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Seen and noted
Vogue: The Magic Diner Part II "The Magic Diner Part II" finds the Tomb Raider actress, Alicia Vikander, holed up in the Ritz Carlton high above Manhattan's Central Park in this Vogue spot, hiding from her admiring public, and fretting that her supernatural gizmo may have, at long last, run out of answers. Which is when a surprise visitor knocks at her door.VIEW THE SPOT  Karmarama have produced a new campaign to celebrate the launch of Honda's marquee model the 10th Generation Civic. For many car manufacturers, their latest car model is just an adaptation of the older models. For Honda, every new Civic is seen as an opportunity for their world-renowned engineers to start from scratch and ensure the Civic is the most advanced car in its class. Comparing the new 10th generation Civic model alongside previous generations, the campaign titled 'Change is here' will run across printed direct marketing, digital and press showcasing that every generation of Civic has pushed what we come to expect from our cars forward.VIEW THE AD Lotto 6/49: Four Leaf Clover For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada. By tapping into Sid Lee's connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang, Loto-Quebec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck. The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.VIEW OUTDOOR The Australian Museum: Carriberrie Teaser Digital agency Isobar has partnered with director and producer Dominic Allen to create Carriberrie, a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song. The world premiere of the 360 degree, live-action documentary will be held tonight (Thursday 22nd February) at the Australian Museum in Sydney. From ceremonial creation dances in the heart of the Central Desert, to honey gathering songs in the rainforest, bush-punk band The Lonely Boys performing in Alice Springs and Bangarra Dance Theatre at the Sydney Opera House, Carriberrie brings together art, technology and Indigenous performance in inspired new ways.VIEW THE CONCEPT Canal: The Classico This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm. BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due to the supporters' passion? This original and off-the-wall film shows a PSG and an OM supporter in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls. A dedicated website launched at the same time lets supporters join the experience and sting a virtual doll of the rival team. Unsurprisingly, the football mad and feisty French are going for it and before the actual game there is now a competition going on online, competing which doll gets pinned the most. The dolls have already been pinned more than 3 million times! Agency: BETC, ParisVIEW THE CONCEPT Barnardo's: Lost The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at Barnardos.ie/Lost." The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them. VIEW THE CONCEPT  Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that's 1 in 6 kids, in the U.S. struggle with hunger. Kids who don't get enough to eat begin life at a serious disadvantage. As they grow up, these kids are more likely to have health problems and experience difficulty in school and in other social situations. Feeding America is the nation's leading domestic hunger-relief charity, providing meals to more kids than any other charitable organization in the U.S. New PSAs depict stories of working families who struggle with hunger. The assets encourage audiences to help end of the story of hunger by visiting FeedingAmerica.org. VIEW THE TEACHER 60SECOND SPOT VIEW THE TEACHER 30SECOND SPOT VIEW THE MOTHER SPOT The Cheesecake Factory: Made With Love You've never seen cheesecake like this. "Made With Love", a short film for The Cheesecake Factory's OREO, Dream Extreme Cheesecake, will tantalize your eyes and the bass will tickle your taste buds. OREO cookies crushed and baked into a rich cheesecake filling and topped with layers of fudge, OREO cookie mousse, and decadent milk chocolate icing. "Made With Love" is a visual and audio experience that will make your day a lot sweeter. Agency: Pereira & O'Dell, San Francisco, CAVIEW THE SPOT UKTV: Celebrity Haunted Mansion A dynamic digital Out of Home (DOOH) campaign begins for UKTV's hotly anticipated live reality show, Celebrity Haunted Mansion. The ambitious campaign highlights the show's jeopardy, excitement and paranormal intrigue in a series of daily updates with footage delivered to 950 screens across the UK over the course of the five-day special. The campaign features the scariest and funniest moments from the Mansion that day and as the show progresses, dynamic, creative ads will reveal who the public has voted to save, and who is still left in the running to win. Alongside video footage is the call to action to tune in live at 9pm and the show's hashtag #CelebHaunted.VIEW FIRST OUTDOOR VIEW THE DAY SPOT VIEW THE EVENING SPOT VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Tulipan Argentina: Tulipan Translate Today, sexting is an institutionalized form of sex, but it has serious safety and privacy issues. Sexts can arrive at inappropriate times, and can be seen by others, creating embarrassing situations. Addressing this quandary, Tulipan -an iconic and innovative condom brand in Argentina- launched Tulipan Translate, a new translator that offers an online free service for people over 18. Through the website (available in mobile and desktop versions and only), the user can write hot messages that will be translated into innocent ones in order to camouflage them. These innocent messages are created with a tulip emoji in the end; that way, the recipient can know that the message is encrypted. Tulipan Translate, created by BBDO Argentina and developed by Genosha, has the most complete sexual terminology index in Spanish known to date; from the most simple, to the most complicated words.VIEW THE CONCEPT UNICEF Sweden: Violence of Reality Edelman Deportivo has launched this interactive game, narrative for UNICEF Sweden to raise awareness for better legal protection for children who witness or experience domestic violence. VIEW THE CONCEPT  Heimat, Berlin asked Danish architect and furniture designer Sigurd Larsen to design furniture for HORNBACH that anyone can duplicate. While working with us, he changed our view of the products. Because in each one he found much more than the function for which it is usually sold. He demonstrated how much style and elegance one can get out of initially inconspicuous materials. The WORKPIECE Edition 001 is a piece of Danish design. VIEW THE 30SECOND SPOT VIEW THE DOCUMENTARY SPOT  E! has teamed up with Aussie-owned L.A. agency Mistress to create a special President's Day promo tackling the biggest cultural hot point of the moment - fake news - with a message from the fake queen of England herself, Elizabeth Hurley, star of E!'s hit original series The Royals, which returns for its salacious fourth season on March 11. In this comic promo, Hurley's character Queen Helena trolls president Donald Trump by rattling off a list of "fake news" stories that are "definitely not true" about his recent visit to Europe. The spot breaks on TV and online.VIEW THE SPOT Malaria No More UK: Malaria Must Die The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box increasingly engulfed by a giant swarm of mosquitoes. Based on a creative by R/GA London and Director Baillie Walsh, while David is protected behind a layer of glass, the growing sound of the insects is a symbol of the looming threat of malaria. David has supported the malaria fight for over 15 years through his role as a UNICEF Goodwill Ambassador and Malaria No More UK Leadership Council member.VIEW THE SPOT Samsung / Spanish Federation of Breast Cancer: War Correspondent Cheil Spain has created an initiative to support Samsung Spain's partnership with the Spanish Federation of Breast Cancer (FECMA), showing the disease as it has never been portrayed before through a 13 minute film, book and exhibition. The agency has worked with Pulitzer Prize-winning war photographer Manu Brabo to portray the reality of breast cancer in the film, called War Correspondents on Breast Cancer. Brabo is interviewed on camera talking about his work in conflicts around the world. His comments are interspersed with patients, their family members, oncologists and medical researchers talking about battling breast cancer, and we start to see parallels between the two kinds of battle.VIEW THE SPOT Irish National Newspaper: Birth, Deaths & Notices ROTHCO reframes the traditional 'Birth, Deaths & Notices' section of an Irish National newspaper to highlight Africa's threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species. The touching ad subverts readersâ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers. The ad serves to highlight the urgent need for the conservation and protection of rhinos.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD RAC WA: Walkies RAC asked J Walter Thompson to create a State Election campaign that got Perth's traffic congestion and WA's regional road-safety issues on the Government's radar. This is how they did it; Meet Bob. Agency: J Walter Thompson, PerthVIEW THE WALKIES SPOT VIEW THE BOXING SPOT VIEW THE RESTAURANT SPOT VIEW THE CONNECT FOUR SPOT PLAY THE BOOKING RADIO SPOT PLAY THE REGIONAL RADIO SPOT Self Promotion: We Received a Prestigious Award And Destroyed It Kunstmaan, Belgium has cherished and then totally destroyed their 'Most Effective Agency of the Year' Effie award and turned it into 107 mini Effies, for the 107 people working at Kunstmaan.VIEW OUTDOOR One Love Foundation: Love Better Everyone deserves healthy relationships. The problem is that while we've all felt love, we're never taught how to love. So this Valentine's Day, One Love Foundation set out to surprise people by showing them what it really means to #LoveBetter. Agency: TBWA/Chiat/Day, New York.VIEW OUTDOOR Honda: A Mixed Reality Race Between Real and Virtual Watch IndyCar driver Graham Rahal in the real 2018 Honda Civic Type R take on pro gamer Peter Jeakins in the virtual one in Forza Motorsport 7. VIEW THE CONCEPT Turbo Tax: 'Let's Start With The Latter' Directed by Photoplay's talented Swedish duo RBG6, this fun and quirky TV campaign by Wieden & Kennedy looks at the various ways Turbo Tax makes managing your taxes easier. VIEW THE SPOT Murdoch University: Free Your Think Everyone has a Think, and we had the privilege of bringing those Thinks to life for a major overhaul of the Murdoch University brand. Agency: JWT, PerthVIEW AINSLEY OUTDOOR VIEW GENNA OUTDOOR PLAY THE ABBIE SPOT PLAY THE SIENNA SPOT PLAY THE BRICE SPOT PLAY THE KAMIL SPOT Canadian Olympic Committee: Team Canada - Be Olympic Sid Lee, Toronto has created this "Team Canada - Be Olympic" spot for the Canadian Olympic Committee.VIEW THE SPOT Curtin University: Science is Beautiful Introducing the new #UnderneathMyDKNY Campaign, starring Emily Ratajkowski. The Feminine and tough girl spot showcases the glamorous and natural underneath it all.VIEW THE SPOT Hiscox: Cyber Live In a media first to demonstrate the threat cyber-crime poses to small business, Hiscox insurance has created a digital poster that uses hackers in real time to power the headline. This is part of a broader drive to assert leadership in the cyber risk marketplace. The poster was connected to the internet via 'honey pot' servers - these servers are typically the type used by small businesses and therefore seemed like fair game for hackers. On average, the server received over 23,000, and at peak, 60,000 attacks in 24 hours. Agency: AMV BBDO, LondonVIEW OUTDOOR Nissan: Fake Spare Parts Can car fans tell a kitchen strainer from an air filter? We went to the #DubaiMotorShow to find out in this Stunt for Nissan via TBWARAAD Dubai. VIEW OUTDOOR Mainland Cheese: The Mainland 2000-piece Voucher Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.VIEW THE AD Westpac: Rescue Rashie CASE STUDY: In Australia, drowning is the leading cause of accidental death for children. CPR can save a child's life but CPR instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children's rash vests into CPR signs. To ensure it's fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip. Rash vests are essential in Australia. Parents put their kids in them to protect them from the sun. Now Rescue Rashie can help protect them from drowning too. Agency: Saatchi & Saatchi, Sydney.VIEW THE CASE STUDY Women's Zionist Organization: There are Some Flowers WIZO (Women's International Zionist Organization), the largest women's association in Israel, the Families of Murder Victims organization alongside the advertising agency Gitam BBDO aimed to change the law related to domestic violence and targeted influent politicians on Tu B'Av, the Hebrew Valentine's Day, by sending them flowers, but not regular roses or just colorful bouquets. The ministers and the Parliament members got dried mourning flowers, taken from the murder victims' graves, women killed by their partners In a burst of rage, jealousy or temporary insanity. The campaign was shot and produced in collaboration with some of the murdered women's children. In just a few days, the campaign became viral, with thousands of shares and hundreds of thousands of comments to a very heated discussion that started online.VIEW THE SPOT Opavia: Detective Opavia is the number one biscuit brand in the Czech Republic in sales. But the Opavia brand was not much recognized as their packages carried a sub-brand name. Our goal was to show that everyone's favorite biscuits were actually Opavia biscuits by introducing the brand in their packs. During research, we had discovered that people like their cookies so much that they even hide their favorite ones from family members. So we used that insight to brand their communication with the concept: "where do you hide your Opavia?", and created the detective character, who goes around the house finding everyone's Opavia. Agency: Havas Worldwide, PragueVIEW THE SPOT ASB Bank: One Step Ahead ASB is the bank that helps New Zealand get 'one step ahead'. But today, more than ever, everyone measures success and progress in different ways. This campaign, created by True, aims to remind New Zealanders that whatever their ambitions, from being the first Kiwi on Mars to saving for their children, ASB is here to help...VIEW THE FIRST SPOT VIEW THE SECOND SPOT Samsung VC4000: ELEPHantIKEA: Nightstand At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that you can charge your smart phone by simply placing it down on the surface, without messy cables. But not everyone knows about it. So Memac Ogilvy, came up with a campaign that resembles that critical moment when your phone is running out of battery. Using warning sign to catch people's attention did just that. We also hijacked people's screens with an online banner that, fits to screen, immediately when it appears. When people touch the banner, it redirects to the IKEA website.VIEW THE NIGHTSTAND AD VIEW THE BEDSIDE AD VIEW THE TABLE AD VIEW THE LAMP AD IPC Shopping Centre: The Mood Menu With its recent redevelopment, IPC Shopping Centre is now proud to reveal its latest mobile application solution to ease every shopper's shopping experience and daily dilemmas. The IPC Shopping Centre mobile application is the first shopping centre app in the world that is developed in collaboration with music streaming giant, Spotify, to provide shoppers with suggestions on places to dine or drink at IPC through its ground-breaking food and mood-matching tool. Together with Spotify's rich user data, IPC Shopping Centre worked alongside world-renowned taste psychologist Professor Robin Dando of Cornell University to create 'The Mood Menu' - a food-and-mood matching tool based on a complex proprietary algorithm of human emotions and the effect on their sense of taste. Agency: Bonsey Jaden, MalaysiaVIEW THE CONCEPT MasterCard: Priceless Finland When Finland celebrated 100 years of independence, everybody wanted to take part. People, countries and brands. To break through the clutter and get some attention on this noisy day, McCann, Stockholm decided to take Mastercard's iconic brand promise Priceless, to Snapchat. Through a branded national geofilter, we made a timely tribute that also inspired people to create their very own tributes to Finland, through Mastercard. In a single day, we reached 589,000 people on Snapchat in Finland, which is 75% of all Snapchat users in the country and more than 10% of the entire Finnish population. VIEW THE CONCEPT Araluen Chilli Festival : Laughin' The legendary Perth Chilli Festival is finally back in the location where it first started, The Araluen Botanic Park. Which is entertaining for some of the locals.Agency: The Studio at SCA PLAY THE SPOT « First « Previous Next » Last » 2 of 8 |
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If you're tired of the same old soup, eat Prezzemolo & Vitale. 
There's "No Way" little fish will get through Erotex Condoms.
BBDO Belgium has illustrated this print campaign for Smart.
Marketforce, Perth have created this spot for Curtin University
Cheil Kazakhstan have created this ad for Samsung.