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Seen and noted
Dans La Rue:Change Of Address Dans la rue, in collaboration with LG2, has launched an influential initiative to help homeless youth this winter season. The new campaign called 'Change of Address' works with content creators Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara and Karel CadoretVIEW THE CONCEPT O Boticário: Extinto Created by AlmapBBDO, the initiative is supported by the Boticario Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro's Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.VIEW THE CONCEPT VIEW OUTDOOR VIEW THE 2 ADS  HealthyWay KIDS with the highest FOS Inulin to support Gen Alpha kids' digestive health, immunity, and intelligence. So, parents can optimize the children's potential and empower them to thrive in a rapidly changing world. With HealthyWay KIDS, Bukahati Indonesia encourages parents to UPGRADE their current milk to bring out their children's advanced skills and capabilities to meet today's advanced challenges, and help the parents to keep up with it. VIEW THE SPOT Netflix: Shave / Blue Pill / Toy To communicate Netflix's new releases during the month of February, and linking it to Valentine's Day, Isla together with the Netflix team developed a campaign based on a consumer tension known as "Netflix & chill," which basically consists of inviting someone to watch Netflix, with a sexual intention.VIEW THE 3 SPOTS Guest Judge: Pancho González, co-founder/CCO, Inbrax, Chile
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 27, 2024 16:32 (Edited: February 28, 2024 03:32)
 This week's guest judge is Pancho Gonzalez, co-founder and chief creative officer at Inbrax, Santiago, Chile. Favorite: Magnum 'Find Your Summer' by LOLA MullenLowe Madrid. This spot stands apart from the rest, the art direction is a work of art. It generates a very surprising narrative around sunlight, this narrative closes at the end of the piece with the tag line "Find your summer" and the Magnum brand stayed in my head. READ MORE Morgan Stanley: From Grit To Vision Just in time for this year's 50th anniversary of THE PLAYERS Championship, Morgan Stanley, which is a proud partner of the tournament, has released its latest creative featuring long-time Morgan Stanley Brand Ambassador and PGA Tour professional Justin Rose. Titled "From Grit to Vision,"VIEW THE SPOT  To promote male involvement in family vaccination, USAID decided to ride the football fever created by the Africa Cup of Nations tournament with these hilarious football themed ads. VIEW THE 2 SPOTS  There are pipes that should also disappear. That's why by 2030, Volvo will stop producing cars with exhaust pipes. This is because, by that year, all our models will be 100% electric.In this way we will contribute to reducing CO2 pollution, while calling on other industries to find sustainable solutions and reduce the negative impact on the environment.VIEW THE 3 ADS  Campaign for a very high level gourmet coffee, made only with beans that reached more than 90 points in sampling tests.VIEW THE 4 ADS Maggi: Seriously Slurpable In a blind taste test, Maggi Fusian was preferred over the O.G of instant Mi Goreng noodles.We just needed a way to get people to try it to believe it. We built our campaign around the divisive cultural fault line of slurp etiquette to encourage trial. Traditionally, slurping is seen as a compliment to the chef, but to westerners it can be rude and annoying.VIEW THE 3 CONCEPTS One Zaabeel: Urban Resort Production company electriclime and Kerzner International have unveiled Dubai's iconic One Za'abeel in a powerful new film.The spot, directed by British filmmaker Hopi Allard, celebrates the landmark and its breathtaking visual delight by doing justice to the enormity of this epic new addition to the Dubai skyline.One Za'abeel is home to One&Only's first urban resort, the first SIRO fitness and recovery hotel, and the world's longest cantilever, The Link a futuristic boulevard floating 100m above the city.VIEW THE SPOT  Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the "Canadian Cannabis Act" which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis.VIEW THE 2 SPOTS  Experiencing the joy of driving is the inspiration behind DDB Sydney's new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island. With little reason to drive his car around the small island, it is the mail delivery that gives him the opportunity to get behind the wheel of his Volkswagen and experience the joy of driving.VIEW THE SPOT  Your pet accompanies you everywhere, your unconditional best friend, the one who would be able to lose everything with you. Loyalty and love for a pet begins with feeding and health care, Res Pet is a good start. VIEW THE AD Henkel: Authentic Beat By Peggy Gou Authentic Beauty Concept, the professional hair care brand, had to strengthen its brand values by taking advantage of the arrival of its global ambassador and DJ Peggy Gou at the renowned music festival 'La Solar'. And what better way to do it than through the WAVES?VIEW THE 3 ADS  While every brand was celebrating Taylor Swift, We thought we'd take the chance to celebrate an incoming known Pepsi fan, Kansas City Chiefs tight end, two-time superbowl winner and Swift-suitor, Travis Kelce. More popularly known as 'Taylor's boyfriend who plays football'.VIEW OUTDOOR  To coincide with National Human Trafficking Awareness Day (February 22nd), The Joy Smith Foundation has once again partnered with Toronto agency Diamond to evolve its highly successful 'Trafficking Signs,' campaign which saw over 10,000 Canadians visiting the campaign site to learn more in 2023. VIEW OUTDOOR Lifeline : The Release Line In 2023, the Australian government named suicide as the leading cause of death for Gen Z. With Gen Z also being the least-likely audience to call Lifeline (Australia's longest running crisis-support service), there was a dire need to engage with those most at-risk. VIEW THE CONCEPT Aer Lingus: Clear Sky Night Sky & Sunset To show just how relaxing it is to fly with them, Aer Lingus and Showrunner, Verve's in-house ad agency, have released three calming ambience videos: Clear Sky, Night Sky, and Sunset.VIEW THE CONCEPT Clean Ocean: The Dirty Protest The Dirty Protest is an online petition that you sign on Dirtyprotest.org. Your name is then printed using a specially designed ink that features in sewage from drain pipes. The petitions are then printed and delivered to the responsible politicians across the globe.VIEW THE CONCEPT  There's a safer, more delicious way to do a good deed these days. Raise a drink for the planet at New York Fries.PLAY THE 3 SPOTS  Part one of this campaign features three ad spots: Massage Ad, Putt Ad, and Bubble Wrap Ad. Part two of this campaign is brought to life in a 30 second ad that features Curry Brand signature athletes Stephen Curry and De'Aaron Fox, as well as Under Armour athlete Kelsey Plum. VIEW THE 3 SPOTS  Canadian production company Revolver Films is thrilled to unveil its latest work for Canadian Cancer Society (CCS), 'It Takes A Society'. The inspiring narrative, centred around a father-daughter relationship, seeks to shed light on the journey of individuals battling cancer and the unwavering support provided by the larger CCS community. VIEW THE SPOT  Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector.VIEW THE SPOT Lays: Chip Cam Go behind the scenes of No Lay's, No Game with Beckham and Henry as they discuss the filming of the "Chip Cam" stunt at San Siro.VIEW THE SPOT VIEW OUTDOOR Smooth FM: Together in Music Music has a unifying power. Together in Music, is a new brand platform for Australian radio station Smooth FM. Smooth plays the classic sing-along type music that we all love to belt out in the car, at parties or on a night out with friends. The OOH shows the moments where a band or artist is intrinsic to that very moment, and key in bringing us together. The campaign is live throughout Australia. VIEW BEATLES OOH VIEW CYNDI OOH VIEW WHITNEY OOH Menulog: Delivery Bag in Disguise The paper delivery bag is the face of a billion-dollar industry. With Menulog's biggest competitor, UberEats, having 7x the media spend focussed on their distinctive delivery bag, Menulog needed a way to steal back the limelight and make their bag the most iconic of all. VIEW THE CONCEPT Jameson Irish Whiskey: St Patricks Eve Thankfully Colin is good at math and physics. If he weren't, weâd be stuck celebrating St. Patrick's Day on Sunday, and not St. Patrick's Eve on Saturday, March16th. VIEW THE SPOT Sapol: Seatbelt Safety Drivers take time to prepare for their day by putting on clothes, shoes, sunglasses, and a cap to protect themselves from the sun. They'll put on a watch to keep track of time, grab their keys and a mobile phone. This campaign demonstrates the consequences of not doing something as simple as also putting on a seatbelt as part of that routine. This confronting campaign targets drivers who don't understand the potential consequences of not wearing a seatbelt, forget or simply don't care. These are confronting images, but they are very real.VIEW THE 2 SPOTS VIEW 3 OUTDOORS PLAY THE SPOT Safer Vehicles:Delusions Of Safety FCB and NZTA Waka Kotahi have launched their latest campaign, aimed at raising awareness of the critical importance of vehicle safety, and asking New Zealanders the simple question, can your car protect you in a crash? VIEW THE SPOT Visa: Take The Next Step The moments that matter, the big ones, the memorable moments, can't happen without the small steps along the way. That's the premise of this TVC by Visa for AFCON 2023 as the paths of two individuals cross. As official sponsor of the 2023 AFCON (Africa Cup of Nations) in Cote d'Ivoire, the biennial football tournament that decides who is the continent's powerhouse, Visa wanted to show that can be part of the journey of making those small steps happen. VIEW THE SPOT Rise365: Changing Narratives M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking out-of-home campaign called Changing Narratives.VIEW THE 3 ADS VIEW 2 OUTDOORS  Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on its self-driving robotaxi.VIEW THE 5 ADS Magnum: Find Your Summer To celebrate the arrival of icon Taylor Swift, VEGEMITE created a billboard that welcomed her to Australia in a very Swifty way. Located outside the airport where her private jet landed, VEGEMITE became the first brand to welcome Taylor Swift when she arrived.VIEW OUTDOOR  Currys, the UK's largest tech retailer, is set to make a splash with its latest trade-in and recycling campaign by AMV BBDO and Spark Foundry. Raising awareness of a number of 'enhanced' trade-in offers that will see Currys payout above-market prices to customers for old TVs, smartphones and domestic appliances, the work positions Currys as the destination for electricals recycling.VIEW THE 2 SPOTS  Director Gustav Egerstedt is one of a handful of filmmakers to capture the elusive bigfoot. This time, however, it happened to coincide perfectly with his commercial for telephone operator '3'.VIEW THE SPOT « First « Previous Next » Last » 2 of 8 |
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This print ad should have been titled "Bedlam In The Ring"
Remember: 'The P Is for Performance'.
Find your summer with a Magnum in print from Spain