Seen and notedSmart Communications: Break Down Barriers and Welcome Change
It takes courage to 'Break Down Barriers and Welcome Change' and it takes strength to overcome differences. Kevin receives a Facebook friend request from his father. After much deliberation and concern over his father will find out he's gay, he finally sends a message saying: "Dad, accepted you." His father replies: "Son, so have I." Agency: Dentsu Jayme Syfu, The Philippines.
VIEW THE SPOT Valio Gefilus: The lick-hiker's guide to inner strength
International travel presenter Ian Wright went on a mission to lick the dirtiest places in Europe and challenged hasan & partners' dairy client Valio Gefilus that contains good bacterias. The documentary was aired on the biggest Finnish TV channel.
VIEW THE SPOT UNISA: Define Tomorrow
The ad is for UNISA, Africa's largest distance learning institution. The film follows the story of a UNISA student who, through a correspondence course, undertakes the journey towards his degree whilst working his job as a taxi driver. He shares this taxi business with his father, and they alternate shifts. His dad works the day shift, while he takes over at night. We see his struggle as he works through the night, picking up an array of passengers, while studying during the day and every other opportunity he gets. Feeling alone and isolated in his studies, but at point he realises that he's not alone in his struggle, and it gives him that extra push, the push to provide a better future for him and his family, and ultimately define his tomorrow.
VIEW THE SPOT Cancer Research UK: Legacy Garden
Over 100,000 people have left a gift in their Will to Cancer Research UK and we want to thank every single one of them. It's in large part thanks to their generosity, that today we can say 2 in 4 people will survive cancer. To thank these amazing people, weâve created The Life Garden - a virtual reality tribute garden that will live on and continue to grow for years to come. As the garden exists in virtual reality, it can hold over 100,000 flowers, one for each person who left a gift in their Will to Cancer Research UK. Agency: Atomic London.
VIEW THE CONCEPT Fanta: Play It Better
Play It Better (Leva Na Boa) shows how teens can flip the script on social media blunders. âª#âLevaNaBoaâ¬. Agency: Pereira & O'Dell.
VIEW THE CONCEPT E.ON: The Power of Swimming
Energy company E.ON and the Swedish Swimming Federation have launched a campaign that uses virtual reality to encourage reticent children into the water. One in five Swedish children can't swim, despite the fact that they live in a land of lakes that is surrounded by sea. This campaign introduces a group of children who are afraid of the water -- they say things like, "It doesn't feel very nice," and, "I'm sad when my friends swim but I can't" -- and uses VR exposure therapy to address their fears.
VIEW THE SPOT ABSA: MegaU Free
People want a fast broadband connection and Virgin Media gives them just that. Fast speed is Virgin Media's competitive edge in technology, as shown in this new sport via BBH London about what it feels like to experience speed, at a physical and emotional level.
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Directed by RSA Films, Paul Andrew Williams this campaign for Women's Aid highlights some of the extent of domestic violence.
VIEW THE SPOT Mercedes-Benz 2017 S-Class Cabriolet: Palmaz
The 2017 S-Class Cabriolet and renowned Palmaz Vineyards in Napa Valley, CA, make for a perfect pairing. The winery has a one-of-a-kind fermentation monitoring system developed with the help of NASA scientists.
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CZAR Brussels & Publicis Brussels teamed up for ALS Liga - Ligue SLA with a new film by Koen Mortier & shot by Toon Aerts! The whole idea behind is to support research by buying what ALS patients no longer can use.
VIEW THE SPOT Europcar: Carousel of dreamsProject Everyone: What I Really Want
The 1996 Spice Girls hit "Wannabe" has been recreated to promote gender equality for Project Everyone. In the new web film performers take the song and dance routine around the world to promote gender equality. Messages include "Equal pay for equal work"; "End child marriage" and "Female Education". Former BBH London CD Rosie Arnold is behind the campaign which was directed by MJ Delaney at Moxie Pictures, and will be shown in cinemas around the world.
VIEW THE SPOT Booking.com: Booking.com Loves Football With Thierry Henry
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content film shot in Rome, starring its official ambassador Thierry Henry. Created by AnalogFolk, the content film supports Booking.comâs broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the âBooking Lovesâ concept developed by AnalogFolk.
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Bringing to life Honda's 'Power of Dreams', Leo Burnett Melbourne has created a campaign for the new Honda Civic that shows that anything is possible when you're bold enough to chase your dreams. The campaign features a launch film directed by Goodoil's Nathan Price. It tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song 'Dreamer', the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater.
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TBWA, Buenos Aires created this direct marking campaign which featured in the women's magazine with the largest following in Argentina for MACMA. The double page 'Ad Lump' showed a naked woman's torso, which readers would find a lump on one of the breasts. Once pealed off, a message appeared from MACMA with a guide to perform a routine breast self exam check.
VIEW THE AD Greenpeace: A Journey To The Arcrtic
MediaMonks Stockholm has created a VR film with Greenpeace to raise funds and recruit new members.
VIEW THE CONCEPT Better Burger: Mascots
Better Burger avoids competing with the hipster burger joints by taking on the bigger ones. This ad did just that. Outlining the pointlessness of fast food mascots, we decided to confess that we simply specialise in burgers.Agency: Grindhouse
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Hundreds of thousands of football fans from countries around the world got together in France for Euro 2016. TBWA Paris released this print campaign for Aides to make the occasion with this 'Make Love, Not War' campaign.
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AT&T customers can bring any friend to the movies on Tuesdays for free, it's their way of saying thanks. Agency: BBDO, New York.
VIEW THE MARRIED SPOT VIEW THE BOY FRIEND SPOT VIEW THE SENTIMENTAL SPOT VIEW THE IMPULSIVE SPOT
New York's Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian cliches and counterfeit goods. To celebrate the true craft and creativity of its origins the streets of Asia Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store . The store, created by Marcel, produced by Will O'Rourke and designed by James Dive of The Glue Society
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"So Advanced" reveals how life's joys can lead to unexpected messes, and the lab tested and life tested paint that handle it. Director Chad Ostrom's new spot for The Home Depot and Glidden via The Richards Group highlights the beauty in everyday moments
VIEW THE SPOT Efferflu: Wind Child
Very amusing spots from FoxP2, Cape Town
PLAY THE WIND CHILD SPOT PLAY THE IT SPOT PLAY THE FOXCROFT SPOT Carlsberg: Breathalyzela
To help Euro fans celebrate responsibly, Carlsberg has invented the "Breathalyzela" a reengineered Vuvuzela that will only play its notorious tune if the userâs alcohol level is below the binge drinking limit. Agency: Crispin Porter + Bogusky, Scandinavia.
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A campaign from Y&R Sao Paulo that mixes old and current versions of characters from famous movies to show how bad TV signal can ruin your fun.
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Chez's food is so amazing that even dogs can't help but go after some that may have left in the package.Agency:Y&R Sao Paulo
VIEW THE PUG AD VIEW THE MUTT AD VIEW THE LABRADOR AD Clark Street Bridge: Looking Back
While we see images of an impressionistic voyage through space, we hear the true story of the mission of Voyager 2 a United States spacecraft. The surprising climax of this story from FCB Chicago is then explained by the story of a child's first day at school.
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Launched with a riddle, an unconventional tourism campaign called "Where Am I?" is challenging public perceptions about Ontario and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way.
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To love America is to love all Americans. John Cena takes a break between dropping body slams to drop some truth, that patriotism is more than pride of country, it's love beyond labels. While the vast majority of Americans consider themselves unprejudiced. Agency: R/GA, New York.
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At BBQs across America, men are made to feel ashamed for preferring salad over meat. But this grilling season, let's come together and help put an "endive" to salad shaming. Agency: Droga5, New York.
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Iconic sunglasses brand Randolph Engineering launch a brand film showcasing various dramatic events as seen through their lenses. The 60 second "Seen It All" film was created by RKCR/Y&R and is accompanied by the soulful track 'Watch Me' from up-and-coming American rock band, The Phantoms.
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Kellogg's Bran Flakes is to return to TV with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg's Bran Flakes. The spot, "The Art of Bran Flakes' aims to challenge the perception that many whole wheat foodstuffs are not tasty enough by demonstrating the many delicious breakfasts that can be created from a simple base of Kellogg's Bran Flakes.
VIEW THE SPOT Conroy Removals: Brexit
Latest spot for Conroys from Chord continuing with the theme of "What moves you?" in particular Brexit that's been moving a lot of people.
PLAY THE SPOT Hennessy: Mastered From Chaos
Year after year, Master Blender Yann Fillioux and the Hennessy Tasting Council overcome chaos to create harmony in this interactive campaign via Droga5, New York.
VIEW THE CONCEPT Samsung: Nordic Face Your Fear
A fresh study conducted by Samsung Nordic shows that 25% of every person in the Nordics is afraid of spiders. This is why Samsung created the VR-experiment "Face Your Fear", to see if it is possible to cure people suffering from arachnophobia in just three hours. Agency: Wenderfalck, Sweden.
VIEW THE CONCEPT From For Sale To For Donation
Campos & Saka Brasil changed the famous car sign 'FOR SALE' for a new one: 'FOR DONATION', calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.
VIEW OUTDOOR
Jung von Matt Alster has created this 'Brewed With Love' print campaign for Bergedorfer Beer.
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