if we can help New Zealanders to face up to how they feel about money, then we set them on track to being better with it. EmotionScan is an online experience that helps you uncover how you really feel about money. Using state-of-the-art emotion recognition technology, EmotionScan analyses your facial expressions as you visualise a series of personal financial scenarios. Your results identify the money areas you're least confident about and invite you into the bank to address those concerns and help you improve your money management. Agency Colenso BBDO VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F112e5_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F112e5_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F112e5_0000.png&width=200) The spots crafted by VCCP launch on Friday 4th October as part of a multi-million pound campaign supported by pre-rolls, video on demand and Facebook. The series of spots see Mr Mozzarella, Just Eat's long-time lead brand ambassador, preparing his motley crew of professional takeaway chefs for culinary combat at an Anti-Cooking Boot Camp in the desert. Throughout the ads, we see Mr Mozzarella putting his men through their paces in order to teach them how to stop people from home cooking. VIEW THE BOOT CAMP SPOTVIEW THE POTS AND PANS SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf261_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf261_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf261_0000.png&width=200) Aunt Bessieâs has launched a new spot to promote their 'Home Bake Yorkshires' crafted by VCCP. The spot launches during X Factor on Saturday 5th October as part of an £8 million campaign. Entitled 'Scooter' the spot continues one of the most popular and recalled campaigns on TV, with Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighboursâ eating habits. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/062b9.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/062b9.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/062b9.png&width=200) The Red Brick Road have developed a new fully integrated campaign to launch Suzukiâs new crossover four wheel drive â the SX4 S-Cross spearheaded by this new TVC entitled âGood Neighbour.â The spot was directed by Jim Gilchrist through MJZ and features a man returning home with his new SX4 S-Cross, who is then inundated by requests from his neighbours to take a drive in the car. Their excuses range from the comical to the ridiculous. The ad concludes with the end line: âOnce you see it, youâll have to have it.â VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f274c.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f274c.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f274c.png&width=200) Sleepy Hollow is no average small town. There are books about it. There are movies. And now TV shows on Fox, TNT and HBO. NY State knows how special the town is and gave the village a grant to produce a commercial that highlights some of its many Halloween attractions. The town then hired local freelance advertising writer Scott Kaplan, to produce this spot; which has some creepiness and humor âlike the town itself. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f251.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f251.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f251.png&width=200) Tourism Australia has launched its "Be Changed" campaign via Infinity Squared with a visually captivating spot showcasing breathtaking panoramic visuals of Australia and its wildlife and people.The cinematography is accompanied by the narration of stirring poetry further to a collaboration between local poet Bravo Child for The Best Jobs in The World Campaign which caught international headlines earlier this year. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57340_SportBurn.jpg&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57340_SportBurn.jpg&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57340_SportBurn.jpg&width=200) In 2008, we created the 'Kary' (Burn) magazine for a youth anti-smoking campaign by the Cancer Society of Finland. Over the years, 750 000 copies have been printed and handed out in schools, shopping centers and events. VIEW THE AD
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57305_footprints.jpg&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57305_footprints.jpg&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57305_footprints.jpg&width=200) 100% free-range chicken in Unox Cocktail Sausages. Agency: TBWANEBOKO, Amsterdam VIEW THE AD
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d674_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d674_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d674_0000.png&width=200) People just don't let their Subarus go. Why would they? Subarus continue to stand the test of time. They have mastered durability, now if only they could teach patience. "Stick Shift" from Carmichael Lynch shows us VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bdd6_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bdd6_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bdd6_0000.png&width=200) As times are changing, so is the European Parliament. Never before has the EP had as much power to shape Europe, which means that whatever does or doesn't happen in Europe is now up to YOU. Agency: Ogilvy Brussels VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c7b0_0002.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c7b0_0002.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c7b0_0002.png&width=200) Do.com has launched the highly anticipated third installment of their promotional films created by the inspired marketing minds at MUH TAY ZIK | HOF FER, agency of record for the cloud based social productivity application owned by Salesforce.com. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57323_OUTDOOR_REVOLUTION.jpg&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57323_OUTDOOR_REVOLUTION.jpg&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FOct%2Ftn_57323_OUTDOOR_REVOLUTION.jpg&width=200) Translate: "This is how your product will look if you don't advertise". says Revolution Brasil VIEW OUTDOOR
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F908b8_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F908b8_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F908b8_0000.png&width=200) Samsung Smart TV today revealed the cinema advertisement campaign to support the launch of the new S9C OLED Smart TV via Cheil UK. Based around the concept of Life in Every Pixel, the campaign reflects the outstanding picture quality and immersive viewing experience. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/934d2_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/934d2_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/934d2_0000.png&width=200) SKY has begun a new journey - and you're invited to come along. SKY's ad recently launched by DDB New Zealand on TV and in cinema: rolling out like a blockbuster, a cast of sexy adulterer, brooding hero and smart ape narrate a poem of shock, love and wonder, ending with the intriguing invite Come with us. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F02436.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F02436.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F02436.png&width=200) If you have ever tried to prise apart a congealed block of cheese slices, you will immediately sympathise with the mum in this latest TVC from DDB Melbourne. Throw in the pressure of a children's birthday party, plus a collection of over-manicured mothers, and you have the perfect conditions for what the campaign terms 'Cheese Slice Rage'. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5b92d_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5b92d_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5b92d_0000.png&width=200) A new series of TVCâs from Auckland agency mediaR, as part of a 3 year campaign, launches Rotoruaâs first major tourism campaign in more than a decade this week. The campaign, challenges peopleâs perception of the city and encourages Kiwis to rediscover its hidden gems. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef40d_0001.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef40d_0001.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef40d_0001.png&width=200) Goodby Silverstein & Partners has created a humorous campaign to announce this year's Doritos Crash The Super Bowl competition. The call for entries videos are set in the offices of a giant mythical advertising agency and are fronted by the 'Creative Ambassador' - a scotch drinking Burgundy-esque creative director from a bygone era who's trying to "hire" the world. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2bbe3_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2bbe3_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2bbe3_0000.png&width=200) The latest regional campaign for Caltex with Techron from Y&R Singapore shows there's no monkeying around when it comes to the multiple benefits of keeping your engine Techron clean. Previous campaigns have highlighted that Caltex's patented additive Techron keeps vehicle engines clean. The latest communications illustrate why Caltex with Techron is a Five Star Fuel, by showcasing its multiple benefits in a series of ads. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7bf44_0000.png&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7bf44_0000.png&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7bf44_0000.png&width=200) Kraft Canada and Draft FCB worked with Head Gear director Steve Angel to create this "berry cute" stop-motion spot for Fruit Krisps cookies. VIEW THE SPOT
![https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FSep%2Ftn_57277_One-Hero_stem.jpg&width=200 https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FSep%2Ftn_57277_One-Hero_stem.jpg&width=200](https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FSep%2Ftn_57277_One-Hero_stem.jpg&width=200) In the past, Canadian Blood Services has solicited stem cell donations from people from all walks of life for the OneMatch Stem Cell and Marrow Network. However, now more than ever, Canadian Blood Services is seeing that Canada's diverse populations are underrepresented and there is an immediate need for patients to have better access to stem cell donors. Canadian Blood Services notes that young (17-35) male donor stem cells result in the most successful matches in particular, donations from one's own ethnic background. DDB Canada were challenged with the task of building awareness of the OneMatch Stem Cell and Marrow Network specifically amongst young men from Canada's diverse populations. VIEW THE CONCEPT
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