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Seen and noted
 Ogilvy Group Thailand has released this spot for ME by TMB that shows it's good to set goals.VIEW THE SPOT  Mastercard are committed to being a driver of equality and inclusion and that's why in partnership McCann New York they created 'True Name,' which lets Trans and Non-Binary individuals display their chosen name on their cards. We stand behind the community.VIEW THE SPOT Maersk: Connect Your World in New Ways The world of B2B communication is normally riddled with stock images and corporate cliches. It's also dominated by the belief by brands and advertisers alike that rational communication works best. Danish creative agency &Co is taking the opposite approach as they know that emotional storytelling and eye-popping creative can in fact make more impact in a B2B environment than anywhere else. The agency's latest film for Maersk is a case in point. An enigmatic and highly cinematic look into the future of logistics. VIEW THE SPOT Frontline Workers Counseling Project: Help Is Part Of It The Frontline Workers Counseling Project, spearheaded by co-founders Elizabeth Rawson, MD and Michael Levin, PsyD, is a coalition of more than 450 licensed mental health professionals in the Bay Area who have joined forces to offer free counselling for frontline workers throughout the Covid-19 crisis. The campaign film captures all the feelings of the frontline and letting them know that there are free resources and that help is part of it. The photos from the film were taken by various photographers, including New York Times photojournalist-turned-E.M.T. Andrew Renneisen, who documented what his crew was seeing first-hand in Yonkers, NY, and Los Angeles-based photographer Christopher Keller. Agency: TBWAChiatDay LA. VIEW THE SPOT  The American Dream has left out Black Americans. That's why Sprite are supporting the Black Lives Matter movement to ensure Black creators and artists continue to have their dreams realized.Agency: Wieden + Kennedy, New York. VIEW THE SPOT OPPO: 15 Hours of Music. Non Stop.EPIC Irish Emigration Museum: Sorry The Public House have created these ads for EPIC, The Irish Emigration Museum.VIEW THE LISA AD VIEW THE DAVID AD  Insight Publicis have created these ads for Curving CoronaVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Hong Kong Airlines: #ThanksHealthHeroes For the first time in more than 6 weeks, there were 0 COVID-19 cases in Hong Kong. How could Hong Kong Airlines salute to all the frontline healthcare heroes? Hong Kong Airlines took the iconic aircraft window to tie into the number "0", creating a clean but powerful image to cheer up everyone in Hong Kong.Agency: In-house Digital Marketing Team VIEW THE LET'S FLY AD VIEW THE DISTANCING AD VIEW THE MISS MOST AD VIEW THE CONCEPT  BBC Creative has collaborated with BBC Sounds on a new nostalgia-infused film to launch the release of archived footage from previous Glastonbury festivals on BBC iPlayer. As part of the BBC's mission to bring us closer throughout lockdown, the BBC's in-house team has ensured music fans can watch iconic performances from the festival in the comfort of their own home, as this year's Glastonbury was cancelled. Narrated by Radio 1 DJ Clara Amfo, the film features vocal excerpts and pictures from festival-goers reminiscing on their love for the iconic British music festival. VIEW THE SPOT  We all constantly tell ourselves things we 'should' do. At Halo Top, we believe it's time to #StopShouldingYourself. Agency: Heat, San Francisco. VIEW THE SPOT Travelers Championship: A Better Tomorrow Leaning into the core of its DNA, Travelers' latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another. The Travelers Championship arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWAChiatDay NY teamed up with Lance Acord and Christian Weber of Park Pictures to produce two emotional films. VIEW THE BETTER TOMORROW SPOT VIEW THE PASS IT ON SPOT  NBA reigning MVP Giannis Antetokounmpo, Jaylen Brown, Malcolm Brogdon, Kyle Korver and many other NBA players feature in this PSA. "The truth is racism is everywhere. The truth is silence is not an option. The truth is we need to do better. We will promote equality. We will push for change. Because the truth is BLACK LIVES MATTER."VIEW THE SPOT  The Covid-19 crisis has caused thousands of tons of non-recyclable gloves to fall into the ocean. Agency: Wings The Agency, Venezuela. VIEW THE TURTLE AD VIEW THE PENGUIN AD VIEW THE SEAGULL AD  The world today faces one of the biggest problems in terms of decomposition and the use of elements, for example, Rimax has innovated in creating products for homes that achieve 100% utilization.Agency: Asylum VIEW THE CITY AD VIEW THE BEACH AD VIEW THE FACTORY AD Corona: Match of Ages Soccer leagues all around the world were canceled because of the COVID-19 pandemic. Leaving people at home during quarantine without their favorite sport to watch. This inspired the Corona 'Match of Ages,' a 90 minute football match, edited in post production showcasing the most amazing highlights from all the classic matches ever played between Mexico's two biggest rivals.Agency: We Believers VIEW THE CONCEPT Budweiser: My Bar Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn't it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people to go back to their favorite bar or restaurant and meet with friends to bridge the distance, albeit virtually. Besides bringing entertainment to consumers' homes, My Bar is an opportunity to help bars and restaurants that are still closed because of the pandemic to have another sales channel.Agency: Africa VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT Guest Judge: Emad Khayyat, CD, VMLY&R Jordan This week's guest judge is Emad Khayyat, creative director at VMLY&R Jordan. Winner: Unesco 'The Next Normal'. A straightforward factual film that opens our mind towards what normal should look like nowadays. Again, simplicity is key. READ MORE BeLonG To Youth Services: Remember the Rainbow The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common method used to help kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. So, at the very moment children are learning about the rainbow, they are thinking about some guy called Richard who fought in a battle or some bloke called Roy. In the Company of Huskies saw an opportunity to update this. To help kids learn the seven colours in the rainbow â Red Orange Yellow Green Blue Indigo Violet â Huskies came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety. The idea behind the campaign is to foster tolerance, open-mindedness and respect among kids in their formative years. From a very early age children are aware of differences, so it is a perfect time to give them a story that celebrates diversity. Huskies also developed a two-minute fun educational video and resource materials for schools. The animated film tells the story of the colours who didnât want to mix. Things didnât go very well for them when they stayed apart, but in the end, all the colours came together and created one of the most beautiful things in the world â a rainbow. VIEW THE CONCEPT Ministry for Health of Ukraine: Stay Fit And Keep Your Neck Heal Tabasco Agency Ukraine has released this Instagram mask game, which stretches your neck in partnership with the Red Cross, Ffface and Ministry for Health of Ukraine VIEW THE CONCEPT Fanta Brasil: The Snack Saga The Coca-Cola Company knows how to keep its 78 year old brand, Fanta, young and fun by focusing marketing efforts on innovation appealing to teen audiences. In order to connect with the hard-to-reach teenager, they teamed up with leading mobile game developer â Gameloft, and agency - Oglivy Brazil, to bring an innovative marketing campaign to life. With the goal to entertain and engage as well as introduce the new face of the campaign - The Mouth, Gameloft and Oglivy sought out unique solutions that would break through the advertising clutter and reach teenagers. Leveraging Gameloft's extensive game development expertise, the campaign was designed to drive engagement with an exclusive game for Fanta, featuring a 3D animation of The Mouth (developed by The Coca-Cola Company), which further reinforced Fanta's newest slogan - 'Seu boca Pede Fanta' 'Your mouth asks for Fanta'. To ensure the brand messaging was relevant and resonated with the target audience, Ogilvy invited teenagers to participate in the creative process. Working together the Fanta campaign was formed, boasting the exclusive game, prominently featured in Fanta's digital content hub as well as in the real world on DOOH in a popular shopping center for a three-day activation, supported by brand ambassadors. Within the selected mall, the gamified digital out of home unit invited teens to play by using their mouths/voices as the game controller. Equipped with a microphone, participants would simply have to yell Fanta to make The Mouth jump. The spectacle of teens playing the game and yelling captivated the attention of other shoppers who could easily join in on the fun by contributing their voice to say 'Fanta' louder and get The Mouth jumping even higher. VIEW THE CONCEPT  Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with 'MACHINE', a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. 'MACHINE' screened in cinemas across the country and is due for release on major streaming services. Highly engaging content that effectively raised awareness of Audi's innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.VIEW THE SPOT  Masterfoods has launched this new spot, directed by Fiona McGee from Good Oil and Clemenger BBDO Sydney.VIEW THE SPOT  To encourage participation during a challenging year, Dry July has served up its 2020 campaign shaken with a twist. Created by Clemenger BDDO Sydney, for one year only, the Dry July Foundation is urging participants to go dry as theyâre willing to try by introducing brand-new options, Dry(ish) July. Aussies and Kiwis have the opportunity to commit to the original 31-day challenge or the new Dry(ish) July options of 21, or 14 days dry, or to nominate their own time period to take a break from alcohol.VIEW THE DRYISH SPOT  We've learned a lot during our time at home over the past few months. Share what youâve learned and discover more using #IKEAHomeLessons. Agency: Rethink, Canada. VIEW THE SPOT  'Locked Down and Out' is a project from LGBT Foundation launching in Pride Month, in partnership with advertising agency The Gate, which will shed light on the challenges that many in the LGBT community have experienced as a result of the Covid-19 pandemic and subsequent lockdown measures. The charity has seen significant spikes in calls to their crisis helpline since lockdown came into effect and need support to meet the increased demand. VIEW THE SPOT  After 1945, UNESCO was born of one conviction: the most serious crisis in our history could give birth to a better, more united humanity. This idea is more topical than ever after the global coronavirus crisis, which called into question our priorities, our ways of life and the very functioning of our society. At the same time, new hopes and forms of solidarity were born. But as the world starts to emerge from the pandemic, there is a great temptation to simply forget and return to our former lives: back to normal. We know too well it could cause a future health, economic and social crisis. 'The Next Normal' campaign, imagined by DDB Paris, invites major media and opinion leaders to carry the message on a global scale. It will air on TV and digital media starting June 25th, 2020VIEW THE SPOT  Tim Hortons is encouraging Canadians to 'Come as You Are' in their latest campaign. Created in partnership with Tim Hortons agency of record, Zulu Alpha Kilo, features Canadians emerging from quarantine and returning to Tim Hortons in all their stay-at-home glory. From DIY haircuts and scruffy beards to the more poignant moments of people reconnecting with one another, the tone lends a subtle smile to the realities of living through self-isolation together as a country.VIEW THE SPOT BeLonG To: Remember the Rainbow In the Company of Huskies, has teamed up with charity BeLonG To Youth Services, in a new campaign to help primary school children learn the colours of the rainbow while spreading a message of inclusion and diversity. The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common way kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. We came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety. VIEW THE SPOT Budweiser: Goals of Kings In July 2019, AB InBev's Budweiser announced a multi-year partnership with the UK's Premier League and Spain's LaLiga, a deal spanning five continents and more than 20 countries around the world. MullenLowe SSP3 was tasked by Budweiser to communicate the essence of the deal in Colombia. Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship, so MullenLowe SSP3 wanted to introduce the brand to Colombia in a way that was meaningful for both the brand and the people. VIEW THE SPOT  Toyota has been leading the charge in Hybrid technology for 23 years, and is now on its 4th Generation Hybrid powertrain. Toyota Hybrids - which seamlessly combine an electric motor with a petrol engine - are capable of driving in zero emissions mode for over 50% of the time. With 15 million Toyota Hybrid drivers across the world, the Toyota brand is probably responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat, and the widespread adoption of Hybrid technology, Toyota and The&Partnership launched an integrated multi-channel, multi-market campaign across Europe to show that Toyota is the undisputed leader in automotive electrification, thanks to its next generation Toyota Hybrid technology that offers the best in performance and reliability, across the widest range of models.VIEW THE SPOT Northern Territory: Restaurant Reservations Australia's Northern Territory is showing the rest of the country what they've been missing while isolated in states that still have firm COVID-19 restrictions. This campaign finds humour in the world of social-distancing, in which Australians have been living, to contrast it with the freedom of a holiday in the Northern Territory. Launched to coincide with borders reopening between Australian states, 'The Territory is the Answer' campaign provides the answer to one of the biggest questions in the current climate - 'Where do we go and what can we do now?'Agency: kwp! Adelaide VIEW THE SPOT The LIV Project : “The Game That Goes There The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if itâs needed. Developed by Chattanooga, Tennessee-based agency Humanaut. The Game That Goes There is available for purchase at TheLIVProject.com. VIEW THE FIRST AD VIEW THE SECOND AD Medpeople: The Soap Ad Le Bureau Stockholm and Medpeople teamed up to change how people wash their hands. Introducing 'The Soap Ad' an print ad made on soap paper which showed you how to was your hands properly that you could also wash your hands with. VIEW OUTDOOR Burger King: Homes of the Whopper David Miami has launched this 'Homes of the Whopper' campaign for Burger King asking customers to order delivery through the BK app for a chance to win the sign.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Kellogg's Club Cracker Minis: Submarine This film for Kellogg's Club Cracker Minis dives into the imagination of two kids in their kitchen as they go exploring under the sea in their own yellow submarine. Known for his work with Wes Anderson and Tim Burton, director Mark Waring chose to use a CG animation technique that mimics stop motion animation to give this commercial a uniquely handcrafted look and feel. Soviet Science worked closely with Mark and the team at Passion to create a playful score that still accentuates the drama of the animation. They explored several routes, settling on the floaty sound of a Theremin and a light orchestral arrangement. This was then complemented by their sound design and final mix.Agency: Digitas NA VIEW THE SPOT  Ladies and Gentlemen, BURGER KING and Buzzman are writing to announce the reopening of its restaurant rooms in France while paying attention to hygiene measures to guarantee your pleasure and safety. Finally, you will be able to go into the BURGER KING dining rooms and taste your favorite burgers again. But don't panic, we don't mess with security! Disinfection of restaurants, wearing a mask, hydroalcoholic gel and gloves available to use the terminals! Everything is under control for your safety and ours thanks to very strict instructions that you can discover through a new spot. VIEW THE SPOT Divorce Support Collective: DSC Domestic Violence Domestic Abuse TVC and Digital Campaign Launched toHelp Victims in Crisis During COVID-19. Divorce Support Collective has engaged Imaginasaurus to launch a televised and digital campaign to promote its domestic violence response strategy. VIEW THE PENNY SPOT VIEW THE ROHANNA SPOT VIEW THE RON SPOT |
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