Seen and noted
Wieden + Kennedy, Portland has released this 'Are We Running Today?' campaign for Nike because 'Time Is Precious' so get away from your smartphone and get running.
VIEW THE SPOT
Marcel Sydney, together with some of Australia's leading creative talents, has developed the new brand identity 'For Every Child' for the United Nations Children's Fund (UNICEF). The rebrand was unveiled today to mark the 70th anniversary of its founding and its vital work for the most vulnerable children. The new identity, developed in Sydney by Marcel, and is being used by UNICEF offices, active in 190 countries and territories. The international organisation faces unprecedented demand for its services in support of millions of children around the world.
VIEW THE 90s SPOT VIEW THE 30s SPOT ESPN Deportes App: Great Moments Can Happen AnywhereCineplex: See The Big Picture
A Balloon for Ben is set in a world where balloons are filled with the light of film. Ben and his father purchase a balloon with the intention of watching it together, but things don't go as planned when the demands of his father's job get in the way. The film features a unique rendition of "Everywhere" by Fleetwood Mac. A Balloon for Ben is part of the continuing "See The Big Picture" campaign for Cineplex, Canada's largest theatre chain, via Zulu Alpha Kilo, Toronto, and the follow-up to last year's hugely successful "Lily & the Snowman".
VIEW THE SPOT
A film highlighting the dangers of driving in the rain. Shot by the award winning photographer Nadav Kander, it subtly depicts a family that's been wiped out. Agency: AMVBBDO
VIEW THE SPOT Dairy Australia: What Cheese Can Do
10 Feet Tall, Melbourne, present these spots for Dairy Australia- its amazing what cheese can do.
VIEW THE WEB FILM SPOT VIEW THE TV SPOT
From the moment he leaves his door until he arrives at the stadium, Steelers wide receiver Antonio Brown stays one step ahead of his defender, Patriots Malcolm Butler, thanks to a little help from Visa Checkout, the easier way to pay online. Agency: BBDO New York
VIEW THE SPOT Guest Judge: Dave Damman, co-president/CCO, Grupo Gallegos
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 12, 2016 11:04 (Edited: February 17, 2023 05:19)
This week's guest judge is Dave Damman, co-president and chief creative officer at Grupo Gallegos, California. Winner: Globe Philippines: #CreateCourage - Rogue One - A Star Wars Story. Well, for starters--I'm a huge Star Wars fan. So I guess that this one had me from the the first frame. But what I didn't expect was the ending. I totally knew that Luke was going to show up at the end of the Star Wars reboot--but in no way did I see the reason the girl was wearing the stormtrooper mask. Nice. And for it to ladder up to courage, that's a helluva payoff. Perfect for "Rogue One." READ MORE Awaleed Philanthropies: Silence Is Acceptance
Women all over the world suffer from domestic abuse. Saudi women are no exception. But nobody should remain silent and be afraid of seeking help for the wrong reasons. Saudi discreet culture empowers men and enables them to continue their aggression. In this spot, we wanted to encourage women to speak and report their abuse to the authorities. Every women should take a stand show solidarity. Silence is acceptance. Don't wait to be a voice. Agency: Bold Creative Boutique
VIEW THE SPOT
This is an entertaining new commercial film for Wix.com, the free website builder that enables users to create their own stunning websites. Called "Beard Mojo," it features Shaquille O'Neal in a very funny performance going through his awkward phase as a kid. He finally comes into his own when he uses Age of Beard products to get an awesome beard, which ostensibly changes his style for the better ⦠or does it?
VIEW THE SPOT
The legendary sound of the engine as the spokesperson for the car. Agency: FCB Chicago
VIEW THE SPEAKING SPOT VIEW THE NAUGHTY SPOT
With equal parts charm and humour, Bireley's "Just one sip" spot created by J Walter Thompson Bangkok reminds us that we can snatch happy moments even while living a hectic city life, if we only try. The tale of the noodle seller and his wife is a lovely Thai take on a fruit beverage that originally came from California. In 2014, Thailand's Ichitan Group, which is known for its ready-to-drink green tea, acquired the almost century-old Bireley's brand in Thailand and 15 other markets, expanding its portfolio into fruit juice.
VIEW THE SPOT
YouTube has Rewound 2016 to celebrate the videos, people, music and moves that made this year great.
VIEW THE SPOT
Taubmans and Naked have launched a print campaign to inspire people to make the most of their festive free time by painting the exterior of their home. The campaign focuses on Taubmans Endure Exterior, a premium paint designed for maximum protection against all weather conditions. The creative dramatises the effectiveness of Taubmans paint by showing a range of different regional-style Australian homes, each encased in a snow globe.
VIEW THE PINK AD VIEW THE GREEN AD VIEW THE BLUE AD The Voice Of Thousands: Project Lifejacket
Jung von Matt, Zurich and The Voice of Thousands have released this campaign about refugees, who are people who led normal lives, just like you and I. Then lost their home and their past to the war. Take a look at the stories about their lifes.
VIEW THE CONCEPT No Txt No Wrecks: Last Wipe Out
Surfing is a way of life in Western Australia, and the community here is huge. Surfing WA wanted to deliver them an important road safety message via social media about the dangers of texting and driving. Agency: SHEDcsc
VIEW THE SPOT
Every step you take is your 'First Step in this Famous Footwear spot via The Richards Group, Dallas.
VIEW THE SPOT
McCann UK has released these Kevin the Carrot spoofs ads for ALDI.
VIEW THE PART 1 SPOT VIEW THE PART 2 SPOT Pilsner Urquell: The True ChristmasHIV Awareness: Change The Face Of HIV
Havas Lynx UK has created this spot which was to depict HIV as "Hidden In View", it just needs to be found. We show how it could be one person or many, who display different symptoms of the condition without knowing they have it. And all it takes is a simple blood test for early diagnosis to help them live long and healthy lives.
VIEW THE SPOT
1 in 10 Belgian families face heartbreaking choices everyday in this Red Cross spot. Agency: Publicis Brussels.
VIEW THE SPOT AADC Awards: Walk Of Fame
Poster by KWP! promoting the 39th Annual AADC (Adelaide Advertising and Design Club) Awards. It's a short walk to receive an AADC Award but it's a big deal.
VIEW THE AD Magnum Pleasure Store: Made By Patrick Cabral
The third Magnum Pleasure Store at SM Seaside City in Cebu, Philippines, was opened last month and to help commemorate the occasion, Magnum Philippines and MullenLowe Philippines tapped Manila based artist Patrick Cabral to create art inspired by Make Your Own Magnum's promise of creating bespoke pleasure using various ingredients, dips and sauces. The aim of the campaign was to make the store opening more special. Each paper color is precisely matched to a specific topping found at the Magnum Pleasure Store and represents the myriad of customized pleasures found in Magnum Cebu. Agency: MullenLowe Philippines
VIEW OUTDOOR
For more than 90 years, Dixie has been there to bring people together for mealtime. But these days, people are finding it harder and harder to detach from their phones during meals. So for summer 2016, Dixie wanted to do something to help people connect againâit took mealtime to the places where our phones don't work at all: cellular dead zones. So we hunted down service-less oases in Los Angeles and built three Dixie Deadzone Diners, pop-up restaurants in places with no cell service, each open for three days. Agency: Droga5
VIEW OUTDOOR
Akestam Holst, Stockholm has renamed IKEA products as some of the most commonly searched relationship problems on Goolge in Sweden to create 'Retail Therapy.'
VIEW OUTDOOR The Snow Fox: Powered By Words
The Snow Fox is powered by words. As the child reads, the story animates. When a sentence is finished, the story automatically transitions to the next scene. Word by word the story comes to life, bringing an element of magic to special bedtime story bonding moments between parent and child. Using the latest SiriKit to turn voice into a reading gestureâa mobile firstâThe Snow Fox gives new life to the oldest form of story while transforming how we incentivize our children to learn. At the end of The Snow Fox, children can create a short memento of their narration to share with family and friends. Agency: AKQA, New York
VIEW THE CONCEPT RadioApp: Take It Anywhere
RadioApp is radio for today's generation. It's seamless, functional and full of style. We needed a campaign that was just as cool, yet appealed to radio's two core listenership's of music and talkback. 'spoken word poetry' provided the perfect balance, and together with some expertly directed performances and a killer track, gave us a campaign with just the right amount of edge. Agency: Eardrum, Australia
PLAY THE EASY SPOT PLAY THE MILESTONE SPOT PLAY THE SWIPE SPOT Burger King: Christmas JumperGlobe Philippines: Create Courage
Publicis JimenezBasic, Makati City has created this touching Star Wars Story for Globe Philippines.
VIEW THE SPOT
Grip Limited, Toronto has created this spot for Pizza Hut because time to expect your own #PizzaBump with our Triple Treat Box.
VIEW THE SPOT
Pornhub Premium launched today their second ever Christmas ad. Following the success of last year's spot, Pornhub is back with another campaign for all audiences to bring cheer and a new perspective to the classic holiday commercial. If last holiday season they presented gift cards for their premium service as "the most touching gift", this time they invite you to "have yourself a horny little Christmas" by treating yourself to a premium account. In the commercial a Christmas miracle happens and Santa saves them from the blues with the one thing that can truly cure a lonely night: Pornhub Premium.
Agency:Officer&Gentleman, Madrid VIEW THE SPOT Ohio Lottery: Grandma And Grandpa Are No Longer With Us
Time passes. In "2008," we see an elderly mom and dad with their adult son and his pregnant wife. Son smiles as his parents share their lottery ticket gift, and the scene repeats in "2012," with the addition of a young granddaughter. In "2016," though, the room is dark and grandma and grandpa are missing. They're on a boat. Agency: Marcus Thomas
VIEW THE SPOT Officeworks: Gifts For ImagineersUnited States Postal Service: Regalos
The Holiday season is a time for gatherings that uphold family traditions and extend holiday cheer to all. This is certainly true for Hispanics here in the US who join with family and friends to feast on favorite recipes before opening presents from Santa, then celebrate again on Three Kings Day on January 6. The 2016 USPS Holiday Campaign is about delivering more holiday cheer by delivering more packages to homes than anyone else in the country. Agency: Casanova//McCann
VIEW THE SPOT Symmetry Media: Spend Christmas Like A Champion
Sydney-based production company Symmetry Media release a comedic online spot ahead of the Christmas Holidays â a prawn-roasting, beer-slurping, sunscreen-slapping mechanism designed to let you revel in the magic of a DIY Aussie Christmas.
VIEW THE SPOT Photobox: Great Moments, Great Gifts
The next stage of Photobox's new brand identity involves a poster campaign that reflects their TV advert. Shot using real Photobox customers, the print campaigns show an interesting take on capturing those great moments and making great personal gifts. Agency: Photobox Brand Creatuive
VIEW THE BETTER THAN GLOVES AD VIEW THE THOUGHTFUL HUSBAND AD VIEW THAT HOLIDAY MOMENT AD VIEW THE BREAKFAST WITH DAISY AD World Osteoporosis Day: Porcelain Bones
Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50. A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: "Untreated, osteoporosis makes the bones as fragile as this porcelain". Agency: Les Gaulois, France.
VIEW OUTDOOR P&N Bank: Pay&Save
303 MullenLowe has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time - it's the digital equivalent of tossing your loose coins in a change jar. Pay&Save is a handy tool that proves saving can be easy (even a little fun) and we wanted our campaign to reflect this. In a really simple, striking way, it shows how the spare change left over from the little things we buy can flow towards bigger things we might be saving for, whether that's a weekend away, designer sunglasses or a new pair of shoes.
The Pay&Save campaign is rolling out across TV/catch-up, radio, outdoor and digital channels. VIEW THE TV SPOT VIEW BIKE OUTDOOR VIEW SURFBOARD OUTDOOR
Most cities are built out of steel, rebar, and concrete. This one's built out of gingerbread and icing. Introducing #gingerbreadTO, a gingerbread homage to Canada's largest city, Toronto. KitchenAid took over an ordinary store window in downtown Toronto and using its iconic KitchenAid Stand Mixer filled the window with a handmade gingerbread cityscape. #gingerbreadTO features many of Toronto's recognizable buildings like St. Lawrence Market, The Royal Ontario Museum, and Union Station. Agency: Zulu Alpha Kilo, Toronto
VIEW OUTDOOR « First « Previous Next » Last » 4 of 6 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |