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Seen and noted
Peta: Behind Fashion This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldnât miss or ignore. The 'Behind Fashion' campaign, developed by BBDO Düsseldorf, spoke to them when and where theyâre most active during the worldwide 'Fashion Weeks' season in an innovative and inexpensive way. Starting with Berlin Fashion Week, five 'fashion' images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. VIEW THE CONCEPT Stockholm Art Week: Human Canvas A unique artwork created by the Swedish artist Love Lundell will be auctioned online during Stockholm Art Week to be inked on the highest bidder. The final artwork will only exist as one unique permanent tattoo on human skin and all proceeds raised from the auction will be donated to UNHCR to assist with the on-going refugee crisis.Agency: M&C Saatchi , Stockholm VIEW THE CONCEPT Jeep: Vigilant Wallpapers Vigilant Wallpapers Jeep.Streaming wallpapers that show whatâs happening in endangered areas of theAtlantic Rain Forest, making anyone a protector of the environment.Surveys show that people spend on average seven hours a day staring at computer screens and smartphones. With that in mind, Jeep â in a partnership with SOS Mata Altantica made the wallpapers of these devices a way to protect the environment.Cameras were installed in areas that suffer all kinds of threats: deforestation, poaching, fires, etc..Agency: Leo Burnett Tailor Made BrasilVIEW OUTDOOR Qantas Assure: Christopher Walken March 2016 marked the launch of Qantas Assure a world first that combines wearable tech with health insurance to reward Australians with Qantas Points for being active, and staying healthy. While this is an innovative product that frequent flying fitness junkies will jump on, the truth is that most Australians will earn their points doing every day activities like walking VIEW THE SPOT  Redhanded and The Weekly Times have been working to deliver a moving and visually stunning campaign, launching theweeklytimes.com.au as a national, online voice for rural Australia.The campaign '128k' taps into the agricultural heart of Australia, telling the story of the 128 thousand farmers that feed and clothe 60 million people across the globe.VIEW THE SPOT Volkswagen: Instant Test Drive Volkswagen 'Instant Test Drive' is an easier way for you to tell drive a Volkswagen, instead of you needing to go to the show room a car comes to you by using your location on your smart phone. Agency: DDB Stockholm.VIEW THE CONCEPT MTV: 79 Clock Because women are paid only 79% of what men make MTV created the '79% Clock' so that women can work out how much of their work day they're actually being paid. Agency: Party New York.VIEW THE CONCEPT Durex: Sex O Meter When there's a lot of alcohol there's a lot of sex, so Durex has introduced the 'Sex-o-meter' a device which detects your alcohol level and tells you the condoms you should use according to how drunk you are. Agency: Flevent, San Jose.VIEW OUTDOOR  You are not you when you are hungry. Agency: BBDO, Moscow.VIEW THE MARS AD VIEW THE BOUNTY AD VIEW THE TWIX AD  Traktor and Gerber's Sweden new take on old classic fairy tales for City Gross. Snow White, Little Red Riding Hood and Hansel & Gretel VIEW THE SNOW WHITE SPOT VIEW THE RED RIDING HOOD SPOT VIEW THE HANSEL & GRETEL SPOT  The much anticipated global launch of the second season of Marvelâs Daredevil a Netflix original series was approaching and Netflix wanted to shout it to the world through art, film, animation and innovation.Using Gifiti (an app that animates real life paintings), Daredevil-inspired street art was brought to life in seven key cities around the world so everyone knew that Daredevilâs arrival was near.Renowned artist and creator of Gifiti, INSA, led the conception and execution of the art.Agency: We Are Social UK VIEW THE SPOT Motor Accident Commission : Share The Road Everyone is anonymous on our roads so there is no personal or emotional connection, therefore bad behaviour is more likely. kwp! Australia decided to show people that everyone on the road is a real person. Just like us theyâre someoneâs father, daughter, partner etc. We personalised our roads by taking everyday familiar objects and incorporating names into them, thereby making people think twice about who they are sharing the roads with.PLAY THE GEORGIA SPOT PLAY THE MICHAH SPOT PLAY THE SAM SPOT PLAY THE TOM SPOT BMW: Eyes On Gagi Hadid KBS+, Toronto has created this interactive campaign featuring Gagi Hadid, driving the all new BMW.VIEW THE CONCEPT Axe: Find Your Magic At Brussels To promote its three new product lines, AXE will today also be opening the AXE pop-up store on Gulden Vlieslaan in Brussels for a period of one month. In the store, AXE will continue to literally put visitors in the spotlight by helping them to look for their âmagicâ and then capturing it in a photograph. These 'guys next door' will then become the stars of AXE's new national media campaign, which will hit Belgian streets from the middle of May.VIEW OUTDOOR  Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based an real statistics in this population growth rhythm, 18 years from now, only 1 in 3 or 1 in 4 people will have access to the bare necessities of life: air, water and food â the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.Agency: Leo Burnett Romania VIEW THE AIR AD VIEW THE WATER AD VIEW THE FOOD AD  The Sunday Times yesterday revealed its annual Rich List campaign, 'Fortunes Told', which draws on a fortune-telling theme to celebrate this year's definitive guide to the UK's wealthiest individuals. The campaign, which was created by CHI&Partners, borrows from the distinctive visual style of traditional 19th Century Tarot Cards to tell the stories of how the nation's highest earners have made their fortunes.VIEW THE ADELE AD VIEW THE BECKHAMS AD VIEW THE ROWLING AD VIEW THE MCILROY AD VIEW THE BRANSON AD VIEW THE COWELL AD VIEW THE TEASER 1 AD VIEW THE TEASER 2 AD Safely Home : The First Kiss Droga5, New York has released this campaign for Hennessy telling the story of Swiss physicist Auguste Piccard in 1931 who became the first man to reach the stratosphere. Three decades later, in 1960, his son Jacques became the first to reach the ocean's deepest point. VIEW THE SPOT  At Pandora, we believe in the power of music to speak to you in a way that nothing else can. Thatâs why we work so hard to bring you great music that is personalized to your unique taste. Agency: Twofifteen McCann.VIEW THE SPOT  Baddie Winkle is 87 years young. Age ain't nothin but a number at Baddieâs party. New Smirnoff ICE Electric Flavors. Agency: 72andSunny, New York.VIEW THE SPOT  Dwayne "The Rock" Johnson reminds us nothing happens, unless you make it happen in this Under Armour campaign out of Droga5 New York. VIEW THE SPOT  The Evian Babies return to the most amazing surf spot in the world where all surfers are babies. Agency: BETC Paris.VIEW THE SPOT Motor Accident Commission: Share the Road Everyone is anonymous on our roads so there is no personal or emotional connection, therefore bad behaviour is more likely. We decided to show people that everyone on the road is a real person. Just like us they're someone's father, daughter, partner etc. We personalised our roads by taking everyday familiar objects and incorporating names into them, thereby making people think twice about who they are sharing the roads with. Agency: kwp! Advertising VIEW THE SPOT VIEW THE STREET AD VIEW THE PEDESTRIAN CROSSING AD VIEW THE BICYCLE AD VIEW THE TRUCK AD VIEW THE MOTORBIKE AD Bell Direct: Illuminate the market with Recognia Inspired by Picassos' famous 'light drawing' photographs, Bell Direct's new campaign via Matterhorn features top financial analyst Julia Lee explaining the benefits of Recognia, one of Bell Direct's suite of research tools available to online brokers.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  R.M.Williams has launched its new brand film 'A Lifeâs Work' to its domestic base, reinvigorating the iconic brand in readiness for its launch in the UK and USA later this year. The film is one part of a suite of new creative work created with Special Group Australia, which launches alongside the brand's new design platform. VIEW THE SPOT  J. Walter Thompson London creates first-ever master brand campaign for Rowntree's, also making it the first confectionary brand to use Facebook's Canvas. The campaign, which also includes TV, interactive mobile banner ads and VOD, brings Rowntreesâ much loved brands Fruit Pastilles, Randoms, Jelly Tots, Tooty Frooties and Fruit Gums together into one big happy fruity family by creating the Smile Factory a sneak peak inside the inner workings of the sweets themselves.VIEW THE SPOT Panasonic HDR 4K: A Cinematic Experience Building on the 2015 'Mastering the Magic of Light' campaign, today, London-based agency, Brave, delivers 'True to the Filmmakerâs Vision'. This new global campaign brings to life Panasonic's cinematic credentials and Hollywood collaborations while highlighting their new HDR 4K technology. VIEW THE SPOT Strongbow: First Act The worldâs leading cider brand, Strongbow Apple Ciders, has launched a new global marketing campaign, called 'Nature Remix' Through a series of coordinated âactsâ in seven cities around the world, the campaign aims to reconnect city dwelling consumers with nature, making their everyday environment a more enjoyable place to live. The campaign, co-created with Cloudfactory, comprises experiential activity, as well as a new TV commercial, digital films and social media amplification. All activity focuses on the brand's range of nature-inspired, flavoured ciders; Gold Apple, Honey, Red Berries, Elderflower and Dark Fruit. VIEW THE FIRST ACT SPOT VIEW THE TARYN SPOT VIEW THE ASHLEIGH SPOT French Road Safety: Loss Of Control While motorcyclists account for 2% of the global road traffic but for 43% of serious injuries, this second film, created by la chose and directed by Bruno Aveillan (Quad) for the French Road Safety Board, illustrates our message once more: "behind each victim of a road crash, there are victims of life". Agency: La Chose, Paris VIEW THE SPOT  iSelect, the Australian destination for personalised comparison and expert advice across insurance, utilities and personal finance products, has launched a new brand campaign via Leo Burnett Melbourne, with the first TVC going to air last night, and the campaign to roll out progressively over the coming months. Leo Burnett won the business late last year, and has been charged with helping to grow iSelect's stronghold well beyond health insurance.VIEW THE SPOT  Clemenger BBDO Melbourne and oOh! media are launching a ballsy interactive billboard in Melbourne today, featuring 'The Boys' from Bonds' hugely popular mens underwear campaign. The full motion digital billboard at Melbourne's iconic Bourke Street Mall features 'The Boys' reacting to weather conditions via a live RSS feed. When it's cold, the boys shrink towards the top of the billboard and when the weather heats up they descend and hang freely. 'The Boys' get swung about whenever the wind blows too. VIEW THE SPOT  Referring to a dog as "manâs best friend" holds an entirely new meaning when the man is a military veteran and heâs matched with a therapy dog that helps him on his road to recovery. As part of PEDIGREE's "Feed the Good" campaign, created by BBDO New York Mars Petcare presents a "By My Side" video, featuring United States Marine Corps veteran Dan Lasko,VIEW THE SPOT  BETC brings you an emotional film, showing devoted fathers present at every important moment in their children's lives. With an encouraging look, a supportive gestureor just a smile, they show that theyâre not only present; the dads in the filmare also capturing those precious moments for the future.VIEW THE SPOT Maori Television : The Blood We Share Every year, Maori Television features a full day of broadcasting honouring Anzac Day and New Zealand's sacrifices at war. Goodfolk found the descendants of two wounded WWI soldiers, one Maori and one Pakeha, and explored their family history and the meaning of blood and sacrifice in a modern New Zealand context.VIEW THE SPOT « First « Previous Next » Last » 4 of 9 |
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Bolero, Brasil print ads for Logico Music 
Pages on the floor in a print ad from Havas, Paris 
Uniforms for beer in a spot from adam&eve DDB
Havas Paris releases a new spot for French electricity supplier EDF
Y&R South Africa has released this PSA campaign for Safely Home.
Portobello print ads from Propague Brasil
Martha is a tribute to remind people how influential dogs can be in our lives.