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Seen and noted
 Smart has got the summer underway with the aid of several highly energised, singing electric eels. Together with the BBDO Berlin agency, smart has created a music video that heralds the changeover to an all-electric brand at the end of this year. "Fish please, I drive electric only" - the electric eels have got the message. In the song specially composed for them, the trio sing about the benefits of e-mobility and the power of electricity. The musical ad was directed by Zoran Bihac, well-known for his earlier music videos for Rammstein, KIZ, Die Fantastischen Vier and Herbert Gronemeyer. VIEW THE SPOT Pivotal Ventures: Gender Equality Is 208 Years Away | What?!! R/GA Chicago has launched a new campaign with Melinda Gatesâ Pivotal Ventures organisation entitled Equality Canât Wait. The campaign was inspired by a recent World Economic Forum blog post which projected that, at the current pace of change, it will take the United States another 208 years to achieve gender equality. Melinda wrote a USA Today op-ed on this topic in June. Created in partnership with R/GA Chicago, the campaign is kicking off today with a video series that explains why 208 more years of inequality is 'No Joke.' With Natasha Lyonne directing, several high-profile comedians (including Sarah Silverman, Maya Rudolph, Carol Burnett, Uzo Aduba, Ilana Glazer, and John Mulaney) joined in the effort to urge people to action and draw greater attention to the need for gender equality in our lifetime. VIEW THE SPOT  The Best of British drama on Zee CafeBBC ONE (great stories from Great Britain) Agency: Publicis VIEW THE SPOT Cristiane Vilarta Nutrition: Infant Food Cristiane Vilarta is a nutritionist that develop a lot of campaigns to improve infant feedAgency: Rua Zero VIEW THE MANGO AD VIEW THE APPLE AD Air New Zealand: Air All Blacks Safety Video Air New Zealand is the airline that's crazy about rugby. So to show the world just how passionate they are about the national team, they decided to change their name to Air All Blacks. Of course, a new name calls for a new safety videoâ¦Agency: Vision Thing VIEW THE SPOT LF Institute: Study All The Time The Stockholm Metro system, locally known as SL, is often referred to as "the world's longest art gallery", featuring artwork created by over 250 artists. To celebrate the artists and help commuters immerse themselves in the different artworks the metro has to offer, SL created, via Garbergs, an audio guide app called "SL ArtGuide". With the help of the app, commuters can now immerse themselves into the fantastic gallery of the Stockholm metro system. VIEW THE AD Europcar: Move Your PassionWashington County Convention and Tourism Office: Greater Zion Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah's Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah's Washington County as Greater Zion, with the aim to unify and celebrate the area's diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer.VIEW THE THIS IS SPOT VIEW THE COME TO SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Pure Goat: Love Fitzroy have created these ads for The Pure Goat CompanyVIEW AMOUNT OF LOVE OUTDOOR VIEW GIVING LOVE OUTDOOR  SL:s social media channels are filled to the brim with complaints, often signed off with the (not so sophisticated) hashtag #fuckSL by their most dedicated critics. What if we could communicate directly to them? This insight resulted in the campaign "Dear Haters". An outdoor campaign, created by Garbergs, where previous complaints by SL's greatest haters where displayed and replied too directly, in order to dedramatize this year's summer plagues with a healthy dose of tongue in cheek humor. Because this summer, the public transport system of Stockholm will get messier than ever!VIEW OUTDOOR TinyTall: Save Tigers. #InternationalTigerDay July 29 is International Tiger Day. This video has been published on the same day on Facebook & Instagram. Tigers are dwindling in numbers in the wild. WWF has declared Tigers as ENDANGERED. The key reason for the fast declining numbers is the Encroachment of forest lands by humans. This digital video aims to highlight this plight and create awareness. Agency: TinyTall Creative VIEW THE SPOT Uno Active Home Loan Management: A Call to ArmsThe Dick’s Sporting Goods Foundation: To Whom It May Concern 'To Whom It May Concern': Every kid deserves a chance to play. But all over America, in the most vulnerable communities, youth sports are disappearing at an alarming rate. Teams are cut, fields are neglected, and kids are left behind. Together with The Dick's Sporting Goods Foundation, your donation can help save youth sports. Go to sportsmatter.org/donate to help us give every kid a chance to play.Agency: Anomaly VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT  Grey Hong Kong has released this 'Let's Break Up!' with ages spot to celebrate Valentines Day with OLAY China.VIEW THE SPOT Aspen Institute / ESPN: Don’t Retire, Kid If 62% of kids have given up on sports, what are we doing wrong? Visit https://ProjectPlay.us to learn how to keep kids in the game. Agency: Arnold Worldwide, USA.VIEW THE 60 SECOND SPOT VIEW THE 90 SECOND SPOT VIEW THE 30 SECOND SPOT  Tapping into the emotional states of moving to a new home, AGL Energy Limited (AGL) has launched 'Movers.' Created by CHE Proximity, the integrated campaign marks a turning point in how AGL communicates with customers. The campaign launches with a 30-second TVC in which a boy is worried about moving out of his home, saying goodbye to all the things he loves before entering an empty new space - his new home. Thankfully, his night light turns his new space into a room he feels comfortable in.VIEW THE SPOT  Independent's Gary Freedman shows us how to commit an art heist without the prison time in his new spot for Samsung. The fast-paced and funny sequence shows museum staff, art collectors and tourists alike agape as famous works of art disappear around the world. Freedman skillfully blends comedy and drama with a payoff that contrasts the everyday act of changing the channel with a disaster in the art world. The new ad, created by adam&eveDDB, entitled 'Galleried', is a lively way to draw attention to the fact Samsung's QLED model can double as art when not in use, transforming a living room to a gallery wall at the click of a button.VIEW THE SPOT  Coca-Cola, the official soft drink partner of the Premier League, has unveiled a new version of its 'Where Everyone Plays' TVC via M&C Saatchi, London, to welcome the three promoted clubs - Aston Villa, Norwich City and Sheffield United - to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted clubs and includes some very special guest appearances, celebrating iconic moments for each of the clubs. VIEW THE SPOT Gaviscon: Go On To help U.K millennials realise that it was booze and fast-food on big nights' out that was giving them massive heartburn, Gaviscon and Havas London created late-night food that works the same as a double-action tablet. VIEW THE SPOT  Siempre Tequila is now available in New York and LA. Agency: Siempre Spirits Limited, USA.VIEW THE NEW YORK AD VIEW THE LOS ANGELES AD Hudson Brasserie: The Media is the Message The Hudson brasserie is one of the finest meat restaurants in Israel. The smart print ad was designed for a magazine made especially for the advertising community and high class publishers. Agency: PriveteVIEW THE AD Google: Google Maps for 2-Wheelers We launched the new Google Maps 2-Wheeler feature and created ads that gave bikers an experience of the product with every ad based on their location. Our campaign had many moving parts, all designed to help two-wheeler riders, stay on the move. To relate to the 2 Wheeler audience, we wanted our ads to use data to empathise with the 2 Wheeler user when they were stuck and serve them a way out of being stuck in traffic. Each ad was deep-linked to the user's location within the app, so when users clicked on any of our assets, the 2 Wheeler mode on Google Maps showed traffic data based on their geo-location. Every ad was not only relatable but useful in peak traffic, morning/evening commutes, CBD, and traffic prone parts of the city, etc. Agency: Toaster, SingaporeVIEW THE CONCEPT Estadão Expresso: Which Brand Does This Ad Belong To? Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald's, Burger King, and Subway - in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising market in Brazil to deliver a programmatic ad for print media. Developed in partnership with the newspaper 'O Estado de Sao Paulo,' the pilot was released on Friday July 26th, on Estadao Expresso and launched on Monday 5th August.VIEW THE CONCEPT LINE TODAY: Fortune Clinic LINE TODAY, the content platform of LINE Thailand, launched a campaign with the new "Fortune Clinic" service providing free healthcare for all your luck-related illness, whether in love, career, or finance.Agency: Wunderman Thompson VIEW THE LOVE SPOT VIEW THE MONEY JOB SPOT  Toyota RAV4 - The Return of RecreationAgency: Saatchi & Saatchi, Melbourne VIEW THE CAMPSITE SPOT VIEW THE CATTLE GRATE SPOT VIEW THE LILO SPOT VIEW THE BEANS SPOT VIEW THE STOP LESS SPOT VIEW THE BROWN STUFF SPOT VIEW THE BULLANTS SPOT VIEW THE INFLATABLES SPOT VIEW THE TENT SPOT VIEW THE WET CLOTHES SPOT VIEW THE MOON ROOF SPOT Volkswagen: The Youngest Brother Volkswagen New Zealand has today launched its Youngest Brother campaign via DDB New Zealand. In an emotive return to brand advertising after a five-year hiatus, Youngest Brother shows that the Volkswagen brand is truly more than just a car. The spot tells the story of the youngest sibling through the lens of two brothers. Years of loving mistreatment and being on the raw end of second-hand gifts finally pays off when the family Volkswagen is handed from one brother to the next. Youngest Brother takes the timeless ritual of family hand-me-downs to show that a Volkswagen is the ultimate gift that keeps on giving.VIEW THE SPOT  S by sloggi, a new campaign created in partnership with students from Central Saint Martins, has launched. The campaign was produced by MullenLowe London, with the students acting as creatives. The partnership came about following MullenLowe's long-standing sponsorship of Central Saint Martin's annual degree shows and presentation of the MullenLowe NOVA Awards. 12 pairs of students submitted concepts for the campaign. sloggi selected the concept devised by Daniela Benaim and Zofia Zwieglinska, which was then produced by MullenLowe, with both students acting as creatives. The spot features two students showcasing the new S by sloggi range from 'behind the scenes.' The campaign aims to pull apart the components of traditional fashion photoshoots by recording models between photoshoots.VIEW THE SPOT Land Rover Defender: 100 Years of Hope Land Rover has released a new online film, shot by Foxtrot Papa, documenting the latest stage in the new Defender model's rigorous training programme. Shot on location in Dubai, the film sees the car put through its paces under the watchful eye of all-terrain experts from the International Federation of Red Cross and Red Crescent Societies. This test in Dubai coincides with the renewal of Land Rover's global partnership with the IFRC - a relationship that dates back 65 years to 1954, when the first specially adapted Land Rover entered service in the region as a mobile dispensary. This year marks the humanitarian organisation's centenary as it celebrates '100 Years of Hope.' Over the next three years, Land Rover will support disaster preparedness and response initiatives in locations including India, Mexico and Australia.VIEW THE SPOT Ad Standards: Terms & Kinder Conditions These provocative ads aim to raise the public's awareness of the wide range of social issues the existing advertising Codes in Australia cover. The campaign also encourages the advertising industry to strive to exceed the existing standards and deliver more socially progressive marketing communications. Agency: LOUD VIEW THE RACISM SPOT VIEW THE SEXISM SPOT VIEW THE CAR SPOT VIEW THE KIDS SPOT VIEW THE ENVIRONMENT SPOT VIEW THE DISTINGUISHABLE SPOT The Hospital Research Foundation (THRF): Together. Fight Every day thousands of people, young and old, fight cancer, heart disease, stroke, dementia and other potentially deadly enemies. Patients fight to stay alive and, through The Hospital Research Foundation, researchers fight to keep them alive. This campaign calls on all of us to support the Hospital Research Foundation and Together. Fight. for our lives. Agency: KWP!VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Waterloo Sparkling Water: Waterloo Bubble Escalator The Shop, Dallas has created this outdoor 'Waterloo Bubble Escalator' for Waterloo Sparkling Water.VIEW OUTDOOR National Missing Persons Week (NMPW): Missing Persons Starting today, Out of Home (OOH) signs across Australia will highlight and profile missing people as part of National Missing Persons Week (NMPW), which runs from Sunday 4 August to Saturday 10 August. The 2019 campaign marks the eleventh year that Outdoor Media Association (OMA) members have supported NMPW in New South Wales, and the fifth year in partnership with the Australian Federal Police (AFP). Research commissioned by National Missing Persons Coordination Centre (NMPCC) reveals that there are currently more than 2,600 Australians who have been listed as missing for three months or more. VIEW THE CONCEPT Guest Judge: Nancy Crimi-Lamanna, co-CCO, FCB Toronto This week's guest judge is Nancy Crimi-Lamanna, co-chief creative officer at FCB Toronto. Winner: Max Restaurants - Every kind of family. The storyline and the use of animation thoroughly charmed me which made it all the more surprising and twisted when the ending was anything but sweet. I love the dark, unexpected humour in this. It completely lulled me into cartoon land before hitting me with an anvil. READ MORE  In order to motivate smokers to quit, Hybrid created the campaign titled, 'Recovery'. The TVC depicts a smoker realising the benefits of quitting, from the moment they quit to several years on using a series of time jumps. This technique allowed the immediate health benefits of quitting to be presented, alongside the longer-term benefits so building a compelling case for giving up the smokes.VIEW THE SPOT  When you're in front of a sunset with your lover, everything you say sounds romantic. Agency: simple, ChileVIEW THE ARUBA AD VIEW THE IBIZA AD VIEW THE EASTER ISLAND AD Yellawood: Lumberyard In a suite of three episodic TV :30s, plus OOH and POS support, Great Southern Wood Preserving, Inc., Abbeville, Ala., introduces the world's greatest fans of YellaWood pressure treated pine, a scheming team of beavers.The campaign will run on TV including TBS, TNT, truTV, CBS (March Madness coverage), as well as HGTVâand DIYâcable networks, in 28 mostly Southeastern, also Mid-Atlantic and Midwest states. VIEW THE LUMBERYARD SPOT VIEW THE CONTROL SPOT VIEW THE HEIST SPOT VIEW BEFORE OUTDOOR VIEW AFTER OUTDOOR Transport Accident Commission: The Afterlife Bar Written by 20-year-old RMIT student Alyssa De Leo, 'Afterlife Bar' is a dark comedy featuring some well-known celebrities who were taken before their time. The short road safety film doubles as a reminder for cinema-goers to switch off their phones before every 2019 Melbourne International Film Festival screening.Agency: The Taboo Group VIEW THE SPOT  St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile.Agency: Garbergs VIEW THE SPOT « First « Previous Next » Last » 6 of 7 |
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