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Seen and noted
 Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportationâs National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual "Project Roadblock" initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council's "Buzzed Driving is Drunk Driving" PSA (public service advertising) campaign. To help the campaign's message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina. Agency: COG, New YorkVIEW THE SPOT  As Brits we are a nation obsessed with good manners and behaviour - both by oneself and by others â and new research by Benylin on the 'cough-iquette' of Britain reveals the extent to which coughs can cause disgruntlement for others (and social embarrassment for oneself) when not dealt with adequately. VIEW THE SPOT  The film stars iconic Australian supermodel Gemma Ward in her first campaign appearance since her hiatus from the industry six years ago, and also debuts her 10 month old baby daughter Naia. Created by CKOL and directed by Jessie Oldfield and Adam Murfet, the film, 'Summer Wonder' was shot on location in the NSW beach town, Seal Rocks. Vast beaches, crystal clear sea, the sun drenched national park and dusty pink sunsets, the location forges an emotional connection between viewer and landscape, mother and child. Country Road's summer palette was echoed in the colours of the landscape, with every shot carefully considered to reflect the feeling of the collection itself. VIEW THE SPOT Krispy Kreme Doughnuts: Easiest Sell Ever Video introduces Krispy Kreme Doughnut's newest sweet round thing, called the "Nutty Cocoa Ring, topped with Nutella." Agency: Baldwin&VIEW THE SPOT Renault Crossover: Drive To The Unexpected This Renault Crossover movie digs into the insight that life is not a long straight road; it is in fact full of unexpected events that shape our memories and our experiences. This reel illustrates how life can carve out different paths and roads ahead, and that each one of them is filled with adventures and excitement at every corner. Agency: Publicis ConseilVIEW THE SPOT Berlitz Language School: Subtitles 60% of native French-Canadians don't speak English. And since most of the films and series we consume are from the US most people turn on the subtitles. Our campaign builds around the insight that focusing on subtitles can mean missing the action on the screen. Agency: Rethink CanadaVIEW THE WAR SPOT VIEW THE MAFIA SPOT Safely Home: Ubuthakathi In the Western Cape, more than half of pedestrian deaths are linked to alcohol. Drinking and walking is just as dangerous as drinking and driving. The insight is that the effects of alcohol can change you into the worst version of yourself, a monster, which leads to making poor decisions. So we decided to immerse viewers into the main character and let them experience the consequences for themselves. Agency: Y&R Cape TownVIEW THE SPOT  A real Christmas miracle from Ryanair. Not just getting you home for Christmas, but getting you back out of there before the Scrabble tiles hit the fan. Agency: The Public HouseVIEW THE SPOT  WCRS, London present these ads for Women's Aid.VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR VIEW 4TH OUTDOOR VIEW 5TH OUTDOOR McDonald's: The Rear-View Invitation As the old saying goes: You only regret the things you didn't do. A billboard, positioned after you've just passed a McDonaldâsrestaurant, was designed laterally reversed so that the consumer would get this message in their rear-view mirror. Agency: DDB Stockholm VIEW OUTDOOR American Horror Story Series 6: Anthology Amsterdam production hot-shop ONESIZE has helped create an epic commercial to announce the sixth season of the hit U.S. show, American Horror Story. TV giant, FX Networks, commissioned ONESIZE to produce the crucial intro of their Season 6 launch spot after holding an international pitch. ONESIZE's darkly gothic sequence in this new spot, titled Anthology, is an homage to the previous instalments of the show - bringing back the most memorable characters and artwork from each season and presenting them in dynamic visual style. VIEW THE WEB FILM Parkinsons NSW: Mannequin Challenge A unique and powerful take on the 'Mannequin Challenge' viral craze, to highlight the daily challenge life poses to people with Parkinson's and raise awareness and donations for Parkinson's NSW. Agency: J. Walter Thompson SydneyVIEW THE SPOT EV: Tiny An electric vehicle has a very small impact on the environment, in fact it's tiny. So we decided to take this thought and make it a big part of our EECA campaign, using a unique camera technique called 'tilt shift', and the talents of the man who invented it. Agency: Ogilvy & Mather New ZealandVIEW THE SPOT Sydney Dogs And Cats Home: The Greatest Gift The Sydney Dogs & Cats Home puts no time limit on the animals in its care. To remain viable, it relies on finding new homes for thousands of abandoned pets every year. At Christmas time, when people are all wrapped up in the spirit of giving, we wanted to remind them that giving a rescue pet a home is the greatest gift of all. Agency: J Walter Thompson SydneyVIEW DOG OUTDOOR VIEW CAT OUTDOOR My Republic: Internet Ready Coffin Live stream, even when you're dead. MyRepublic is a kiwi internet provider famous for having no limits when it comes to their plans, and no limits to their advertising. So they gave people the opportunity to win free internet for lifeâ¦and beyond with the MyRepublic internet-ready coffin. Custom built, and fully spec'd with a PS4, surround sound, high speed router and of course a MyRepublic connection. All to be enjoyed for eternity by one lucky punter who signs up with the isp. Because MyRepublic knows no limits, even in death. Agency: Ogilvy & Mather New ZealandVIEW OUTDOOR New Zealand Police: Bang Bang In an effort to arrest the growing number of gun accidents in New Zealand, NZ Police launched 'Engage Safety', an initiative that promotes the safe storage and handling of firearms. This radio advertisement was aimed at gun-owning parents and highlighted the fact that kids like to pretend anythingâs a gun, so it is easy to guess what would happen if they found a real one. Agency: Ogilvy & Mather New ZealandPLAY THE SPOT Auckland Women's Centre: Office TrumpDuring the first presidential debate, we saw Trump interrupt Hillary Clinton 51-times. What's really sad is that this behavior isn't uncommon. Statistics show that men are three times more likely to interrupt a female colleague at work, than another man. Auckland Women's Centre wanted to warn men off being "the office trump", so we created a radio ad that used soundbytes from the first debate. Agency: Ogilvy & Mather New ZealandPLAY THE SPOT Guest Judge: Sarah Barclay, global ECD, J. Walter Thompson, NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 19, 2016 09:05 (Edited: February 17, 2023 05:19)
 This week's guest judge is Sarah Barclay, global executive creative director, J. Walter Thompson, New York. Best: Nike 'Time Is Precious'. The absurdity of our addiction to phones and social media is delivered succinctly in a simple white-type-on-black film. The point being that maybe we could do something better with all that time. Like going for a run. While chasing likes. READ MORE School Of Thought: Project Fruitcake School of Thought created print advertising for its new--and fictional--client, the National Fruitcake Board, then focus grouped it. Projectfruitcake.com is a 2:10 video of their real reactions. Scroll down to view some of the bad-to-worse print work, like"FruitDrake," "Love is Strange," or "Birthday Suitcase." The video link will be sent to clients and friends on gift packages reading, "We wanted to send you a fruitcake but our focus group told us not to."VIEW THE SPOT Cossette: Holiday Video Com Hem (Come Home) is a Swedish TV and Broadband service. Endline: Come Home to Everything Under the Sun.VIEW THE SPOT No txt no Wrecks: Last Wipeout Surfing is a way of life in western Australia and the community is huge. With the holiday season approaching, Surfing WA wanted to reach out to them with this important message stressing the dangers of texting while driving. VIEW THE AD BP: The Night Before Christmas Godiva has created'The Box that Keeps Giving', a present which you can keep giving. Agency: McCann New York.VIEW THE SPOT Tevisetestidee: Party Without Protection Party without protection? HIV self-test now available at pharmacies or at www.tervisetestid.ee. Agency: Tabasco, EstoniaVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD McDonald's : The Boy Who Loves To Study Leo Burnett Manila has released the story of how a simple picture changed a little boy's life in this McDonald's #ShareTheLove campaign.VIEW THE SPOT  Tinder is now on Apple TV with bigger, better and streaming live from your living room. VIEW THE EAVESDROPPING SPOT VIEW THE SWIPING SPOT VIEW THE COUGH SPOT VIEW THE HAIR SPOT Budapest Bike Mafia : the Most Outrageous Mannequin Challenge Greenroom, Budapest has launched 'The Most Outrageous Mannequin Challenge' for the Budapest Bike Maffia because freezing isn't a game for everyone.VIEW OUTDOOR Dove: Mannequin Challenge The Mannequin Challenge has taken over social media and it brought up an important question: Why do actual mannequins rarely represent our diverse bodies? Dove decided to create our own Mannequin Challenge, with a twist! We celebrate beauty of all ages, ethnicities, shapes and sizes. Agency: Ogilvy London.VIEW OUTDOOR Samsung: The Night Before Christmas Ride with Santa in his magic sleigh on the biggest night of his year in this Samsung experience created via Wieden + Kennedy, Portland. VIEW THE CONCEPT Guinness: Signature Cocktails Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. Agency: Ogilvy & Mather Malaysia VIEW THE CONCEPT  Art in the pot Viena. Delicious cakes inside collectible pots.Print from Mestica, Brasil VIEW THE YELLOW AD VIEW THE GREEN AD KFC:Buffer Just say the word Sriracha and a true fan is hooked. This idea helped Wendy's go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand's advertising. Using the only word that matters to a true Sriracha lover, Wendy's aired this Sriracha-fied spot on its digital channels. To further promote the Spicy Sriracha Chicken Sandwich, Wendyâs set out to see in what else Sriracha could be assimilated. In a series of science project spoofs, Agency: VMLVIEW THE SRIRACHA SRIRACHA SRIRACHA SPOT VIEW THE SRIRUPTION SPOT VIEW THE HOTTERMELON SPOT Norwegian Air: Best free Shipping Sale On Earth Norwegian and McKinney Celebrate Free Shipping Day by Launching "The Best Free Shipping Sale on Earth" The only free shipping program where the buyer gets shipped for free. Norwegian, the World's Best Low-Cost Long-Haul Airline and Europe's Best Low-Cost Airline, and its agency partner, McKinney, launch The Best Free Shipping Sale on Earth -- and send holiday shoppers on an adventure in the process. From e-commerce social ads and email blasts to a fully integrated partnership with Thrillist, the New York-based travel blog, which includes site takeovers, custom content and event activation.VIEW THE CONCEPT PEN Sweden: Buy A Voice For Freedom Of Speech In co-operation with voice talent agent Roster, PEN Sweden is making use of an overseen niche media channel, the voice sample, to give people in advertising, pr, media, film, web and game production a tool to contribute to PEN's fight for freedom of speech. And remind them what's happening to their peers in countries where that freedom is limited. Roster has an extensive voice archive with thousands of samples. Sample by sample, we are replacing the nonsense with texts by journalists, authors and writers around the world who are persecuted, jailed and tortured for speaking their mind. We're inviting voice agents and archives around the world to join this initiative. Visit www.buyavoiceforfreedom.com and sign up. We'll put you in contact with your local PEN centre and provide you with scripts. Agency: DDB Stockholm VIEW THE AD Khaitan Emergency Lamps: Character Faces Khaitan Emergency Lamps come with three adjustable brightness levels ranging from low to high. Agency: JWT KolkataVIEW THE VADER AD VIEW THE PREDATOR AD VIEW THE BANE AD Air New Zealand: Summer Of Safety Air New Zealand's latest safety video is set in the region of Northland, showing the world this stunning slice of the country. The video, via True, features an ensemble cast of well-known New Zealanders, taking us on a quintessentially-Kiwi summer road trip.VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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Huawei 2016 Christmas ad from LH TBWA, Israel 
Clients react to the 2016 Cossette Holiday Video.
Google shows us what the world searched for in 2016 in this web film via 72andSunny.
Work is a dance with KFC. TVC from Ogilvy & Mather New Zealand