 |
 Forget Santa and his reindeer, we all know the true hero behind the holidays: Mrs. Claus. For its newest holiday campaign, online retailer Zulily has flipped the script to spotlight the true force behind the season, the "Mrs. Claus" that exist in all of our lives. Whether itâs a mom, teacher, auntie, neighbor or friend who always heralds the holiday cheer, this emotional ode to the Mrs. Claus was created in partnership with creative agency Butler, Shine, Stern and Partners (BSSP). VIEW THE SPOT
 In a year where weâre often at a distance from one another, whether across the country or down the block, many people are looking for new ways to connect and share experiences besides a Zoom call. Drawing on this insight, 14 Hands Winery (one of the brands a part of the Ste. Michelle Wine Estates portfolio) partnered with Team One, to launch "Fall is Better Together." VIEW THE SPOT
 These ads for a famous Belgian news outlet celebrate uncertainty. âDare to doubtâ is the new baseline for Knack magazine, a political and societal magazine, focused on investigative journalism. In a world where people tend to have fixed opinions, they celebrate uncertainty: Being open to new information and ideas and, if necessary, adapt your views and thinking. Doubt deserves a better name. It's the basis for learning and growing.To announce this, they used 3 famous political figures who switched opinions throughout the years. Obama on gay marriage, Schwarzenegger on nutrition and Dutch Prime Minister Mark Rutte on Black Pete, the racist Dutch tradition. If they can change their opinions, why wouldn't you? VIEW THE OBAMA AD VIEW THE SCHWARZENGGER AD VIEW THE RUTTE AD
 A rare full moon brought a treat to the skies for Halloween 2020. VIEW THE AD
 Checking messages while driving is dangerous VIEW THE AD
 Come Halloween, every year different scary looks take over. Slasher masks, gory make-up, elaborate costumes - the works, really.This year, the scariest Halloween look is so simple to pull off that it's best avoided. The 'Without-a-mask-look' in Halloween 2020 well, it's truly deadly. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
 Without a doubt, this year's Halloween will be the strangest of all; superheroes, princesses and monsters won't be out in the streets trick-or-treating. That's why Oreo, has created Ding Dong Oreo, a stunt that aims to connect families as they stay playful, because if this year we can't hit the streets seeking for fun, fun will come find us. On the night of October 31, Oreo riders turned into witches, mummies, and even Frankenstein, delivering hundreds of cookies and fun all over town. This way, all those families who celebrated Halloween Eve at home with Oreo, once again enjoyed one of the most terrifying and awaited nights of the year at home. VIEW OUTDOOR VIEW THE FRANKENSTEIN AD VIEW THE WITCH AD
 People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn't it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey. We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. We want to tell them, that with Gold's Gym you are welcome as you are. Because Goldâs Gym Indonesia believes that whatever your reason is, together we can reach the goal. VIEW THE SPOT
 This week's guest judge is Dave Monk, executive creative director at Publicis Poke, London. Winner: Old Spice. So many Old Spice ads are the stuff of adland folklore. How do Weiden's do it year year after year year? Brilliant VO from some guy I've never heard of playing a sport I don't understand, but who gives a shit, this is hilarious. The words and pictures had me howling. The slightly shoddy computer game animation makes it even better, but my favourite part; to just have 'football man' still running on a treadmill and shouting for fifteen seconds after the packshot and endline. Please make more. READ MORE
« First « Previous
Next » Last »
9 of 9
|
Gold sponsors
Silver sponsors
Search blog
Members
Past guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
Visit Campaign Brief for Australian creative advertising news
|
 |