âThe Advertising Bookâ is a complete annual of all advertisers, agencies and marketing service companies in Thailand. Itâs the marketing Yellow Pages for both agencies and clients alike. Whilst every other agency runs fancy advertising about how creative they are, Saatchi & Saatchi Thailand decided to demonstrate it. On the back page, they ran a simple but insightful question: âNeed an excuse to fire your agency?" Via a QR code, Clients were invited to view âGoodbye My Agencyâ, a mobile site with tongue-in-cheek excuses in ready-to-send emails that clients could use toâ¦fire their agency. The site also lets clients call for a pitch against Saatchi & Saatchi, learn about Live Creativity, the agency's real time social & content creation hub, or even invite the CEO for a coffee.
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Examples teach. Choose yours says Revolution, Brazil
Every 30 minutes in Britain a child loses a parent. This Liz Murphy directed and Green Cave People created spot for bereavement charity Grief Encounter shows the huge effect the loss of a loved one can have on a young boy.
Not only does the new Ladbrokes Card allow you to collect your dosh in a dash, but you also get the best of 3 totes, or starting price. Very nice.Agency : The Really Quite Good Ideas Company, Brisbane 
Wieden Kennedy London tells the tale of a young biscuit boy named Barry goes for a dip in a lake of Cravendale milk. Despite being warned by his Mum not to swim for too long, he loses himself in the milky bliss of the lake. On emerging he is horrified as his soggy biscuit head falls apart. After wandering blindly home, Barryâs parents bake him a new head and give him a glass of milk; much safer for an errant young biscuit. 
The Danish birth rate is at a 27 year low. But through extensive research we discovered that Danes have 46% more sex on holidays. And more sex equals more kids right? It may be crazy logic but it's better than no logic. With this in mind, we made it our mission to help Denmark with our romantic holidays. But talking about it wasn't enough. To really show our commitment to the cause we created a competition where people need to have sex and conceive a child to be able to win the prize. An ovulation discount component would help Danes find their most fertile time to take a holiday, thus maximising their chances of winning the competition. Agency: Robert/Boisen & Like-Minded, Copenhagen.
Metro Trains has released an April Fool's Day web film via McCann, Melbourne. Do not set your dad on fire is the message.
Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, "like a snowball in the face from a sexy person". Agency: The Works
303LOWE, Perth designed a 'Submerged Studio' for any school leavers who chose water instead of alcohol.
